CSR refers to business operations that consider social responsibility. CSR responsibilities include the environment, employees, consumers, and stakeholders. CSR can change cultural norms, have positive impacts on communities through activities like those of Polaris Softlab which started charitable trusts in 1997 and programs for differently abled people. Benefits of CSR for corporations include positive public image, easier recruitment and employee retention, improved efficiency, increased motivation, and good governance. CSR can be an effective tool for image building by involving corporations in socially responsible activities and connecting them to success and popularity among broader society.

1. CSR A Tool For Image Building
Presented By:
Rajul Kharya

2. What is CSR ???
BUSINESS OPERATIONS WITH SOCIAL RESPOSIBILITY.

3. RESPOSIBILITIES TOWARDS
Environment
Employees
Consumers
Stakeholders

4. Effects of CSR
Changed the cultural
norms of corporate
Positive impacts
towards
communities,
cultures , societies
and environment
Public relation
benefits
Build a positive
workplace
environment

5. CSR activities by POLARIS SOFTLAB
Polaris Financial Technology Limited started the Ullas
Trust in 1997.
Started SAMPADA- “Special Appreciation and
Mentoring Program Acknowledging Differently Abled”
It had been awarded India's best CSR Company by
NASSCOM 2010

6. Benefits of CSR for Corporate
Positive
image
among
public.
Easier
recruitment
and
retention.
Improves
operational
efficiency.
Increase
motivation.
Good
governance.

7. Conclusion
CSR as an image building tool can make corporate to
involve in CSR activities , thus making it a channel to
success and popularity among masses, responsibility
towards society is a factor that organizations have to
sense and follow apart from the profit motive of
every business