The document discusses problems and challenges of rural marketing in India. It outlines key issues such as heavy village sales by farmers due to indebtedness, a dislike of city markets, and the existence of many middlemen which leads to a lack of market information and standardization of produce. Additional challenges include inadequate transportation and storage facilities as well as a lack of institutional and producer organizations. The document also notes low literacy, inadequate infrastructure and financing as hindrances to rural development. Overall, the rural marketing challenges center around price determination, promotion, distribution channels, communication and reducing costs.