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PurpleWiFi presentation
Purple WiFi offers secure and family-friendly guest WiFi that enhances customer engagement through data collection and targeted marketing tools. It allows venues to brand their WiFi pages and facilitates social media interaction, leading to increased customer spending and longer stays. The platform provides valuable analytics and campaign tracking to optimize marketing strategies and customer relationships.
PurpleWiFi presentation
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- 2. Provide legal, secure,family friendly WiFi Be secure with seperate guest and business networks Be family friendly with state of the art content filtering Be legal operate in line with best pratice
- 3. HOTEL More on yourbottom line It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free WiFi. preferred venues that offered free guest WiFi 1 would stay longer in a location that provided WiFi 1 said they are more likely to spend additional money there 1 78% 77% 63% Purple WiFi Survey
- 4. Grow your customer database You’llhave the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers. “ You can have legendary service and awesome products but if you don’t build a relationship with your customers, you can easily lose them. ” - Microsoft
- 5. 43% used their phonesto look at product reviews and compare prices while out shopping, a trend that’s known as ‘showrooming’ 74% would be happy for retailers to send a text or email with promotions and receive this information whilst they are in store Free marketing tools We give control back to the venues by allowing them to brand their own WiFi pages where other WiFi providers control that branding - and data collected. Many companies are also willing to pay for sophisticated email management and sending platforms. Purple WiFi have created a tool that allows you to send emails or SMS’ to your customers - tailored to their demographic and/or behaviour. https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q
- 6. Social media benefits Approximately60% of WiFi users login using Facebook. That’s instantly more Likes and posts about your brand/venue. Plus you are also reaching their friends. 72%of all internet users are now active on social media 70%of marketers used Facebook to gain new customers
- 7. What is PurpleWiFi? A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools Boost your social profile and engage with your customer’s social network Market to your customers in real-time Understand more about your customers and who they are Secure and legally compliant guest WiFi Available in many different languages
- 8. The customer journeysummary Purple WiFi delivers real value to any business providing guest WiFi access Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
- 9. • • • • • Information about thecompany Social feeds Advertising and promotions Local information Company imagery The user log in process The splash screen can be completely customised with your branding.
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- 11. Splash screen Acceptterms
- 12. Splash screen Acceptterms Give venue a mention
- 13. Splash screen Acceptterms Give venue a mention Online splash
- 14. What data iscollected and what can you do with it? Identify and segment your customers Profile your customers Visit frequency & behaviour Actionable insights
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- 33. Visit triggered couponDwell triggered coupon
- 34. Visit triggered couponDwell triggered coupon Birthday coupon
- 35. Visit triggered couponDwell triggered coupon Birthday coupon Loyalty coupon
- 36. Welcome reward A freedrink or discount the first time a user accesses the WiFi Loyalty reward A free drink or discount for a frequent visitor Lapsed incentive A free drink or discount for customers that have not visited for a while Track campaigns The effectiveness of your offers and incentives can be tracked in the portal Build an engagement strategy Identify and segment your customers Reward & incentivise Send offers to your customers via automated emails to encourage spend or repeat visits Social engagement • Promote your business via users’ social media • First time sign-in ask for a ‘Like’ or ‘Follow’ • Users post a message every time Manage your social platforms • You can manage all of your social networks and do posts directly from within the Purple Portal
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Editor's Notes
- #8 Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers. Purple WiFi provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business. Purple WiFi is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network
- #9 This is a quick overview of how Purple WiFi works and highlights in simple terms how Purple WiFi can help generate a ROI.
- #10 the process in more detail
- #11 The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- #12 The user accepts the terms. This allows us to collect the data held by the various social media sites or from the form
- #13 The user is asked for a like or follow. There are many different views on what a facebook like is worth and this really differs from one business to the next but there is clear value in gaining likes and follows for many organisations.
- #14 The splash pages are fully customisable and brandable and can be used to promote products and services or 3rd party advertising. The online splash can be monetised with 3rd part advertising, can promote the organisation’s own products and services. This can be replaced with a URL redirect to any web page/landing page of their choosing and can be set based on demographic data.
- #15 Profile your customers - Demographic information such as age, gender, location and contact details Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively
- #38 So scenario one – out shopping
- #40 Instant engagement – reason to be online loyalty Measure/reward online / in store
- #41 Regular visitor – we know that Bar code as redemption mechanism
- #42 Sponsorship eg. Lady certain demographic – free facial at quiet times for the cosmetics counter. Get the idea now…. triggered information – person engaged Opt out whenever they like Man in pink suit – works there
- #45 Reason to connect Download app
- #47 Contentious call by ref
- #48 More blatant monetisation eg Again – behind the scenes….
- #49 Final scenario – in a hotel
- #52 Taster CTA to website
- #53 Incentivised survey Behind the scenes…
- #64 Bringing PW to life with the example of people in a museum
- #65 You are looking at New Dinosaur Paintings by Phil Wilson Phil Wilson just illustrated two new dinosaur paintings using a combination of acrylic and airbrush. AD for 15% off in our shop today only (Barcode)
- #66 You are looking at New Dinosaur Paintings by Phil Wilson Phil Wilson just illustrated two new dinosaur paintings using a combination of acrylic and airbrush. AD for 15% off in our shop today only (Barcode)
- #67 Kids treasure hunt Question 1: True or false? Most dinosaurs became extinct during an event that occurred 500 years ago. TRUE FALSE Clue: the answer can be found in the BLUE section, on the second floor Picture gallery Send us your drawings and photos of nature and see them online.
- #68 We have payment options for addition time, tiered bandwidth and better speeds. This is a featured requested heavily by the hospitality sector organisations