Marketing systems are dynamic; they are competitive and involve continuous change and improvement. Businesses that have lower costs, are more efficient, and can deliver quality products, are those that prosper. Those that have high costs, fail to adapt to changes in market demand and provide poorer quality are often forced out of business.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Marketing is the fruit of success in any form of business. Agricultural Marketing is the process of supplying farm inputs to the farmers and the movement of agricultural products from the producer to its ultimate consumer which involves various functions such as buying, selling, packaging, transportation, grading and standardization, storage, processing etc. during this process, there is a chance for some risks and uncertainties to take place. Uncertainty is the unknown factor which causes sudden loss that cannot be predicted and managed where risk is the part of uncertainty which is a known factor that means stepping into a process or technique even-though by knowing that there is a probability of loss. Agricultural marketing experiences three types of risks namely the Physical risk, Price risk and the Institutional risk. The physical risk is the loss in the quantity and quality of the product during storage and transport like fire accident; rodents, pest and disease attack and due to improper packing. The price risk includes the fluctuation in the price of the agricultural marketing; changes in the demand and supply of the product. The institutional risk arises due to the change in the government budget policy; due to the change in the import and export policy. The physical risk can be managed by using fire proof materials in the storage structures, by proper packing and by giving pre-storage treatments. The price risk can be minimized by following contract farming, forward and future market, speculation and hedging. The farmer or trader must have thorough knowledge in the management of risk and should adopt the suitable methods in order to get better outcome in the agricultural marketing.
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Marketing is the fruit of success in any form of business. Agricultural Marketing is the process of supplying farm inputs to the farmers and the movement of agricultural products from the producer to its ultimate consumer which involves various functions such as buying, selling, packaging, transportation, grading and standardization, storage, processing etc. during this process, there is a chance for some risks and uncertainties to take place. Uncertainty is the unknown factor which causes sudden loss that cannot be predicted and managed where risk is the part of uncertainty which is a known factor that means stepping into a process or technique even-though by knowing that there is a probability of loss. Agricultural marketing experiences three types of risks namely the Physical risk, Price risk and the Institutional risk. The physical risk is the loss in the quantity and quality of the product during storage and transport like fire accident; rodents, pest and disease attack and due to improper packing. The price risk includes the fluctuation in the price of the agricultural marketing; changes in the demand and supply of the product. The institutional risk arises due to the change in the government budget policy; due to the change in the import and export policy. The physical risk can be managed by using fire proof materials in the storage structures, by proper packing and by giving pre-storage treatments. The price risk can be minimized by following contract farming, forward and future market, speculation and hedging. The farmer or trader must have thorough knowledge in the management of risk and should adopt the suitable methods in order to get better outcome in the agricultural marketing.
Presentation by B. Minten, A.Z.M. Shafiqul Alam, Uttam K. Dev, A.Z.K. Kabir, D. Laborde, M. Hassanullah and K.A.S. Murshid
Bangladesh Food Security Investment Forum 2010
27 May 2010, Dhaka, Bangladesh
A newspaper article analysis and based on other five articles, the viability of the writer's claim regarding the main reasons behind share market crash 2010 were assessed.
Agricultural trade has been an important contributor in Bangladesh to improved food security and price stability. For example, private sector imports have assured a price ceiling at import parity levels in the aftermath of major floods in 1998 and 2004. As the global price crisis has shown, however, the positive experiences with private trade might not completely eliminate the role of public food stocks. While Bangladesh is a net agricultural importer, it has also been successful in exporting cereals and high-value products such as shrimp and fish. This success has partly been due to preferential trade agreements. However, further investments are needed to assure that Bangladesh can adhere to increasing quality and safety standards and to prepare for a more liberalized international trade environment, once the Doha trade negotiations are finalized.
Rural development is the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.
THE MAJOR PROBLEMS CONFRONTING AGRICULTURAL MARKETING IN NIGERIA AND SUGGEST ...Folarin Gbolahan
Over the years, major changes came into effect to improve the agricultural marketing system. Many institutions viz., the regulated markets, marketing boards, cooperative marketing institutions, warehousing cooperatives etc., have been established primarily to help the farmers. However, various studies indicated that modernization in agricultural marketing could not keep pace with the technological adoptions in agriculture. The various marketing functions viz., grading, standardization, storage, market intelligence, etc., need to be improved to meet the present day requirements of the farmers. In improving the marketing system for food and livestock in developing countries as Nigeria, it is pertinent to understand the nature of marketing problems as it is only by doing this that workable solution can be found to them. Indeed such knowledge of marketing problems would give information as to why markets are not developing and what measures are required to develop the markets.
Agriculture marketing strategy and more smooth muscle cells and finance corporate office say that type of help volunteers and starting pay the idea of what is this non sense behaviour and where is the scenes from heroes to the party and enjoy the company has taken the time to get Appointment in Agriculture research
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FARMING BUSINESS ECONOMICS AND AGRICULTURAL EXTENSION
THEME 3.0 FARMING BUSINESS ECONOMICS AND AGRICULTURAL EXTENSION
AGRICULTURE MARKETING
A market is a place where buyer and sellers meet and exchange goods/ service.
Is a place where forces of demand and supply interest.
Agriculture marketing is the performance of all business activities that are involved in the flow of agriculture goods and services from the point of initial production until they are in the hands of the consumer.
Aim of Efficient Marketing
To deliver goods and services to the consumers at the place and time they are wanted in the form they are wanted and at a price consumers are willing to pay.
MARKET FUNCTIONS
a) Exchange function involves
i. Merchandizing: Is a process of buying and selling goods i.e. purchasing in small lots from producers and bulking up the commodity and presentation of the products/ goods in an attraction manner to the consumers and bargaining for an advantageous price.
ii. Price setting: Usually the sellers set the price at which to sell their products. Marketing conditions i.e supply and demand, pricing policies, competition are considered on setting the price.
b) Supply function involves
i. Processing i.e. changing the products from its raw from to a more easily utilizable form.
ii. Transportation of goods.
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4. Economics basis of marketing agricultural
produce
Marketing means by which you dispose of the firm output
of a farm of factories, mines, quarries, forests, fisheries,
hunting, oil as well as everything imported.
-To encourage efficient allocation of resources
-To create wealth and promote economic growth
- To improve distribution of income between sectors of
the economy
- To maintain some stability of supply and demand for
market goods.
5. Characteristics of agricultural marketing
-Different pricing from others consumer product
-Product variety is size and quality
-Agricultural marketing being from nature
-Specialized production
-Channel members
-Bulkiness
-transportation cost
-Sales promotion needed
-Storage needed
-Collaboration with demand and supply
6. Structure of agricultural product market
The interconnected characteristics of a market such as
the number and relative strength of buyers and sellers
and degree of collusion among them, level and forms
of competition, extent of product differentiation and
ease of entry and exit from the market.
Four basic types of market structure
•Perfect competition
•Oligopoly competition
•Monopoly completion
•Monopolistic completion
8. Assembling
Assembling means component on end item
compromising of a number of part or sub assembling
put together to perform and capable of disassembling
without destruction.
9. •To bring together on
gather into one place,
company body whole.
To put on fit together
•To put together the
part of
•To assembling
information for a
report
To gather in the place
for a common purpose
10. Grading
Grading is the process of
sorting products according to
their quality.
Grading refers to the sorting of
on like lots of products into
uniform categories according
to quality standard.
Grading also provides
Feedback to instruction on
their students, learning
information that can inform
future learning decision.
11. Packaging
The activities or designing
and producing the container
or wrapper for a product.
The wrapping materials
around a consumer item that
serve to contain, identify,
describe, protect, display,
promote and otherwise
make the product
marketable and keep it
clean.
12. Processing
A series of actions that produce something that
leads to a particular result. A series of change that
happen naturally.
The purpose objective processing is to increase and
improve an individual ability to confront and to be
there in the present time.
13. Transportation
Transportation involves the movement of product
from point of origin to point of use or consumption
and perhaps their return as well. By moving products
from one place to another creates place utility.
16. Pricing of farm products
There are some strategies to select the price. Among them
•Market skimming pricing
•Market penetration pricing
•Competitive pricing
•Geographical pricing
•Cost-based pricing
•Others:
FOB pricing
Cost plus pricing
Value adding pricing.
17. Finance of farm product:
•Short term sourcing.
•Cash
•Relative or friends.
•Reseller.
•NGOs.
•Commercial; bank.
•Investment bank.
•Borrowing from relatives.
•Government.
18. Market of farm product:
Bangladesh is a agro-based country.
Farm product grows all the year and
all over Bangladesh.
Sources of farm product:
The supplier or broker may collect
farm product all over Bangladesh
basically mymensing, pabna,
manikgong etc.
20. Definition of Distribution system
Distribution system means to spread the product
through out the marketplace so that a large
number of people can buy it from different place
where they are stay.
21. Types of markets for agricultural products
Agricultural product is normally channeled through the types
of markets
•Rural primary markets: In rural markets, trade is
characterized by direct sales of small quantities of product by
the producers to village traders and by sales by retailers to
rural consumers. Ex- Rice, vegetable, fruits etc.
•Assembly markets: Larger rural markets are found where
greater quantities of products are traded either by the
producers themselves or by the producers.
•Wholesale markets: Terminal wholesale are semi wholesale
market are located within or near major cities, These markets
may be supplier by purchasing or assembling centers in the
rural areas or directly from farms.
22. •Retail markets: These are markets directly serving
consumers and are found in main urban areas such
as town and city centers.
•Consumer market: Where the product is collected
for final consuming population. These are located
generally in thickly populated areas, where
population is adequate.
Cash market: Where the goods are exchanged
for cash money immediately ale of which
reasonable short period of time
23. Marketing channels of agricultural products
A channel of distribution of a product is the route
taken by the ownership of goods as they move from
the producer to the final consumer.
24. Some of the typical marketing channels for
agricultural products are given below-
Marketing channel of rice
Channel-1: Producer- Middlemen- consumer (village sale)
Channel-2: Producer- retailer- consumer ( local sale)
Channel-3: Producer- wholesaler- Retailer-Consumer
Channel-4: Producer- govt procurement- wholesaler- consumer
Marketing channels of vegetables
Channel-1: Producer- consumer(village sale)
Channel-2: Producer -retailer—consumer(local sale)
Channel-3: Farmer-traders-commission agent-retailer-consumer
Channel-4: Producer-wholesaler- retailer-consumer
25. Definition of organized market
An organized market functions as per the rules,
regulation and procedures which are led down
by the government.
It has its own constitution and managing body
for supervision, regulation, and control. Ex-
stock exchange, the regulated markets etc.
An organized market is a highly organized
market where especially tradable securities,
commodities, foreign exchange, futures and
options contracts are sale and bought.
27. Commercial marketing
Scope of agricultural marketing:
•Crops
1.cash crops
2.non cash crops
•Fruits:
1.Seasonal.
2.All times of year.
•Vegetables
•Flowers nursery
•Dairy firm
•Paltry firm
•Others
28. Market of agricultural product
•Consumer market:
Is the market of agricultural product whole
product sold to ultimate customer for
consumption.
•Industrial market:
Market of agricultural product sold to those
customer who further process product or raw.
30. Objectives of agricultural produce marketing:
•To earn profit with the provide maximum satisfaction.
•To know how to make initiating or making effort for more
income and standard of living.
•To the condition of farmer.
•To know how to make awareness.
•To know when marketing system of agricultural products
become more and more complicated.
•To use the product or crops properly as raw.
31. Characteristics of agricultural product:
•Different pricing from other consumer product.
•Product variety in the size and quality.
•Market begins from native.
•Specialized product firm.
•Channel members needed more.
32. Necessity of intermediary in agricultural
produce marketing:
•Products move with bulkiness.
•Transportation costs are high.
•Move sales promotion needed.
•Storage needed.
•Products are perishable.
•Changing of demand and supply.
33. Problems of agricultural product marketing
•Source of product is not easy to go.
•Maximum product produced on rural area.
•Transportation system is not good.
•Farmers are not conscious about market.
•More middlemen needed for collecting product.
•The firm products are very sensitive.
•Natural calamities destroy the system.
•Production fertilities are not equal in every place.