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Overview




           Siemens
!          Technology-to-Business Center
           Berkeley, California

           February 9, 2009

                                  ยฉ Siemens Technology-To-Business Center (TTB), October 2007
Alessandro Zago

๏ฎ   Born in Northern Italy

๏ฎ   MS in Aero&Astro at Stanford - 1996

๏ฎ   PhD in ME at Stanford โ€“ 1997/2000

๏ฎ   BMW: Engineering, Technology Management, Innovation Management,
    Strategy & Bus. Dev. in Munich and Silicon Valley โ€“ 1998/2005

๏ฎ   Executive MBA INSEAD - Fontainebleau and Singapore - 2004

๏ฎ   Director of Venture Technology at Siemens TTB โ€“ 2005/present

๏ฎ   Member of the Board of: NetCrystal, PCS, H2Volt

๏ฎ   Done work at MyQube VC, Lux Capital VC, interim-CEO of PCSโ€ฆ.


Page 2                        March 2008 Stef an Heuser    ยฉ Siemens TTB Center
Facts and Figures for TTB

 ๏ฎ   TTB Berkeley started operation in March 1999

 ๏ฎ   5 minutes walking distance to UC Berkeley campus

 ๏ฎ   Founded (and funded) by Siemens Industrial Automation & Drive Technology
     and Siemens Corporate Technology (the customers)

 ๏ฎ   TTB China (Shanghai) founded in Summer 2005

 ๏ฎ   Siemens Technology โ€œAcceleratorโ€ and early-stage VC arm
     (seed capital) focuses on Energy (cleantech) and Industry sectors
     (Different entity than Siemens VC which focuses on later-stage investments)

 ๏ฎ   Focus on US, but with global look

 ๏ฎ   Goal: strategic investments to commercialize novel technologies,
     provide innovation and partners to BUs AND get financial return



Page 3                            March 2008 Stef an Heuser         ยฉ Siemens TTB Center
Outside Innovation to Siemens Business

                                                           Global R&D Spending
๏ƒ˜ Most business-changing or disruptive                                            Others
  technologies are coming from outside of                                        ~$800 Bn
  Siemens
                                                          Siemens $6 Bn (<1%)


                                                                        Hire
๏ƒ˜ Technology comes from different kinds of
  Inventors -> Access requires a flexible                  Invest                License
  business model
                                                                     Contract
                                                                  Validation


๏ƒ˜ Creating real business requires an
  entrepreneurial approach                             Business                  Team
                                                         Plan
                                                                           Technology

 Page 4                    March 2008 Stef an Heuser                    ยฉ Siemens TTB Center
The โ€œTechnology-to-Businessโ€ model

                            Universities                           Entrepreneurs

                      Lead Customers           Disruptive             Research Labs
                                               and radical
                                              Innovations




                                              Spin-ins &
    Berkeley, California                       Startups                        Shanghai, China
    (founded 1999)                                                              (founded 2005)
                                    Innovative new products &
                                  solutions/partners for Siemens
            Process
                      Project Start        โ€œPrototype to Productโ€ Commitment   Technology Transfer

           Scouting Selecting          Defining                      Developing

Page 5                                 March 2008 Stef an Heuser                    ยฉ Siemens TTB Center
3 Things to remember about TTB

What we do:
Bring innovation from outside into Siemens
From universities, seed stage companies, research labs

How are we different:
Flexible approach allows us to focus on innovation
We donโ€™t skip innovations if they fail to match a certain approach
Hire, invest, contract, license: we apply the best approach for each opportunity

Our mission:
Create real business:
New, or radically improved, products or solutions



 Page 6                         March 2008 Stef an Heuser      ยฉ Siemens TTB Center

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Overview of Siemens Technology-to-Business (TTB) Center - Alessandro Zago Siemens TTB Stanford Feb909

  • 1. Overview Siemens ! Technology-to-Business Center Berkeley, California February 9, 2009 ยฉ Siemens Technology-To-Business Center (TTB), October 2007
  • 2. Alessandro Zago ๏ฎ Born in Northern Italy ๏ฎ MS in Aero&Astro at Stanford - 1996 ๏ฎ PhD in ME at Stanford โ€“ 1997/2000 ๏ฎ BMW: Engineering, Technology Management, Innovation Management, Strategy & Bus. Dev. in Munich and Silicon Valley โ€“ 1998/2005 ๏ฎ Executive MBA INSEAD - Fontainebleau and Singapore - 2004 ๏ฎ Director of Venture Technology at Siemens TTB โ€“ 2005/present ๏ฎ Member of the Board of: NetCrystal, PCS, H2Volt ๏ฎ Done work at MyQube VC, Lux Capital VC, interim-CEO of PCSโ€ฆ. Page 2 March 2008 Stef an Heuser ยฉ Siemens TTB Center
  • 3. Facts and Figures for TTB ๏ฎ TTB Berkeley started operation in March 1999 ๏ฎ 5 minutes walking distance to UC Berkeley campus ๏ฎ Founded (and funded) by Siemens Industrial Automation & Drive Technology and Siemens Corporate Technology (the customers) ๏ฎ TTB China (Shanghai) founded in Summer 2005 ๏ฎ Siemens Technology โ€œAcceleratorโ€ and early-stage VC arm (seed capital) focuses on Energy (cleantech) and Industry sectors (Different entity than Siemens VC which focuses on later-stage investments) ๏ฎ Focus on US, but with global look ๏ฎ Goal: strategic investments to commercialize novel technologies, provide innovation and partners to BUs AND get financial return Page 3 March 2008 Stef an Heuser ยฉ Siemens TTB Center
  • 4. Outside Innovation to Siemens Business Global R&D Spending ๏ƒ˜ Most business-changing or disruptive Others technologies are coming from outside of ~$800 Bn Siemens Siemens $6 Bn (<1%) Hire ๏ƒ˜ Technology comes from different kinds of Inventors -> Access requires a flexible Invest License business model Contract Validation ๏ƒ˜ Creating real business requires an entrepreneurial approach Business Team Plan Technology Page 4 March 2008 Stef an Heuser ยฉ Siemens TTB Center
  • 5. The โ€œTechnology-to-Businessโ€ model Universities Entrepreneurs Lead Customers Disruptive Research Labs and radical Innovations Spin-ins & Berkeley, California Startups Shanghai, China (founded 1999) (founded 2005) Innovative new products & solutions/partners for Siemens Process Project Start โ€œPrototype to Productโ€ Commitment Technology Transfer Scouting Selecting Defining Developing Page 5 March 2008 Stef an Heuser ยฉ Siemens TTB Center
  • 6. 3 Things to remember about TTB What we do: Bring innovation from outside into Siemens From universities, seed stage companies, research labs How are we different: Flexible approach allows us to focus on innovation We donโ€™t skip innovations if they fail to match a certain approach Hire, invest, contract, license: we apply the best approach for each opportunity Our mission: Create real business: New, or radically improved, products or solutions Page 6 March 2008 Stef an Heuser ยฉ Siemens TTB Center