The document discusses individual social responsibility (ISR) and its relationship to corporate social responsibility (CSR). ISR includes engaging with and actively participating in one's local community to help solve problems. It is about taking responsibility for how one's actions impact others. ISR is fundamental to CSR, as corporations are made up of individuals, and a culture of social responsibility starts with individuals. Promoting ISR can help strengthen CSR efforts. The document also describes an innovative ISR program that includes weekly road trips to visit social organizations and areas suffering to raise awareness of social issues.