Ilja Laurs - GetJar - Lithuania - Stanford Engineering - Feb 13 2012 v2

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GetJar is the world's largest independent app store with over 450,000 apps and 80 million downloads per month. It uses a paid discovery business model where developers bid for exposure of their apps similar to how websites bid in Google Adsense. Some of GetJar's exclusive app launches on their platform include early versions of Angry Birds, Zynga Mafia Wars, and Millionaire City. Founded in 2005 in Lithuania, GetJar now has offices in Seattle and Silicon Valley and has raised $42 million over several funding rounds from Accel and Tiger Global.

Technology Entertainment & Humor

GetJar by Ilja Laurs

Stanford Engineering
European Entrepreneurship & Innovation
2/13/2012

1 GetJar Confidential

About GetJar

• World’s largest independent app store
• 450,000 Android, BlackBerry, Symbian, Java, and
mobile web apps from 400,000 registered
developers
• 80,000,000 downloads per month
• 2,500,000,000 downloads to date
• Backed by Accel and Tiger Global, $42 million
raised

120 million 80 million
downloads downloads
on GetJar on GetJar

110 million
downloads
on GetJar

2 GetJar Confidential

Leadership in Android
Angry Birds for
Android launch on
GetJar exclusively
Over 1 million
downloads in the first
day

Zynga Mafia Wards
for Android launch
on GetJar
exclusively

Digital Chocolate
launches
Millionaire City for
Android on GetJar
exclusively

3 GetJar Confidential

App Discovery Business Model
• GetJar runs a very different business model, paid
discovery (App ads like Adsense) vs retail (iTunes, Android
Market etc.). Developers bid for high exposure for their
apps, just like websites bid for premium visibility in
Google Adsense.
Bids $2 per
• To win the consumer, GetJar gives away best-selling install
games and apps for free.

100’s of
ultra-
premium
titles from
all top Bids $1 per
developers, install
FREE to the
consumers

4 GetJar Confidential

Lithuanian flat in 2005 to Time’s top 10 in 2010

Seattle office

Series C
$25m (Accel,
Tiger Global)
Series B
$11m (Accel)
Silicon Valley
office

Series A
$6m (Accel),
London office

5 GetJar Confidential

Ilja Laurs
Founder & CEO
ilja@getjar.com
www.getjar.com

6 GetJar Confidential

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Ilja Laurs - GetJar - Lithuania - Stanford Engineering - Feb 13 2012 v2

1. GetJar by Ilja Laurs Stanford Engineering European Entrepreneurship & Innovation 2/13/2012 1 GetJar Confidential

2. About GetJar • World’s largest independent app store • 450,000 Android, BlackBerry, Symbian, Java, and mobile web apps from 400,000 registered developers • 80,000,000 downloads per month • 2,500,000,000 downloads to date • Backed by Accel and Tiger Global, $42 million raised 120 million 80 million downloads downloads on GetJar on GetJar 110 million downloads on GetJar 2 GetJar Confidential

3. Leadership in Android Angry Birds for Android launch on GetJar exclusively Over 1 million downloads in the first day Zynga Mafia Wards for Android launch on GetJar exclusively Digital Chocolate launches Millionaire City for Android on GetJar exclusively 3 GetJar Confidential

4. App Discovery Business Model • GetJar runs a very different business model, paid discovery (App ads like Adsense) vs retail (iTunes, Android Market etc.). Developers bid for high exposure for their apps, just like websites bid for premium visibility in Google Adsense. Bids $2 per • To win the consumer, GetJar gives away best-selling install games and apps for free. 100’s of ultra- premium titles from all top Bids $1 per developers, install FREE to the consumers 4 GetJar Confidential

5. Lithuanian flat in 2005 to Time’s top 10 in 2010 Seattle office Series C $25m (Accel, Tiger Global) Series B $11m (Accel) Silicon Valley office Series A $6m (Accel), London office 5 GetJar Confidential

6. Ilja Laurs Founder & CEO ilja@getjar.com www.getjar.com 6 GetJar Confidential

Ilja Laurs - GetJar - Lithuania - Stanford Engineering - Feb 13 2012 v2

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