Airheads vail 2011 amigopod overview

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© Copyright 2011. Aruba Networks, Inc.
All rights reserved
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All rights reserved
Aruba Amigopod
Next Generation Wireless
Opportunities for Retail
Cameron Esdaile
Amigopod Technical Marketing

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All rights reserved2
Agenda
• Use Cases for WiFi in Retail
• Quick Amigopod Overview
• Next Generation Hotspot
• WiFi Device Provisioning
• Case Studies

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Visitor Access Services
• Customer Guest Access
• Registration Kiosks
• Wireless scanners
• Public Hotspots
• Locations Services
• Ads/Target Marketing

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Amigopod Secure Guest Access
• Sponsored-based Registration
• Self-registration
• Pre-registration
– Bulk import
– Scratch cards
• Anonymous Guest Access
• 3rd Party Integrations
– APIs for existing applications / workflows
– CRM tools

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Sponsored based provisioning
Create a new Guest Account
1. Login to Amigopod

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2. Fill out required fields

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3. Send access credentials to authorized guest
– Print, Send SMS, or Send Email

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Guest / Kiosk Self-Registration
• Self-provisioning
captive portals
– No IT involvement
– Integrated SMS
delivery
– Backs onto pre defined
security policy
– Customizable fields to
capture specific
information about
guests / devices
– Targeted marketing
content delivery

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Bulk Import / Create Visitor Accounts
• Receptionist or
other admins
• Pre-load Visitor
Profiles
– Supports bulk import in
XML, CSV, TSV, or
plain text formats
– Copy and Paste lists
• Assignable roles,
expiration times,
user names,
passwords

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3rd Party Integrations
• Zero Touch
– Maintain existing workflow
– Eliminates the need for Amigopod specific training for operators
• Integrate Amigopod Secure Account Access into
Existing Solutions
– Lobby management systems
– Patient check-in systems
• XML / SOAP APIs for Custom Integrations
Request XML / SOAP
Amigopod
Server
3rd Party
Appliance /
Application
Custom
workflow
XML / SOAPOutput

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Capitalizing on Free Wifi

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Visitor Access Services for Retail
• Guest Access
• Visitor Intelligence
• Ads/Target Marketing
• Public Hotspots
• Locations Services
• Promotional Coupons
• Link to loyalty programs

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Managing Visitor Accounts

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Next Generation Hotspot
 Core user management
 Free registration portals
 Surveys and feedback forms
 Visitor Intelligence and Marketing
 Advertising and Promotions Manager
 Location services

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Guest Self-Registration
• Self-provisioning
captive portals
– No IT involvement
– Integrated SMS
delivery
– Backs onto pre defined
security policy
– Customizable fields to
capture specific
information about
guests / devices
– Targeted marketing
content delivery

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Advertising Services
• Amigopod Advertising
Services provide a unique
opportunity for 1 to 1
interaction with your users or
customers
• Build loyalty and deliver
targeted content to your
visitors…give them a reason
to come back
• Advertising = content and
information delivery for
government or community
networks
• Intuitive and personalized
management interface for in
house or agency use

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Visitor Intelligence
• Capturing information from visitors
• Facts – gender, age, phone number
• Opinions – interests, preferences, feedback
• Opt-in preference – for promotional use
• Capturing information about visitors
• Location and Time – where & when – visits and movements
• Device type – iPhone or netbook
• Broadening concept of “session” to a “visit”
• Visitor Intelligence is not just about advertising, it’s a
digital billboard that interacts with users based on your
business logic

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Examples of Visitor Intelligence
Recognise previously registered visitors
from their device’s MAC address
 Personal Greetings
 Birthday coupons
 Volume/Time quotas

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Using Visitor Intelligence
 Using visitor intelligence to
reach specific visitor groups
• Business rules define the visitor
groups of interest
• Targeted delivery of advertising
content
 Develop campaigns and
promotions
• Leverage multiple content
delivery formats (SMS, MMS,
banner ad, interactive Flash,
video)
• Define and activate ‘spaces’ to
deliver promotions and run
campaigns on all or some
captive portals

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Intelligent Content Delivery

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Role Based Administration

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Reporting

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Demographic Reporting
Enables analysis of visitor intelligence data and ensures
location operators can efficiently bill for impressions

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Compliance & Scalability
• Security
– Integrated AAA RADIUS
server
– Role-based administration
– Compliance auditing and
reporting
– Data Retention
• Scalability
– Up to 10,000 concurrent
users
– Multi-site design

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Use Cases for WiFi Devices
• Hand Held Order Takers (HHOTs)
• Point of Sale Terminals
• Bar Code Scanners for Price Check
• Customer Service terminals
• Stocktake / Stock Picking applications (PDT)

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WiFi Access and Encryption
• WPA-PSK
• WPA-PSK + MAC Authentication
• 802.1x EAP-TLS for robust security
• Amigopod Solutions
• MAC Authentication Plugin
• Mobile Device Access Control

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Mobile Device Provisioning
• Works with Aruba Mobility Controller to manage
employee-driven WiFi device provisioning
• Pushes access certificates to iOS devices
• No IT involvement
User,DeviceAware

Airheads vail 2011 amigopod overview

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