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Customer Centric   Innovation  Lead User Warothai 5350040 Sorawit  5350042 Uthai 5350143 Jirattipan 5350028 Tipsuda  5350033 Napapun 5350037
Case Study: *** ปีและยอดขายสมมติขึ้นเพื่อใช้ในการอธิบายเท่านั้น
Case Study:
[object Object],แหล่งที่มา  :  Customer-Centric  โดย เรวัติ ตันติยานนท์ ตีพิมพ์ในหนังสือพิมพ์กรุงเทพธุรกิจ เมื่อวันที่  19  เมษายน  2553 What  is Customer Centric Innovation   (CCI) ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],แหล่งที่มา  :  Customer-Centric  โดย เรวัติ ตันติยานนท์ ตีพิมพ์ในหนังสือพิมพ์กรุงเทพธุรกิจ เมื่อวันที่  19  เมษายน  2553 CCI Approach  4 Steps to Outside-In
[object Object],[object Object],[object Object],[object Object],Why use CCI?
แหล่งที่มาข้อมูล  :  http://www.booz.com/media/file/141263.pdf   Product-Focus to Customer Centric?
แหล่งที่มาข้อมูล  :  http://www.booz.com/media/file/141263.pdf   Advance Customer Value Proposition
[object Object]
[object Object],[object Object],[object Object],Why use Lead user?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead user approach
[object Object],[object Object],[object Object],[object Object],[object Object],Lead user approach Con’t
[object Object],[object Object],[object Object],[object Object],Case Study Orthopilot
Case Study Orthopilot
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional innovation way at 3M
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SHOULD BE INNOVATED!! Traditional innovation way at 3M
[object Object],[object Object],[object Object],[object Object],[object Object],Why 3M want to use Lead User Method?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead User Method(1)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead User Method(2)
Lead User process Trends/Needs Identification Stage 2 Preliminary Concept Generation Stage 3 Final Concept Generation Stage 4
[object Object],[object Object],[object Object],[object Object],Stage 1- Project Planning
[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2-Trends/Needs Identification Questionnaire Telephone Networking Scan literature Consulting in-house colleague
[object Object],[object Object],[object Object],[object Object],[object Object],Stage 3-Preliminary Concept Generation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 4-Final concept Generation and learn from lead user
Customer Centric   Innovation  Lead User

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Case Study : Customer Centric & Lead User