SlideShare a Scribd company logo
Corporate Social Responsibility
Design Management
Branding
Prepared by Timothy Chan
Updated 13th May 2013
Version 3.0
Learning Objectives
1.What is CSR
2.Benefits of CSR
3.The Practice of CSR
What is CSR?
Video: What is CSR Really?
Discussions: What is CSR?
How companies
make money?
OR
How companies
spend money?
The Cost of CSR?
Discussions: The Cost of CSR ?
Will CSR cost
more money?
OR
Will CSR save
more money?
Imagine if the factory produce for your brand(s)…
and every media in the world reported this tragic news
Imagine if the factory produce for your brand(s)…
and every media in the world reported this tragic news
Why CSR?
Discussions: The Benefits of CSR ?
Can companies
Do Good and Do Well
at the same time?
Getting involved in the value chain
Getting involved in the value chain
Video: Starbucks CSR
Video: My School Bag - CSR by CapitaMalls
CSR is not charity nor social business…
CSR is strategic business decisions
CSR is about making good business decisions
Some benefits explored…
1. Competitive advantage
2. Reputation & branding
3. Attract and retain workers, clients or users
4. Morale, commitment and productivity
5. View of investors and the financial community
6. Relationship with partners
(governments, media, suppliers, peers, customers
and the community in which it operates in.)
The Practice of CSR?
What is ISO 26000
ISO 26000 provides social responsibility guidance
for all types of organisations, such as MNCs
and big corporations, SMEs, non-governmental
organisations and government agencies.
6 Core Areas of CSR…
1. Respect of rights practices
2. Fair labour practices
3. Environmental practices
4. Fair operating practices
5. Fair consumer practices
6. Community involvement & development
Respect of Rights Practices
Respect of Rights Practices
1. Human rights risk situations
2. Avoidance of complicity
3. Resolving grievances
4. Discrimination and vulnerable groups
5. Civil and political rights
6. Economic, social and cultural rights
7. Fundamental principles and rights at work
Fair Labour Practices
Fair Labour Practices
1. Employment relationships
2. Conditions of work
3. Social protection
4. Social dialogue
5. Health and safety at work
6. Development and training
Environmental Practices
Environmental Practices
1. Prevention of pollution
2. Sustainable resource use
3. Climate change mitigation and adaptation
4. Protection of the environment
Fair Operating Practices
Fair Operating Practices
1. Anti-corruption
2. Fair competition
3. Social responsibility
4. Respect for property rights
Fair Consumer Practices
Fair Consumer Practices
1. Fair factual and unbiased information
2. Fair contractual practices
3. Protecting consumers' health and safety
4. Sustainable consumption
5. Consumer service and support
6. Complaint and dispute resolution
7. Consumer data protection and privacy
8. Access to essential services
9. Education and awareness
Community Involvement & Development
Community Involvement
& Development
1. Encourage community involvement
2. Education and culture
3. Employment creation and skills development
4. Technology development and access
5. Wealth and income creation
6. Health and safety
7. Social investment
6 Core Areas of CSR…
1. Respect of rights practices
2. Fair labour practices
3. Environmental practices
4. Fair operating practices
5. Fair consumer practices
6. Community involvement & development
Break into groups and
select one area….
Group Assignment
What are your CSR Initiatives?
Each group to present next week (5 mins)

More Related Content

What's hot

Corporate Social Responsibility - Importance and its Practice | INB480 SMI
Corporate Social Responsibility - Importance and its Practice | INB480 SMICorporate Social Responsibility - Importance and its Practice | INB480 SMI
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
Rifatul Sazal
 
Importance of csr projects in india
Importance of csr projects in indiaImportance of csr projects in india
Importance of csr projects in india
Reliance Foundation
 
A Corporate Social Responsibility (CSR) discussion
A Corporate Social Responsibility (CSR) discussionA Corporate Social Responsibility (CSR) discussion
A Corporate Social Responsibility (CSR) discussion
Marnix Wolters
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Fui Yien Michelle
 
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
Dhaval Shukla
 
Corporate social responsibility
Corporate social responsibility Corporate social responsibility
Corporate social responsibility
Darshan Rathod
 
CSR
CSRCSR
CSR and CR 2016
CSR and CR 2016CSR and CR 2016
CSR and CR 2016
Timothy Holden
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Shubham Goel
 
Mba i mm-1 u-5.2 ethics & csr
Mba i mm-1 u-5.2 ethics & csrMba i mm-1 u-5.2 ethics & csr
Mba i mm-1 u-5.2 ethics & csr
Rai University
 
Social Responsibility & Managerial Ethics
Social Responsibility & Managerial EthicsSocial Responsibility & Managerial Ethics
Social Responsibility & Managerial Ethics
Muhammad Kashif
 
7 corporate social responsibility
7 corporate social responsibility7 corporate social responsibility
7 corporate social responsibility
Taranpreet Kaur
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
Hector Rodriguez
 
CSR Case Study
CSR Case StudyCSR Case Study
CSR Case Study
Soyini Grey
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Mitul Desai
 
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
Development Crossing
 
CSR 2.0: The Future of Corporate Social Responsibility
CSR 2.0: The Future of Corporate Social ResponsibilityCSR 2.0: The Future of Corporate Social Responsibility
CSR 2.0: The Future of Corporate Social Responsibility
Wayne Visser
 
Csr (1)
Csr (1)Csr (1)
Strategic Corporate Social Responsibility
Strategic Corporate Social ResponsibilityStrategic Corporate Social Responsibility
Strategic Corporate Social Responsibility
Sambit Kumar Dwivedi
 
Corporate social responsibility on internationally operating organizations
Corporate social responsibility on internationally operating organizations  Corporate social responsibility on internationally operating organizations
Corporate social responsibility on internationally operating organizations
SayantanDasgupta16
 

What's hot (20)

Corporate Social Responsibility - Importance and its Practice | INB480 SMI
Corporate Social Responsibility - Importance and its Practice | INB480 SMICorporate Social Responsibility - Importance and its Practice | INB480 SMI
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
 
Importance of csr projects in india
Importance of csr projects in indiaImportance of csr projects in india
Importance of csr projects in india
 
A Corporate Social Responsibility (CSR) discussion
A Corporate Social Responsibility (CSR) discussionA Corporate Social Responsibility (CSR) discussion
A Corporate Social Responsibility (CSR) discussion
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
 
Corporate social responsibility
Corporate social responsibility Corporate social responsibility
Corporate social responsibility
 
CSR
CSRCSR
CSR
 
CSR and CR 2016
CSR and CR 2016CSR and CR 2016
CSR and CR 2016
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Mba i mm-1 u-5.2 ethics & csr
Mba i mm-1 u-5.2 ethics & csrMba i mm-1 u-5.2 ethics & csr
Mba i mm-1 u-5.2 ethics & csr
 
Social Responsibility & Managerial Ethics
Social Responsibility & Managerial EthicsSocial Responsibility & Managerial Ethics
Social Responsibility & Managerial Ethics
 
7 corporate social responsibility
7 corporate social responsibility7 corporate social responsibility
7 corporate social responsibility
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
 
CSR Case Study
CSR Case StudyCSR Case Study
CSR Case Study
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
 
CSR 2.0: The Future of Corporate Social Responsibility
CSR 2.0: The Future of Corporate Social ResponsibilityCSR 2.0: The Future of Corporate Social Responsibility
CSR 2.0: The Future of Corporate Social Responsibility
 
Csr (1)
Csr (1)Csr (1)
Csr (1)
 
Strategic Corporate Social Responsibility
Strategic Corporate Social ResponsibilityStrategic Corporate Social Responsibility
Strategic Corporate Social Responsibility
 
Corporate social responsibility on internationally operating organizations
Corporate social responsibility on internationally operating organizations  Corporate social responsibility on internationally operating organizations
Corporate social responsibility on internationally operating organizations
 

Viewers also liked

Activation Tactics to Motivate & Engage your Employees to Give Back
Activation Tactics to Motivate & Engage your Employees to Give BackActivation Tactics to Motivate & Engage your Employees to Give Back
Activation Tactics to Motivate & Engage your Employees to Give Back
Good Done Great
 
Session 6, Hexspoor & Hintzen
Session 6, Hexspoor & HintzenSession 6, Hexspoor & Hintzen
Session 6, Hexspoor & Hintzen
csrcomm
 
Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.
Saurabh Tiwari
 
Citizen act memo_risk_management_va
Citizen act memo_risk_management_vaCitizen act memo_risk_management_va
Citizen act memo_risk_management_va
CITIZEN ACT
 
Five Keys to Engaged and Innovative Corporate Cultures
Five Keys to Engaged and Innovative Corporate CulturesFive Keys to Engaged and Innovative Corporate Cultures
Five Keys to Engaged and Innovative Corporate Cultures
The Alligator Wrangler
 
Session 17, Tuccillo et al.
Session 17, Tuccillo et al.Session 17, Tuccillo et al.
Session 17, Tuccillo et al.
csrcomm
 
EDC Premila Kumar
EDC Premila  KumarEDC Premila  Kumar
EDC Premila Kumar
Gordon Renouf
 
Research on Ethical Consumerism
Research on Ethical ConsumerismResearch on Ethical Consumerism
Research on Ethical Consumerism
Tim Kitchin
 
Employee Engagement And Activation
Employee Engagement And ActivationEmployee Engagement And Activation
Employee Engagement And Activation
MediaSauce
 
Creating A Sustainable Employee Engagement Culture
Creating A Sustainable Employee Engagement CultureCreating A Sustainable Employee Engagement Culture
Creating A Sustainable Employee Engagement Culture
David Perry
 
Deegan fat4e ppt_ch09
Deegan fat4e ppt_ch09Deegan fat4e ppt_ch09
Deegan fat4e ppt_ch09
Mohammad Saadman
 
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
Joy Irman
 
Ethical Consumerism
Ethical ConsumerismEthical Consumerism
Ethical Consumerism
guest6d29296c
 
Consumerism
ConsumerismConsumerism
Consumerism
Musthak Manrah
 
Consumerism.ppt
Consumerism.pptConsumerism.ppt
Consumerism.ppt
hitendra25th
 
Brand activation, BTL Activation, Brand Promotion, Road Shows
Brand activation, BTL Activation, Brand Promotion, Road ShowsBrand activation, BTL Activation, Brand Promotion, Road Shows
Brand activation, BTL Activation, Brand Promotion, Road Shows
Green Flag Technologies
 
TATA CSR presentation
TATA CSR presentationTATA CSR presentation
TATA CSR presentation
Gaurav1019
 
Csr ppt
Csr pptCsr ppt
Csr ppt
nikhil0831
 
Social and Environmental Reporting - An Essay
Social and Environmental Reporting - An EssaySocial and Environmental Reporting - An Essay
Social and Environmental Reporting - An Essay
Naomi O'Donoghue
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Steve Raybould
 

Viewers also liked (20)

Activation Tactics to Motivate & Engage your Employees to Give Back
Activation Tactics to Motivate & Engage your Employees to Give BackActivation Tactics to Motivate & Engage your Employees to Give Back
Activation Tactics to Motivate & Engage your Employees to Give Back
 
Session 6, Hexspoor & Hintzen
Session 6, Hexspoor & HintzenSession 6, Hexspoor & Hintzen
Session 6, Hexspoor & Hintzen
 
Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.
 
Citizen act memo_risk_management_va
Citizen act memo_risk_management_vaCitizen act memo_risk_management_va
Citizen act memo_risk_management_va
 
Five Keys to Engaged and Innovative Corporate Cultures
Five Keys to Engaged and Innovative Corporate CulturesFive Keys to Engaged and Innovative Corporate Cultures
Five Keys to Engaged and Innovative Corporate Cultures
 
Session 17, Tuccillo et al.
Session 17, Tuccillo et al.Session 17, Tuccillo et al.
Session 17, Tuccillo et al.
 
EDC Premila Kumar
EDC Premila  KumarEDC Premila  Kumar
EDC Premila Kumar
 
Research on Ethical Consumerism
Research on Ethical ConsumerismResearch on Ethical Consumerism
Research on Ethical Consumerism
 
Employee Engagement And Activation
Employee Engagement And ActivationEmployee Engagement And Activation
Employee Engagement And Activation
 
Creating A Sustainable Employee Engagement Culture
Creating A Sustainable Employee Engagement CultureCreating A Sustainable Employee Engagement Culture
Creating A Sustainable Employee Engagement Culture
 
Deegan fat4e ppt_ch09
Deegan fat4e ppt_ch09Deegan fat4e ppt_ch09
Deegan fat4e ppt_ch09
 
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility -CSR) di Se...
 
Ethical Consumerism
Ethical ConsumerismEthical Consumerism
Ethical Consumerism
 
Consumerism
ConsumerismConsumerism
Consumerism
 
Consumerism.ppt
Consumerism.pptConsumerism.ppt
Consumerism.ppt
 
Brand activation, BTL Activation, Brand Promotion, Road Shows
Brand activation, BTL Activation, Brand Promotion, Road ShowsBrand activation, BTL Activation, Brand Promotion, Road Shows
Brand activation, BTL Activation, Brand Promotion, Road Shows
 
TATA CSR presentation
TATA CSR presentationTATA CSR presentation
TATA CSR presentation
 
Csr ppt
Csr pptCsr ppt
Csr ppt
 
Social and Environmental Reporting - An Essay
Social and Environmental Reporting - An EssaySocial and Environmental Reporting - An Essay
Social and Environmental Reporting - An Essay
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 

Similar to Branding - CSR version 3.0

Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
Eka Darmadi
 
CSR activity
CSR activity CSR activity
CSR activity
Arjun Jat
 
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdfCSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
YeikTha
 
Csr
CsrCsr
Grade 11 Chapter 6 - Social Responsibilities of Business.pptx
Grade 11 Chapter 6 - Social Responsibilities of Business.pptxGrade 11 Chapter 6 - Social Responsibilities of Business.pptx
Grade 11 Chapter 6 - Social Responsibilities of Business.pptx
Shanthini28
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Madangki Ramaswaamy
 
CSR.pdf
CSR.pdfCSR.pdf
CSR.pdf
Ravi narayana
 
CSR Analysis
CSR AnalysisCSR Analysis
CSR Analysis
Ahmad Tariq Bhatti
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
shrinivas kulkarni
 
CSR
CSRCSR
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
JEROME SOLDEVILLA
 
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY -  Background & Implications In IndiaCORPORATE SOCIAL RESPONSIBILITY -  Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
Satyaki Chowdhury
 
Caux round table
Caux round tableCaux round table
Caux round table
maitryifp
 
Business sustainability 2 - U of Huddersfield and Kajire Girls
Business sustainability 2  - U of Huddersfield and Kajire Girls Business sustainability 2  - U of Huddersfield and Kajire Girls
Business sustainability 2 - U of Huddersfield and Kajire Girls
Sote ICT
 
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptxWED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
Jesilin James
 
ETHICS.pdf
ETHICS.pdfETHICS.pdf
ETHICS.pdf
mskriz
 
Ethics & social responsibility
Ethics & social responsibilityEthics & social responsibility
Ethics & social responsibility
Abhishek Bansal
 
1. Which of the following is a concern employees of an expanding bus.docx
1. Which of the following is a concern employees of an expanding bus.docx1. Which of the following is a concern employees of an expanding bus.docx
1. Which of the following is a concern employees of an expanding bus.docx
gasciognecaren
 
Business+Ethics
Business+EthicsBusiness+Ethics
Business+Ethics
MJPage
 
CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011
Takeshi Shimotaya
 

Similar to Branding - CSR version 3.0 (20)

Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
 
CSR activity
CSR activity CSR activity
CSR activity
 
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdfCSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
 
Csr
CsrCsr
Csr
 
Grade 11 Chapter 6 - Social Responsibilities of Business.pptx
Grade 11 Chapter 6 - Social Responsibilities of Business.pptxGrade 11 Chapter 6 - Social Responsibilities of Business.pptx
Grade 11 Chapter 6 - Social Responsibilities of Business.pptx
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
CSR.pdf
CSR.pdfCSR.pdf
CSR.pdf
 
CSR Analysis
CSR AnalysisCSR Analysis
CSR Analysis
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
CSR
CSRCSR
CSR
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
 
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY -  Background & Implications In IndiaCORPORATE SOCIAL RESPONSIBILITY -  Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
 
Caux round table
Caux round tableCaux round table
Caux round table
 
Business sustainability 2 - U of Huddersfield and Kajire Girls
Business sustainability 2  - U of Huddersfield and Kajire Girls Business sustainability 2  - U of Huddersfield and Kajire Girls
Business sustainability 2 - U of Huddersfield and Kajire Girls
 
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptxWED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
WED JM SLIDES SChapter 4 Ethics & International Business (II).pptx
 
ETHICS.pdf
ETHICS.pdfETHICS.pdf
ETHICS.pdf
 
Ethics & social responsibility
Ethics & social responsibilityEthics & social responsibility
Ethics & social responsibility
 
1. Which of the following is a concern employees of an expanding bus.docx
1. Which of the following is a concern employees of an expanding bus.docx1. Which of the following is a concern employees of an expanding bus.docx
1. Which of the following is a concern employees of an expanding bus.docx
 
Business+Ethics
Business+EthicsBusiness+Ethics
Business+Ethics
 
CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011
 

More from Timothy Chan

Business Foundation Studies 2014
Business Foundation Studies 2014 Business Foundation Studies 2014
Business Foundation Studies 2014
Timothy Chan
 
Mobile apps for small businesses
Mobile apps for small businessesMobile apps for small businesses
Mobile apps for small businesses
Timothy Chan
 
Mobile App for SMEs
Mobile App for SMEs Mobile App for SMEs
Mobile App for SMEs
Timothy Chan
 
Hard truths to keep your business going after starting up
Hard truths to keep your business going after starting upHard truths to keep your business going after starting up
Hard truths to keep your business going after starting up
Timothy Chan
 
The Work Systems Designer
The Work Systems DesignerThe Work Systems Designer
The Work Systems Designer
Timothy Chan
 
Ethics & The Designer
Ethics & The DesignerEthics & The Designer
Ethics & The Designer
Timothy Chan
 
Building Sustainable Corporate Culture
Building Sustainable Corporate CultureBuilding Sustainable Corporate Culture
Building Sustainable Corporate Culture
Timothy Chan
 
Employees Motivation
Employees MotivationEmployees Motivation
Employees Motivation
Timothy Chan
 
Business Model Designer
Business Model Designer Business Model Designer
Business Model Designer
Timothy Chan
 
Branding Building Customer Loyalty
Branding   Building Customer LoyaltyBranding   Building Customer Loyalty
Branding Building Customer Loyalty
Timothy Chan
 
Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure) Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure)
Timothy Chan
 
What makes a Good business idea?
What makes a Good business idea?What makes a Good business idea?
What makes a Good business idea?
Timothy Chan
 
Brand Management
Brand Management   Brand Management
Brand Management
Timothy Chan
 
Blum intellectual property rights
Blum   intellectual property rightsBlum   intellectual property rights
Blum intellectual property rightsTimothy Chan
 
From Designers to Designpreneurs
From Designers to Designpreneurs From Designers to Designpreneurs
From Designers to Designpreneurs
Timothy Chan
 
We are right, we are left, we are whole brain Designpreneurs
We are right, we are left, we are whole brain Designpreneurs We are right, we are left, we are whole brain Designpreneurs
We are right, we are left, we are whole brain Designpreneurs
Timothy Chan
 
Designing your future
Designing your futureDesigning your future
Designing your future
Timothy Chan
 

More from Timothy Chan (17)

Business Foundation Studies 2014
Business Foundation Studies 2014 Business Foundation Studies 2014
Business Foundation Studies 2014
 
Mobile apps for small businesses
Mobile apps for small businessesMobile apps for small businesses
Mobile apps for small businesses
 
Mobile App for SMEs
Mobile App for SMEs Mobile App for SMEs
Mobile App for SMEs
 
Hard truths to keep your business going after starting up
Hard truths to keep your business going after starting upHard truths to keep your business going after starting up
Hard truths to keep your business going after starting up
 
The Work Systems Designer
The Work Systems DesignerThe Work Systems Designer
The Work Systems Designer
 
Ethics & The Designer
Ethics & The DesignerEthics & The Designer
Ethics & The Designer
 
Building Sustainable Corporate Culture
Building Sustainable Corporate CultureBuilding Sustainable Corporate Culture
Building Sustainable Corporate Culture
 
Employees Motivation
Employees MotivationEmployees Motivation
Employees Motivation
 
Business Model Designer
Business Model Designer Business Model Designer
Business Model Designer
 
Branding Building Customer Loyalty
Branding   Building Customer LoyaltyBranding   Building Customer Loyalty
Branding Building Customer Loyalty
 
Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure) Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure)
 
What makes a Good business idea?
What makes a Good business idea?What makes a Good business idea?
What makes a Good business idea?
 
Brand Management
Brand Management   Brand Management
Brand Management
 
Blum intellectual property rights
Blum   intellectual property rightsBlum   intellectual property rights
Blum intellectual property rights
 
From Designers to Designpreneurs
From Designers to Designpreneurs From Designers to Designpreneurs
From Designers to Designpreneurs
 
We are right, we are left, we are whole brain Designpreneurs
We are right, we are left, we are whole brain Designpreneurs We are right, we are left, we are whole brain Designpreneurs
We are right, we are left, we are whole brain Designpreneurs
 
Designing your future
Designing your futureDesigning your future
Designing your future
 

Recently uploaded

Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 

Recently uploaded (20)

Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 

Branding - CSR version 3.0

  • 1. Corporate Social Responsibility Design Management Branding Prepared by Timothy Chan Updated 13th May 2013 Version 3.0
  • 2. Learning Objectives 1.What is CSR 2.Benefits of CSR 3.The Practice of CSR
  • 4. Video: What is CSR Really?
  • 5. Discussions: What is CSR? How companies make money? OR How companies spend money?
  • 6. The Cost of CSR?
  • 7. Discussions: The Cost of CSR ? Will CSR cost more money? OR Will CSR save more money?
  • 8.
  • 9.
  • 10.
  • 11. Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
  • 12. Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
  • 13.
  • 14.
  • 16. Discussions: The Benefits of CSR ? Can companies Do Good and Do Well at the same time?
  • 17. Getting involved in the value chain
  • 18. Getting involved in the value chain
  • 20.
  • 21. Video: My School Bag - CSR by CapitaMalls
  • 22.
  • 23.
  • 24. CSR is not charity nor social business… CSR is strategic business decisions CSR is about making good business decisions
  • 25. Some benefits explored… 1. Competitive advantage 2. Reputation & branding 3. Attract and retain workers, clients or users 4. Morale, commitment and productivity 5. View of investors and the financial community 6. Relationship with partners (governments, media, suppliers, peers, customers and the community in which it operates in.)
  • 27. What is ISO 26000 ISO 26000 provides social responsibility guidance for all types of organisations, such as MNCs and big corporations, SMEs, non-governmental organisations and government agencies.
  • 28.
  • 29. 6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development
  • 30. Respect of Rights Practices
  • 31. Respect of Rights Practices 1. Human rights risk situations 2. Avoidance of complicity 3. Resolving grievances 4. Discrimination and vulnerable groups 5. Civil and political rights 6. Economic, social and cultural rights 7. Fundamental principles and rights at work
  • 33. Fair Labour Practices 1. Employment relationships 2. Conditions of work 3. Social protection 4. Social dialogue 5. Health and safety at work 6. Development and training
  • 35. Environmental Practices 1. Prevention of pollution 2. Sustainable resource use 3. Climate change mitigation and adaptation 4. Protection of the environment
  • 37. Fair Operating Practices 1. Anti-corruption 2. Fair competition 3. Social responsibility 4. Respect for property rights
  • 39. Fair Consumer Practices 1. Fair factual and unbiased information 2. Fair contractual practices 3. Protecting consumers' health and safety 4. Sustainable consumption 5. Consumer service and support 6. Complaint and dispute resolution 7. Consumer data protection and privacy 8. Access to essential services 9. Education and awareness
  • 40. Community Involvement & Development
  • 41. Community Involvement & Development 1. Encourage community involvement 2. Education and culture 3. Employment creation and skills development 4. Technology development and access 5. Wealth and income creation 6. Health and safety 7. Social investment
  • 42. 6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development Break into groups and select one area….
  • 43. Group Assignment What are your CSR Initiatives? Each group to present next week (5 mins)