This document outlines the functions and structure of cooperative marketing in India. It discusses how cooperative marketing societies work at the national, state, district, and primary levels to market agricultural products. The societies grade, process, store and transport members' products to obtain the best prices while educating members on fair trading practices. Cooperative marketing also provides agricultural inputs, credit, and helps implement government price support policies.

4. Members sell products directly to the market
Grade product to obtain best price
Fair weighing without damage or waste
Produce best product – processing
Educating members:1-Fair trading practices
2-Marketing
3-Stopping manipulation of
prices

5. FUNCTIONS & PROGRESS
 Marketing
of produce
 Distribution of :1- fertilizers
2- seeds
3- agricultural machinery
 Processing activities
 Storage facilities
 Financial assistance

7. BECAUSE!!!!
Supplies quality goods to consumers
 Avails grading and transportation
facilities
 Acts as a part of govt.:procurement & implementation of
price support policy
 encourage self-help
 Links marketing with credit


9. Collective
bargaining
Storage facilities
Standardization & grading
Market infrastructure
Supply inputs & consumer goods
Fair Weighing
No illegal deductions
Links credit, farming &
processing

11. Reduce
cost & improved services
Improves marketability:- - reduces undefined & undesirable market
changes
Awares regarding costs & input devices
Gives credit
Processing
Storage

12. CO-OPERATIVE Marketing
Structure :-

13. STRUCTURE OF MARKETING
CO-OPERATIVES :
National
agricultural co-operative
marketing federation(NAFED)
Established 1958
OBJECTIVES :
• co-ordinate & promote marketing
• Undertake & promote inter-state, intrastate & international trade
• Supplies agricultural inputs like-

14. STATE LEVEL MARKETING :
Apex
institution for all co-operative
marketing in the state
FUNCTIONS :
• Credit & other facilities to DMS
• Buy & sell products of DMS
• Distribution of:

15. District Level Marketing SocietiesCentral Marketing Societies
Deal
with primary marketing societies at
village level
Purchase and sell agricultural Produce
Supply agricultural Inputs to farmers
through PMS

16. PRIMARY MARKETING SOCIETY :
Deal
in single commodity or many
commodities
Collect & standardize produce
Advance loans to their members

17. EVALUATION :
Less
cost of marketing
Quality goods
Help in growth of better crops
Credit facilities at low interest
Fair prices to costumers
Stabilization of prices
Surplus distribution
Help govt. in programmes for rural
development

19. REASONS :
Unplanned
setup
Malpractices
Lack of initiative by members, only govt.
initiative is observed
Less no. of regulated markets
Competition from credit societies ,
middlemen etc.
Lack of co-ordination
Lack of audit & supervision

20. STILL CONTINUING :
Illiterate
farmers & less marketable
surplus
Lack of warehousing & transport facilities
Defective loan policies
Untrained persons
No incentives to marketing societies

21. MEASURES FOR IMPROVEMENT :
Proper
storage facilities
Grading & standardization
Large area of operation
Bring down cost of management
Specialized knowledge & techniques
Better co-ordination b/w credit societies
& marketing societies
Trained & experienced staff