Covers AIDA model and how the entire sales process will take place between the Airlines and customer.
by Yohan Dsouza
Don Bosco Institute of Technology, Kurla - MMS
Concessionaire Analyzer+ is developed entirely by CA Plus Ltd, an associate company of the Shireburn Software Group, a group with a 35 year track record in the business software sector, working across the globe, and with a current team of more than 50 staff. Concessionaire Analyzer+ delivers unprecedented insight across the commercial operations lifecycle. CA+ is a ground-breaking revenue maximization software for controlling, managing and boosting airport non-aeronautical revenues. It provides facilities to manage concession and property contracts, automate billing, capture detailed sales data and incorporates a business intelligence and reporting platform that enables airports to obtain insights their sales patterns to boost revenues and performance.
CA+ has been implemented in a number of airports and shopping centres around the world, all of varying sizes and complexity.
The Sha-Shib Group has expanded to provide various courses in Aviation, Engineering, Technology, Polytechnic, and Management. The Academy is driven by experts in the industry, who have held high ranks in the Indian Air Force and other areas related to Aviation, Engineering and Technology.
We, the Management and Staff, welcome you to come and experience the facilities and teaching expertise of the Academy which is one of the best and to be a successful professional in your area of interest.
Principles of airline and airport managementJetline Marvel
Sushan Pradhan
Sushan Pradhan
Roll no: 27 ( BBA 2nd Year 4th Semester)
Institute: Agragami Group of Institutions
Topic: 1) Flight Information Display System
2) Reservation and Ticketing
3)Check in and Issue of Boarding Pass
4) Customs and immigration formalities
www.jetlinemarvel.net
Not all airlines are created equal. As in most businesses, there is a sort of stratification of airlines. In many countries, the government owns the airlines. An airline’s rank is determined by the amount of revenue it generates. There are three categories in Airlines: Major, National and Regional.
Covers AIDA model and how the entire sales process will take place between the Airlines and customer.
by Yohan Dsouza
Don Bosco Institute of Technology, Kurla - MMS
Concessionaire Analyzer+ is developed entirely by CA Plus Ltd, an associate company of the Shireburn Software Group, a group with a 35 year track record in the business software sector, working across the globe, and with a current team of more than 50 staff. Concessionaire Analyzer+ delivers unprecedented insight across the commercial operations lifecycle. CA+ is a ground-breaking revenue maximization software for controlling, managing and boosting airport non-aeronautical revenues. It provides facilities to manage concession and property contracts, automate billing, capture detailed sales data and incorporates a business intelligence and reporting platform that enables airports to obtain insights their sales patterns to boost revenues and performance.
CA+ has been implemented in a number of airports and shopping centres around the world, all of varying sizes and complexity.
The Sha-Shib Group has expanded to provide various courses in Aviation, Engineering, Technology, Polytechnic, and Management. The Academy is driven by experts in the industry, who have held high ranks in the Indian Air Force and other areas related to Aviation, Engineering and Technology.
We, the Management and Staff, welcome you to come and experience the facilities and teaching expertise of the Academy which is one of the best and to be a successful professional in your area of interest.
Principles of airline and airport managementJetline Marvel
Sushan Pradhan
Sushan Pradhan
Roll no: 27 ( BBA 2nd Year 4th Semester)
Institute: Agragami Group of Institutions
Topic: 1) Flight Information Display System
2) Reservation and Ticketing
3)Check in and Issue of Boarding Pass
4) Customs and immigration formalities
www.jetlinemarvel.net
Not all airlines are created equal. As in most businesses, there is a sort of stratification of airlines. In many countries, the government owns the airlines. An airline’s rank is determined by the amount of revenue it generates. There are three categories in Airlines: Major, National and Regional.
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว มีการปรับนิดหน่อย เป็นเรื่องแรกที่สอน ในทุกๆที่ๆผมไปเป็น Consult และ ครูให้ ที่เห็นนี้เป็น Slide สอนที่สุดท้ายในปี 2557 อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 1st one(1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer. It was used for the last company that I taught last year. It might be updated due to its time.
Introduction to Global Marketing #Ch.1 สำหรับนิสิตวิชา Global Marketing กลุ่ม กต17จศ8, อาจารย์วจนะ ภูผานี, คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม
2. 1 Anatomy of Sale: AIDA MODEL
AIDA model proposes that advertising messages need to accomplish a number
of tasks in order to move the consumer through a series of sequential steps
from brand awareness through to action (purchase and consumption).
3. •Attention -
•the consumer becomes aware of a category, product or brand (usually through advertising)
↓
•Interest -
•The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle
↓
•Desire -
• The consumer develops a favorable disposition towards the brand
↓
•Action -
• The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
4. 2. Sale Planning: Sale Budget
1. Percentage of sale method – (Fundamentally
incorrect)
- Simple and Fast
- Return on investment concept!!
- Downside
• If the market is buoyant, revenue will rise naturally and
promotional spending with it. If market conditions
deteriorate, there is arisk that revenues will fall and
that promotional spending will therefore follow. in turn
cause a further loss of revenue.
• DD Example: 2% of revenue
5. 2. Sale Planning: Sale Budget
• The promotional budget should actually follow
exactly the opposite
• pattern to the one which will result from the
Percentage of Revenue concept. When the market
is growing strongly, an airline operating in that
market will be able to increase its own revenue in
line with the market for only a small promotional
spend.
6. 2. Sale Planning: Sale Budget
• Same budget as last year + inflation
- Again easy and avoid corporate politics
- Still flawed
7. 2. Sale Planning: Sale Budget
3. Task-based Method
• the budget is set by first asking and then answering
a series of questions about the money which will
be needed if the target revenue and profit for the
year Whilst there can be no precise answer to these
questions,
• It will also be necessary to take account of the
spending of the airline’s competitors.
• Whilst in principle it may not be necessary to
exactly match the budget of a high-spending rival.
12. 4. Advertising
1. Setting the brief
- What do you want this campaign to achieve?
- What message to deliver? Price? Branding? New
products? Destination?
2. Agency Selection
- Inhouse? – DD does it themselves
- Outsource?
3 Media Buying
- Cost v Impact (Eyeballs?/ROI?)
13. 4. Advertising
4. Creativity
- Must take into account of different cultural taste
- Standardise/Localise?
5. Campaign Monitoring
- Through ROI
- Web Activity during the campaign
- Lesson Learned?
14. TV Advert Examples
Air France – Michel Gondry
https://www.youtube.com/watch?v=VmNztYfInOA
Air France – France in the Air
https://www.youtube.com/watch?v=v-ahlbWNZPk
Air France – Inflight Meal Advert
https://www.youtube.com/watch?v=1N1d1CE6ThQ
Air France – Flying Dance
https://www.youtube.com/watch?v=2fRoEOcf6jo
16. British Airways
• Don’t Fly – Support Team GB
https://www.youtube.com/watch?v=JMU1eIhQ68w
Club Class
https://www.youtube.com/watch?v=_vSFye_RgN0
Old Pricing Ad
https://www.youtube.com/watch?v=uQ9SlOUBvqQ
Pam Ann – Training
https://www.youtube.com/watch?v=QF6YjSE1dsY
17. Qantas
I still call Australia Home
https://www.youtube.com/watch?v=hbGuqmaDgLA
