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AGRICULTURE MARKETING
UNIT 1
AGRICULTURAL MARKETING
DEFINITION
According to National Commission on Agriculture “Agricultural marketing is a process which
starts with a decision to produce a farm commodity, involves all aspects of market structure and
includes pre and post harvest operations like assembling, grading, storage, transpiration and
distribution”.
CLASSIFICATION OF MARKETS
1] On the Basis of Location
1. Village Markets: Located in small villages
2. Primary Wholesale Markets: Held weekly or bi-weekly at different villages and locally
called as ‘Shandi’ or ‘Haat’.
3. Secondary Wholesale Markets: Located at taluka or district headquarters and towns and
known as ‘Mandi’ or ‘Gunj’
4. Terminal Markets: Located in metro cities where buyers and sellers come from different
regions or nations.
5. Seaboard Markets: Located near seashore for the purpose of import and export.
2] On the Basis of Area Coverage
1. Local Markets: Buyers and sellers are from same village or nearby villages.
2. Regional Markets: Buyers and sellers come from large areas.
3. National Markets: Buyers and sellers are from whole India.
4. World Markets: Buyers and sellers are from whole world.
3] Time Span
1. Short Period Markets: Perishable products such as fish, milk etc. are traded.
2. Long Period Markets: less perishable products such as oilseed food grains are traded.
3. Secular Markets: Deal in manufactured goods, which are permanent in nature.
4] Volume of Transaction
1. Wholesale Markets: Goods are bought and sold in large quantities.
2. Retail Markets: Goods are bought and sold according to the consumer’s requirement.
5] Nature of Transaction
AGRICULTURE MARKETING
1. Spot or Cash Market: Money is realized immediately after the sale.
2. Forward Market: Process of purchase and sale is done but goods and money are
exchanged at some specific date.
6] Number of Commodities
1. General Market: All types of commodities are bought and sold
2. Specialised Market: Only one or two commodities are sold, e.g. cloth market.
7] Nature of Commodities
1. Service of Market: Deals in service such as professional consultancy
2. Capital Market: Deals in bonds, shares and securities.
3. Commodity Market: Deals on goods and raw materials such as cotton, grains.
8] Degree of Competition
1. Perfect Market: Has large number of buyers and sellers.
2. Imperfect Market: Has monopolistic competition
9] Public Interventions
1. Regulated Market: Business is carried as per rules and regulations framed by statutory
organization.
2. Unregulated Market: Traders frame their own rules for conduct of business and run the
market.
MARKETING FUNCTIONS
1] Primary Marketing Functions
1. Assembling: It is the process of collecting agricultural produce from small cultivators
and marketing them in large quantities in wholesale markets. In assembling process,
number of agents takes part. They are:
 Farmers who bring their won produce to market
 Cultivators who collect the produce of other farmers
 Landlords who collect the produce of their tenants
 Merchants are village banias
 Kachha Arhatiya in assembling market
 Pakka Arhatiya, wholesale merchants and manufacturers.
1. Processing: It is a process that adds utility to a commodity. It improves the quality of
produce like polishing of rice. In processing highly perishable products are converted into
less perishable products.
AGRICULTURE MARKETING
2. Distribution: It is the process of storage and selling of processed or unprocessed
products.
2] Secondary Marketing Functions
1. Standardization & Grading: It facilitates marketing. It is difficult to grade agricultural
products because of the wide variation from region to region and even from farm to farm.
2. Packaging: Packaging protects the products from physical damage and deterioration in
quality during transportation.
3. Transportation: It facilitates the movement of products from farm to village market and
then to wholesale market and finally to consumers.
4. Storing: Storage is essential in case of agricultural produce as production is seasonal and
consumption is continuous.
5. Financing: The service of making credit available to meet the cost of selling products to
final consumer is referred as finance function of marketing.
6. Risk Bearing: Farmers and traders are required to bear risk in agricultural marketing
arising out of price changes, which may be seasonal or irregular.
7. Selling: It is the main function of marketing. It includes transfer of title of goods and
collection of payment.
Private Agencies Involved in Agricultural Marketing
Beoparies: He collects the agricultural produce from villages and Haats and brings it to the
wholesale market. They normally purchase when the prices are low and sell it when the prices
are high. Beoparies act as a financer to poor farmers.
1. Tolas: They are the weighman who not only weigh the produce but also collects samples
of the produce from the villages and takes it to the dealers in town. He gets a commission
for this.
2. *Arhtias: There are two Arhtias, Kaccha Arhtia is concerned with assembling the
produce and Pakka Arhtia is concerned with the distribution.
METHODS OF SALES
*Under Cover of a Cloth (Hatta) System: In this system the Kaccha Arahtias or Dalal decides
the price of products on behalf of the farmer and bidding starts. When all the buyers have
finished giving offers. The name and offers price of highest bidder is announced and sales takes
place when the Arahtias twist his finger under the cover of a cloth. This system has been banned
by government because of the possibility of cheating.
1. *Open Auction System: In this system, the seller piles-up his produce at one place.
Dalal visits each piled-up stock picks samples and shows it to the buyers. The agent then
invites bids and the produce is sold to the highest bidder. Three types of open auctions
are prevalent in different markets.
1. Phar System: One bid is given for all the lots in a particular shop.
2. Random Bid System: Dalal invites only few buyers, everyone is not informed
AGRICULTURE MARKETING
3. Roster Bid System: Bidding starts from a particular shop in the market and the
bidders after the auction of produce at one shop move to the next in a clockwise
or anticlockwise direction till the auction at all shops is over.
2. *Closed Tender System: In this system, the bidders are asked to quote their offer price
in a prescribed form and submit it to the seller. All the bidders are invited on a fix date
and time and sealed tender are opened in presence of all bidders. The name and price of
highest bidders is announced and goods are sold to him.
3. Mogum Sale: In this system, farmers take advance from the buyer before the harvest
without fixing the price, with an understanding that the buyer will pay the prevailing rate
after the harvest.
4. Private Negotiations: In this method, buyer comes to the shops of agent, inspects the
sample and offers his price. If price is accepted the agent convey the decisions to the
seller and the produce is weighed and given.
5. Dara Sale: In this system, the produce of different quality is mixed and sold as one lot at
one rate.
6. State Trading: Government purchases huge quantity of food grains for distribution.
7. Forward Sale: In this system, Process of purchase and sale is done but goods and money
are exchanged at some specific date
8. *Jalap Sale: as
9. Sale by Sample: In this system, buyer purchases the produce before the harvest at a fixed
price. E.g. Dealer of different fruits like mangoes, approach the mango growers and enter
into a verbal agreement with them by just looking at the flowers setting.
PRODUCER’S SURPLUS
1. Marketable Surplus
The quantity of produce which can be made available to the non-farm population of the country
is termed as marketable surplus. It is the residual left with the farmer after meeting his
requirements of:
– Family Consumption MS = P – C
– Farm needs for seeds and feed for cattle Where:
– Payment to labour in kind MS = Marketable Surplus
– Payment to landlord in kind P = Total Production
– Any other payment in kind C = Total Consumption
– Social and religious contribution in kind
2. Marketed Surplus
The quantity of produce which the farmer actually sells in the market irrespective of his
requirements is known as marketed surplus. Marketed surplus may be more, less or equal to the
marketable surplus.
AGRICULTURE MARKETING
Factors Affecting Marketable Surplus
Level of Production: According to MV Kapde the best predictor of per capita marketable
surplus is the per capita output of grains.
1. Consumption Habits: Marketable surplus is determined by the consumption habits of
the producers. E.g. Haryana is a wheat consuming state hence marketable surplus of
wheat in this state is less and that of rice is less.
2. Cash Requirements: If a cash requirement of the farmers is not fixed, the marketable
surplus will increase in response to increase in price as cash requirements of farmers
influence marketable surplus.
3. Size of Farm: Small size farms will not bring any marketable surplus in markets. The
bulk agricultural surplus is supplied by the medium and large farmers.
4. Nature of Crops: Two types of corps are produced, food crops which are retained for
self-consumption and cash crops which entirely brought in market
5. Mode of Production: Under traditional mode of production farmer use only family
owned inputs hence entire produces remains for household use. Under capitalist mode of
production farmer purchase seeds, fertilizers, pesticides and hire machines, this
necessitates creation of surplus to earn profit.
Price and Marketed Surplus
Inverse Relationship: According to the Mathur and Ezekiel, since the farmer’s cash
requirement is nearly fixed, at a given price level, the marketed portion of the output can be
determined. This implies that the marketed surplus is inversely related to the price level.
1. Positive Relationship: According to Dandekar and Rajakrishna, farmers are price
conscious. With the rise in prices of food grains farmers are tempted to sell more and
retain less and vice versa.
MARKET CHARGES AND DEDUCTIONS
Arhat – Commission
Basra – Charges for supervision of weightiest to be paid in kind
Bardana – Rent of supply of gunny bags
Borioto – Charges for holding the gunny bags while filling
Chalani – Serving
Dhanak – Charges for pushing the grain in gunny bags
Kavad – Deductions in kind for quality difference
Hamali – Handling charges
Tulai – Weightiest
AGRICULTURE MARKETING
Munim – Clerk’s allowance
Wata – Refraction allowance
Patti – Cost of sale slip
UNIT-II
AGRICULTURAL MARKETING AGENCIES
MARKETING AGENCIES
1] Producers
Farmers sell their surplus either at the farm itself or at weekly market village. Some big farmers
assemble the produce of small farmers and sell at nearby market.
2] Middlemen
In food grain marketing, middlemen are classified as follows:
1. Merchant Middlemen: They buy and sell on their own and enjoy the profit or bear the
loss. They are of following types:
1. Wholesaler: They buy and sell food grains in large quantities directly from the
farmers or from other wholesalers.
2. Retailers: They buy from wholesaler and sell to the consumer in small quantities.
3. Itinerant Traders / Beoparies: He collects the agricultural produce from different
villages and Haats and brings it to the wholesale market. They normally purchase
when the prices are low and sell it when the prices are high. They act as a financer
to poor farmers
4. Mashakhores: They are small wholesalers or big retailers, dealing in vegetables
and fruits.
2. Agent Middlemen: They act as a representative of their clients. They negotiate the
purchase or sell on behalf of their clients for which they receive commission or
brokerage. They are of two types:
1. * Commission Agent / Arhtias: They are operating in unregulated wholesale
market as a representative of a buyer or seller. There are two Arhtias; Pakka
Arhtia acts on behalf of the trader. Kaccha Arhtia act for the sellers and farmers.
They charge commission or arhat for his services. In regulated market there is
only one category of commission agent under the name of ‘A Class Trader’. He
has his own shop, godown and also rest-house facility for his clients.
2. Brokers: They do not take physical control of the product but they bring buyers
and sellers on the same platform for negotiations. They received brokerage for
their services.
3. Speculative Middlemen: Speculative intermediaries take the title of the products with
the intention of the earning profit. They buy at low prices during low demand period and
sell it in the off-season when prices are high.
AGRICULTURE MARKETING
4. Facilitative Middlemen: They do not involve in buying or selling but assist only in
marketing process. They receive fees or service charges for their services.
1. Hamal: Do loading and unloading of goods.
2. Weighman: Facilitate the weighing of the product.
3. Grader: Sort out the products into different grades of qualities.
4. Auctioner: Facilitate the auction or bidding of the products.
5. Transport Agent: Facilitate movement of goods form one market to another.
6. Communication Agent: Inform about the price and quality available in market
7. Advertising Agent: Enable the prospective buyer to know about the quality of
product and make purchase decisions.
MARKETING CHANNELS
According to Moore Elar, “A marketing channel is the chain of intermediaries through whom the
various food grains pass from producers to consumers”.
Marketing Channels For Paddy & Rice
1. Producer – Commission Agent – Miller – Wholesaler – Retailer – Consumer
2. Producer – Itinerant Merchant – Miller – Wholesaler – Retailer – Consumer
3. Producer – Primary Wholesaler – Miller – Sec. Wholesaler – Retailer – Consumer
4. Producer – Miller – Wholesaler – Retailer – Consumer
5. Producer – Miller – Consumer
6. Producer – Govt. Miller – Govt. Shops – Consumer
Marketing Channels for Other Food Grains
1. Producer – Primary Wholesaler – Flour Miller – Retailer – Consumer
2. Producer – Itinerant Merchant – Wholesaler – Retailer – Consumer
3. Producer – Primary Wholesaler – Secondary Wholesaler – Retailer – Consumer
4. Producer – Village Shopkeeper – Wholesaler – Retailer – Consumer
5. Producer – Consumer
6. Producer – Govt. Flour Miller – Govt. Shops – Consumer
INNOVATIVE MARKETING CHANNELS (DIRECT MARKETING)
*Apni Mandi / Kisaan Mandi: In Apni Mandi there is a direct contact between the farmer and
consumer without the involvement of middlemen. The main objective of Apni Mandi increasing
the profitability of crops by minimizing the marketing costs and middlemen margin. First Apni
Mandi as started by Punjab Mandi Board at Chandigarh in 1987. State government provides
various facilities like space, water, sheds, counters etc to the market committee of the area where
Apni Mandi is located.
1. Hadapsar Vegetable Market: It is located at Pune and is a model market for direct
marketing of vegetables. It has no middlemen or commission agents.
2. Rythu Bazar: It is located in major cities of Andhra Pradesh with basic objective of
eliminating middlemen and providing direct link between the farmers and consumers.
AGRICULTURE MARKETING
3. Uzhavar Shandies: It is located at selected municipal panchayats of Tamilnadu.
4. Shetkari Bazar: Established in Maharashtra for marketing fruits and vegetables.
5. Krushak Bazar: Established in Orissa for marketing fruits and vegetables.
6. Mother Dairy Booth: After the notorious onion and potatoes price crisis, Mother Dairy
opened these booths in almost every colonies of Delhi to sell vegetable in retail.
7. Contract Farming: Agro processing companies enter into contract with the farmers that
they provide the farmers with the inputs like fertilizers, seeds, pesticides and guidelines
to grow crops and buy back the products with a rate specified in advance.
Advantage for Farmers
1. They get the better price for the produce as there is no middle man
2. They have assured markets for their produce
3. They are assured about the quality of seeds and pesticides
4. They received financial support in kind
5. They obtain efficient and timely technical guidance free of cost
Drawbacks of Contract Farming
1. It involves mainly cash crops, which may lead to scarcity of food crops.
2. It may create the danger of imposition of undesirable seeds.
3. Market making outside the country may cause breaking of country market.
4. The temptation of getting profits by cultivating variety of crops may cause permanent
damage to the land.
UNIT-III
AGRICULTURAL MARKETING FINANCE
NEEDS / TYPES OF AGRICULTURAL CREDITS
1] Production Credit
1. Short Term Loans: Credit payable within a period of 15 to 18 months is short-term credit.
It is required to meet daily working capital requirement e.g. seed, fertilizers, pesticides,
fuel etc. It is also needed for payment of wages, hire of machinery and tools, land
revenue and taxes etc.
2. Medium Term Loans: Credit payable within a period of 15months to 5 years is medium-
term credit. It is required to purchase capital assets e.g. purchase of agricultural
machinery and tools, livestock, diesel engine, electric motor etc. It is also needed for
repairing of wells, development of dairy, poultry, piggery etc.
3. Long Term Loans: Credit payable within a period of 5 to 25 years is long-term credit. It
is required for permanent improvement or for acquiring new assets. It also needed for
mechanization of agricultural processes, fencing of lands, construction of farmhouse, etc.
2] Consumption Credit
AGRICULTURE MARKETING
It is a part of an agricultural loan used for consumption requirement of farmer’s families. It is
necessary because the farmer uses his marketed surplus to pay off previous loans and retain very
little to meet family consumption. Then he has to wait for next harvest. In this period he requires
cash to meet his household requirements.
INSTITUTIONAL SOURCE OF CREDIT
1. C-operative Credit Societies
1. Primary C-operative Credit Societies: (Page 26 of co-ops)
2. Co-operative Land Development Banks: (Page 23 of co-ops)
2. Regional Rural Banks
3. NABARD
4. RBI
– RBI appointed All India Rural Credit Survey Committee (AIRCS) to solve the problem of
rural credit by suggesting ways to improve the existing structure.
– RBI has setup following two funds on the recommendations of AIRCS:
1.National Agricultural Credit (Long-Term Operations) Funds.
2.National Agricultural Credit (Stabilsation) Funds.
– RBI helps co-operative sectors to provide agricultural finance.
– RBI monitors the working of other financial institutions providing agricultural finance.
– RBI has issued following guidelines to improve rural credit policies:
1. Production loan is given against the hypothecation of the title of land.
2. Short-term loan is given into cash and kind in 30:70 ratios.
3. Bank should ensure the recovery of loan after harvest.
5. SBI
SBI established in 1951 by the nationalization of Imperial Bank of India. It has following roles in
rural credit:
– Provide financial assistance to marketing and processing co-operatives and LDCB.
– Opened branches in small towns and mandis to generate banking habit in farmers.
– SBI provides following credit facilities to the farmers:
1. Crop loan to meet cultivation expenses
AGRICULTURE MARKETING
2. Produce marketing loan
3. Land purchase scheme
4. Land development scheme
5. Farm mechanization scheme
6. Kisan credit cards
6. Commercial Banks
– Commercial Banks provides credits to the farmers in direct as well as indirect ways.
– Direct finance is given for agricultural operations and for short and medium periods.
– Indirect finance is given by providing advances for distribution of fertilizers and other
inputs.
– SBI provides following credit facilities to the farmers:
1. Crop loan to meet cultivation expenses
2. Produce marketing loan
3. Land purchase scheme
4. Land development scheme
5. Farm mechanization scheme
1. Minor irrigation loan
Problems faced by Commercial Banks
1. Absence of proper records of land rights, make it difficult to ascertain total indebtness of
farmers, which creates problems of over financing and recovery.
2. Difficulty in verifying actual utilisation of loan
3. Difficulty in judging the creditworthiness of borrowers
4. Lack of sufficient supervision of use of loans. This encourages misuse of loans by the
farmers.
7. Agricultural Refinance & Development Corporation
The Indian Parliament established ARDC in 1963. It has following objectives and functions:
1. To provide the long-term agricultural finance.
2. To guide and assist long-term finance lending institutions.
3. To reduce in regional imbalance of agricultural development.
4. To ensure economic upliftment of weaker section of society.
5. To diversify the lending by identification of new activities.
8. Government Finance
AGRICULTURE MARKETING
Takkavi is the ancient and traditional form of government assistance to the agriculturist. It has
been given to relieve distress caused by droughts, floods, and other natural calamities and to
enable the farmers to restart his agricultural operations in the next year.
Land Development Act 1883 and Agriculturist Loans Act 1884 were passed to put the Takkavi
operations on regular basis.
NON-INSTITUTIONAL SOURCE OF CREDIT
1. Money Lenders: There are two types of moneylender, agriculturist moneylenders who
functions both i.e. farming and money lending and professional moneylender whose only
occupation of money lending.
2. Commission Agents & Traders: They provide credit in the form of advance payment
for purchase of produce. This source is not desirable as it exploits the farmers by
charging heavy interests and compelling the farmers to sell at low price.
3. Landlords: Tenant farmers may get loan from their landlords for consumption purpose.
4. Relatives: Borrowing from relatives is usually in smaller amounts and is contracted in an
informal manner. Repayment conditions are also soft.
Importance of Non-Institutional Sources of Finance
1. There are no procedural delays in getting the loans.
2. They do not press to repay the loan, if he is paying the interests regularly.
3. There is no need of security.
4. They provide loans for both commercial as well as consumption purpose.
5. A village moneylender is always easily accessible to the farmers.
Defects of Non-Institutional Sources of Finance
1. They combine both banking and trading business resulting introduction of trade risks into
the banking.
1. They are unorganized and do not have nay contact with banking world.
2. They do not distinguish between short term and long-term finance and also between the
purposes of finance.
3. They follow traditional methods of keeping accounts and do not give receipts.
Malpractices of Non-Institutional Source of Finance
Exploitation of Farmers by Moneylenders
1. They charge high rate of interests generally 24% and above.
2. They prepare false bonds as if from farmers and write the amount larger than the actually
lent.
1. They deduct huge premiums.
AGRICULTURE MARKETING
2. They give no receipts for repayment and often deny such repayments.
1. Their main interest is to exploit the farmers and grab their lands.
Remedies Offered by Institutional Source of Finance
Lead Bank Schemes It is the scheme under which under which a particular commercial bank is
entrusted to play a leading role in rural development of a particular district. Only one bank can
act as a leader in its area and it coordinates the banking activities of commercial banks, co-
operative banks and other financial institution in the district. Lead Banks perform following
functions:
1. Encourage small scale and cottage industries to open bank account.
2. Encourage and persuade farmers to open bank accounts and enjoy lending facilities.
3. Encourage and strengthen potentially viable primary lending institutes.
4. Survey the facilities for stocking and warehousing.
5. Examine the facilities for small scale and cottage industry production.
6. Survey the credit needs of the area and allocate it to the recognized institutions.
7. Ensure that the credit expansion goes in favour of weaker section.
Crop Loan
It is an important form of short-term agricultural credit. It helps the farmer to increase the
productivity with the help of modern inputs. Crop loan has two components:
1. Cash Component: Loan is given in the form cash to meet the cash requirement of the
farmer during production.
2. Kind Component: Loan is given in the form of various inputs required by the farmers
such as seed, fertilizers, pesticides, fuel etc. Advantage of kind loan is that it minimizes
the misuse of loan by the farmers.
UNIT-IV
REGULATED MARKET
Definition
A regulated market is one, which aims at the elimination of unhealthy and unfair practices,
reducing marketing charges and providing facilities to producer-seller in the market.
AGRICULTURE MARKETING
Objectives of Regulated Market
1. To prevent exploitation of farmers.
2. To provide ethical environment for proper trade practices by prohibiting malpractice.
3. To promote orderly marketing of agricultural produce.
4. To provide incentive prices to farmers to induce them to increase production.
5. To ensure that farmers get better prices for their produce and consumer get goods at
reasonable prices.
6. To avoid wide fluctuations in prices for agricultural produce.
Features of Regulated Markets
1. Method of Sale: In a regular market, the sale takes place either by open auction or by
closed tender. These methods of sale ensure a fair and competitive price and prevent the
cheating of farmers.
2. Weighing of Produce: a licensed weigh man with standard weights and scale platforms
does weighing of produce.
3. Grading of Produce: The produce in regulated market is expected to be sold after
grading but only 13 regulated markets have grading facilities.
4. Market Charges: In regulated market, the unwanted market charges such as dharmada,
muddat, dhalta and kanda were abolished.
5. Payment of Value: In regulated market, it is obligatory to make prompt payment. The
muddat system no more exists.
6. Licensing of Market Functionaries: All market functionaries even Hamaal is working
in regulated market have to obtain license from market committee.
7. Settlement of Disputes: Disputes arises between sellers, producers and traders are solved
by sub-committee of market committee.
8. * Market Committee: Market committee consists of representatives of farmers, traders,
co-operative marketing societies, banks, and Panchayat and government officials. It’s
important functions are:
1. Manage the market yards in the interest of farmers and traders.
2. Fix market charges for various functions and services.
3. Provide facilities for grading and standardization.
4. Take steps for prevention of adulteration of the agricultural products.
5. Issue, renew or withdraw licenses of market functionaries.
6. Realize market fees from either the buyer or seller.
7. Control and regulate the behavior of traders.
Limitations of Regulated Markets
1. Not Accessible to All Farmers: Most of the farmers are not aware of the benefits of the
regulated markets and not accessible to the farmers in far villages.
AGRICULTURE MARKETING
2. Presence of Commission Agents: Presence of commission agents and their heavy
charges are unfavorable to the regulated markets.
3. Payment System: Farmers are not given prompt payment by traders; due to this, they
cannot meet their working capital requirements.
4. Auction System: Auction system has a number of defects for which the farmer has to
bear the number of losses.
5. Improper of Representation: Small and marginal farmers are dined to serve on the
committee and there are lots of political interference in the committees.
6. Lack of Incentives: Incentives provided are not sufficient also, the illiterate farmers are
not aware of the available incentives and subsidies.
7. Defective Transactions: The business of regulated market is confined only to a few
fixed hours. The illiterate farmers find it difficult to find out the exact dates and times of
transaction.
State Trading in India
State trading means the direct intervention of the government in the trading of essential
agricultural commodities to ensure its regular supply.
Objectives of State Trading
1. To ensure regular supply of essential commodities to consumers at reasonable price.
2. To arrange for storage, transportation, packaging and processing.
3. To conduct survey to improve the conditions of farmers.
4. To check hoarding, black marketing and profiteering.
5. To arrange for the supply of inputs such as fertilizers, pesticides, seeds etc. to increase the
production.
6. To minimize violent price fluctuation occurring because of seasonal variations in supply
and demand.
State Agricultural Marketing Boards
SAMB was established in18 states and one union territory by the notification of Agricultural
Produce Marketing Act.
Functions of Boards:
1. Train officers and staffs and create facilities for grading and standardization.
2. Construct roads to approach markets.
3. Construct market yards and sub yards.
4. Advise government on the functioning of marketing committees.
5. Frame byelaws and supervise marketing functions of marketing committees.
AGRICULTURE MARKETING
Council of State Agricultural Marketing Boards (COSAMB)
COSAMB is an apex body of SAMB established in 1988.
Functions of Council
1. Set up a common forum of national stature.
2. Provide assistance to member states to fix norms for arranging credits from bank.
3. Seek representation of council in various committees of central and state governments
4. Create a national, non-political autonomous body to pursue issues at national level.
5. Set a common organization to hold seminars and workshops to educate various
functionaries.
6. Set common libraries and build a stock literature.
Speculation Hedging
It is purchase or sale of a commodity at the
present price with the object of sale or purchase
at some future date at a favorable price.
It is the purchase or sale of future market to
offset purchase and sale of cash market.
The activities of buyers and sellers are not
necessarily opposed to each other
The activities of buyers and sellers are always
opposed to each other
Speculator purchases goods and sells them
price rises as per his expectations
Commodities are not stored by hedger, only the
difference in price is given or taken on due
dates.
It is not necessary to buy and sell the goods in
equal quantities.
It is obligatory to buy and sell the goods in
equal quantities in tow markets.
Benefits:
1. It controls price fluctuations.
2. Price differences in different markets
are bridges to some extent.
3. Adjust demand and supply of
commodities at normal price.
Benefits:

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Marketing management notes

  • 1. AGRICULTURE MARKETING UNIT 1 AGRICULTURAL MARKETING DEFINITION According to National Commission on Agriculture “Agricultural marketing is a process which starts with a decision to produce a farm commodity, involves all aspects of market structure and includes pre and post harvest operations like assembling, grading, storage, transpiration and distribution”. CLASSIFICATION OF MARKETS 1] On the Basis of Location 1. Village Markets: Located in small villages 2. Primary Wholesale Markets: Held weekly or bi-weekly at different villages and locally called as ‘Shandi’ or ‘Haat’. 3. Secondary Wholesale Markets: Located at taluka or district headquarters and towns and known as ‘Mandi’ or ‘Gunj’ 4. Terminal Markets: Located in metro cities where buyers and sellers come from different regions or nations. 5. Seaboard Markets: Located near seashore for the purpose of import and export. 2] On the Basis of Area Coverage 1. Local Markets: Buyers and sellers are from same village or nearby villages. 2. Regional Markets: Buyers and sellers come from large areas. 3. National Markets: Buyers and sellers are from whole India. 4. World Markets: Buyers and sellers are from whole world. 3] Time Span 1. Short Period Markets: Perishable products such as fish, milk etc. are traded. 2. Long Period Markets: less perishable products such as oilseed food grains are traded. 3. Secular Markets: Deal in manufactured goods, which are permanent in nature. 4] Volume of Transaction 1. Wholesale Markets: Goods are bought and sold in large quantities. 2. Retail Markets: Goods are bought and sold according to the consumer’s requirement. 5] Nature of Transaction
  • 2. AGRICULTURE MARKETING 1. Spot or Cash Market: Money is realized immediately after the sale. 2. Forward Market: Process of purchase and sale is done but goods and money are exchanged at some specific date. 6] Number of Commodities 1. General Market: All types of commodities are bought and sold 2. Specialised Market: Only one or two commodities are sold, e.g. cloth market. 7] Nature of Commodities 1. Service of Market: Deals in service such as professional consultancy 2. Capital Market: Deals in bonds, shares and securities. 3. Commodity Market: Deals on goods and raw materials such as cotton, grains. 8] Degree of Competition 1. Perfect Market: Has large number of buyers and sellers. 2. Imperfect Market: Has monopolistic competition 9] Public Interventions 1. Regulated Market: Business is carried as per rules and regulations framed by statutory organization. 2. Unregulated Market: Traders frame their own rules for conduct of business and run the market. MARKETING FUNCTIONS 1] Primary Marketing Functions 1. Assembling: It is the process of collecting agricultural produce from small cultivators and marketing them in large quantities in wholesale markets. In assembling process, number of agents takes part. They are:  Farmers who bring their won produce to market  Cultivators who collect the produce of other farmers  Landlords who collect the produce of their tenants  Merchants are village banias  Kachha Arhatiya in assembling market  Pakka Arhatiya, wholesale merchants and manufacturers. 1. Processing: It is a process that adds utility to a commodity. It improves the quality of produce like polishing of rice. In processing highly perishable products are converted into less perishable products.
  • 3. AGRICULTURE MARKETING 2. Distribution: It is the process of storage and selling of processed or unprocessed products. 2] Secondary Marketing Functions 1. Standardization & Grading: It facilitates marketing. It is difficult to grade agricultural products because of the wide variation from region to region and even from farm to farm. 2. Packaging: Packaging protects the products from physical damage and deterioration in quality during transportation. 3. Transportation: It facilitates the movement of products from farm to village market and then to wholesale market and finally to consumers. 4. Storing: Storage is essential in case of agricultural produce as production is seasonal and consumption is continuous. 5. Financing: The service of making credit available to meet the cost of selling products to final consumer is referred as finance function of marketing. 6. Risk Bearing: Farmers and traders are required to bear risk in agricultural marketing arising out of price changes, which may be seasonal or irregular. 7. Selling: It is the main function of marketing. It includes transfer of title of goods and collection of payment. Private Agencies Involved in Agricultural Marketing Beoparies: He collects the agricultural produce from villages and Haats and brings it to the wholesale market. They normally purchase when the prices are low and sell it when the prices are high. Beoparies act as a financer to poor farmers. 1. Tolas: They are the weighman who not only weigh the produce but also collects samples of the produce from the villages and takes it to the dealers in town. He gets a commission for this. 2. *Arhtias: There are two Arhtias, Kaccha Arhtia is concerned with assembling the produce and Pakka Arhtia is concerned with the distribution. METHODS OF SALES *Under Cover of a Cloth (Hatta) System: In this system the Kaccha Arahtias or Dalal decides the price of products on behalf of the farmer and bidding starts. When all the buyers have finished giving offers. The name and offers price of highest bidder is announced and sales takes place when the Arahtias twist his finger under the cover of a cloth. This system has been banned by government because of the possibility of cheating. 1. *Open Auction System: In this system, the seller piles-up his produce at one place. Dalal visits each piled-up stock picks samples and shows it to the buyers. The agent then invites bids and the produce is sold to the highest bidder. Three types of open auctions are prevalent in different markets. 1. Phar System: One bid is given for all the lots in a particular shop. 2. Random Bid System: Dalal invites only few buyers, everyone is not informed
  • 4. AGRICULTURE MARKETING 3. Roster Bid System: Bidding starts from a particular shop in the market and the bidders after the auction of produce at one shop move to the next in a clockwise or anticlockwise direction till the auction at all shops is over. 2. *Closed Tender System: In this system, the bidders are asked to quote their offer price in a prescribed form and submit it to the seller. All the bidders are invited on a fix date and time and sealed tender are opened in presence of all bidders. The name and price of highest bidders is announced and goods are sold to him. 3. Mogum Sale: In this system, farmers take advance from the buyer before the harvest without fixing the price, with an understanding that the buyer will pay the prevailing rate after the harvest. 4. Private Negotiations: In this method, buyer comes to the shops of agent, inspects the sample and offers his price. If price is accepted the agent convey the decisions to the seller and the produce is weighed and given. 5. Dara Sale: In this system, the produce of different quality is mixed and sold as one lot at one rate. 6. State Trading: Government purchases huge quantity of food grains for distribution. 7. Forward Sale: In this system, Process of purchase and sale is done but goods and money are exchanged at some specific date 8. *Jalap Sale: as 9. Sale by Sample: In this system, buyer purchases the produce before the harvest at a fixed price. E.g. Dealer of different fruits like mangoes, approach the mango growers and enter into a verbal agreement with them by just looking at the flowers setting. PRODUCER’S SURPLUS 1. Marketable Surplus The quantity of produce which can be made available to the non-farm population of the country is termed as marketable surplus. It is the residual left with the farmer after meeting his requirements of: – Family Consumption MS = P – C – Farm needs for seeds and feed for cattle Where: – Payment to labour in kind MS = Marketable Surplus – Payment to landlord in kind P = Total Production – Any other payment in kind C = Total Consumption – Social and religious contribution in kind 2. Marketed Surplus The quantity of produce which the farmer actually sells in the market irrespective of his requirements is known as marketed surplus. Marketed surplus may be more, less or equal to the marketable surplus.
  • 5. AGRICULTURE MARKETING Factors Affecting Marketable Surplus Level of Production: According to MV Kapde the best predictor of per capita marketable surplus is the per capita output of grains. 1. Consumption Habits: Marketable surplus is determined by the consumption habits of the producers. E.g. Haryana is a wheat consuming state hence marketable surplus of wheat in this state is less and that of rice is less. 2. Cash Requirements: If a cash requirement of the farmers is not fixed, the marketable surplus will increase in response to increase in price as cash requirements of farmers influence marketable surplus. 3. Size of Farm: Small size farms will not bring any marketable surplus in markets. The bulk agricultural surplus is supplied by the medium and large farmers. 4. Nature of Crops: Two types of corps are produced, food crops which are retained for self-consumption and cash crops which entirely brought in market 5. Mode of Production: Under traditional mode of production farmer use only family owned inputs hence entire produces remains for household use. Under capitalist mode of production farmer purchase seeds, fertilizers, pesticides and hire machines, this necessitates creation of surplus to earn profit. Price and Marketed Surplus Inverse Relationship: According to the Mathur and Ezekiel, since the farmer’s cash requirement is nearly fixed, at a given price level, the marketed portion of the output can be determined. This implies that the marketed surplus is inversely related to the price level. 1. Positive Relationship: According to Dandekar and Rajakrishna, farmers are price conscious. With the rise in prices of food grains farmers are tempted to sell more and retain less and vice versa. MARKET CHARGES AND DEDUCTIONS Arhat – Commission Basra – Charges for supervision of weightiest to be paid in kind Bardana – Rent of supply of gunny bags Borioto – Charges for holding the gunny bags while filling Chalani – Serving Dhanak – Charges for pushing the grain in gunny bags Kavad – Deductions in kind for quality difference Hamali – Handling charges Tulai – Weightiest
  • 6. AGRICULTURE MARKETING Munim – Clerk’s allowance Wata – Refraction allowance Patti – Cost of sale slip UNIT-II AGRICULTURAL MARKETING AGENCIES MARKETING AGENCIES 1] Producers Farmers sell their surplus either at the farm itself or at weekly market village. Some big farmers assemble the produce of small farmers and sell at nearby market. 2] Middlemen In food grain marketing, middlemen are classified as follows: 1. Merchant Middlemen: They buy and sell on their own and enjoy the profit or bear the loss. They are of following types: 1. Wholesaler: They buy and sell food grains in large quantities directly from the farmers or from other wholesalers. 2. Retailers: They buy from wholesaler and sell to the consumer in small quantities. 3. Itinerant Traders / Beoparies: He collects the agricultural produce from different villages and Haats and brings it to the wholesale market. They normally purchase when the prices are low and sell it when the prices are high. They act as a financer to poor farmers 4. Mashakhores: They are small wholesalers or big retailers, dealing in vegetables and fruits. 2. Agent Middlemen: They act as a representative of their clients. They negotiate the purchase or sell on behalf of their clients for which they receive commission or brokerage. They are of two types: 1. * Commission Agent / Arhtias: They are operating in unregulated wholesale market as a representative of a buyer or seller. There are two Arhtias; Pakka Arhtia acts on behalf of the trader. Kaccha Arhtia act for the sellers and farmers. They charge commission or arhat for his services. In regulated market there is only one category of commission agent under the name of ‘A Class Trader’. He has his own shop, godown and also rest-house facility for his clients. 2. Brokers: They do not take physical control of the product but they bring buyers and sellers on the same platform for negotiations. They received brokerage for their services. 3. Speculative Middlemen: Speculative intermediaries take the title of the products with the intention of the earning profit. They buy at low prices during low demand period and sell it in the off-season when prices are high.
  • 7. AGRICULTURE MARKETING 4. Facilitative Middlemen: They do not involve in buying or selling but assist only in marketing process. They receive fees or service charges for their services. 1. Hamal: Do loading and unloading of goods. 2. Weighman: Facilitate the weighing of the product. 3. Grader: Sort out the products into different grades of qualities. 4. Auctioner: Facilitate the auction or bidding of the products. 5. Transport Agent: Facilitate movement of goods form one market to another. 6. Communication Agent: Inform about the price and quality available in market 7. Advertising Agent: Enable the prospective buyer to know about the quality of product and make purchase decisions. MARKETING CHANNELS According to Moore Elar, “A marketing channel is the chain of intermediaries through whom the various food grains pass from producers to consumers”. Marketing Channels For Paddy & Rice 1. Producer – Commission Agent – Miller – Wholesaler – Retailer – Consumer 2. Producer – Itinerant Merchant – Miller – Wholesaler – Retailer – Consumer 3. Producer – Primary Wholesaler – Miller – Sec. Wholesaler – Retailer – Consumer 4. Producer – Miller – Wholesaler – Retailer – Consumer 5. Producer – Miller – Consumer 6. Producer – Govt. Miller – Govt. Shops – Consumer Marketing Channels for Other Food Grains 1. Producer – Primary Wholesaler – Flour Miller – Retailer – Consumer 2. Producer – Itinerant Merchant – Wholesaler – Retailer – Consumer 3. Producer – Primary Wholesaler – Secondary Wholesaler – Retailer – Consumer 4. Producer – Village Shopkeeper – Wholesaler – Retailer – Consumer 5. Producer – Consumer 6. Producer – Govt. Flour Miller – Govt. Shops – Consumer INNOVATIVE MARKETING CHANNELS (DIRECT MARKETING) *Apni Mandi / Kisaan Mandi: In Apni Mandi there is a direct contact between the farmer and consumer without the involvement of middlemen. The main objective of Apni Mandi increasing the profitability of crops by minimizing the marketing costs and middlemen margin. First Apni Mandi as started by Punjab Mandi Board at Chandigarh in 1987. State government provides various facilities like space, water, sheds, counters etc to the market committee of the area where Apni Mandi is located. 1. Hadapsar Vegetable Market: It is located at Pune and is a model market for direct marketing of vegetables. It has no middlemen or commission agents. 2. Rythu Bazar: It is located in major cities of Andhra Pradesh with basic objective of eliminating middlemen and providing direct link between the farmers and consumers.
  • 8. AGRICULTURE MARKETING 3. Uzhavar Shandies: It is located at selected municipal panchayats of Tamilnadu. 4. Shetkari Bazar: Established in Maharashtra for marketing fruits and vegetables. 5. Krushak Bazar: Established in Orissa for marketing fruits and vegetables. 6. Mother Dairy Booth: After the notorious onion and potatoes price crisis, Mother Dairy opened these booths in almost every colonies of Delhi to sell vegetable in retail. 7. Contract Farming: Agro processing companies enter into contract with the farmers that they provide the farmers with the inputs like fertilizers, seeds, pesticides and guidelines to grow crops and buy back the products with a rate specified in advance. Advantage for Farmers 1. They get the better price for the produce as there is no middle man 2. They have assured markets for their produce 3. They are assured about the quality of seeds and pesticides 4. They received financial support in kind 5. They obtain efficient and timely technical guidance free of cost Drawbacks of Contract Farming 1. It involves mainly cash crops, which may lead to scarcity of food crops. 2. It may create the danger of imposition of undesirable seeds. 3. Market making outside the country may cause breaking of country market. 4. The temptation of getting profits by cultivating variety of crops may cause permanent damage to the land. UNIT-III AGRICULTURAL MARKETING FINANCE NEEDS / TYPES OF AGRICULTURAL CREDITS 1] Production Credit 1. Short Term Loans: Credit payable within a period of 15 to 18 months is short-term credit. It is required to meet daily working capital requirement e.g. seed, fertilizers, pesticides, fuel etc. It is also needed for payment of wages, hire of machinery and tools, land revenue and taxes etc. 2. Medium Term Loans: Credit payable within a period of 15months to 5 years is medium- term credit. It is required to purchase capital assets e.g. purchase of agricultural machinery and tools, livestock, diesel engine, electric motor etc. It is also needed for repairing of wells, development of dairy, poultry, piggery etc. 3. Long Term Loans: Credit payable within a period of 5 to 25 years is long-term credit. It is required for permanent improvement or for acquiring new assets. It also needed for mechanization of agricultural processes, fencing of lands, construction of farmhouse, etc. 2] Consumption Credit
  • 9. AGRICULTURE MARKETING It is a part of an agricultural loan used for consumption requirement of farmer’s families. It is necessary because the farmer uses his marketed surplus to pay off previous loans and retain very little to meet family consumption. Then he has to wait for next harvest. In this period he requires cash to meet his household requirements. INSTITUTIONAL SOURCE OF CREDIT 1. C-operative Credit Societies 1. Primary C-operative Credit Societies: (Page 26 of co-ops) 2. Co-operative Land Development Banks: (Page 23 of co-ops) 2. Regional Rural Banks 3. NABARD 4. RBI – RBI appointed All India Rural Credit Survey Committee (AIRCS) to solve the problem of rural credit by suggesting ways to improve the existing structure. – RBI has setup following two funds on the recommendations of AIRCS: 1.National Agricultural Credit (Long-Term Operations) Funds. 2.National Agricultural Credit (Stabilsation) Funds. – RBI helps co-operative sectors to provide agricultural finance. – RBI monitors the working of other financial institutions providing agricultural finance. – RBI has issued following guidelines to improve rural credit policies: 1. Production loan is given against the hypothecation of the title of land. 2. Short-term loan is given into cash and kind in 30:70 ratios. 3. Bank should ensure the recovery of loan after harvest. 5. SBI SBI established in 1951 by the nationalization of Imperial Bank of India. It has following roles in rural credit: – Provide financial assistance to marketing and processing co-operatives and LDCB. – Opened branches in small towns and mandis to generate banking habit in farmers. – SBI provides following credit facilities to the farmers: 1. Crop loan to meet cultivation expenses
  • 10. AGRICULTURE MARKETING 2. Produce marketing loan 3. Land purchase scheme 4. Land development scheme 5. Farm mechanization scheme 6. Kisan credit cards 6. Commercial Banks – Commercial Banks provides credits to the farmers in direct as well as indirect ways. – Direct finance is given for agricultural operations and for short and medium periods. – Indirect finance is given by providing advances for distribution of fertilizers and other inputs. – SBI provides following credit facilities to the farmers: 1. Crop loan to meet cultivation expenses 2. Produce marketing loan 3. Land purchase scheme 4. Land development scheme 5. Farm mechanization scheme 1. Minor irrigation loan Problems faced by Commercial Banks 1. Absence of proper records of land rights, make it difficult to ascertain total indebtness of farmers, which creates problems of over financing and recovery. 2. Difficulty in verifying actual utilisation of loan 3. Difficulty in judging the creditworthiness of borrowers 4. Lack of sufficient supervision of use of loans. This encourages misuse of loans by the farmers. 7. Agricultural Refinance & Development Corporation The Indian Parliament established ARDC in 1963. It has following objectives and functions: 1. To provide the long-term agricultural finance. 2. To guide and assist long-term finance lending institutions. 3. To reduce in regional imbalance of agricultural development. 4. To ensure economic upliftment of weaker section of society. 5. To diversify the lending by identification of new activities. 8. Government Finance
  • 11. AGRICULTURE MARKETING Takkavi is the ancient and traditional form of government assistance to the agriculturist. It has been given to relieve distress caused by droughts, floods, and other natural calamities and to enable the farmers to restart his agricultural operations in the next year. Land Development Act 1883 and Agriculturist Loans Act 1884 were passed to put the Takkavi operations on regular basis. NON-INSTITUTIONAL SOURCE OF CREDIT 1. Money Lenders: There are two types of moneylender, agriculturist moneylenders who functions both i.e. farming and money lending and professional moneylender whose only occupation of money lending. 2. Commission Agents & Traders: They provide credit in the form of advance payment for purchase of produce. This source is not desirable as it exploits the farmers by charging heavy interests and compelling the farmers to sell at low price. 3. Landlords: Tenant farmers may get loan from their landlords for consumption purpose. 4. Relatives: Borrowing from relatives is usually in smaller amounts and is contracted in an informal manner. Repayment conditions are also soft. Importance of Non-Institutional Sources of Finance 1. There are no procedural delays in getting the loans. 2. They do not press to repay the loan, if he is paying the interests regularly. 3. There is no need of security. 4. They provide loans for both commercial as well as consumption purpose. 5. A village moneylender is always easily accessible to the farmers. Defects of Non-Institutional Sources of Finance 1. They combine both banking and trading business resulting introduction of trade risks into the banking. 1. They are unorganized and do not have nay contact with banking world. 2. They do not distinguish between short term and long-term finance and also between the purposes of finance. 3. They follow traditional methods of keeping accounts and do not give receipts. Malpractices of Non-Institutional Source of Finance Exploitation of Farmers by Moneylenders 1. They charge high rate of interests generally 24% and above. 2. They prepare false bonds as if from farmers and write the amount larger than the actually lent. 1. They deduct huge premiums.
  • 12. AGRICULTURE MARKETING 2. They give no receipts for repayment and often deny such repayments. 1. Their main interest is to exploit the farmers and grab their lands. Remedies Offered by Institutional Source of Finance Lead Bank Schemes It is the scheme under which under which a particular commercial bank is entrusted to play a leading role in rural development of a particular district. Only one bank can act as a leader in its area and it coordinates the banking activities of commercial banks, co- operative banks and other financial institution in the district. Lead Banks perform following functions: 1. Encourage small scale and cottage industries to open bank account. 2. Encourage and persuade farmers to open bank accounts and enjoy lending facilities. 3. Encourage and strengthen potentially viable primary lending institutes. 4. Survey the facilities for stocking and warehousing. 5. Examine the facilities for small scale and cottage industry production. 6. Survey the credit needs of the area and allocate it to the recognized institutions. 7. Ensure that the credit expansion goes in favour of weaker section. Crop Loan It is an important form of short-term agricultural credit. It helps the farmer to increase the productivity with the help of modern inputs. Crop loan has two components: 1. Cash Component: Loan is given in the form cash to meet the cash requirement of the farmer during production. 2. Kind Component: Loan is given in the form of various inputs required by the farmers such as seed, fertilizers, pesticides, fuel etc. Advantage of kind loan is that it minimizes the misuse of loan by the farmers. UNIT-IV REGULATED MARKET Definition A regulated market is one, which aims at the elimination of unhealthy and unfair practices, reducing marketing charges and providing facilities to producer-seller in the market.
  • 13. AGRICULTURE MARKETING Objectives of Regulated Market 1. To prevent exploitation of farmers. 2. To provide ethical environment for proper trade practices by prohibiting malpractice. 3. To promote orderly marketing of agricultural produce. 4. To provide incentive prices to farmers to induce them to increase production. 5. To ensure that farmers get better prices for their produce and consumer get goods at reasonable prices. 6. To avoid wide fluctuations in prices for agricultural produce. Features of Regulated Markets 1. Method of Sale: In a regular market, the sale takes place either by open auction or by closed tender. These methods of sale ensure a fair and competitive price and prevent the cheating of farmers. 2. Weighing of Produce: a licensed weigh man with standard weights and scale platforms does weighing of produce. 3. Grading of Produce: The produce in regulated market is expected to be sold after grading but only 13 regulated markets have grading facilities. 4. Market Charges: In regulated market, the unwanted market charges such as dharmada, muddat, dhalta and kanda were abolished. 5. Payment of Value: In regulated market, it is obligatory to make prompt payment. The muddat system no more exists. 6. Licensing of Market Functionaries: All market functionaries even Hamaal is working in regulated market have to obtain license from market committee. 7. Settlement of Disputes: Disputes arises between sellers, producers and traders are solved by sub-committee of market committee. 8. * Market Committee: Market committee consists of representatives of farmers, traders, co-operative marketing societies, banks, and Panchayat and government officials. It’s important functions are: 1. Manage the market yards in the interest of farmers and traders. 2. Fix market charges for various functions and services. 3. Provide facilities for grading and standardization. 4. Take steps for prevention of adulteration of the agricultural products. 5. Issue, renew or withdraw licenses of market functionaries. 6. Realize market fees from either the buyer or seller. 7. Control and regulate the behavior of traders. Limitations of Regulated Markets 1. Not Accessible to All Farmers: Most of the farmers are not aware of the benefits of the regulated markets and not accessible to the farmers in far villages.
  • 14. AGRICULTURE MARKETING 2. Presence of Commission Agents: Presence of commission agents and their heavy charges are unfavorable to the regulated markets. 3. Payment System: Farmers are not given prompt payment by traders; due to this, they cannot meet their working capital requirements. 4. Auction System: Auction system has a number of defects for which the farmer has to bear the number of losses. 5. Improper of Representation: Small and marginal farmers are dined to serve on the committee and there are lots of political interference in the committees. 6. Lack of Incentives: Incentives provided are not sufficient also, the illiterate farmers are not aware of the available incentives and subsidies. 7. Defective Transactions: The business of regulated market is confined only to a few fixed hours. The illiterate farmers find it difficult to find out the exact dates and times of transaction. State Trading in India State trading means the direct intervention of the government in the trading of essential agricultural commodities to ensure its regular supply. Objectives of State Trading 1. To ensure regular supply of essential commodities to consumers at reasonable price. 2. To arrange for storage, transportation, packaging and processing. 3. To conduct survey to improve the conditions of farmers. 4. To check hoarding, black marketing and profiteering. 5. To arrange for the supply of inputs such as fertilizers, pesticides, seeds etc. to increase the production. 6. To minimize violent price fluctuation occurring because of seasonal variations in supply and demand. State Agricultural Marketing Boards SAMB was established in18 states and one union territory by the notification of Agricultural Produce Marketing Act. Functions of Boards: 1. Train officers and staffs and create facilities for grading and standardization. 2. Construct roads to approach markets. 3. Construct market yards and sub yards. 4. Advise government on the functioning of marketing committees. 5. Frame byelaws and supervise marketing functions of marketing committees.
  • 15. AGRICULTURE MARKETING Council of State Agricultural Marketing Boards (COSAMB) COSAMB is an apex body of SAMB established in 1988. Functions of Council 1. Set up a common forum of national stature. 2. Provide assistance to member states to fix norms for arranging credits from bank. 3. Seek representation of council in various committees of central and state governments 4. Create a national, non-political autonomous body to pursue issues at national level. 5. Set a common organization to hold seminars and workshops to educate various functionaries. 6. Set common libraries and build a stock literature. Speculation Hedging It is purchase or sale of a commodity at the present price with the object of sale or purchase at some future date at a favorable price. It is the purchase or sale of future market to offset purchase and sale of cash market. The activities of buyers and sellers are not necessarily opposed to each other The activities of buyers and sellers are always opposed to each other Speculator purchases goods and sells them price rises as per his expectations Commodities are not stored by hedger, only the difference in price is given or taken on due dates. It is not necessary to buy and sell the goods in equal quantities. It is obligatory to buy and sell the goods in equal quantities in tow markets. Benefits: 1. It controls price fluctuations. 2. Price differences in different markets are bridges to some extent. 3. Adjust demand and supply of commodities at normal price. Benefits: