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RURAL
             MARKETING
Submitted to:                           Submitted to:
Prof. mukesh ranga                      RENU SINGH
                                        MBA (BE), BATCH(2011-13)




  INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR
Rural marketing
• Problem of agricultural
  marketing in INDIA
• challenges
Problems of agricultural
    marking in INDIA
• Heavy village sales of agricultural commodities
• Factors responsible for village sales
• Farmers are indebted to village money-lenders
  , traders or landlords
• Farmers dislike city markets
• Existence of too many middlemen of market
  changes Multiplicity
• Existence of too many middlemen
• of market changes Multiplicity
• Lack of reliable and up to date market
  information
• Absence of proper standardization or grading
  of produce
• Inadequate transport &communication
  facilities.
• Inadequate storage storage facilities
• Inadequacy of the institutional marketing
  infrastructure &lack of produces organization
Reasons for lack of
       organizations among
             farmers
• Cost filling among farmer
• Difference in the size of holdings and surplus
  available
• Marketing is not given due importance
  because of ignorance
problems
•   Low literacy revel
•   Fertilizer
•   Technology lack
•   Demography
•   Inadequate storage facilities
•   Lack of yards
•   Loan facilities
•   Infrastructure problems
•   Implementations tool
•   Per capita income
CHALLENGES
•   Price determination
•   Promotion process
•   Mode of selling
•   Increasing communication
•   Middle man
•   Transportation
•   Minimization of cost
•   Innovation
• Reaching the product to remote rural
  locations and entering more rural homes
  (penetration)



• Increasing rural incomes (market growth)
• Making effective use of the large available
  infrastructure
• Post offices                 1,38,000
• PCOs                         2,00,000
• Heats (periodic markets) 42,000
• Meals (exhibitions)         25,000
• Mandis (agri markets)        7,000
• Public distribution shops 3,80,000
• Bank branches                32,000
Thank you

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Problem of agricultural marketing in INDIA & challenges

  • 1. RURAL MARKETING Submitted to: Submitted to: Prof. mukesh ranga RENU SINGH MBA (BE), BATCH(2011-13) INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR
  • 2. Rural marketing • Problem of agricultural marketing in INDIA • challenges
  • 3. Problems of agricultural marking in INDIA • Heavy village sales of agricultural commodities • Factors responsible for village sales • Farmers are indebted to village money-lenders , traders or landlords • Farmers dislike city markets • Existence of too many middlemen of market changes Multiplicity
  • 4. • Existence of too many middlemen • of market changes Multiplicity • Lack of reliable and up to date market information • Absence of proper standardization or grading of produce • Inadequate transport &communication facilities. • Inadequate storage storage facilities
  • 5. • Inadequacy of the institutional marketing infrastructure &lack of produces organization
  • 6. Reasons for lack of organizations among farmers • Cost filling among farmer • Difference in the size of holdings and surplus available • Marketing is not given due importance because of ignorance
  • 7. problems • Low literacy revel • Fertilizer • Technology lack • Demography • Inadequate storage facilities • Lack of yards • Loan facilities • Infrastructure problems • Implementations tool • Per capita income
  • 8. CHALLENGES • Price determination • Promotion process • Mode of selling • Increasing communication • Middle man • Transportation • Minimization of cost • Innovation
  • 9. • Reaching the product to remote rural locations and entering more rural homes (penetration) • Increasing rural incomes (market growth)
  • 10. • Making effective use of the large available infrastructure • Post offices 1,38,000 • PCOs 2,00,000 • Heats (periodic markets) 42,000 • Meals (exhibitions) 25,000 • Mandis (agri markets) 7,000 • Public distribution shops 3,80,000 • Bank branches 32,000