The document discusses corporate social responsibility (CSR) and its significance for businesses, detailing its benefits such as competitive advantage, improved reputation, and enhanced employee morale. It outlines the six core areas of CSR, including fair labor practices, environmental stewardship, and community involvement, as guided by ISO 26000. Additionally, it prompts discussions and group assignments on CSR initiatives to encourage practical application of the concepts presented.

1. Corporate Social Responsibility
Design Management
Branding
Prepared by Timothy Chan
Updated 13th May 2013
Version 3.0

2. Learning Objectives
1.What is CSR
2.Benefits of CSR
3.The Practice of CSR

3. What is CSR?

4. Video: What is CSR Really?

5. Discussions: What is CSR?
How companies
make money?
OR
How companies
spend money?

6. The Cost of CSR?

7. Discussions: The Cost of CSR ?
Will CSR cost
more money?
OR
Will CSR save
more money?

11. Imagine if the factory produce for your brand(s)…
and every media in the world reported this tragic news

12. Imagine if the factory produce for your brand(s)…
and every media in the world reported this tragic news

15. Why CSR?

16. Discussions: The Benefits of CSR ?
Can companies
Do Good and Do Well
at the same time?

17. Getting involved in the value chain

18. Getting involved in the value chain

19. Video: Starbucks CSR

21. Video: My School Bag - CSR by CapitaMalls

24. CSR is not charity nor social business…
CSR is strategic business decisions
CSR is about making good business decisions

25. Some benefits explored…
1. Competitive advantage
2. Reputation & branding
3. Attract and retain workers, clients or users
4. Morale, commitment and productivity
5. View of investors and the financial community
6. Relationship with partners
(governments, media, suppliers, peers, customers
and the community in which it operates in.)

26. The Practice of CSR?

27. What is ISO 26000
ISO 26000 provides social responsibility guidance
for all types of organisations, such as MNCs
and big corporations, SMEs, non-governmental
organisations and government agencies.

29. 6 Core Areas of CSR…
1. Respect of rights practices
2. Fair labour practices
3. Environmental practices
4. Fair operating practices
5. Fair consumer practices
6. Community involvement & development

30. Respect of Rights Practices

31. Respect of Rights Practices
1. Human rights risk situations
2. Avoidance of complicity
3. Resolving grievances
4. Discrimination and vulnerable groups
5. Civil and political rights
6. Economic, social and cultural rights
7. Fundamental principles and rights at work

32. Fair Labour Practices

33. Fair Labour Practices
1. Employment relationships
2. Conditions of work
3. Social protection
4. Social dialogue
5. Health and safety at work
6. Development and training

34. Environmental Practices

35. Environmental Practices
1. Prevention of pollution
2. Sustainable resource use
3. Climate change mitigation and adaptation
4. Protection of the environment

36. Fair Operating Practices

37. Fair Operating Practices
1. Anti-corruption
2. Fair competition
3. Social responsibility
4. Respect for property rights

38. Fair Consumer Practices

39. Fair Consumer Practices
1. Fair factual and unbiased information
2. Fair contractual practices
3. Protecting consumers' health and safety
4. Sustainable consumption
5. Consumer service and support
6. Complaint and dispute resolution
7. Consumer data protection and privacy
8. Access to essential services
9. Education and awareness

40. Community Involvement & Development

41. Community Involvement
& Development
1. Encourage community involvement
2. Education and culture
3. Employment creation and skills development
4. Technology development and access
5. Wealth and income creation
6. Health and safety
7. Social investment

42. 6 Core Areas of CSR…
1. Respect of rights practices
2. Fair labour practices
3. Environmental practices
4. Fair operating practices
5. Fair consumer practices
6. Community involvement & development
Break into groups and
select one area….

43. Group Assignment
What are your CSR Initiatives?
Each group to present next week (5 mins)