Purple WiFi provides a secure and legally compliant guest WiFi solution for businesses. It collects analytics on guest WiFi users to help businesses understand their customers and target marketing. The system allows businesses to brand their WiFi access pages, collect customer data including through social media logins, and send targeted messages and offers to different customer segments.

1. Hi, I’m
AmitAmit

2. Provide legal, secure, family friendly WiFi
Be secure Be family friendly Be legalBe secure
with seperate guest and
business networks
Be family friendly
with state of the art
content filtering
Be legal
operate in line with
best pratice

3. More on your bottom line
It’s been proven time and time again, people will spendIt s been proven time and time again, people will spend
more time and more money in a venue that offers reliable,
free WiFi.
preferred venues that offered free
guest WiFi 1
78%
HOTEL
would stay longer in a location
that provided WiFi 1
77%
said they are more likely to spend
additional money there 1
63%
Purple WiFi Survey

4. Grow youry
customer database
You’ll have the ability to profile the data, see who’s really in the venue,
and instantly start collecting email address of your real customers.y g y
“ You can have legendary service and awesome products
but if you don’t build a relationship with your customers,y p y
you can easily lose them.
” - Microsoft

5. 43% 74%
Free marketing tools
We give control back to the venues by allowing them to brand
their own WiFi pages where other WiFi providers control that 43%
used their phones to look
at product reviews and
compare prices while out
shopping a trend that’s
74%
would be happy for
retailers to send a text or
email with promotions
and receive this
their own WiFi pages where other WiFi providers control that
branding - and data collected.
Many companies are also willing to pay for sophisticated email
t d di l tf P l WiFi h t d shopping, a trend that s
known as ‘showrooming’
and receive this
information whilst they
are in store
management and sending platforms. Purple WiFi have created a
tool that allows you to send emails or SMS’ to your customers -
tailored to their demographic and/or behaviour.
https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q

6. S i l di b fiSocial media benefits
Approximately 60% of WiFi users login using Facebook. That’spp y g g
instantly more Likes and posts about your brand/venue. Plus you
are also reaching their friends.
72%of all internet users are now
active on social media72%active on social media
70%of marketers used Facebook
to gain new customers

7. What is Purple WiFi?
A secure and legally compliant guest WiFi that delivers guest analyticssecu e a d ega y co p a t guest t at de e s guest a a yt cs
and a range of marketing tools
Boost your social profile
and engage with your
customer’s social network
Market to your
customers in
real-time
Understand more
about your customers
and who they are
Secure and legally
compliant guest WiFi
Available in many
different languages

8. The customer journey summary
Purple WiFi delivers real value to any business providingp y p g
guest WiFi access
Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

9. The user log in process
The splash screen can be completely customised
with your branding.
•
•
•
•
Information about the company
Social feeds
Advertising and promotions
Local information
• Company imagery

10. Splash screen

11. Splash screen Accept terms

12. Splash screen Accept terms Give venue a mention

13. Splash screen Accept terms Give venue a mention Online splash

14. S i l M di A th ti tiSocial Media Authentication
Information we collect at the time of Authentication
•Gender
•Age demographics
Cit
•Visitors by day, time of day
•Visitor duration
Vi it ’ d t•City
•Visitors by browser type
•Visitors by operating system
•Visitor’s data usage
•New visitors versus repeat visitors
•Footfall information
•Visitors by each social media login method
•Visitor by form log in
•Dwell time
•Social media Likes report

15. What data is collected and what can you do with it?What data is collected and what can you do with it?
Identify and segment your customers
Profile your customers Visit frequency & behaviour Actionable insights

16. Purple CustomersPurple Customers
‐200+ restaurants, across 33 countries
‐ Purple Wifi installed in 2012
“Purple WiFi provides all you need and more to grow your business though social media marketing. I would
recommend Purple WiFi to other Restaurateurs in a heartbeat”
‐Simon Levy, Tony Roma’s Restaurantsy, y
Case Study Link ‐ http://www.purplewifi.net/restaurant‐case‐study‐tony‐romas/

17. Purple CustomersPurple Customers
‐ Four Italian restaurants and a bar
Carlo Bragagnini, one of the owners of San Marco Group, said:
“Th i ll i f P l WiFi h b k i d t di
‐ Located in Aldershot, UK
“The installation of Purple WiFi at our venues has been a key step in understanding our
customers and improving their overall experience when they visit us. Using the
analytics available in the Purple Portal, we now know that more than half of our
visitors are male and a quarter are between the age of 18‐25. This means that we’ve
been able to tailor our marketing accordingly with offers specific to these
demographics. We also know a large number of our WiFi users login using Facebook, so
we’ve been able to increase engagement on our own page and create a strategy to
market our offers on this social network.”

18. Purple CustomersPurple Customers
60 shopping malls Shopping mall in Brisbane And, Cairns Airport
Across 4 stores in Auckland CBD Wide Deployment
Resort wide deployment Shopping Mall in Perth
5 locations in Adelaide

19. AnalyticsAnalytics

20. Overview

21. Visitor

22. Network

23. Presence

24. Customer asset management

25. LocationLocation

26. Real time reports

27. Heat mapping

28. Footfall

29. Pathways - linear

30. Pathways - sunburst

31. MarketingMarketing

32. Splash page

33. E-shots

34. Social posts

35. Social insights

36. Visit triggered coupon

37. Visit triggered coupon Dwell triggered coupon

38. Visit triggered coupon Dwell triggered coupon Birthday coupon

39. Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

40. Build an engagement strategyBuild an engagement strategy
Identify and segment your customers
Social engagement
• Promote your business via users’ social media
• First time sign-in ask for a ‘Like’ or ‘Follow’
• Users post a message every time
Manage your social platforms
• You can manage all of your social
networks and do posts directly
from within the Purple Portal
Reward & incentivise
p g y p
Reward & incentivise
Send offers to your customers via automated emails
to encourage spend or repeat visits
Welcome reward
A free drink or discount the first
time a user accesses the WiFi
Loyalty reward
A free drink or discount for a
frequent visitor
Lapsed incentive
A free drink or discount for customers
that have not visited for a while
Track campaigns
The effectiveness of your offers and
incentives can be tracked in the portal

71. Tiered bandwidth

73. Thank YouThank You