The document outlines considerations for research on a social action campaign focused on mental health issues among men and teens. It discusses looking at 4 existing artefacts with 2 using subtle messages and 2 using distressing images. Primary research would include questionnaires for 50 people ages 13-19 and over 20, asking about talking to others about problems. Sensitive approaches would be needed. Problems getting the campaign noticed could be overcome by using resources effectively. Finished pieces would be displayed in schools, pubs, and on public transport. Funding and ethical issues are also considered.

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
I thinkI will needtolookinto4 differentartefactssothatI getan equal balance onthe different
typesof campaigningthere are to getthe message out.SoI will lookat2 that have a subtle
offeringhelpapproachand2 whichshow distressingimages whichwill be the mainfocuspointto
catch the viewersattention.
What kindsof artefactsare youexpectingtolookat?
The artefacts I will be lookingatwill be aboutmental healthacrossthe nation,itwill be mainly
basedaroundmenor teensas I thinkthese are the people thatwill leastlikelytalkabouttheir
illness.Iwill lookatthe 2 typesof gettingyourmessage acrossto people eitherstraighttothe
pointor a reach out to getpeople talkingabouttheirproblems.
What elementswill youlookattohelpyouwithyourresearch?
WhenlookingatotherartefactsI will lookatvisual elements,suchasthe layoutandthe colour
scheme.Thiswill helpwhendesigningmycampaign.Visualelementslike the colourscheme willbe
a keythingthrough my campaignas the colour scheme will be essential andconsistent
throughout.
Primary Research:
How manypeople wouldyouhope toquestionaspartof your primaryresearch?
I wouldIdeallylike toquestionupto50 people togainas much of a wide varietyof responsesas
possible.WhetherItargetmenor teensitwill dependonwhatquestionswill getaskedbutfor
menI will targetanymale overthe age of 20 andfor teensthe bracketwill be 13-19. I feel thatat
these agestheywill be ata point where theyneedtostart talkingtopeople if theyfeel theyhave
some problems.
What methodswill youuse?
I wouldlike tocreate a questionnaire asIthinkthiswill be the easiestwaytodocumentandask
questionstothe audience Iamtargeting.Iwill have topick the right questionsandtheywill mostly
be gettinga audience profile andthenaskingabouttalkingtootherpeople aboutyourproblems.
Couldthere be issuesingettingaccesstopeople affectedbyyourchosensocial issue?
No I thinktargetingpeopleformycause shouldbe easytoget people sharingitthroughsocial
mediaandputtingitin men’sforumsandteentalkforums.Thiswayit shouldbe seenthrough
plentyof people.
How will youknowif yourresearchhasbeensuccessful?
I will knowif itissuccessful once IlookthroughmyresponsesIgot back,I thinkhopefullywiththe
questionnairesbeinganonymouspeople willbe more opentotakingthe questionnaire and
answeringitwillingly.

2. Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
I will needtosensitive withthisissue aspeoplemightfeel quiteembarrassedaboutspeakingout
aboutsome issuesespeciallysome gendersoragesmightfeel lessconfidentaboutthese matters.
That’s whyI will have tomake clearthat these social campaignsare here tohelpandthat’s whyI
thinkthat itwouldbe bettertotake the sensitiveapproachtothe campaignsratherthan putting
distressingthinginfrontof people.
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these?
I thinkthe mainproblemIwill face will be gettingmycampaignsoutthere andnoticedtooffermy
audience helpbutIthinkif I use myresourcescorrectlyandget itto the rightpeople thenthis
problemwontreallybe abigissue.If itdoesstruggle toget itsmessage outand getsome results
thenI mightneedtothinkaboutotherways aboutgettingthisoutto people like goingoutand
speakingtopeople directly.
Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
I wouldhope myfinishedpiecescouldbe displayedincommonsocial placessoforteenagersid
like togetthe campaignoutintoschools,collegesanduniversity’s.Alsointopubsandonpublic
transportwhere the campaignwill be noticesbyawidervarietyof people.
What fundingissues mightasocial actionorganisationface?
The typesof fundingissuesitcouldface wouldbe gettingsponsorshipstoflow moneythroughthe
organisation aswell asdonationsandalwayshavingsome sortof fundingtoholdthe organisation
together.Thiscouldbe to produce helpforpeople andcampaigncostsforexample.Witha
organisationlike minejuststartingupitwill lookforhelpfromothersimilar campaignsandiconic
people togetyourorganisationsname outthere.
What ethical considerationsmightyouneedtothinkabout?
The typesof ethical considerationIwill have tothinkaboutwill be thingslike makingsure Idon’t
wronglylabel andspeak aboutpeople usingthe wrongwordingasitcouldhave a bad effecton
people if itoffendstheminanyway.Iwill alsohave tothinkaboutthe typesof imagesIuse within
my campaignsas anyoffensivematerialcouldbe seenasunethical andwrong.
How couldsocial,personal andpolitical issuesaffectyourresearch?
I thinkpolitical issuesmightaffectmyresearch,astheydon’tthinkof some social issuesthe same
as everydaypeoplethinkaboutthem,where asIthinksociallythese problemswouldshow the
bestresearchas it speaksfromexperiencefromthemselvesorotherpeople.
How couldthe communitycharacteristicsandtheir resourcesaffectyourresearch?
Communitycharacteristicscouldaffectmyresearchbecause itwouldgive me averywide range of
researchideassoit wouldbe a lotmore difficulttogatherdifferenttypesof researchformy
campaign.