Corporate social responsibility refers to businesses operating ethically and contributing to economic development while improving life for employees, communities, and society. Charity involves donating to help the poor and needy, while CSR aligns a company's values to social causes for long-term benefit. Major companies like Tata, Birla, and Mahindra have adopted CSR programs focused on areas like rural development, education, environment, and employees. Benefits of CSR include government support, improved human resources, risk management, and brand differentiation, though some argue it restricts profit-making and limits global competitiveness.

1. MODI INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Topic:Corporate Social Responsibility
Business Environment

2. CORPORATE SOCIAL RESPONSIBILITY
Corporate socialresponsibilityis thecontinuing
commitment by business to behave ethicallyand
contributeto economic development while
improving the qualityof lifeof the workforce and
their familiesaswell asof the local community
and societyat large.

3. Corporate- means organized business.
Social-means every thingdealingwith the
people.
Responsibility-means accountability towards
others.

4. DIFFERENCE BETWEEN CHARITY AND CSR
Charity
 Means donating money, goods, time or effort.
 Forpoor and needycause.
 It is selfless giving toward any kind of social need.
CSR
 It is howcompany align their value to social cause.
 It canbe people centric orplanet centric.
 It is notselfless act, company derivelong termbenefit from CSR.

5. COMPANIES ADOPTED CSR
TATA
Considered as pioneers in thearea of CSR.
Played anactive role in nationbuildingand socio-
economic development.
Tata StealRural DevelopmentSociety programme.
CommunityDevelopmentand social Welfare
Department.

6. BIRLA
It is alsoa well known name adopting CSR.
Aditya Vikram Birla Group’s Social Reach.
Village Infrastructure development programme.

7. MAHINDRA and some other Companies
Mahindra & Mahindra also displayed deep commitment to
CSR by promoting education among Indians.
The COCO COLA Company involves CSR by focusing on
Environment.
Johnson & Johnson involves CSR by focusing on
employees.

8. BENEFITS OF CSR
GovernmentSupport
 Special benefits areoffered in the Industrial policy offered to companies
adopting CSR.
Human Resources
 A CSR programmecan bean aid to recruitment and retention.
Risk management
 Building a genuineculture of ‘doing the right thing’ within a corporation
can offset risks.

9. Brand Differentiation
CSR can playa role inbuildingcustomer loyalty based
on distinctiveethicalvalues.

10. DEMERITS OF CSR
Restricts the market goalof profitmaximization.
Dilutes the primary aimof business.
Limits the abilityto compete in globalmarket.