This document outlines the structure and content of a presentation on responsible business. It discusses the relevance of corporate social responsibility to professional studies and careers. It evaluates business responsibilities to shareholders, employees, communities, and the environment. The document presents perspectives on CSR from business leaders like Milton Friedman, Jamsetji Tata, and N.R. Narayana Murthy. It concludes that businesses must consider societal impacts and that CSR has evolved from peripheral philanthropy to a strategic business priority.

1. Responsible Business

2. Structure of Presentation :
 Relevance of this module
 Evaluation criteria
 Responsibilities of business
 Evolution of concept of Corporate Social
Responsibility

3. Relevance of this module for PGDM
and its role in career progression
and professional life

4. Evaluation Criteria
 One OLT
 Case study assignment
 Class participation
 Group presentation
 Surprise test
Project work
 End term examination

5. Responsibility
of Business
Business
Government
Share
Holder
Employees
Environment
Consumers
Community
Vendor/
Supply
Chain

6. Business
Government
Share
Holder
Employees
Environment
Consumers
Vendor/
SupplyChain
Community

7. Responsibilities of Business :
• Milton Friedman ( 1970)
“There is one and only one social responsibility
of business–to use it resources and engage in
activities designed to increase its profits so
long as it stays within the rules of the game,
which is to say, engages in open and free
competition without deception or fraud."

8. • Jamsetji Tata ( 1839 – 1904)
“In a free enterprise, the community is not
just another stakeholder in business, but in
fact, the very purpose of its existence.”

9. Dorab Tata
“To my father the acquisition of wealth was only a
secondary object in life; it was always
subordinate to the constant desire in his heart to
improve the industrial and intellectual con
dition of the people of his nation.”
Ratan Tata
“Jamsetji set the mandate for the group to look
beyond profits and serve the communities in
which Tata companies functioned. More than
hundred years later, his vision remains the
group’s guiding force.”

10. N.R.Narayana Murthy :
“Corporations must remember that businesses
cannot succeed in societies that fail. The need
therefore, is to create companies which want to
make a difference to the context through
society-oriented and charitable activities.”

11. Larry Page of GOOGLE :
“We believe strongly that in the long run, we will
be better served by a company that does good
things for the world even if we forgo some short
term gains. We inspire to make Google an
institution that makes the world a better place.”

12. CONCLUSIONS
• In the present time , businesses have to factor
societal considerations in their strategies and
operations.
• Business and Society are not pitted against
each other.
• This paradigm shift can be a source of
opportunity , innovation and competitive
advantage

13. SOCIAL RESPONSIBILITY HAS MOVED
FROM PERIPHERY TO CENTRE IN CONTEXT
OF BUSINESS OPEARTIONS.

14. Any business that pursues its end at the
expense of the society in which it
operates will find its success to be
illusory and ultimately temporary.

15. Evolution of CSR
Corporate profit
Philanthropy
Strategic Community investment
Good corporate
citizenship
Pure self interest
Passive donations to charities
Investment in social development
as part of the Business plan
(NVGs)
We are getting here
Section 135 Compliance
Strategic giving linked to business
interest