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The European Commission defines CSR as, “The responsibility of
enterprises for their impacts on society to completely meet their social
responsibility. Enterprises should have in place a process to integrate social,
environmental, ethical human rights and consumer concerns into their business
operations and core strategy in close collaboration with their stakeholders."
From the Definition, it is clear that:
• The CSR approach is holistic and
integrated with the core business
strategy for addressing social and
environmental impacts of
businesses.
• CSR needs to address the well-
being of all stakeholders and not
just the company's shareholders.
• Philanthropic activities are only a
part of CSR which otherwise
constitutes a much larger set of
activities entailing strategic
business benefits.
Introduction to CSR
7 Steps to Effective Corporate Social Responsibility
I. Think about your stakeholders.
2. Define your mission.
3. Find out what is important to you.
4. Look for
opportunities.
5.Consider a
partnership.
6.Mean what you
say.
7.First do well, then talk
about it.
TATA’s APPROACH TOWARDS CSR
IMPLEMENTATION OF CSR BY TATA GROUP OF COMPANIES
Kharash Vistarottham Yojana
CSR In India
CSR in India has traditionally been seen as a philanthropic activity. And in
keeping with the Indian tradition, it was an activity that was performed but
not deliberated.
The practice of CSR in India still
remains within the
philanthropic space, but has
moved from Institutional
building(educational research
and cultural) to community
development through various
projects.
CSR & SUSTAINABILITY
Sustainability is defined as "development that meets the needs of
the present without compromising the ability of future
generations to meet their own needs."
It refers to the
role that
companies can
play in meeting
tile agenda or
sustainable
development
and entails a
balanced
approach to
economic
progress, social
progress and
environmental
stewardship.
Working Pattern of Global Organization In CSR
Globally, the notion of CSR and sustainability seems to be converging, as is evident
from the various definitions of CSR put forth by global organisations.
The genesis of this convergence can be observed from the preamble to the
recently released draft rules relating to the CSR clause within the Companies
Act, 2013 which talks about stakeholders and integrating it with the social,
environmental and economic objectives, all of which constitute the idea of a
triple bottom line approach.
The Trust has supported initiatives in the field or education, focusing
on children, adolescents and adults (within and outside the formal
education system).
IMPLEMENTATION OF CSR BY TATAs GROUP OF COMPANIES : EDUCATION
The Trust has made contributions in creating and upgrading medical infrastructure and
healthcare facilities across India, while focusing on training community health workers.
The Trust also supports research studies in alternative systems of medicine such as
Ayurveda.
IMPLEMENTATION OF CSR BY TATAs GROUP OF COMPANIES : HEALTH
IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES
IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES
Reliance has strategically chosen the company’s CSR initiatives
focusing on three areas:
1.Health.
IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES
2.Rural Development & Education.
Till March 2018, Reliance’s development initiatives have touched the
lives of 20 million people across India.
Reliance Foundation focuses on its social initiatives with a three-
pronged strategy:
•Direct engagement with the community,
•Forging partnerships and collaborations, and
•Leveraging the power of information technology.
1.Rural Development
Reliance has been addressing the challenges of rural communities through its rural
transformation programme. In addition to direct engagement, Reliance supported
several organizations working in the field of rural development with an aim to benefit
the rural community.
1.1} Institution Building
The programme empowers rural communities to organize themselves into Village
Associations, Producer Companies and Women Thrift Troops.
1.2} Water Security
The programme aims to provide water security to villages for irrigation and domestic
use. Reliance works for conserving every drop of rain within the village.
1.3} Farmer Producer Companies
To help the farmers overcome the challenge, Reliance empowers them to set up Farmer
Producer Companies (FPCs).
corporate social responsibility
corporate social responsibility
corporate social responsibility
corporate social responsibility
corporate social responsibility
corporate social responsibility
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corporate social responsibility

  • 1.
  • 2. The European Commission defines CSR as, “The responsibility of enterprises for their impacts on society to completely meet their social responsibility. Enterprises should have in place a process to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders."
  • 3. From the Definition, it is clear that: • The CSR approach is holistic and integrated with the core business strategy for addressing social and environmental impacts of businesses. • CSR needs to address the well- being of all stakeholders and not just the company's shareholders. • Philanthropic activities are only a part of CSR which otherwise constitutes a much larger set of activities entailing strategic business benefits. Introduction to CSR
  • 4. 7 Steps to Effective Corporate Social Responsibility I. Think about your stakeholders. 2. Define your mission. 3. Find out what is important to you.
  • 5. 4. Look for opportunities. 5.Consider a partnership. 6.Mean what you say. 7.First do well, then talk about it.
  • 7. IMPLEMENTATION OF CSR BY TATA GROUP OF COMPANIES
  • 9. CSR In India CSR in India has traditionally been seen as a philanthropic activity. And in keeping with the Indian tradition, it was an activity that was performed but not deliberated. The practice of CSR in India still remains within the philanthropic space, but has moved from Institutional building(educational research and cultural) to community development through various projects.
  • 10. CSR & SUSTAINABILITY Sustainability is defined as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." It refers to the role that companies can play in meeting tile agenda or sustainable development and entails a balanced approach to economic progress, social progress and environmental stewardship.
  • 11. Working Pattern of Global Organization In CSR Globally, the notion of CSR and sustainability seems to be converging, as is evident from the various definitions of CSR put forth by global organisations. The genesis of this convergence can be observed from the preamble to the recently released draft rules relating to the CSR clause within the Companies Act, 2013 which talks about stakeholders and integrating it with the social, environmental and economic objectives, all of which constitute the idea of a triple bottom line approach.
  • 12. The Trust has supported initiatives in the field or education, focusing on children, adolescents and adults (within and outside the formal education system). IMPLEMENTATION OF CSR BY TATAs GROUP OF COMPANIES : EDUCATION
  • 13. The Trust has made contributions in creating and upgrading medical infrastructure and healthcare facilities across India, while focusing on training community health workers. The Trust also supports research studies in alternative systems of medicine such as Ayurveda. IMPLEMENTATION OF CSR BY TATAs GROUP OF COMPANIES : HEALTH
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  • 16. IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES
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  • 19. IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES
  • 20. Reliance has strategically chosen the company’s CSR initiatives focusing on three areas: 1.Health. IMPLEMENTATION OF CSR BY RELIANCE GROUP OF COMPANIES 2.Rural Development & Education.
  • 21. Till March 2018, Reliance’s development initiatives have touched the lives of 20 million people across India. Reliance Foundation focuses on its social initiatives with a three- pronged strategy: •Direct engagement with the community, •Forging partnerships and collaborations, and •Leveraging the power of information technology.
  • 22. 1.Rural Development Reliance has been addressing the challenges of rural communities through its rural transformation programme. In addition to direct engagement, Reliance supported several organizations working in the field of rural development with an aim to benefit the rural community. 1.1} Institution Building The programme empowers rural communities to organize themselves into Village Associations, Producer Companies and Women Thrift Troops. 1.2} Water Security The programme aims to provide water security to villages for irrigation and domestic use. Reliance works for conserving every drop of rain within the village. 1.3} Farmer Producer Companies To help the farmers overcome the challenge, Reliance empowers them to set up Farmer Producer Companies (FPCs).