Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine
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Automated Guest Wi-Fi and Social Marketing System
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Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine
- 1. Automated Guest WiFi Marketing and Analytics
- 2. Itâs time to turn your Free WiFi into a Social Marketing Machine!
- 3. All businesses believe that their WiFi is secure, but 89% of them are wrong. What if you could be confident that you were offering a Truly Secure WiFi connection to your customers?
- 4. What if you could collect your customerâs social and contact data and automatically capture it into a cloud-powered marketing engine?
- 5. What if the marketing engine then allowed you to send messages to targeted customers, utilizing their demographic data?
- 6. With You Can! By allowing your customers to securely connect, collecting their contact & social information, and engaging them on social media & through email, your Free WiFi will become a Social Marketing Machine.
- 7. Do My Customers Really Want Free WiFi?
- 8. Does WiFi Impact Consumer Choices? ⢠74% of respondents would be happy for a retailer to send a text or email with promotions while theyâre using in-store WiFi. (On Device Research) ⢠77% of even the âleastâ WiFi interested shoppers, age 45+, are positively influenced by in-store WiFi availability. (Accenture) ⢠When asked, 94% of people say Free WiFi is the most important hotel amenity. (Hotel Chatter) ⢠64% of consumers make a restaurant choice based on availability of WiFi services. (Accenture)
- 9. I Canât Live Without My Phone! ⢠Mobile users check their phone 150 times each day. (Kleiner Perkins Caufield & Byers's) ⢠90% of people have a mobile device in reach 100% of the time. (Pew Research Center) ⢠80% of smartphone users check their phone within 15 minutes of waking up. (IDC) ⢠67% of smartphone users check for messages without being notified. (Pew Research Center)
- 10. Is Security Important? ⢠77% of people that use Free WiFi have experienced cyber crime in the form of stolen personal information. (Safe Wireless Networking) ⢠More than 1 million people become victims of cyber crime every day. (Extreme Networks) ⢠89% of all public WiFi networks are not secure. (Norton Cyber Crime Report) ⢠HIPAA Privacy and Security Rules define compliance. Most WiFi connections are NOT HIPAA Compliant. (Summit4Med)
- 11. What Do All These Facts Mean? Your Customers: Want Free WiFi Are making decisions based on its availability Are willing to give you their info in exchange for Free WiFi You: Want Customers Want Their Contact Info Want to Market to Proven Buyers
- 12. Hereâs How It Works
- 13. Approves Wall Post (optional) Customer Chooses Social Connection Customer Accepts Terms âLikesâ Business (optional) Customer is Redirected to Webpage of Your Choice Our hardware and software use the same security that banks, Amazon.com, and The United States Military uses.
- 14. In Return, Your Business GetsâŚ
- 15. Automatically Collect Customer Data By connecting to your Social Spot WiFi, your customer is allowing you to collect their data such as age, gender, location, and more. By collecting this data, you are able to: ďź Segment your customers based on demographics ďź Send email messages to targeted segments ďź Connect socially with your customers and their friends ďź Request reviews, build event attendance, and more!
- 16. What Does the Data Look Like?
- 17. Engage Your Customers! ď§ Right from Your Marketing Engine, you have a full range of powerful retargeting opportunities. ď§ Send triggered coupons, targeted email offers, and engage with them through social media. ď§ Notify your most interested customers about relevant special events, specific offers, or reward them for their loyalty.
- 18. Visit Triggered Email Time Triggered Email Birthday Email Loyalty Email
- 19. So Why is this Important to My Business?
- 20. Social Spot WiFi Automatically Builds Your List Fast Capture valuable customer data: ďź Real name ďź Personal email address ďź Gender ďź Age ďź Visiting Habits & more! New and returning visitors will be automatically added to your email marketing database.
- 21. Why Are Social Connections Important? Your Facebook Friends are: ďź80% more likely to visit you than non-fans ďźSpend 43% more than non-fans ďź11% more likely to become a loyal customer ďź85% more likely to recommend your brand Instantly increase customer loyalty while capturing social data for intelligent marketing and retargeting.
- 22. And The Best Part? Customers willingly give you their information- No More Asking! (or begging, pleading, bribing, etc.)
- 23. Putting a Value on Friendship Facebook users differ greatly when it comes to the number of friends in their networks: ⢠39% of adult users have between 1 and 100 friends ⢠23% have 101-250 friends ⢠20% have 251-500 friends ⢠15% have more than 500 friends ⢠250 friends is the average for all Facebook users! PEW RESEARCH CENTER Internet Project Survey Aug. â Sept. 2013
- 24. Letâs Do The Math! How many customers come into your business on an average day? Multiply by 30 to determine how many customers you have in an average month. Multiply by 250 average friends to determine the social reach of your customers. If just __% of your customers connected to your Free WiFi by social media, how many people would you reach?
- 25. The Money Is In The List
- 26. Your Social Marketing Machine One Time Setup & Configuration Includes: ⢠Device Activation ⢠Router Configuration ⢠Splash Page Configuration ⢠Branding/Graphic Setup ⢠Marketing Resource Pack ⢠Everything it takes behind the scenes to get you going! Includes: ⢠Marketing Engine BackOffice ⢠Contact Database ⢠Send Unlimited Emails ⢠Marketing Tips & Advice ⢠Customer Support ⢠Everything it takes to keep you going! $249 Monthly Service $249/Per Month No Long Term Contract Required!
- 27. Letâs Start Collecting, Connecting, & Engaging! Getting started is simple⌠1. Just Say Yes! 2. Login to your Marketing Engine. 3. Setup your Autoresponder messages and triggers. 4. Access and print your marketing materials, found in our client area. 5. Put up Posters, Door Clings, and Table Tents to get people to log in. Can be managed in as little as 1 hour per month! Includes verifying your campaigns, adding new event reminders, and managing your contacts. I can complete a lot of the process with you now, in just minutes! Ready to get started?
- 28. Thank You! We canât wait to help you attract more new customers, increase your sales, and build more engagement and loyalty with your current customers.
Editor's Notes
- Social Spot WiFi is a powerful, secure and feature packed guest WiFi and customer analytics solution. Our software detects all nearby WiFi enabled devices and helps them connect to the internet using their own social logins. We provide valuable marketing insights such as how often a customer visits and how long they stay, by using social media, or a short form to log in, we are able to provide detailed demographic information such as age, gender, and geographical location to the business owner or manager.
- Social Spot WiFi is a powerful, secure and feature packed guest WiFi and customer analytics solution. Our software detects all nearby WiFi enabled devices and helps them connect to the internet using their own social logins. We provide valuable marketing insights such as how often a customer visits and how long they stay, by using social media, or a short form to log in, we are able to provide detailed demographic information such as age, gender, and geographical location to the business owner or manager.
- Now letâs discuss wifi and itâs use by customers.
- And then redirect to the URL specified by the business owner. You can redirect them anywhere you want. If you are having online reputation problems or simply want to improve it, you can redirect them to your page on Yelp or Urban Spoon, your website or a custom landing page for your business like an âTodayâs Specialsâ page.
- So what does the brand, or business get in return for offering free, secure Social Spot Wi-Fi?
- 74% of respondents would be happy for a retailer to send a text or email with promotions while they are using in-store Wi-Fi and 93.6% of smartphone users report using their phone while in-store
- 74% of respondents would be happy for a retailer to send a text or email with promotions while they are using in-store Wi-Fi and 93.6% of smartphone users report using their phone while in-store
- You can set up a loyalty program that for every X number of visits, the get an incentive like a free drink or appetizer or any service of your choice.
- So what does the brand, or business get in return for offering free, secure Social Spot Wi-Fi?
- The dashboard, is a little like google analytics dashboard that you get for websites. Now the âbricks and mortalâ world can access similar types of data.
- They can trigger coupons or content dependent on exactly where people are and on the time they have spent in the business. This opens up new ways to communicate with customers, for example, the business has created different zones around their store, they have set the system to send out coupons if anyone spends more than 10 minutes in one specific zone. If a customer then stays in a zone specified âElectronicsâ for over 10 minutes they receive an e-shot with a relevant code specific to that zone.
- With the advent now with presence and location services, Cisco, Meraki and Ruckus have high enterprise class products that allow for more presence, more analytics and more data to be collected from the wireless devices being used. So what do we do in our process in terms of handling the data that comes in? With our analytic engine we collect lots of data, which means the business is constantly being scanned for any WiFi enabled devices, that could be a mobile phone, a tablet or a laptop. With the latest technology it could even be a watch. Our collection device scan sand looks for devices, the  mac address, signal strength and the frequency of visits and this can potentially be tracked and plotted on a floormap? (as in the pic). That is presence analytics. Itâs like cookies for the real world. And itâs anonymousâŚâŚ.
- When the customer logs in using their social media account, accept the terms and conditions and privacy policy. We can start to add some color to the information about who is in the business. We can then attach this personal data to the MAC address of their device. This data is then accessible to the business to utilize in their marketing.
- There is a big surge in presence and location analytics at the moment. If we tie that in with the whole social media space and there are a variety of social media out there, we can bring that all together to make the guest Wi-Fi experience a much better one.
- Social Spot Wi-Fi integrates these two ideas. We have a great team of developers that have built a portal, built an analytics engine database that allows us to pull all this information together to make a very seamless and easy process for an end users and for you the business manager to manage.
- Users will select your wifi from the list of available wifi connections, and are taken to your Fully customisable splash screen
- This is the key screen â the user when logging in sees terms of service and privacy link, if they accept they are sharing a limited amount of data with the business. This is one way in which Social Spot Wi-Fi differentiates itself. We give the business owner the data.
- The guest is prompted to âLikeâ the business on facebook if that is their chosen social login. This is a request and they can ignore that and move past this request by choosing âNo thanksâ. This option can also be turned off by the business owner.
- 79% of all mobile users say the availability of in-store Wi-Fi affects their decisions where to shop.
- Hotels.com did a recent survey which said that 38% of travelers said free Wi-Fi was a must while only 25% said breakfast was essential.
- We provide a complete marketing graphic package as well as marketing engine support for our customers.
- When we go to different businesses that provide free wifi, at the moment there are a number of different methods for gaining access. Some you have to input an email address and password, some you have to create a username & password but all will have different criteria requirements for their passwords. It could be an uppercase letter, must contain numbers and some will even need both. Before you know it you have 4 or 5 different passwords for different locations and this becomes difficult to remember when returning to that business.
- Here are some examples of what you can then do with the real time marketing engine. You can push them immediately a cooupon or to a âSpecialsâ.
- You can do the same thing after a certain period of time they have been in your establishment. Say you like customers to hang around your bar because they spend more money the longer they are there. After a certain time, you can incentivize them with a special offer to stay longer to take advantage of the offer. If you are a restaurant you could push the seafood menu if your over ordered or you have any food that you want to sell more of by sending a message a few moments after they arrive, while they are waiting to be seated.
- Of course, the Birthday message or coupon will always be a winner and you collect this data in our marketing engine and will be able to automatically send them a birthday message days in advance to come in or on the day of their birthday.