Airheads vail 2011 amigopod overview
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The document discusses Aruba's Amigopod product for wireless access and guest management in retail environments. It describes use cases like guest WiFi access, registration kiosks, and wireless scanners. Amigopod allows sponsored and self-registration of guests, bulk user import, and integrates with third-party systems. It also provides features like targeted advertising, location services, and reports on visitor demographics.
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Airheads vail 2011 amigopod overview
- 1. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved Aruba Amigopod Next Generation Wireless Opportunities for Retail Cameron Esdaile Amigopod Technical Marketing
- 2. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved2 Agenda • Use Cases for WiFi in Retail • Quick Amigopod Overview • Next Generation Hotspot • WiFi Device Provisioning • Case Studies
- 3. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved4 Visitor Access Services • Customer Guest Access • Registration Kiosks • Wireless scanners • Public Hotspots • Locations Services • Ads/Target Marketing
- 4. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved6 Amigopod Secure Guest Access • Sponsored-based Registration • Self-registration • Pre-registration – Bulk import – Scratch cards • Anonymous Guest Access • 3rd Party Integrations – APIs for existing applications / workflows – CRM tools
- 5. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved7 Sponsored based provisioning Create a new Guest Account 1. Login to Amigopod
- 6. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved8 2. Fill out required fields Sponsored based provisioning Create a new Guest Account
- 7. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved9 3. Send access credentials to authorized guest – Print, Send SMS, or Send Email Sponsored based provisioning Create a new Guest Account
- 8. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved10 Guest / Kiosk Self-Registration • Self-provisioning captive portals – No IT involvement – Integrated SMS delivery – Backs onto pre defined security policy – Customizable fields to capture specific information about guests / devices – Targeted marketing content delivery
- 9. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved11 Bulk Import / Create Visitor Accounts • Receptionist or other admins • Pre-load Visitor Profiles – Supports bulk import in XML, CSV, TSV, or plain text formats – Copy and Paste lists • Assignable roles, expiration times, user names, passwords
- 10. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved13 3rd Party Integrations • Zero Touch – Maintain existing workflow – Eliminates the need for Amigopod specific training for operators • Integrate Amigopod Secure Account Access into Existing Solutions – Lobby management systems – Patient check-in systems • XML / SOAP APIs for Custom Integrations Request XML / SOAP Amigopod Server 3rd Party Appliance / Application Custom workflow XML / SOAPOutput
- 11. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved16 Capitalizing on Free Wifi
- 12. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved17 Visitor Access Services for Retail • Guest Access • Visitor Intelligence • Ads/Target Marketing • Public Hotspots • Locations Services • Promotional Coupons • Link to loyalty programs
- 13. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved18 Managing Visitor Accounts
- 14. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved19 Next Generation Hotspot Core user management Free registration portals Surveys and feedback forms Visitor Intelligence and Marketing Advertising and Promotions Manager Location services
- 15. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved20 Guest Self-Registration • Self-provisioning captive portals – No IT involvement – Integrated SMS delivery – Backs onto pre defined security policy – Customizable fields to capture specific information about guests / devices – Targeted marketing content delivery
- 16. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved21 Advertising Services • Amigopod Advertising Services provide a unique opportunity for 1 to 1 interaction with your users or customers • Build loyalty and deliver targeted content to your visitors…give them a reason to come back • Advertising = content and information delivery for government or community networks • Intuitive and personalized management interface for in house or agency use
- 17. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved22 Visitor Intelligence • Capturing information from visitors • Facts – gender, age, phone number • Opinions – interests, preferences, feedback • Opt-in preference – for promotional use • Capturing information about visitors • Location and Time – where & when – visits and movements • Device type – iPhone or netbook • Broadening concept of “session” to a “visit” • Visitor Intelligence is not just about advertising, it’s a digital billboard that interacts with users based on your business logic
- 18. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved23 Examples of Visitor Intelligence Recognise previously registered visitors from their device’s MAC address Personal Greetings Birthday coupons Volume/Time quotas
- 19. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved24 Using Visitor Intelligence Using visitor intelligence to reach specific visitor groups • Business rules define the visitor groups of interest • Targeted delivery of advertising content Develop campaigns and promotions • Leverage multiple content delivery formats (SMS, MMS, banner ad, interactive Flash, video) • Define and activate ‘spaces’ to deliver promotions and run campaigns on all or some captive portals
- 20. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved25 Intelligent Content Delivery
- 21. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved26 Role Based Administration
- 22. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved27 Reporting
- 23. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved28 Demographic Reporting Enables analysis of visitor intelligence data and ensures location operators can efficiently bill for impressions
- 24. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved29 Compliance & Scalability • Security – Integrated AAA RADIUS server – Role-based administration – Compliance auditing and reporting – Data Retention • Scalability – Up to 10,000 concurrent users – Multi-site design
- 25. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved33 Use Cases for WiFi Devices • Hand Held Order Takers (HHOTs) • Point of Sale Terminals • Bar Code Scanners for Price Check • Customer Service terminals • Stocktake / Stock Picking applications (PDT)
- 26. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved34 WiFi Access and Encryption • WPA-PSK • WPA-PSK + MAC Authentication • 802.1x EAP-TLS for robust security • Amigopod Solutions • MAC Authentication Plugin • Mobile Device Access Control
- 27. CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved35 Mobile Device Provisioning • Works with Aruba Mobility Controller to manage employee-driven WiFi device provisioning • Pushes access certificates to iOS devices • No IT involvement User,DeviceAware