This document provides an overview of agricultural marketing in India. It defines agricultural marketing and outlines the various classifications of agricultural markets based on location, area coverage, time span, transaction volume, nature of transactions, number of commodities traded, degree of competition, and level of public intervention. It also describes the primary and secondary marketing functions and the private agencies involved in agricultural marketing. Finally, it discusses agricultural marketing channels, innovative direct marketing approaches, and the needs and types of agricultural credit.
This document provides an overview of agriculture marketing in India. It discusses what agriculture marketing entails, key issues like multiple middlemen and lack of storage/financing. It outlines government efforts such as NAFED, eNAM portal, and quality standards. Finally, it describes how recent farm acts aim to reduce costs, encourage private investment, and improve price assurance and storage facilities for farmers.
Agricultural marketing involves all activities related to the movement of farm products from producers to consumers. It includes identifying consumer needs, procuring farm inputs, transporting and storing agricultural goods, and satisfying consumer demand in a profitable way. The marketing process aims to estimate demand for inputs and ensure regular supply of farm outputs. Understanding the perspectives of various stakeholders such as farmers, consumers, traders and government is important. Agricultural products have unique characteristics compared to manufactured goods such as perishability, seasonality, bulkiness and quality variations, which influence marketing approaches.
This document defines market structure and its key components. Market structure refers to the characteristics of a market, including the number and size of firms, level of product differentiation, barriers to entry, access to information, and degree of integration. These components influence firm conduct and market performance. The document outlines different types of market structures ranging from perfect competition to monopoly, and how market dynamics can change over time due to factors like technological changes.
1. Markets can be classified in various ways including by location, area, time span, volume of transactions, nature of transactions, number of commodities traded, and degree of competition.
2. Key types of markets by location are village markets, primary and secondary wholesale markets, terminal markets, and seaboard markets.
3. Markets also differ based on whether they involve short-term, long-term, or secular transactions, as well as whether transactions are wholesale or retail in volume.
This document discusses various ways that agricultural markets can be classified or categorized. It describes 12 different dimensions by which markets are commonly differentiated, such as by location, area covered, time span, volume of transactions, degree of competition, and more. For each dimension, it provides examples of the types of markets that would fall under each classification. The document serves as a comprehensive overview of the framework by which agricultural markets are studied and analyzed.
This document discusses risk and uncertainty in agricultural marketing. It identifies different types of risk farmers face, such as physical risk from accidents, pests or improper packing, as well as price risk from fluctuations in market prices. Methods to manage these risks include insurance, contract farming, forward/future contracts, and speculation or hedging. Contract farming in particular involves agreements where companies provide inputs and farmers deliver outputs. Proper management of these risks is important for the agricultural industry.
The agricultural market system involves the process of procuring, storing, processing, packaging, grading, transporting and distributing agricultural commodities from farms to consumers. It allows goods to reach markets across the country through various channels. There is a network that helps move produce from fields to shops so that supermarkets can sell apples, grapes, tomatoes and other foods from different states. The government has implemented several measures to improve agricultural marketing such as regulated markets, infrastructure development, cooperative marketing, and minimum support prices to benefit farmers.
The document discusses various schemes and programmes related to agricultural marketing in India. It outlines key central government schemes like the Integrated Scheme for Agricultural Marketing (ISAM) which aims to promote agricultural infrastructure and market access for farmers. Other schemes discussed include Rural Godown Schemes for storage, the Marketing Research and Information Network for disseminating market data, and initiatives by the Directorate of Marketing and Inspection and Agricultural Marketing Adviser to integrate agricultural development and marketing across India. The document also provides details on agricultural marketing agencies, grading standards, and the objectives and components of central government schemes.
This document provides an overview of agriculture marketing in India. It discusses what agriculture marketing entails, key issues like multiple middlemen and lack of storage/financing. It outlines government efforts such as NAFED, eNAM portal, and quality standards. Finally, it describes how recent farm acts aim to reduce costs, encourage private investment, and improve price assurance and storage facilities for farmers.
Agricultural marketing involves all activities related to the movement of farm products from producers to consumers. It includes identifying consumer needs, procuring farm inputs, transporting and storing agricultural goods, and satisfying consumer demand in a profitable way. The marketing process aims to estimate demand for inputs and ensure regular supply of farm outputs. Understanding the perspectives of various stakeholders such as farmers, consumers, traders and government is important. Agricultural products have unique characteristics compared to manufactured goods such as perishability, seasonality, bulkiness and quality variations, which influence marketing approaches.
This document defines market structure and its key components. Market structure refers to the characteristics of a market, including the number and size of firms, level of product differentiation, barriers to entry, access to information, and degree of integration. These components influence firm conduct and market performance. The document outlines different types of market structures ranging from perfect competition to monopoly, and how market dynamics can change over time due to factors like technological changes.
1. Markets can be classified in various ways including by location, area, time span, volume of transactions, nature of transactions, number of commodities traded, and degree of competition.
2. Key types of markets by location are village markets, primary and secondary wholesale markets, terminal markets, and seaboard markets.
3. Markets also differ based on whether they involve short-term, long-term, or secular transactions, as well as whether transactions are wholesale or retail in volume.
This document discusses various ways that agricultural markets can be classified or categorized. It describes 12 different dimensions by which markets are commonly differentiated, such as by location, area covered, time span, volume of transactions, degree of competition, and more. For each dimension, it provides examples of the types of markets that would fall under each classification. The document serves as a comprehensive overview of the framework by which agricultural markets are studied and analyzed.
This document discusses risk and uncertainty in agricultural marketing. It identifies different types of risk farmers face, such as physical risk from accidents, pests or improper packing, as well as price risk from fluctuations in market prices. Methods to manage these risks include insurance, contract farming, forward/future contracts, and speculation or hedging. Contract farming in particular involves agreements where companies provide inputs and farmers deliver outputs. Proper management of these risks is important for the agricultural industry.
The agricultural market system involves the process of procuring, storing, processing, packaging, grading, transporting and distributing agricultural commodities from farms to consumers. It allows goods to reach markets across the country through various channels. There is a network that helps move produce from fields to shops so that supermarkets can sell apples, grapes, tomatoes and other foods from different states. The government has implemented several measures to improve agricultural marketing such as regulated markets, infrastructure development, cooperative marketing, and minimum support prices to benefit farmers.
The document discusses various schemes and programmes related to agricultural marketing in India. It outlines key central government schemes like the Integrated Scheme for Agricultural Marketing (ISAM) which aims to promote agricultural infrastructure and market access for farmers. Other schemes discussed include Rural Godown Schemes for storage, the Marketing Research and Information Network for disseminating market data, and initiatives by the Directorate of Marketing and Inspection and Agricultural Marketing Adviser to integrate agricultural development and marketing across India. The document also provides details on agricultural marketing agencies, grading standards, and the objectives and components of central government schemes.
The document discusses agricultural marketing problems and remedial measures in India. It outlines problems like inadequate storage, lack of grading and standardization, and middlemen malpractices. Remedial measures proposed include cooperative marketing, regulated markets established by statute, and state trading to reduce price fluctuations. Expansion of market infrastructure through regulated markets, improved transport, information dissemination, and grading standards are also suggested.
Market intermediaries, also known as middlemen, play an important role in facilitating the marketing of goods between manufacturers, wholesalers, retailers, and consumers. There are several types of intermediaries, including merchant middlemen who take ownership of goods, agent middlemen who represent buyers and sellers without owning the goods, speculative middlemen who buy and sell goods to profit from price fluctuations, processors who add value to raw materials, and facilitative middlemen like laborers, transporters, and advertisers who assist the marketing process without directly buying or selling goods. Overall, intermediaries perform crucial functions in assembling, transporting, storing, processing, financing, and exchanging goods as they move from producers to ultimate consumers.
Agricultural marketing plays an important role in rural development in India by facilitating the exchange of agricultural inputs and outputs. It encompasses issues related to agricultural development and aims to achieve sustainable economic growth. The document defines agricultural marketing and outlines its key functions such as developing agricultural markets and policies that benefit farmers, consumers, buyers and sellers. It also classifies agricultural markets in India based on various factors and discusses challenges faced by India's agricultural marketing system such as seasonality of sales, lack of infrastructure, and multiple middlemen.
This document discusses concepts related to agricultural marketing. It defines agriculture, marketing, and agricultural marketing. It outlines objectives of studying agricultural marketing such as understanding complexities to provide efficient services and ensuring an efficient system benefits all. The document also covers scope and subject matter, differences between agricultural and manufactured products, importance of agricultural marketing, components and dimensions of markets, and relationships between market structure, conduct, and performance.
Marketing efficiency is measured as the ratio of market output to market input. It can be improved by reducing costs for the same level of satisfaction or increasing satisfaction at a given cost. Marketing costs include all costs incurred by producers and intermediaries in moving products from farms to consumers. Marketing margins are measured as the differences between prices at successive stages of marketing. Common approaches to assessing marketing efficiency include calculating output-to-input ratios, total marketing costs, producer prices received, and consumer prices paid. Factors like perishability, bulkiness, and supply irregularity influence marketing costs.
Cooperative marketing societies are farmer associations formed to help members market their produce more profitably than through individual trade. They work to sell members' products in the best markets and at prices that benefit growers. Cooperative marketing provides economic and quality benefits like reduced costs, bargaining power, and access to storage, grading, loans and other services. However, cooperative marketing faces challenges like a lack of coordination, trained staff, and financial and infrastructure resources. Strengthening areas like storage, skills, and coordination between credit and marketing cooperatives could help address issues.
1. Producer organizations (POs) such as farmer producer organizations (FPOs) are formed to collectively leverage smallholder farmers' production and marketing strength by organizing them into groups.
2. The role of extension personnel is crucial in developing FPOs by conducting assessments, creating awareness, mobilizing communities, identifying training needs and providing capacity building, facilitating registration, and supporting market access.
3. Examples show that FPOs can successfully engage in input supply, procurement, processing, branding and marketing of members' produce when established with handholding support from extension services.
The document discusses the terms "agriculture marketing" and "market". Agriculture marketing involves all activities from production to consumption, including moving goods and creating utility. A market consists of buyers and sellers of a product where supply and demand determine price. Markets can be classified based on location, area, time span, transaction volume, nature of transactions, degree of competition, commodities traded, stage of marketing, level of regulation, and population served. The key aspects of a market are the exchange of goods/services between buyers and sellers and the convergence of supply and demand forces to set a single price.
Nature, scope and significance of Agricultural Production EconomicsRAVI SAHU
Agricultural production economics is concerned with the productivity and efficient use of farm resources like land, labor, capital and management. It deals with factor-product, factor-factor and product-product relationships. The scope of agricultural production economics includes the economics of agricultural production, problems in the agricultural sector and remedies, agricultural credit, marketing, demand and supply of farm goods, agricultural policies and programs, and taxes on farm productivity. Agricultural production economics is significant as it applies economic theories to address agricultural issues and provides insights into the relationships between crop and animal production systems.
FPO Business Accelerator Centre- Indore
Course content for Agripreneurs Program in Agri-Business Management
The course is primarily targeted to any graduates who have basic knowledge of agriculture, though this may not be a pre-requisite. The course aims at equipping them with theoretical and practical knowledge on different aspects of agri-business including policy framework, laws, rules and regulations, business potential for an array of agri-businesses, banking interface, and a range of agri-business operations. All students would also acquire basic knowledge of important aspects of corporate and other laws, basic accounting, good communication skills, and elementary aspects of HR management as compulsory subjects. Practical training with EFASAL team at HQ and field level for all modules in every week, in which two days classes and three days practical training
The document discusses India's agricultural pricing policy (APP). It provides background on trends in agricultural prices over time. The APP was established in 1968 to provide incentives to farmers and stabilize prices. It uses instruments like minimum support prices, market intervention schemes, and public distribution systems. The policy aims to induce desired crop outputs and increase agricultural production. It has advantages like incentivizing production but also disadvantages like inadequate coverage and rising inflation. Suggestions are made to improve the policy like expanding coverage of crops and improving agricultural markets and public distribution systems. The current scenario outlines minimum support prices announced for various crops.
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
This document provides an overview of rural marketing and agriculture production in India. Some key points:
- India is a major global producer of agriculture, ranking 2nd in farm output and among the top 5 producers for many crops. Agriculture contributes 18% to India's GDP.
- Marketing of agricultural produce is complex due to the perishable and seasonal nature of crops. It has traditionally involved many middlemen, exploiting farmers.
- Cooperative marketing societies were formed to help increase farmer incomes and reduce exploitation. However, only a few have succeeded in processing industries.
- Regulated markets were established to improve quality of produce and ensure fair prices for farmers through transparency. They are democratically managed committees.
Lecture 1 Farming system scope importance and concept.pdfThrishaM3
This document provides definitions and concepts related to farming systems. It defines farming systems as an appropriate mix of farm enterprises that allows farmers to profitably raise crops and livestock while maintaining ecological and socioeconomic balances. Integrated farming systems aim to efficiently utilize resources and recycling of farm wastes to increase productivity and sustainability. The key principles of farming systems are that they are cyclic, rational, and ecologically sustainable. Farming systems provide benefits like higher profits, food security, adoption of new technologies, and environmental protection. The goals of integrated farming systems are to provide a steady income while maintaining the productivity of resources and achieving agro-ecological equilibrium.
The contract farming system should be seen as a partnership between agribusiness and farmers’. To be successful it requires a long-term commitment from both parties.
WHAT IS CONTRACT FARMING?
Contract farming can be defined as agricultural production carried out according to an agreement between a buyer and farmers which establishes conditions for the production and marketing of a farm product or products. Typically, the farmer agrees to provide agreed quantities of a specific agricultural products.
Theory and practice of contract farming
A central processing or exporting unit purchases the harvests of independent farmers.
Most commonly practiced by food processing companies.
This document discusses various marketing institutions involved in agricultural development in India. It outlines the role of these institutions in framing rules and regulations, establishing organizations to provide services to farmers, promoting cooperatives, and creating market infrastructure. Some key public sector institutions discussed are the Food Corporation of India, Directorate of Marketing and Inspection, and Commission for Agricultural Costs and Prices. Major cooperative sector institutions mentioned are the National Cooperative Development Corporation and National Agricultural Cooperative Marketing Federation. The document also provides details on specific institutions like the Tamil Nadu Co-op Milk Producers Federation and Agricultural and Processed Food Products Export Development Authority.
This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.
Marketing systems are dynamic; they are competitive and involve continuous change and improvement. Businesses that have lower costs, are more efficient, and can deliver quality products, are those that prosper. Those that have high costs, fail to adapt to changes in market demand and provide poorer quality are often forced out of business.
Food and Agricultural Marketing and Management of agro_FRD 3 Unit.pdfMangeshBhople
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines the key characteristics of agricultural produce, including bulkiness, perishability, seasonality, and dispersed production. It then describes the different types of agricultural markets in India, including primary local markets, secondary wholesale markets, terminal markets near cities, annual fairs, regulated markets, cooperative markets, and state-run procurement markets. The document also discusses the major functions of intermediaries in agricultural markets and different classifications of markets. Finally, it outlines some prerequisites for effective agricultural marketing, including storage, financing, market information, cooperatives, and transportation infrastructure.
The document discusses agricultural marketing problems and remedial measures in India. It outlines problems like inadequate storage, lack of grading and standardization, and middlemen malpractices. Remedial measures proposed include cooperative marketing, regulated markets established by statute, and state trading to reduce price fluctuations. Expansion of market infrastructure through regulated markets, improved transport, information dissemination, and grading standards are also suggested.
Market intermediaries, also known as middlemen, play an important role in facilitating the marketing of goods between manufacturers, wholesalers, retailers, and consumers. There are several types of intermediaries, including merchant middlemen who take ownership of goods, agent middlemen who represent buyers and sellers without owning the goods, speculative middlemen who buy and sell goods to profit from price fluctuations, processors who add value to raw materials, and facilitative middlemen like laborers, transporters, and advertisers who assist the marketing process without directly buying or selling goods. Overall, intermediaries perform crucial functions in assembling, transporting, storing, processing, financing, and exchanging goods as they move from producers to ultimate consumers.
Agricultural marketing plays an important role in rural development in India by facilitating the exchange of agricultural inputs and outputs. It encompasses issues related to agricultural development and aims to achieve sustainable economic growth. The document defines agricultural marketing and outlines its key functions such as developing agricultural markets and policies that benefit farmers, consumers, buyers and sellers. It also classifies agricultural markets in India based on various factors and discusses challenges faced by India's agricultural marketing system such as seasonality of sales, lack of infrastructure, and multiple middlemen.
This document discusses concepts related to agricultural marketing. It defines agriculture, marketing, and agricultural marketing. It outlines objectives of studying agricultural marketing such as understanding complexities to provide efficient services and ensuring an efficient system benefits all. The document also covers scope and subject matter, differences between agricultural and manufactured products, importance of agricultural marketing, components and dimensions of markets, and relationships between market structure, conduct, and performance.
Marketing efficiency is measured as the ratio of market output to market input. It can be improved by reducing costs for the same level of satisfaction or increasing satisfaction at a given cost. Marketing costs include all costs incurred by producers and intermediaries in moving products from farms to consumers. Marketing margins are measured as the differences between prices at successive stages of marketing. Common approaches to assessing marketing efficiency include calculating output-to-input ratios, total marketing costs, producer prices received, and consumer prices paid. Factors like perishability, bulkiness, and supply irregularity influence marketing costs.
Cooperative marketing societies are farmer associations formed to help members market their produce more profitably than through individual trade. They work to sell members' products in the best markets and at prices that benefit growers. Cooperative marketing provides economic and quality benefits like reduced costs, bargaining power, and access to storage, grading, loans and other services. However, cooperative marketing faces challenges like a lack of coordination, trained staff, and financial and infrastructure resources. Strengthening areas like storage, skills, and coordination between credit and marketing cooperatives could help address issues.
1. Producer organizations (POs) such as farmer producer organizations (FPOs) are formed to collectively leverage smallholder farmers' production and marketing strength by organizing them into groups.
2. The role of extension personnel is crucial in developing FPOs by conducting assessments, creating awareness, mobilizing communities, identifying training needs and providing capacity building, facilitating registration, and supporting market access.
3. Examples show that FPOs can successfully engage in input supply, procurement, processing, branding and marketing of members' produce when established with handholding support from extension services.
The document discusses the terms "agriculture marketing" and "market". Agriculture marketing involves all activities from production to consumption, including moving goods and creating utility. A market consists of buyers and sellers of a product where supply and demand determine price. Markets can be classified based on location, area, time span, transaction volume, nature of transactions, degree of competition, commodities traded, stage of marketing, level of regulation, and population served. The key aspects of a market are the exchange of goods/services between buyers and sellers and the convergence of supply and demand forces to set a single price.
Nature, scope and significance of Agricultural Production EconomicsRAVI SAHU
Agricultural production economics is concerned with the productivity and efficient use of farm resources like land, labor, capital and management. It deals with factor-product, factor-factor and product-product relationships. The scope of agricultural production economics includes the economics of agricultural production, problems in the agricultural sector and remedies, agricultural credit, marketing, demand and supply of farm goods, agricultural policies and programs, and taxes on farm productivity. Agricultural production economics is significant as it applies economic theories to address agricultural issues and provides insights into the relationships between crop and animal production systems.
FPO Business Accelerator Centre- Indore
Course content for Agripreneurs Program in Agri-Business Management
The course is primarily targeted to any graduates who have basic knowledge of agriculture, though this may not be a pre-requisite. The course aims at equipping them with theoretical and practical knowledge on different aspects of agri-business including policy framework, laws, rules and regulations, business potential for an array of agri-businesses, banking interface, and a range of agri-business operations. All students would also acquire basic knowledge of important aspects of corporate and other laws, basic accounting, good communication skills, and elementary aspects of HR management as compulsory subjects. Practical training with EFASAL team at HQ and field level for all modules in every week, in which two days classes and three days practical training
The document discusses India's agricultural pricing policy (APP). It provides background on trends in agricultural prices over time. The APP was established in 1968 to provide incentives to farmers and stabilize prices. It uses instruments like minimum support prices, market intervention schemes, and public distribution systems. The policy aims to induce desired crop outputs and increase agricultural production. It has advantages like incentivizing production but also disadvantages like inadequate coverage and rising inflation. Suggestions are made to improve the policy like expanding coverage of crops and improving agricultural markets and public distribution systems. The current scenario outlines minimum support prices announced for various crops.
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
This document provides an overview of rural marketing and agriculture production in India. Some key points:
- India is a major global producer of agriculture, ranking 2nd in farm output and among the top 5 producers for many crops. Agriculture contributes 18% to India's GDP.
- Marketing of agricultural produce is complex due to the perishable and seasonal nature of crops. It has traditionally involved many middlemen, exploiting farmers.
- Cooperative marketing societies were formed to help increase farmer incomes and reduce exploitation. However, only a few have succeeded in processing industries.
- Regulated markets were established to improve quality of produce and ensure fair prices for farmers through transparency. They are democratically managed committees.
Lecture 1 Farming system scope importance and concept.pdfThrishaM3
This document provides definitions and concepts related to farming systems. It defines farming systems as an appropriate mix of farm enterprises that allows farmers to profitably raise crops and livestock while maintaining ecological and socioeconomic balances. Integrated farming systems aim to efficiently utilize resources and recycling of farm wastes to increase productivity and sustainability. The key principles of farming systems are that they are cyclic, rational, and ecologically sustainable. Farming systems provide benefits like higher profits, food security, adoption of new technologies, and environmental protection. The goals of integrated farming systems are to provide a steady income while maintaining the productivity of resources and achieving agro-ecological equilibrium.
The contract farming system should be seen as a partnership between agribusiness and farmers’. To be successful it requires a long-term commitment from both parties.
WHAT IS CONTRACT FARMING?
Contract farming can be defined as agricultural production carried out according to an agreement between a buyer and farmers which establishes conditions for the production and marketing of a farm product or products. Typically, the farmer agrees to provide agreed quantities of a specific agricultural products.
Theory and practice of contract farming
A central processing or exporting unit purchases the harvests of independent farmers.
Most commonly practiced by food processing companies.
This document discusses various marketing institutions involved in agricultural development in India. It outlines the role of these institutions in framing rules and regulations, establishing organizations to provide services to farmers, promoting cooperatives, and creating market infrastructure. Some key public sector institutions discussed are the Food Corporation of India, Directorate of Marketing and Inspection, and Commission for Agricultural Costs and Prices. Major cooperative sector institutions mentioned are the National Cooperative Development Corporation and National Agricultural Cooperative Marketing Federation. The document also provides details on specific institutions like the Tamil Nadu Co-op Milk Producers Federation and Agricultural and Processed Food Products Export Development Authority.
This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.
Marketing systems are dynamic; they are competitive and involve continuous change and improvement. Businesses that have lower costs, are more efficient, and can deliver quality products, are those that prosper. Those that have high costs, fail to adapt to changes in market demand and provide poorer quality are often forced out of business.
Food and Agricultural Marketing and Management of agro_FRD 3 Unit.pdfMangeshBhople
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines the key characteristics of agricultural produce, including bulkiness, perishability, seasonality, and dispersed production. It then describes the different types of agricultural markets in India, including primary local markets, secondary wholesale markets, terminal markets near cities, annual fairs, regulated markets, cooperative markets, and state-run procurement markets. The document also discusses the major functions of intermediaries in agricultural markets and different classifications of markets. Finally, it outlines some prerequisites for effective agricultural marketing, including storage, financing, market information, cooperatives, and transportation infrastructure.
Rural development focuses on developing lagging rural areas. Key issues include improving human resources like literacy and health, implementing land reforms, and developing local productive resources. Rural credit provides farmers funds for farming needs since the period between sowing and selling crops is long. Sources of credit include traders and banks. Agricultural marketing involves all business activities from farm to consumer. Issues with marketing include lack of transportation, storage, grading, and market information. Steps to improve marketing are increasing credit, transportation, storage, and providing market news to farmers. Diversifying agriculture reduces risk and provides sustainable livelihoods and ecological balance. Organic farming relies on natural techniques and excludes harmful pesticides and fertilizers.
Classification and characteristics of agricultural marketSourav Rout
The document discusses various types of agricultural markets. It describes village, wholesale, terminal and seaboard markets. It also discusses markets based on geographic scope (local, regional, national, world), time span (short period, long period, secular) and transactions (wholesale, retail, spot, forward, commodity, capital). The document then discusses characteristics of perfect, imperfect (monopoly, duopoly, oligopoly, monopolistic competition), producing, consuming, specialized, general, regulated, urban and rural markets. It concludes by listing nine characteristics of a good agricultural marketing system including variety, safety, transparency, fairness and efficiency.
Farming business economics and agricultural extensionKAZEMBETVOnline
FARMING BUSINESS ECONOMICS AND AGRICULTURAL EXTENSION
THEME 3.0 FARMING BUSINESS ECONOMICS AND AGRICULTURAL EXTENSION
AGRICULTURE MARKETING
A market is a place where buyer and sellers meet and exchange goods/ service.
Is a place where forces of demand and supply interest.
Agriculture marketing is the performance of all business activities that are involved in the flow of agriculture goods and services from the point of initial production until they are in the hands of the consumer.
Aim of Efficient Marketing
To deliver goods and services to the consumers at the place and time they are wanted in the form they are wanted and at a price consumers are willing to pay.
MARKET FUNCTIONS
a) Exchange function involves
i. Merchandizing: Is a process of buying and selling goods i.e. purchasing in small lots from producers and bulking up the commodity and presentation of the products/ goods in an attraction manner to the consumers and bargaining for an advantageous price.
ii. Price setting: Usually the sellers set the price at which to sell their products. Marketing conditions i.e supply and demand, pricing policies, competition are considered on setting the price.
b) Supply function involves
i. Processing i.e. changing the products from its raw from to a more easily utilizable form.
ii. Transportation of goods.
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines its key components, including collecting, grading, processing, transporting, and selling farm products. It describes the current systems used in India, such as village sales, markets, regulated markets, and cooperative marketing. It also examines problems with the current system like many intermediaries, lack of infrastructure and credit, and market inefficiencies. Overall, the document provides an overview of agricultural marketing concepts and issues facing Indian farmers.
This document provides an overview of agricultural marketing in India. It discusses key topics such as the definition of agricultural marketing, characteristics, types of markets (local, primary, secondary, terminal), classification based on location and frequency, functions of intermediaries like collection, assembling, grading, and foreign trade of agricultural products including exports and imports. The document serves as a comprehensive reference on the different aspects of agricultural marketing in the Indian context.
This document discusses the classification and characteristics of agricultural markets. It begins by defining a market and then provides 12 ways that markets can be classified, including by location, area covered, time span, volume of transactions, nature of transactions, number of commodities, degree of competition, nature of commodities, stage of marketing, extent of public intervention, type of population served, and who accrues marketing margins. It then discusses characteristics of agricultural markets, noting their seasonality, perishability of products, bulkiness, quality variations, irregular supply, small farm sizes, and need for processing.
This document discusses agricultural marketing in developing rural areas of Orissa, India. It aims to increase incomes and improve livelihoods for rural poor by developing infrastructure like storage facilities and markets. Currently small farmers struggle due to lack of storage and having to sell to intermediaries at low prices. The government is establishing programs like Krushak Bazaars (Farmer's Markets) to connect farmers directly to consumers, provide transportation and infrastructure, and ensure fair prices. The overall goal is an efficient and fair agricultural marketing system that benefits both farmers and consumers.
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
This document provides information on different channels of distribution and types of middlemen involved in distribution. It discusses manufacturers, distributors, wholesalers and retailers. Wholesalers purchase large quantities from manufacturers and sell to retailers. Retailers then sell to consumers. Wholesalers and retailers perform important functions like warehousing, financing, risk bearing and market research. The document also compares wholesalers and retailers, and discusses different types of retailers like department stores, multiple shops/chain stores, and mail-order businesses.
This document discusses various topics related to agricultural marketing, including:
1. It defines markets and the key elements of a market, including place, participants, exchange relationships, and negotiated prices.
2. It categorizes markets based on factors like the nature of competition, location, regulation, end users, products traded, and coverage.
3. It describes different types of markets like consumer markets, industrial markets, factor markets, product markets, domestic markets, and international markets.
4. It discusses important marketing functions like exchange, physical distribution, grading and standardization, financing, risk bearing, and market information.
5. It also covers topics like agricultural marketing systems, cooperatives, and
Subject : Drug Store & Business Management
Topic : 3. channel of distribution
Presentation Contain above bits bits notes
1.1.Introduction
2.Types of middlemen
3.Wholesalers
4.Retailers
5.Types of retailers
6.Modern trends in retailing
7.Retail departmental store
8.Multiple shops or chain stores
9.Mail order business
10.Consumers cooperatives stores
11.Hire – purchase trading houses
Markets exist where buyers and sellers can exchange goods and services. The key conditions for a market are the existence of commodities, buyers, sellers, prices, and competition. Markets can be classified in various ways, including by the types of goods exchanged, the geographical location of buyers and sellers, the types of buyers and sellers, and whether exchanges occur immediately or in the future. Well-functioning markets facilitate transactions, connect buyers and sellers, stabilize prices, and motivate production.
The document discusses key concepts related to agricultural markets and value chains. It provides definitions and explanations of important terms like marketing, agricultural marketing, the marketing mix, markets, supply and demand, the agricultural value chain, and key actors along the value chain. It also describes different types of agricultural markets like informal markets, formal markets, and export markets. The roles of various organizations that regulate agricultural markets and standards are summarized as well.
Types of Agricultural markets LLB- SEM Iyogita9398
Types Of Agricultural Markets
Class: LLB I Subject: Agricultural marketing Law
Intro
What is meant by agriculture marketing? Agricultural marketing is a process that involves the assembling, storage, processing, transportation, packaging, grading and distribution of different agricultural commodities across the country.What is Market?Traditionally, a market was a physical place where buyers and sellers gathered to buy or sell the goods. Markets can be classified on different bases. This classification is off-shoot of traditional approach
On the basis of location or place or operation
a) Village market: A market which is located in a small village, where major transaction takes place among the buyers and sellers of a village, is called village market.
b) Primary market: These markets are located in towns near the centres of production of agricultural commodities. In these markets, a major part of the produce brought for sale by the producer-farmers themselves. Transactions in these markets usually take place between farmers and primary traders.
c) Secondary wholesale market: These markets are located generally at district headquarters or important trade centres or railway junctions. The major transactions in commodities in these markets take place between primary/village traders and wholesalers. The bulk of arrival in these markets is from other markets. The produce in these markets in handled in large quantities. Therefore, there are specialized marketing agencies (commission agents, brokers, etc) performing different marketing functions
d) Terminal markets: A terminal market is one where the produce is either finally disposed of to the consumers or processors or assembled for export. In these markets,
merchants are well organized and use modern methods of marketing. Commodity exchange exists in these markets which provides facilities of forward trading in specific commodities. Such markets are present either in metropolitan cities or at seaports.
Cont…
e) Modern terminal market: The Department of Agriculture and Cooperation, Ministry of Agriculture, Govt. of India has taken initiative to promote modern terminal markets
for fruits, vegetables and other perishable commodities in important urban centres of the country. These terminal markets are envisaged to operate on a ‘hub and spoke’
format where the terminal market (the hub) is linked to a number of collection centres (the spokes) to allow easy access to farmers for marketing of their produce. These
markets are to be build, owned and operated by either a corporate, private or cooperative entity. Government of India has launched a scheme under which subsidy is
available upto 25% for capital investment in agricultural marketing infrastructure for terminal markets with a ceiling limit of Rs 50 lakhs for private agencies.
f) Seaboard markets: Markets which are located near
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This document contains 30 multiple choice questions related to agriculture. The questions cover topics like highest banana productivity in India, mango varieties, color development in chillies, insect pests of different vegetable crops, cut flower demand, plant diseases and their causal organisms, methods of integrated pest management, and calculations of insecticide concentrations. An exam is being practiced with these agriculture MCQs.
This document contains 28 multiple choice questions related to agriculture. The questions cover topics like soil science, plant nutrition, plant physiology, genetics and breeding. For each question, 4 answer options are provided. This appears to be a practice test for a competitive exam on agriculture.
This document contains 29 multiple choice questions related to agriculture. The questions cover topics like suitable filler crops for mango orchards, sources of important vitamins and minerals in foods, post-harvest storage conditions for fruits and vegetables, identification of plant diseases and their causal organisms, fungicides and their mode of action, and other concepts in agriculture. Each question is followed by 4 answer options.
This document provides definitions for key terms used in the Industrial Disputes Act, 1947 in India. Some of the key points covered in the definitions include:
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- Industry refers to any systematic activity carried out for production/supply of goods/services.
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- Employer refers to the head of a government department for industries run by government or the chief executive of a local authority.
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UPI is a cashless payment system launched by NPCI and regulated by RBI that allows easy money transfer through smartphones. With UPI, consumers can transfer up to Rs. 100,000 per day between bank accounts without needing account details like IFSC code. UPI led to a significant increase in mobile transactions in India after its launch in 2016. It works by linking a user's bank account to a unique UPI ID after downloading an app from their bank, setting a mobile banking PIN. Funds can then be easily received and sent in real-time to other UPI users from multiple banks.
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Merchandise buying and handling involves identifying suppliers, evaluating them, negotiating purchases, and managing buying functions. The key steps are to identify and contact potential suppliers, evaluate them, negotiate purchases, and have buyers manage the buying process while in-store personnel handle assortments, displays, staffing and sales.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing game
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
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- The evolution of Reddit as a major influencer on SERPS over the years.
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With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Marketing management notes
1. AGRICULTURE MARKETING
UNIT 1
AGRICULTURAL MARKETING
DEFINITION
According to National Commission on Agriculture “Agricultural marketing is a process which
starts with a decision to produce a farm commodity, involves all aspects of market structure and
includes pre and post harvest operations like assembling, grading, storage, transpiration and
distribution”.
CLASSIFICATION OF MARKETS
1] On the Basis of Location
1. Village Markets: Located in small villages
2. Primary Wholesale Markets: Held weekly or bi-weekly at different villages and locally
called as ‘Shandi’ or ‘Haat’.
3. Secondary Wholesale Markets: Located at taluka or district headquarters and towns and
known as ‘Mandi’ or ‘Gunj’
4. Terminal Markets: Located in metro cities where buyers and sellers come from different
regions or nations.
5. Seaboard Markets: Located near seashore for the purpose of import and export.
2] On the Basis of Area Coverage
1. Local Markets: Buyers and sellers are from same village or nearby villages.
2. Regional Markets: Buyers and sellers come from large areas.
3. National Markets: Buyers and sellers are from whole India.
4. World Markets: Buyers and sellers are from whole world.
3] Time Span
1. Short Period Markets: Perishable products such as fish, milk etc. are traded.
2. Long Period Markets: less perishable products such as oilseed food grains are traded.
3. Secular Markets: Deal in manufactured goods, which are permanent in nature.
4] Volume of Transaction
1. Wholesale Markets: Goods are bought and sold in large quantities.
2. Retail Markets: Goods are bought and sold according to the consumer’s requirement.
5] Nature of Transaction
2. AGRICULTURE MARKETING
1. Spot or Cash Market: Money is realized immediately after the sale.
2. Forward Market: Process of purchase and sale is done but goods and money are
exchanged at some specific date.
6] Number of Commodities
1. General Market: All types of commodities are bought and sold
2. Specialised Market: Only one or two commodities are sold, e.g. cloth market.
7] Nature of Commodities
1. Service of Market: Deals in service such as professional consultancy
2. Capital Market: Deals in bonds, shares and securities.
3. Commodity Market: Deals on goods and raw materials such as cotton, grains.
8] Degree of Competition
1. Perfect Market: Has large number of buyers and sellers.
2. Imperfect Market: Has monopolistic competition
9] Public Interventions
1. Regulated Market: Business is carried as per rules and regulations framed by statutory
organization.
2. Unregulated Market: Traders frame their own rules for conduct of business and run the
market.
MARKETING FUNCTIONS
1] Primary Marketing Functions
1. Assembling: It is the process of collecting agricultural produce from small cultivators
and marketing them in large quantities in wholesale markets. In assembling process,
number of agents takes part. They are:
Farmers who bring their won produce to market
Cultivators who collect the produce of other farmers
Landlords who collect the produce of their tenants
Merchants are village banias
Kachha Arhatiya in assembling market
Pakka Arhatiya, wholesale merchants and manufacturers.
1. Processing: It is a process that adds utility to a commodity. It improves the quality of
produce like polishing of rice. In processing highly perishable products are converted into
less perishable products.
3. AGRICULTURE MARKETING
2. Distribution: It is the process of storage and selling of processed or unprocessed
products.
2] Secondary Marketing Functions
1. Standardization & Grading: It facilitates marketing. It is difficult to grade agricultural
products because of the wide variation from region to region and even from farm to farm.
2. Packaging: Packaging protects the products from physical damage and deterioration in
quality during transportation.
3. Transportation: It facilitates the movement of products from farm to village market and
then to wholesale market and finally to consumers.
4. Storing: Storage is essential in case of agricultural produce as production is seasonal and
consumption is continuous.
5. Financing: The service of making credit available to meet the cost of selling products to
final consumer is referred as finance function of marketing.
6. Risk Bearing: Farmers and traders are required to bear risk in agricultural marketing
arising out of price changes, which may be seasonal or irregular.
7. Selling: It is the main function of marketing. It includes transfer of title of goods and
collection of payment.
Private Agencies Involved in Agricultural Marketing
Beoparies: He collects the agricultural produce from villages and Haats and brings it to the
wholesale market. They normally purchase when the prices are low and sell it when the prices
are high. Beoparies act as a financer to poor farmers.
1. Tolas: They are the weighman who not only weigh the produce but also collects samples
of the produce from the villages and takes it to the dealers in town. He gets a commission
for this.
2. *Arhtias: There are two Arhtias, Kaccha Arhtia is concerned with assembling the
produce and Pakka Arhtia is concerned with the distribution.
METHODS OF SALES
*Under Cover of a Cloth (Hatta) System: In this system the Kaccha Arahtias or Dalal decides
the price of products on behalf of the farmer and bidding starts. When all the buyers have
finished giving offers. The name and offers price of highest bidder is announced and sales takes
place when the Arahtias twist his finger under the cover of a cloth. This system has been banned
by government because of the possibility of cheating.
1. *Open Auction System: In this system, the seller piles-up his produce at one place.
Dalal visits each piled-up stock picks samples and shows it to the buyers. The agent then
invites bids and the produce is sold to the highest bidder. Three types of open auctions
are prevalent in different markets.
1. Phar System: One bid is given for all the lots in a particular shop.
2. Random Bid System: Dalal invites only few buyers, everyone is not informed
4. AGRICULTURE MARKETING
3. Roster Bid System: Bidding starts from a particular shop in the market and the
bidders after the auction of produce at one shop move to the next in a clockwise
or anticlockwise direction till the auction at all shops is over.
2. *Closed Tender System: In this system, the bidders are asked to quote their offer price
in a prescribed form and submit it to the seller. All the bidders are invited on a fix date
and time and sealed tender are opened in presence of all bidders. The name and price of
highest bidders is announced and goods are sold to him.
3. Mogum Sale: In this system, farmers take advance from the buyer before the harvest
without fixing the price, with an understanding that the buyer will pay the prevailing rate
after the harvest.
4. Private Negotiations: In this method, buyer comes to the shops of agent, inspects the
sample and offers his price. If price is accepted the agent convey the decisions to the
seller and the produce is weighed and given.
5. Dara Sale: In this system, the produce of different quality is mixed and sold as one lot at
one rate.
6. State Trading: Government purchases huge quantity of food grains for distribution.
7. Forward Sale: In this system, Process of purchase and sale is done but goods and money
are exchanged at some specific date
8. *Jalap Sale: as
9. Sale by Sample: In this system, buyer purchases the produce before the harvest at a fixed
price. E.g. Dealer of different fruits like mangoes, approach the mango growers and enter
into a verbal agreement with them by just looking at the flowers setting.
PRODUCER’S SURPLUS
1. Marketable Surplus
The quantity of produce which can be made available to the non-farm population of the country
is termed as marketable surplus. It is the residual left with the farmer after meeting his
requirements of:
– Family Consumption MS = P – C
– Farm needs for seeds and feed for cattle Where:
– Payment to labour in kind MS = Marketable Surplus
– Payment to landlord in kind P = Total Production
– Any other payment in kind C = Total Consumption
– Social and religious contribution in kind
2. Marketed Surplus
The quantity of produce which the farmer actually sells in the market irrespective of his
requirements is known as marketed surplus. Marketed surplus may be more, less or equal to the
marketable surplus.
5. AGRICULTURE MARKETING
Factors Affecting Marketable Surplus
Level of Production: According to MV Kapde the best predictor of per capita marketable
surplus is the per capita output of grains.
1. Consumption Habits: Marketable surplus is determined by the consumption habits of
the producers. E.g. Haryana is a wheat consuming state hence marketable surplus of
wheat in this state is less and that of rice is less.
2. Cash Requirements: If a cash requirement of the farmers is not fixed, the marketable
surplus will increase in response to increase in price as cash requirements of farmers
influence marketable surplus.
3. Size of Farm: Small size farms will not bring any marketable surplus in markets. The
bulk agricultural surplus is supplied by the medium and large farmers.
4. Nature of Crops: Two types of corps are produced, food crops which are retained for
self-consumption and cash crops which entirely brought in market
5. Mode of Production: Under traditional mode of production farmer use only family
owned inputs hence entire produces remains for household use. Under capitalist mode of
production farmer purchase seeds, fertilizers, pesticides and hire machines, this
necessitates creation of surplus to earn profit.
Price and Marketed Surplus
Inverse Relationship: According to the Mathur and Ezekiel, since the farmer’s cash
requirement is nearly fixed, at a given price level, the marketed portion of the output can be
determined. This implies that the marketed surplus is inversely related to the price level.
1. Positive Relationship: According to Dandekar and Rajakrishna, farmers are price
conscious. With the rise in prices of food grains farmers are tempted to sell more and
retain less and vice versa.
MARKET CHARGES AND DEDUCTIONS
Arhat – Commission
Basra – Charges for supervision of weightiest to be paid in kind
Bardana – Rent of supply of gunny bags
Borioto – Charges for holding the gunny bags while filling
Chalani – Serving
Dhanak – Charges for pushing the grain in gunny bags
Kavad – Deductions in kind for quality difference
Hamali – Handling charges
Tulai – Weightiest
6. AGRICULTURE MARKETING
Munim – Clerk’s allowance
Wata – Refraction allowance
Patti – Cost of sale slip
UNIT-II
AGRICULTURAL MARKETING AGENCIES
MARKETING AGENCIES
1] Producers
Farmers sell their surplus either at the farm itself or at weekly market village. Some big farmers
assemble the produce of small farmers and sell at nearby market.
2] Middlemen
In food grain marketing, middlemen are classified as follows:
1. Merchant Middlemen: They buy and sell on their own and enjoy the profit or bear the
loss. They are of following types:
1. Wholesaler: They buy and sell food grains in large quantities directly from the
farmers or from other wholesalers.
2. Retailers: They buy from wholesaler and sell to the consumer in small quantities.
3. Itinerant Traders / Beoparies: He collects the agricultural produce from different
villages and Haats and brings it to the wholesale market. They normally purchase
when the prices are low and sell it when the prices are high. They act as a financer
to poor farmers
4. Mashakhores: They are small wholesalers or big retailers, dealing in vegetables
and fruits.
2. Agent Middlemen: They act as a representative of their clients. They negotiate the
purchase or sell on behalf of their clients for which they receive commission or
brokerage. They are of two types:
1. * Commission Agent / Arhtias: They are operating in unregulated wholesale
market as a representative of a buyer or seller. There are two Arhtias; Pakka
Arhtia acts on behalf of the trader. Kaccha Arhtia act for the sellers and farmers.
They charge commission or arhat for his services. In regulated market there is
only one category of commission agent under the name of ‘A Class Trader’. He
has his own shop, godown and also rest-house facility for his clients.
2. Brokers: They do not take physical control of the product but they bring buyers
and sellers on the same platform for negotiations. They received brokerage for
their services.
3. Speculative Middlemen: Speculative intermediaries take the title of the products with
the intention of the earning profit. They buy at low prices during low demand period and
sell it in the off-season when prices are high.
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4. Facilitative Middlemen: They do not involve in buying or selling but assist only in
marketing process. They receive fees or service charges for their services.
1. Hamal: Do loading and unloading of goods.
2. Weighman: Facilitate the weighing of the product.
3. Grader: Sort out the products into different grades of qualities.
4. Auctioner: Facilitate the auction or bidding of the products.
5. Transport Agent: Facilitate movement of goods form one market to another.
6. Communication Agent: Inform about the price and quality available in market
7. Advertising Agent: Enable the prospective buyer to know about the quality of
product and make purchase decisions.
MARKETING CHANNELS
According to Moore Elar, “A marketing channel is the chain of intermediaries through whom the
various food grains pass from producers to consumers”.
Marketing Channels For Paddy & Rice
1. Producer – Commission Agent – Miller – Wholesaler – Retailer – Consumer
2. Producer – Itinerant Merchant – Miller – Wholesaler – Retailer – Consumer
3. Producer – Primary Wholesaler – Miller – Sec. Wholesaler – Retailer – Consumer
4. Producer – Miller – Wholesaler – Retailer – Consumer
5. Producer – Miller – Consumer
6. Producer – Govt. Miller – Govt. Shops – Consumer
Marketing Channels for Other Food Grains
1. Producer – Primary Wholesaler – Flour Miller – Retailer – Consumer
2. Producer – Itinerant Merchant – Wholesaler – Retailer – Consumer
3. Producer – Primary Wholesaler – Secondary Wholesaler – Retailer – Consumer
4. Producer – Village Shopkeeper – Wholesaler – Retailer – Consumer
5. Producer – Consumer
6. Producer – Govt. Flour Miller – Govt. Shops – Consumer
INNOVATIVE MARKETING CHANNELS (DIRECT MARKETING)
*Apni Mandi / Kisaan Mandi: In Apni Mandi there is a direct contact between the farmer and
consumer without the involvement of middlemen. The main objective of Apni Mandi increasing
the profitability of crops by minimizing the marketing costs and middlemen margin. First Apni
Mandi as started by Punjab Mandi Board at Chandigarh in 1987. State government provides
various facilities like space, water, sheds, counters etc to the market committee of the area where
Apni Mandi is located.
1. Hadapsar Vegetable Market: It is located at Pune and is a model market for direct
marketing of vegetables. It has no middlemen or commission agents.
2. Rythu Bazar: It is located in major cities of Andhra Pradesh with basic objective of
eliminating middlemen and providing direct link between the farmers and consumers.
8. AGRICULTURE MARKETING
3. Uzhavar Shandies: It is located at selected municipal panchayats of Tamilnadu.
4. Shetkari Bazar: Established in Maharashtra for marketing fruits and vegetables.
5. Krushak Bazar: Established in Orissa for marketing fruits and vegetables.
6. Mother Dairy Booth: After the notorious onion and potatoes price crisis, Mother Dairy
opened these booths in almost every colonies of Delhi to sell vegetable in retail.
7. Contract Farming: Agro processing companies enter into contract with the farmers that
they provide the farmers with the inputs like fertilizers, seeds, pesticides and guidelines
to grow crops and buy back the products with a rate specified in advance.
Advantage for Farmers
1. They get the better price for the produce as there is no middle man
2. They have assured markets for their produce
3. They are assured about the quality of seeds and pesticides
4. They received financial support in kind
5. They obtain efficient and timely technical guidance free of cost
Drawbacks of Contract Farming
1. It involves mainly cash crops, which may lead to scarcity of food crops.
2. It may create the danger of imposition of undesirable seeds.
3. Market making outside the country may cause breaking of country market.
4. The temptation of getting profits by cultivating variety of crops may cause permanent
damage to the land.
UNIT-III
AGRICULTURAL MARKETING FINANCE
NEEDS / TYPES OF AGRICULTURAL CREDITS
1] Production Credit
1. Short Term Loans: Credit payable within a period of 15 to 18 months is short-term credit.
It is required to meet daily working capital requirement e.g. seed, fertilizers, pesticides,
fuel etc. It is also needed for payment of wages, hire of machinery and tools, land
revenue and taxes etc.
2. Medium Term Loans: Credit payable within a period of 15months to 5 years is medium-
term credit. It is required to purchase capital assets e.g. purchase of agricultural
machinery and tools, livestock, diesel engine, electric motor etc. It is also needed for
repairing of wells, development of dairy, poultry, piggery etc.
3. Long Term Loans: Credit payable within a period of 5 to 25 years is long-term credit. It
is required for permanent improvement or for acquiring new assets. It also needed for
mechanization of agricultural processes, fencing of lands, construction of farmhouse, etc.
2] Consumption Credit
9. AGRICULTURE MARKETING
It is a part of an agricultural loan used for consumption requirement of farmer’s families. It is
necessary because the farmer uses his marketed surplus to pay off previous loans and retain very
little to meet family consumption. Then he has to wait for next harvest. In this period he requires
cash to meet his household requirements.
INSTITUTIONAL SOURCE OF CREDIT
1. C-operative Credit Societies
1. Primary C-operative Credit Societies: (Page 26 of co-ops)
2. Co-operative Land Development Banks: (Page 23 of co-ops)
2. Regional Rural Banks
3. NABARD
4. RBI
– RBI appointed All India Rural Credit Survey Committee (AIRCS) to solve the problem of
rural credit by suggesting ways to improve the existing structure.
– RBI has setup following two funds on the recommendations of AIRCS:
1.National Agricultural Credit (Long-Term Operations) Funds.
2.National Agricultural Credit (Stabilsation) Funds.
– RBI helps co-operative sectors to provide agricultural finance.
– RBI monitors the working of other financial institutions providing agricultural finance.
– RBI has issued following guidelines to improve rural credit policies:
1. Production loan is given against the hypothecation of the title of land.
2. Short-term loan is given into cash and kind in 30:70 ratios.
3. Bank should ensure the recovery of loan after harvest.
5. SBI
SBI established in 1951 by the nationalization of Imperial Bank of India. It has following roles in
rural credit:
– Provide financial assistance to marketing and processing co-operatives and LDCB.
– Opened branches in small towns and mandis to generate banking habit in farmers.
– SBI provides following credit facilities to the farmers:
1. Crop loan to meet cultivation expenses
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2. Produce marketing loan
3. Land purchase scheme
4. Land development scheme
5. Farm mechanization scheme
6. Kisan credit cards
6. Commercial Banks
– Commercial Banks provides credits to the farmers in direct as well as indirect ways.
– Direct finance is given for agricultural operations and for short and medium periods.
– Indirect finance is given by providing advances for distribution of fertilizers and other
inputs.
– SBI provides following credit facilities to the farmers:
1. Crop loan to meet cultivation expenses
2. Produce marketing loan
3. Land purchase scheme
4. Land development scheme
5. Farm mechanization scheme
1. Minor irrigation loan
Problems faced by Commercial Banks
1. Absence of proper records of land rights, make it difficult to ascertain total indebtness of
farmers, which creates problems of over financing and recovery.
2. Difficulty in verifying actual utilisation of loan
3. Difficulty in judging the creditworthiness of borrowers
4. Lack of sufficient supervision of use of loans. This encourages misuse of loans by the
farmers.
7. Agricultural Refinance & Development Corporation
The Indian Parliament established ARDC in 1963. It has following objectives and functions:
1. To provide the long-term agricultural finance.
2. To guide and assist long-term finance lending institutions.
3. To reduce in regional imbalance of agricultural development.
4. To ensure economic upliftment of weaker section of society.
5. To diversify the lending by identification of new activities.
8. Government Finance
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Takkavi is the ancient and traditional form of government assistance to the agriculturist. It has
been given to relieve distress caused by droughts, floods, and other natural calamities and to
enable the farmers to restart his agricultural operations in the next year.
Land Development Act 1883 and Agriculturist Loans Act 1884 were passed to put the Takkavi
operations on regular basis.
NON-INSTITUTIONAL SOURCE OF CREDIT
1. Money Lenders: There are two types of moneylender, agriculturist moneylenders who
functions both i.e. farming and money lending and professional moneylender whose only
occupation of money lending.
2. Commission Agents & Traders: They provide credit in the form of advance payment
for purchase of produce. This source is not desirable as it exploits the farmers by
charging heavy interests and compelling the farmers to sell at low price.
3. Landlords: Tenant farmers may get loan from their landlords for consumption purpose.
4. Relatives: Borrowing from relatives is usually in smaller amounts and is contracted in an
informal manner. Repayment conditions are also soft.
Importance of Non-Institutional Sources of Finance
1. There are no procedural delays in getting the loans.
2. They do not press to repay the loan, if he is paying the interests regularly.
3. There is no need of security.
4. They provide loans for both commercial as well as consumption purpose.
5. A village moneylender is always easily accessible to the farmers.
Defects of Non-Institutional Sources of Finance
1. They combine both banking and trading business resulting introduction of trade risks into
the banking.
1. They are unorganized and do not have nay contact with banking world.
2. They do not distinguish between short term and long-term finance and also between the
purposes of finance.
3. They follow traditional methods of keeping accounts and do not give receipts.
Malpractices of Non-Institutional Source of Finance
Exploitation of Farmers by Moneylenders
1. They charge high rate of interests generally 24% and above.
2. They prepare false bonds as if from farmers and write the amount larger than the actually
lent.
1. They deduct huge premiums.
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2. They give no receipts for repayment and often deny such repayments.
1. Their main interest is to exploit the farmers and grab their lands.
Remedies Offered by Institutional Source of Finance
Lead Bank Schemes It is the scheme under which under which a particular commercial bank is
entrusted to play a leading role in rural development of a particular district. Only one bank can
act as a leader in its area and it coordinates the banking activities of commercial banks, co-
operative banks and other financial institution in the district. Lead Banks perform following
functions:
1. Encourage small scale and cottage industries to open bank account.
2. Encourage and persuade farmers to open bank accounts and enjoy lending facilities.
3. Encourage and strengthen potentially viable primary lending institutes.
4. Survey the facilities for stocking and warehousing.
5. Examine the facilities for small scale and cottage industry production.
6. Survey the credit needs of the area and allocate it to the recognized institutions.
7. Ensure that the credit expansion goes in favour of weaker section.
Crop Loan
It is an important form of short-term agricultural credit. It helps the farmer to increase the
productivity with the help of modern inputs. Crop loan has two components:
1. Cash Component: Loan is given in the form cash to meet the cash requirement of the
farmer during production.
2. Kind Component: Loan is given in the form of various inputs required by the farmers
such as seed, fertilizers, pesticides, fuel etc. Advantage of kind loan is that it minimizes
the misuse of loan by the farmers.
UNIT-IV
REGULATED MARKET
Definition
A regulated market is one, which aims at the elimination of unhealthy and unfair practices,
reducing marketing charges and providing facilities to producer-seller in the market.
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Objectives of Regulated Market
1. To prevent exploitation of farmers.
2. To provide ethical environment for proper trade practices by prohibiting malpractice.
3. To promote orderly marketing of agricultural produce.
4. To provide incentive prices to farmers to induce them to increase production.
5. To ensure that farmers get better prices for their produce and consumer get goods at
reasonable prices.
6. To avoid wide fluctuations in prices for agricultural produce.
Features of Regulated Markets
1. Method of Sale: In a regular market, the sale takes place either by open auction or by
closed tender. These methods of sale ensure a fair and competitive price and prevent the
cheating of farmers.
2. Weighing of Produce: a licensed weigh man with standard weights and scale platforms
does weighing of produce.
3. Grading of Produce: The produce in regulated market is expected to be sold after
grading but only 13 regulated markets have grading facilities.
4. Market Charges: In regulated market, the unwanted market charges such as dharmada,
muddat, dhalta and kanda were abolished.
5. Payment of Value: In regulated market, it is obligatory to make prompt payment. The
muddat system no more exists.
6. Licensing of Market Functionaries: All market functionaries even Hamaal is working
in regulated market have to obtain license from market committee.
7. Settlement of Disputes: Disputes arises between sellers, producers and traders are solved
by sub-committee of market committee.
8. * Market Committee: Market committee consists of representatives of farmers, traders,
co-operative marketing societies, banks, and Panchayat and government officials. It’s
important functions are:
1. Manage the market yards in the interest of farmers and traders.
2. Fix market charges for various functions and services.
3. Provide facilities for grading and standardization.
4. Take steps for prevention of adulteration of the agricultural products.
5. Issue, renew or withdraw licenses of market functionaries.
6. Realize market fees from either the buyer or seller.
7. Control and regulate the behavior of traders.
Limitations of Regulated Markets
1. Not Accessible to All Farmers: Most of the farmers are not aware of the benefits of the
regulated markets and not accessible to the farmers in far villages.
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2. Presence of Commission Agents: Presence of commission agents and their heavy
charges are unfavorable to the regulated markets.
3. Payment System: Farmers are not given prompt payment by traders; due to this, they
cannot meet their working capital requirements.
4. Auction System: Auction system has a number of defects for which the farmer has to
bear the number of losses.
5. Improper of Representation: Small and marginal farmers are dined to serve on the
committee and there are lots of political interference in the committees.
6. Lack of Incentives: Incentives provided are not sufficient also, the illiterate farmers are
not aware of the available incentives and subsidies.
7. Defective Transactions: The business of regulated market is confined only to a few
fixed hours. The illiterate farmers find it difficult to find out the exact dates and times of
transaction.
State Trading in India
State trading means the direct intervention of the government in the trading of essential
agricultural commodities to ensure its regular supply.
Objectives of State Trading
1. To ensure regular supply of essential commodities to consumers at reasonable price.
2. To arrange for storage, transportation, packaging and processing.
3. To conduct survey to improve the conditions of farmers.
4. To check hoarding, black marketing and profiteering.
5. To arrange for the supply of inputs such as fertilizers, pesticides, seeds etc. to increase the
production.
6. To minimize violent price fluctuation occurring because of seasonal variations in supply
and demand.
State Agricultural Marketing Boards
SAMB was established in18 states and one union territory by the notification of Agricultural
Produce Marketing Act.
Functions of Boards:
1. Train officers and staffs and create facilities for grading and standardization.
2. Construct roads to approach markets.
3. Construct market yards and sub yards.
4. Advise government on the functioning of marketing committees.
5. Frame byelaws and supervise marketing functions of marketing committees.
15. AGRICULTURE MARKETING
Council of State Agricultural Marketing Boards (COSAMB)
COSAMB is an apex body of SAMB established in 1988.
Functions of Council
1. Set up a common forum of national stature.
2. Provide assistance to member states to fix norms for arranging credits from bank.
3. Seek representation of council in various committees of central and state governments
4. Create a national, non-political autonomous body to pursue issues at national level.
5. Set a common organization to hold seminars and workshops to educate various
functionaries.
6. Set common libraries and build a stock literature.
Speculation Hedging
It is purchase or sale of a commodity at the
present price with the object of sale or purchase
at some future date at a favorable price.
It is the purchase or sale of future market to
offset purchase and sale of cash market.
The activities of buyers and sellers are not
necessarily opposed to each other
The activities of buyers and sellers are always
opposed to each other
Speculator purchases goods and sells them
price rises as per his expectations
Commodities are not stored by hedger, only the
difference in price is given or taken on due
dates.
It is not necessary to buy and sell the goods in
equal quantities.
It is obligatory to buy and sell the goods in
equal quantities in tow markets.
Benefits:
1. It controls price fluctuations.
2. Price differences in different markets
are bridges to some extent.
3. Adjust demand and supply of
commodities at normal price.
Benefits: