The Future of Humanity
Through our interaction with machines, we develop emotional, human expectations of them. Alexa, for example, comes alive when we speak with it. AI is and will be a representation of its cultural context, the values and ethics we apply to one another as humans.
This machinery is eerily familiar as it mirrors us, and eventually becomes even smarter than us mere mortals. We’re programming its advantages based on how we see ourselves and the world around us, and we’re doing this at an incredible pace. This shift is pervading culture from our perceptions of beauty and aesthetics to how we interact with one another – and our AI.
Infused with technology, we’re asking: what does it means to be human?
Our report examines:
• The evolution of our empathy from humans to animals and robots
• How we treat AI in its infancy like we do a child, allowing it space to grow
• The spectrum of our emotional comfort in a world embracing AI
• The cultural contexts fueling AI biases, such as gender stereotypes, that drive the direction of AI
• How we place an innate trust in machines, more than we do one another
Methodology
For this report, sparks & honey conducted US-focused research on the future of AI. Together with Heartbeat AI Technologies, we examined the emotional sentiment (feeling and emotions) around artificial intelligence in a Heartbeat AI Pulse Survey of 150 people in the US. Tapping into our Influencer Advisory Board and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of AI. We also interviewed leading experts in the field of artificial intelligence.
A Theory of Knowledge Lecture given by Mark Steed, Director of JESS Dubai on Monday 4th March 2019
The lecture explains how AI works and then looks at some of the ethical implications
"AI is “our greatest existential threat…”
“I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish.”
“I think there is potentially a dangerous outcome there.” (referring to Google’s Deep Mind which he invested in to keep an eye on things)."
Elon Musk
This presentation will give you a brief about the Artificial intelligence concept with the below-mentioned contents
- What is AI?
- Need for AI
- Languages used for AI development
- History of AI
- Types of AI
- Agents in AI
- How AI works
- Technologies of AI
- Application of AI
An overview of artificial intelligence from the perspective of a potential venture capital investment: what it is, its history, how it can be used, and what it could mean for the future of various industries and humanity.
A Theory of Knowledge Lecture given by Mark Steed, Director of JESS Dubai on Monday 4th March 2019
The lecture explains how AI works and then looks at some of the ethical implications
"AI is “our greatest existential threat…”
“I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish.”
“I think there is potentially a dangerous outcome there.” (referring to Google’s Deep Mind which he invested in to keep an eye on things)."
Elon Musk
This presentation will give you a brief about the Artificial intelligence concept with the below-mentioned contents
- What is AI?
- Need for AI
- Languages used for AI development
- History of AI
- Types of AI
- Agents in AI
- How AI works
- Technologies of AI
- Application of AI
An overview of artificial intelligence from the perspective of a potential venture capital investment: what it is, its history, how it can be used, and what it could mean for the future of various industries and humanity.
This presentation is my first upload to test slideshare. I made this presentation to briefly talk about the exponential growth of technology and how it will impact careers in the emerging fourth industrial revolution. I am optimistic that with proper awareness, each one of us can be well informed about the educational measures to take to sharpen or enhance our skills to adapt to new professional or even personal environments. I hope that this presentation will motivate you to re-consider your position and take action. Thank you,
1. Introduction
2. How AI originated
3. Interesting facts about AI
4. Real-life application of AI
5. AI tools
6. Something special
7. Limitations of AI
8. Conclusion
Ethical Considerations in the Design of Artificial IntelligenceJohn C. Havens
A presentation for IEEE's Ethics Symposium happening in Vancouver, May 2016. Featuring presentations from John C. Havens, Mike Van der Loos, John P. Sullins, and Alan Mackworth.
This presitation include
INTRODUCTION TO (AI)
EXAMPLES OF (AI)
Types of (AI)
RISE OF (AI)
FUTURE OF (AI)
Advantages /Disadvantages OF (AI)
How safe is (AI)
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
This presentation is my first upload to test slideshare. I made this presentation to briefly talk about the exponential growth of technology and how it will impact careers in the emerging fourth industrial revolution. I am optimistic that with proper awareness, each one of us can be well informed about the educational measures to take to sharpen or enhance our skills to adapt to new professional or even personal environments. I hope that this presentation will motivate you to re-consider your position and take action. Thank you,
1. Introduction
2. How AI originated
3. Interesting facts about AI
4. Real-life application of AI
5. AI tools
6. Something special
7. Limitations of AI
8. Conclusion
Ethical Considerations in the Design of Artificial IntelligenceJohn C. Havens
A presentation for IEEE's Ethics Symposium happening in Vancouver, May 2016. Featuring presentations from John C. Havens, Mike Van der Loos, John P. Sullins, and Alan Mackworth.
This presitation include
INTRODUCTION TO (AI)
EXAMPLES OF (AI)
Types of (AI)
RISE OF (AI)
FUTURE OF (AI)
Advantages /Disadvantages OF (AI)
How safe is (AI)
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
FESTIVAL INTERRUPTUS: The future of music festivals and what it means for hum...sparks & honey
Today we are seeing a rapid growth in music festivals, both in size and number.
In 2014 alone there were 874 festivals in North America, with festival capacity growing from 475,000 attendees in 2010, to 1.8 million in 2014. What’s apparent is that Millennials seek a more complete music experience, and Gen Z, we anticipate, even more so.
To develop a point of view on the festival of the future, sparks & honey partnered with PepsiCo’s Creator team to identify the defining characteristics and present our vision of the music festival of the future.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Download the full report now: http://bit.ly/1QD3aDm
Imagine a future where you don’t have to think about money. Got it? Well you’re probably thinking about it the wrong way. Because today, right now, money isn’t real.
That bill you can hold in your hand is simply a representation of a transaction about to take place, completely dependent upon our belief that it has a value. We believe wholeheartedly that a piece of paper can be exchanged for a cup of coffee or a microwave oven. But, when we strip away our dependence on this concept of “money”, and the physicality of its exchange, what remains in the pure transaction. A transaction of value.
This report unpacks how our very concept of money is evolving, and describes how the system designed to manage its movement is ripe for disruption. This shift will create immediate opportunities for brands to connect with consumers as not only participants, but partners in modern culture.
Our report examines:
• The concept of value beyond traditional financial notions
• How value hinges upon trust, and the way trust is driving disruption
• Tech startups and small group communities working together to challenge the way we’re paying for our lives
• Peer to peer exchanges, dying middlemen and algorithmic security
• New asset classes and a working vision of the Internet of Things
49 pp., 23 illustrations
Our report points to the near future, where every person, place, and thing has a measurable value that can be exchanged intangibly, rapidly, securely, and most importantly, directly. It’s a system where abstract notions like social currency have a value that can be transacted in the same way that we now buy a cup of coffee. It’s a system that can empower a planet where every single device, every head of lettuce, every drop of fuel, every road and cable that make up our infrastructure have a value not only in and of itself, but also in the context of its use.
Meet your new value system, or the future of money. UnMoney.
Methodology
For this report, sparks & honey conducted research and interviewed experts at DevCon1 in London (2015) and the Scaling Bitcoin Workshop in Hong Kong (2015). Using new social listening tools, we gauged public sentiment around the disruption of established currencies and financial systems. And tapping into our global scout network and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of value in an unmonied world.
To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, we help you understand and speak naturally from this quickly changing lexicon.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
Walls: A Manifesto for an Open Agency
We created a new kind of agency that leverages the power of culture to open minds and create possibilities in the now, next and future.
Our doors are open to creators and makers, thinkers and influencers, experts, leaders in industry, the eclectic, diverse, and culturally curious. We reach out to the vast community of fascinating minds exploring our constantly changing world as we consider the cultural context shaping what people think, feel and do. Together we build and iterate, imagining, innovating, designing and executing as one.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
HON3Y is a mobile-based research platform at the intersection of emotional, contextual, and behavioral data. Participants experience the platform as any life-logging app, tagging and/or inputing behaviors as part of the research study. Researchers access an intimate view into the relationship between emotion states such as stress and happiness and consumer behaviors such as visiting a store or buying a specific product.
HON3Y is powered by emozia’s new “always on” method to map human emotion, context and behavioral patterns over time.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
The autonomous vehicle, driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time).
It will profoundly change life on earth.
For the past century our car-centric culture has shaped infrastructure and ideals, landscape and lifestyle, ethics and enterprise. We rely on the mobility that cars provide us more than ever, but the car’s purpose and meaning changes as the driver fades out.
When the car drives itself, what we do in our cars and with our cars is exponentially different. When the car is intelligent, intuitive and adaptive, our relationship to the car alters. When the car builds itself, environments and economies are reshaped.
This report looks at the players, technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens, businesses and marketers.
Buckle up. Bumpy roads ahead.
In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement. In our modern age of technology driven exponential change - this model no longer works.
Careers are now complex, fragmented, specialized, collaborative and ever evolving. More often than not, our work life will be made up of a portfolio of micro-careers.
This presentation will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Some of these jobs exist now, but will come into greater demand soon. Others do not exist yet, but through our daily scanning of future fringe signals we see strong potential in their emergence.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
After a great trip to Melbourne for Future Assembly, I thought it'd be great to present our thoughts on Design Ethics for Artificial Intelligence.
It's a thought-provoking and engaging presentation and will have you pondering our flawed and highly subjective value systems.
The Ethics of Machine Learning/AI - Brent M. EastwoodWithTheBest
Artificial Intelligence and machine learning has the potential for greater good and danger itself. Eastwood questions the ethics behind machine learning and artificial intelligence.
Brent M. Eastwood, PhD
Webinar with Eventbrite, Festival Awards, Virtual Festivals and Festivals.ie on Feb 26, 2014. Recording can be found here: http://www.youtube.com/watch?v=YdZUoz5ASJk
The essay about In the future, what kind of relationship should .docxmehek4
The essay about
In the future, what kind of relationship should robots and humans have? In other words, in your opinion, will robots supplement (assist) or supplant (replace) us? Your answer to this question will become your thesis.
My thesis statement
There are relationship between human and robots, because military, emotion and prosthetics.
From those articles I make my essay. Please look at it and see what I wrote and fix any mistake
http://www.thenewatlantis.com/publications/machine-morality-and-human-responsibility
Machine Morality and Human Responsibility - The New Atlantis
www.thenewatlantis.com
E-mail Updates. Enter your e-mail address to receive occasional updates and previews from The New Atlantis.
http://www.livescience.com/27204-human-robot-relationships-turkle.html
Human-Robot Relations: Why We Should Worry | Sherry Turkle
www.livescience.com
People are looking more and more to robotic toys and tools for companionship, and less to other people, said Sherry Turkle, a professor of the social studies of ...
http://spectrum.ieee.org/automaton/robotics/medical-robots/biomimetic-anthropomorphic-robot-hand
This Is the Most Amazing Biomimetic Anthropomorphic Robot ...
spectrum.ieee.org
Here’s why it was important for them to design a new kind of robotic hand, according to Xu: “The conventional approach to designing anthropomorphic ...
This is compleat my essay
In today's cutting edge life innovation has contributed in individuals lives from numerous points of view. Particularly automated frameworks with man-made brain-power can perform numerous modern obligations and getting the opportunity to be progressively imperative for a few individuals. In any case, there are the individuals who believe that robots have a contrary effect for individuals and can acquire amazing risk what's to come. These perspectives must be tended to as needs be.
Today, it has been demonstrated, that automated framework has profited from multiple points of view. Case in point, couple of robots has helped youngsters with formative inabilities others have enhanced the wellbeing status of individuals with various insufficiencies. Individuals who have encountered treatment robots in their lives have remarked that robots gotten certain their lives and tackled issues with their wellbeing. The other reality is that in some mechanical nations robots are helping kids with insufficiencies to grow speedier and have affected emphatically to their conduct. Be that as it may a few individuals consider that robots might be to a great degree unsafe for individuals. One explanation behind this is robots have counterfeit savvy and they can't supplant human shrewd in taking care of various issues. Case in point, couple of robots has begun to work in a few healing facilities and it is extremely risky for patients as robots can't be in charge of their activity. Besides, robots might represent the conceivable increment of unemployment later on. This can be prove, as manag ...
please help me In this AI short essay ASAP, ThanksWhat are some pr.pdffedosys
please help me In this AI short essay ASAP, Thanks
What are some professional, ethical, legal, security and social issues and responsibilities of using
AI and machine learning to do vote prediction
Solution
1) AI has the similar ethical problems as other, conservative artifacts.
In the middle 1990s a number of converses that made understand that a number of people really
likely AI to change humans. A number of people were eager about this, and some were
frightened. A number of these people were well identified scientists. Yet, it seemed to that they
were all making a very fundamental mistake. They were frightened that what was smartest would
win, in some way. However we previously have calculators that can do math improved than us,
and they don\'t still take over the bags they live in, let alone the world.
2) Its mistaken to exploit people\'s unawareness and make them believe AI is human.
It is not sufficient for experts to know the role of AI in culture. We also contain a professional
compulsion to converse that considerate to non experts. The people who will utilize and purchase
AI should believe what its risks really are.
3) Robots will not at all really be your friends.
The thought is that robots, being authored through us, will forever be possessed totally. Luckily,
even while we may require robots to have and know things like emotions, it is still both probable
and morally obligatory not to create them suffer from abandon, require of self-actualization, or
their low communal status in the way a being would.
4) Human civilization is previously a super clever machine turning the earth into apes, cows, and
paper clips.
Big data + improved models = ever-improving forecast, even concerning individuals..
One of our concerns as the Metaverse has taken shape has been that it could just turn out to be place with realistic images but no substance. Now we see impressive advances in artificial intelligence. We ask ourselves; will AI give us a smarter Metaverse?
https://youtu.be/gd65aqGmcr8
A fun think piece on possible futures for AI and its potential range of relationships with humanity - written in response to a request by editors at Critical Muslim to provide an AI-focussed version of their regular feature, "The List." Thanks to Zia Sardar.
Dan Faggella - TEDx Slides 2015 - Artificial intelligence and ConsciousnessDaniel Faggella
URL of the original TEDx Talk: https://www.youtube.com/watch?v=PjiZbMhqqTM
Notes from my 2015 TEDx presentation, titled: "We Should Wake Up Before The Machines Do," on the topic of artificial intelligence and consciousness.
Speaker: Daniel Faggella
Location: Southern New Hampshire University
Recently, Boston Dynamics launched a video of dancing robots. Some humans couldn't accept as true with what they had been seeing. It regarded extra like a Pixar animation than actual footage.
This is concurrently the cutest and maximum frightening issue I’ve ever seen—a few said.
Should we be frightened of an increasing number of superior AI and robots? Is AI going to take over the global? And extra importantly, will it take your process? Or perhaps even scouse borrow your boyfriend?
We determined to do our personal studies and surveyed over 1,2 hundred humans.
Our world is moving at an accelerated pace, and so is our culture. From lifestyle shifts to broader reaching, and sometimes turbulent, events that touch on all our lives, the upcoming year prods us to look at where we’ve been — and where we’re going in the future. For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries. Read on for a glimpse of our near future.
For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries across culture.
These trends represent some of the most important influences in the coming year ahead. Our research took us on a roller-coaster journey where polarization, accelerating technological advancement, and evolving social norms constantly intersect to play an outsized role in the year ahead.
In a world where our perceptions of reality are challenged with the blurring of truth and fake, trends such as Truth Labs have far-reaching impact across culture. The walls that withhold biases and discrimination are more visible than ever, intensifying polarization, filter bubbles and creating tensions as we adjust to evolving social norms, such as with the trends of Detoxing Masculinity and the 67% Movement.
A polarized world is also fueling a desire to better understand ourselves, as we seek to quantify the very essence of humanity. This is seen in trends such as Stunt Math, Mind Rights and Armour Therapy.
Read the full report for the 69 trends you need to know in 2018.
86 pp.
METHODOLOGY
For this report, we applied a trend scoring methodology combining machine intelligence from our active learning system, Q™ with human intelligence. Q™ helps us identify signals, structure data, score trends, and add bias into the system at great speed and much more accurately than humans alone.
Our data science team scored and identified the emerging trends of 2018, using methods that measured the trend energy, recent rates of change and forecast the future of these trends.
Out of a working list of 108 trends, 69 trends made the final cut. These represent a balance of cultural change across our five categories of analysis — Aesthetics, Humanity, Ideology, Media and Technology — as well as a range of potential impact in our lives and collective imaginations.
Space: Exploration Innovation Brought Down To Earthsparks & honey
Space, it’s not just a moonshot. It’s your business.
Space is open for the future of your brand or company in a way that we’ve never seen before. To tap into this momentum, we are excited to launch the new sparks & honey Culture Forecast report, Space: Exploration Innovation Brought Down To Earth.
From the explosive growth of commercial satellites to private sector dollars pouring in, this new space era is unleashing a symbiotic relationship between space and Earth. The new vantage points, unique data sets and technology innovations of space have implications for almost every industry imaginable — including yours.
This report explores how space is resonating across culture: the design of space pervading food to fashion, media and the arts; the burgeoning new industry of space tourism from the ground up; how space data is unveiling new vantage points from agriculture to urbanization; and how the infinite resources of space are shaping the future of medicine, and our habitation beyond this planet.
Conventional wisdom suggests that to peer into the crystal ball of America’s future, one should go to Silicon Valley to check out the latest start-up unicorns, or to New York or Los Angeles to scout emerging trends in fashion and food.
Middle America, on the other hand, is often described as if it’s on the margins of culture and innovation — “flyover country” — provincial, unsophisticated and stuck in the past. But Middle America is diverse and although it is not stuck in the past —rhetoric about it is.
In Reinvention in Middle America, we put a spotlight on the region, looking at it not through the lens of politics, ideology or outdated clichés but rather through innovation. We look at key cities from Cleveland to Nashville to Louisville and how they’re reinventing themselves by embracing innovation in manufacturing, city design, healthcare, sustainability efforts and clean energy, creatively solving problems that the entire country will eventually have to confront. And they’re imbuing this reinvention with characteristic Middle American values of community, collaboration, and concern for the social impact of their actions.
Yes, portions of Middle America may have a lot of cornfields — but drone-farming is happening there. Although Nashville is still the seat of the Grand Ole Opry, it’s also emerging as a major fashion and design hub. And in Appalachia, a coal museum is powered by solar energy and out-of-work coal miners are reinventing themselves as coders. It’s even predicted that in five years, the Midwest will have more startups than Silicon Valley.
Although it’s easy to politicize and divide America, innovation is not about moving right or left. Innovation is about moving forward.
67 pp
Methodology: For this report, sparks & honey conducted primary research using our proprietary Cultural Intelligence system. Methodologies included social listening, combing through thousands of cultural signals, and interviewing experts in the fields of technology, urbanism, healthcare, government and collaborative economies including thought leaders from our Advisory Board and additional POIs. We surveyed 1056 adults (18+) from across the United States for their perspectives about innovation in the US.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
Everything evolves, including how human beings relate to one another in intimate relationships. Norms which have been relatively stable in this space have been mutating and changing rapidly over the past ten years - and will continue along this trajectory into the foreseeable future.
In this report we will be sharing with you a snapshot of some of the forces and waves of change which are shaping the future of relationships. And while many of these data points may seem alien or downright strange, they do point to a possible future of acceptance, openness and increased happiness through relationships that really work.
The Future of Relationships was created by the cultural strategy team at sparks & honey, in partnership with the Museum of Sex in NYC.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5. Humanoid robots that live among humans may
require their own set of laws and regulations,
which experts such as futurist Ray Kurzweil
say could happen as soon as 2029.
11. AI is in its infancy, a man-made baby. Like a child, we must give
AI room to fail, learn and grow – but who can we trust to educate
the next generation of our humanity?
12. We’re at the early stages of building the next generation
of humans, present in the biomimicry of the robots we
construct, or in the way we expect touchscreens to be
instantly reactive to us. If we think of AI in its literal
infancy, Baby AI is the soul of a robot taking on child-
like qualities: it’s cute, it may act on command (or not), it’s
fallible and will make many an error as it grows up. Like a
child, we will have to give AI room to grow.
14. “We are not searching for a replica of human
intelligence. We are searching for machine
learning, and specifically building capabilities
that humans do not have to make our lives
better. We can see this now with earlier
detection of cancers because the machine can
“see” tumors earlier.”
Jana Eggers, CEO at Nara Logics
17. We asked how people felt
about AI “machines that can
think” building other machines
that can think. And 58.6% of
responses were positive.
“Void” indicates a lack of emotional
response to the question.
18. Men have a significantly more positive
emotional response (71.2%) to thinking
machines building other thinking
machines than women do (35.8%).
20. “Life experiences are shaped by our values and
ethics, therefore it’s critical that we are able
to adjust AI based on our personal values and
apply ethics which reinforce our humanity,”
Katryna Dow, founder and CEO of Meeco
21. When you press a button, text a chatbot or speak with AI,
its communication with you in that moment of interaction
has been pre-determined. In the continuum of man creating
machine, its very existence depends on those who create it.
“It’s the cultural context of the humans behind the machine
who set our expectations of AI,” said Bill Welser, director of
Engineering and Applied Sciences at RAND Corporation.
As such, we need to understand the culture that is creating
the algorithms, data and scientific engineering that will
feed our future. As AI evolves, understanding its cultural
backdrop will become even more pronounced in the face of
algorithms and the data fed into them.
25. If the AI is ‘black-boxed,’ it’s hard to
see what factors are determining the
outcome and direction of the AI.
26. “Over the next few years, we’ll see services
that enable us to appoint a digital power of
attorney who will have the ‘rights’ to determine
your data wishes: from shutting down social
networks to acting with authority to protect
your identity, and determining the ongoing
access rights and conditions with respect to
your personal data.”
Katryna Dow, founder and CEO of Meeco
29. “Depending on whether the data is 20
years old or 50 years old – it can lead
to vastly different outcomes.”
Bill Welser, Director, Engineering and Applied Sciences at
RAND Corporation
33. “Artists and engineers don’t work together
in the same spaces. We’re encouraging
artists to come together with engineers
to help them code.”
Jack Ferrante, industrial designer and project manager at Artmatr
40. We are biased to trust machines. Your computer works
when you tap the keyboard, your credit cards and chips
secure your payments, and you trust the bridge you, or
your automated vehicle, is driving across won’t collapse.
Machines are the concrete manifestations of science,
technology and precision. And they are the fundamentally
shifting how we live, work and play, and simply exist.
44. We asked how people felt
about being operated on by a
robot if there were no human
doctors present.
“Void” indicates a lack of emotional
response to the question.
45. Almost 10% of those
surveyed used the word
“weird”to describe their feelings
for robot therapy.
48. Using AI for emotional comfort,
such as with a chatbot for
therapy or a voice-commanded
machine is still a stretch for
most Americans. Only a quarter
were positive about turning to
AI for comfort.
“Void” indicates a lack of emotional
response to the question.
49. The idea of having a robot friend
generates an overwhelmingly
positive response in humans (94%)
52. Robots may soon be taking over our jobs, but they’re also
adding richness to our lives. By 2021, robots are expected
to eliminate six percent of all U.S. jobs, according to a
recent report by Forrester Research. While industries such
as customer service and transportation are expected to be hit
by the robot takeover, our automated future will also fuel
new jobs – to manage all the robots, and address the new
needs of our data-driven economy.
AI and robotics are infusing everything from our leisure to
artistic pursuits. You can drink a beer brewed by AI to the
perfect flavor profile, as offered by IntelligentX brewing,
a company that blends an algorithm with user-generated
feedback through a Facebook chat bot. And for dinner,
try a robot-cooked crab bisque, created by Moley Robotics
Kitchen which successfully copied BBC MasterChef winner
chef Tim Anderson’s original handmade version of the dish.
53. ‘Joy, trust and love’ are the qualities most
important to humanity – 30 years from now.
57. The maximum average age for humans is 115
years, but we will be digitally immortal for much
longer. If AI can recognize faces, download minds
and imitate voices, yours could be one of them.
By 2020, we will have consumed an estimated 44
zetabytes (that’s 22 zeros) of data. The question is
not whether you will live or die, but where will you
store your immortal AI self?