The document outlines considerations for research on a social action campaign focused on mental health issues among men and teens. It discusses looking at 4 existing artefacts with 2 using subtle messages and 2 using distressing images. Primary research would include questionnaires for 50 people ages 13-19 and over 20, asking about talking to others about problems. Sensitive approaches would be needed. Problems getting the campaign noticed could be overcome by using resources effectively. Finished pieces would be displayed in schools, pubs, and on public transport. Funding and ethical issues are also considered.