Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.

1. Submitted By
Kirti Gautam
Amity Institute of Food Technology
Food product Development

2.  Agricultural marketing comprises all operations involved in
the movement of farm produce from the producer to the ultimate
consumer.
 It includes the operations such
as collecting, grading, processing,
preserving, transportation and
financing.

3. A. Rural Primary markets

B. Cooperative Marketing
C. Contract Farming
D. Commodity Market
E. Future Market

4. •
Too many
middlemen
Lack of storage
facilities in
markets
Inadequate
Transportation
facilities
Absence of
grading and
standardization
Lack of
Institutional
Financing

5. Cont…..

Absence of
market
information
Unregulated
local
markets
Adulteration
of
Commercial
Crops

6. Market Surveys
Development and
Strengthening of
Grading and
Standardization
System
Setting up of
Regulated Markets
and Strengthening
Agricultural
Marketing System
Strengthening the
provision of storage
and warehousing
facility
The Organization of
the Co-operative
Marketing System
Setting up of Special
Boards and
Organisations

7.  Agricultural Produce Market Committee (APMC)
 National Agricultural Cooperative Marketing Federation of
India Ltd (NAFED)
 AGMARKNET
 Kisan Rail

9. Agriculture Production
 Agriculture Credit
 Improvement in Agri-marketing facilities
 Setting up of Agri-Market Infrastructure Fund
 Long Term Irrigation Fund (LTIF)

10. Minimum Support Prices & Extending benefit of MSP to
farmers
 Horticulture crops in Clusters
 Agri-exports
 Loans to Self Help Groups (SHGs)
 Prime Minister Krishi Sinchai Yojana
Cont………..

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