นวัตกรรมและผลิตภัณฑ์ใหม่ Innovation and new product development maruay songtanin
นวัตกรรมและผลิตภัณฑ์ใหม่
ตีพิมพ์เป็นครั้งที่ 4 ปี พ.ศ. 2551
โดยสำนักพิมพ์ Financial Times Press
มีความหนา 616 หน้า
ราคา £42.99
Paul Trott เป็น Reader in Innovation Management ที่มหาวิทยาลัย Portsmouth (United Kingdom) และเป็นศาสตราจารย์ด้าน Innovation and Entrepreneurship ที่มหาวิทยาลัย University of Technology, Delft (The Netherlands)
การศึกษา ปริญญาตรี First Class BSc Degree in Industrial Management (Hons), Nottingham Trent University ปริญญาเอก PhD Cranfield University - awarded ICI prize for outstanding PhD และ Post-Graduate Diploma in Marketing, Chartered Institute of Marketing, PGCHE Post Graduate Certificate in Higher Education, University of Portsmouth
Innovation Management and New Product Development
by Paul Trott
Financial Times Press,
Innovation Management (concepts & what need to be managed)
Managing Technology & Knowledge (to develop new product)
New Product Development (process developing new products)
Session 20 Old Testament Overview
Nahum, Habakkuk & Zephaniah
Based on material from:
Capitol Hill Baptist Church
525 A Street, NE
Washington, DC 20002
User Experience Case Study- Human Senses, Self Experiences & User PersonaAkshay Parakh
This project contains:
1. Self experiences that left an impact on me by targetting my 5 senses in order to enhance the User Experience.
2. User Persona: An exploration case study regarding likes and dislikes of a specific user and understanding factors that incline him towards buying a certain product over the others and how these tendencies can be kept in mind while coming up with future design solutions.
3. A basic town planning & transit system redesign for Viman Nagar, Pune, India.
Downsizing to Rightsizing - Customer-Centric Content Models: A Case StudyInnovatia
Presentation for the #Lavacon #Lavacon2014 conference in Portland, OR. This discusses a case study from one of Innovatia's clients that saw incredible results in reducing documentation, and making it simpler - and how we did that.
นวัตกรรมและผลิตภัณฑ์ใหม่ Innovation and new product development maruay songtanin
นวัตกรรมและผลิตภัณฑ์ใหม่
ตีพิมพ์เป็นครั้งที่ 4 ปี พ.ศ. 2551
โดยสำนักพิมพ์ Financial Times Press
มีความหนา 616 หน้า
ราคา £42.99
Paul Trott เป็น Reader in Innovation Management ที่มหาวิทยาลัย Portsmouth (United Kingdom) และเป็นศาสตราจารย์ด้าน Innovation and Entrepreneurship ที่มหาวิทยาลัย University of Technology, Delft (The Netherlands)
การศึกษา ปริญญาตรี First Class BSc Degree in Industrial Management (Hons), Nottingham Trent University ปริญญาเอก PhD Cranfield University - awarded ICI prize for outstanding PhD และ Post-Graduate Diploma in Marketing, Chartered Institute of Marketing, PGCHE Post Graduate Certificate in Higher Education, University of Portsmouth
Innovation Management and New Product Development
by Paul Trott
Financial Times Press,
Innovation Management (concepts & what need to be managed)
Managing Technology & Knowledge (to develop new product)
New Product Development (process developing new products)
Session 20 Old Testament Overview
Nahum, Habakkuk & Zephaniah
Based on material from:
Capitol Hill Baptist Church
525 A Street, NE
Washington, DC 20002
User Experience Case Study- Human Senses, Self Experiences & User PersonaAkshay Parakh
This project contains:
1. Self experiences that left an impact on me by targetting my 5 senses in order to enhance the User Experience.
2. User Persona: An exploration case study regarding likes and dislikes of a specific user and understanding factors that incline him towards buying a certain product over the others and how these tendencies can be kept in mind while coming up with future design solutions.
3. A basic town planning & transit system redesign for Viman Nagar, Pune, India.
Downsizing to Rightsizing - Customer-Centric Content Models: A Case StudyInnovatia
Presentation for the #Lavacon #Lavacon2014 conference in Portland, OR. This discusses a case study from one of Innovatia's clients that saw incredible results in reducing documentation, and making it simpler - and how we did that.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다.
발표자: 이재용 (Jay Chaeyong Yi)
회사:(주)피엑스디
내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.
Often, Service Design approaches can ask too much of an organization too soon. The difficulty is how to implement the opportunities uncovered from customer journey mapping. We recognize that companies work in silos and don’t change quickly. We’ve come up with ways to guide organizations through prioritized decision-making that will result in a meaningful change to the customer experience.
This webinar will focus on sharing consulting experiences and thoughts on how organizations can adopt Service Design in a manner that focuses effort and drives measurable business outcomes which work within existing organizational structures.
We have always wanted to have an example buyer persona, but our clients would never allow their competitors to have access to such valuable insights. We can’t argue with that.
So we developed the following persona without a client in mind. We built it by interviewing marketers about their decision to buy an email marketing solution.
Please note that one important aspect of this persona is far more valuable when it is not an example. The Perceived Barriers insight for a real persona reveals the reasons that buyers do not choose the solution you are marketing. This is often one of the most actionable aspects of the buyer persona, identifying opportunities to build sales and marketing strategies that overcome your buyer’s objections. We couldn’t capture those insights without choosing a specific email marketing solution for our example.
We hope that this example buyer persona will help you to understand why the 5 Rings of Buying Insight™ are rapidly becoming the standard framework for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Mapping Human-Centric Product Vision (ProductCamp Boston 2016)ProductCamp Boston
Let’s borrow a page from design thinking to quickly bring stakeholders together as they see the experience through the customer’s eyes, and begin to understand challenges users face.
Sketch a customer journey map for early cross-functional consensus and human-centered product vision.
1. Start with an empathy map activity
2. Identify a primary user scenario
3. Identify touch points and channels in the user scenario
4. Map the journey (scenario) with an affinity diagram activity capturing all interaction and emotional highs and lows
In the end, the team will have:
• gained internal consensus on what the customer experience should be across channels
• established assumptions about the customer’s mindset and goals that can inform user research and product planning
• begun to communicate a new, customer-centric product vision and framework for telling the product story and creating user stories
These collaborative sessions can be as short as 90 minutes to 2 hours, but we’ll cover it in 30 minutes.
About David Scharn
UX Architect
Over 20 years in high tech product and information design, including human factors, usability assessment, user research, information architecture, interaction design, content design, technical writing, user experience design.
Mobile Persona, A study on the mobile workerStephen Jio
Understanding the mobile worker and their behavior and threats. Recognizing the importance of the Mobile society and products that will enable the mobile worker today and in the future.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Customer-Centric Study 2016 - Summary ChartsLora Cecere
Executive Summary
As growth slows, manufacturing companies struggle with rising complexity and increasing levels of demand error. The question is “Could companies decrease complexity and improve growth by building outside-in processes that are customer-centric?” We believe the answer to this question is a resounding “YES!” However, there is a problem. Across the industry there is no common definition of customer-centric supply chains. There is no clear and accepted methodology to build this core competency. As a result, most companies have forged their own paths. In this study, 80% of those surveyed have a customer-centric strategy; yet over half (54%) state that there is room for improvement to drive performance changes in their supply chain. Companies struggle to drive alignment and build constancy of purpose. The goal of this report is to fill this gap.
State of the Industry
Today 46% of respondents rate their supply chain as performing well on the delivery of a customer-centric supply chain strategy. The definition of a customer-centric supply chain used for this research is: one that is aligned with order management, product strategies and distribution processes to deliver/adapt to against customer segmentation strategies.
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
30 Stats Every Marketer Needs to Know about Customer ExperienceKapost
Now, more than ever, understanding and supporting your customer at each and every stage of the journey is vital to the success of your marketing strategy.
We're here to break down the customer experience stats from industry leaders that have put customer-centric marketing top of mind here at Kapost, from why it matters, to how to execute, and where it will impact your business. See for yourself—get the B2B Marketer's Guide to Managing Customer Experience --> http://bit.ly/CXmgmt
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다.
발표자: 이재용 (Jay Chaeyong Yi)
회사:(주)피엑스디
내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.
Often, Service Design approaches can ask too much of an organization too soon. The difficulty is how to implement the opportunities uncovered from customer journey mapping. We recognize that companies work in silos and don’t change quickly. We’ve come up with ways to guide organizations through prioritized decision-making that will result in a meaningful change to the customer experience.
This webinar will focus on sharing consulting experiences and thoughts on how organizations can adopt Service Design in a manner that focuses effort and drives measurable business outcomes which work within existing organizational structures.
We have always wanted to have an example buyer persona, but our clients would never allow their competitors to have access to such valuable insights. We can’t argue with that.
So we developed the following persona without a client in mind. We built it by interviewing marketers about their decision to buy an email marketing solution.
Please note that one important aspect of this persona is far more valuable when it is not an example. The Perceived Barriers insight for a real persona reveals the reasons that buyers do not choose the solution you are marketing. This is often one of the most actionable aspects of the buyer persona, identifying opportunities to build sales and marketing strategies that overcome your buyer’s objections. We couldn’t capture those insights without choosing a specific email marketing solution for our example.
We hope that this example buyer persona will help you to understand why the 5 Rings of Buying Insight™ are rapidly becoming the standard framework for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Mapping Human-Centric Product Vision (ProductCamp Boston 2016)ProductCamp Boston
Let’s borrow a page from design thinking to quickly bring stakeholders together as they see the experience through the customer’s eyes, and begin to understand challenges users face.
Sketch a customer journey map for early cross-functional consensus and human-centered product vision.
1. Start with an empathy map activity
2. Identify a primary user scenario
3. Identify touch points and channels in the user scenario
4. Map the journey (scenario) with an affinity diagram activity capturing all interaction and emotional highs and lows
In the end, the team will have:
• gained internal consensus on what the customer experience should be across channels
• established assumptions about the customer’s mindset and goals that can inform user research and product planning
• begun to communicate a new, customer-centric product vision and framework for telling the product story and creating user stories
These collaborative sessions can be as short as 90 minutes to 2 hours, but we’ll cover it in 30 minutes.
About David Scharn
UX Architect
Over 20 years in high tech product and information design, including human factors, usability assessment, user research, information architecture, interaction design, content design, technical writing, user experience design.
Mobile Persona, A study on the mobile workerStephen Jio
Understanding the mobile worker and their behavior and threats. Recognizing the importance of the Mobile society and products that will enable the mobile worker today and in the future.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Customer-Centric Study 2016 - Summary ChartsLora Cecere
Executive Summary
As growth slows, manufacturing companies struggle with rising complexity and increasing levels of demand error. The question is “Could companies decrease complexity and improve growth by building outside-in processes that are customer-centric?” We believe the answer to this question is a resounding “YES!” However, there is a problem. Across the industry there is no common definition of customer-centric supply chains. There is no clear and accepted methodology to build this core competency. As a result, most companies have forged their own paths. In this study, 80% of those surveyed have a customer-centric strategy; yet over half (54%) state that there is room for improvement to drive performance changes in their supply chain. Companies struggle to drive alignment and build constancy of purpose. The goal of this report is to fill this gap.
State of the Industry
Today 46% of respondents rate their supply chain as performing well on the delivery of a customer-centric supply chain strategy. The definition of a customer-centric supply chain used for this research is: one that is aligned with order management, product strategies and distribution processes to deliver/adapt to against customer segmentation strategies.
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
30 Stats Every Marketer Needs to Know about Customer ExperienceKapost
Now, more than ever, understanding and supporting your customer at each and every stage of the journey is vital to the success of your marketing strategy.
We're here to break down the customer experience stats from industry leaders that have put customer-centric marketing top of mind here at Kapost, from why it matters, to how to execute, and where it will impact your business. See for yourself—get the B2B Marketer's Guide to Managing Customer Experience --> http://bit.ly/CXmgmt
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Innovation, R&D, The innovator's Method are the implementation to our Innovation Journey that easy to known and understand process to Product, Services, and Process Innovation. Design Innovation is the key by Technology, Business, and Creative there are the way to doing business.
Career Hack Series (Free session) : How to nail your resume ? Pin Kasemsiri
Basic steps of starting on building your resume.
เริ่มต้นเขียน resume ควรจะต้องมีอะไรบ้าง หาคำตอบได้ 3 ข้อง่ายๆ เริ่มต้นทำความเข้าใจที่ถูกต้อง ก่อนที่คุณจะ google แล้ว copy resume ของคนอื่นมา
1. What is the point of having a resume ? มี resume ไปทำไม
2. What should be on it ? อะไรต้องอยู่บน resume ของเราบ้าง
3. What should not be on it ? อะไรไม่ควรอยู่บน resume ของเราบ้าง