Elisheva Shochat is a marketing and communications professional currently seeking a senior role in corporate communications, marketing management, or public relations. She has over 20 years of experience leading marketing, PR, and communications strategies for major brands in retail and electronics. Most recently, she served as Senior Marketing Manager at Philips Israel, where she oversaw brand communication programs and external/internal communications including PR, social media, and media relations. She is proficient in Hebrew, English, Spanish, French, and Italian and holds qualifications in marketing management.

1. Elisheva Shochat
address: 4/5 Simtat Yoav St., Ramat Ha'Sharon 47404, Israel
telephone: +972544 630 091
email: elisheva.shochat@gmail.com
Professional profile
A dedicated and results-driven Marketing and Brand Communication Manager with a successful background
in the achievement of profitable business growth through the creation and execution of communication, sales
and marketing strategies. Experienced in working with leading brands in the competitive retail and
electronics industries. Excellent experience in communicating healthcare business in a complex environment
and effectively liaising with a broad range of medical professionals and stakeholders. Possesses exceptional
interpersonal, communication and negotiation skills. Enjoys being part of, as well as managing, motivating
and training, a productive team, and thrives in a challenging working environments.
Objective
Currently looking for a new and challenging role, ideally as a Corporate Spokesperson, a Senior Marketing
Manager or a position within PR and Media Relations, one which would enable the use of extensive
communications expertise while allowing the opportunity for continued professional development.
Career summary
2000 - Present PHILIPS, ISRAEL
Senior Marketing Manager, Corporate Brand Communication Public and
Government affairs
· Active member of the local country leadership board accountable for creating, implementing and
overseeing the execution of the brand communication program in B2C, B2B and B2G sectors
· Leading all external and internal communications including public relations activities as well as social
media and media relations
· Formulating a detailed PR Strategy and annual tactics plan in accordance with the company’s mission
and vision and in line with local management requirements within agreed budget
· Contributing to the development of the consumer marketing operational plan and company strategy
· Managing the compilation and deployment of sales and marketing strategies to effectively promote
company products
· Conducting analysis of current market trends to acquire pertinent information in relation to consumer
behaviour as well as identifying and recommending white spots coverage.
1995 – 2000 ZAG INDUSTRIES LIMITED
Regional Marketing Manager and Customer Support Department Manager
· Managing sales and marketing for domestic and international markets, identifying viable new markets and
distribution channels including retailers, distributors, agents and trade unions
· Establishing new contacts with leading European retailers with a private label concept delivering a total
solution to customers’ needs including determining product mix, merchandising, point of sale, display and
advertising
· Responsible for organising domestic and international trade shows and exhibitions across the world
· Overseeing the day to day operations of the Customer Support department responsible for 7
Geographical Marketing Support Desks across the world
Education and qualifications
BA:
Professional:
Latin American and Spanish (1993), Hebrew University Jerusalem
Marketing Management Certificate (1996), Technion
On Line marketing, Media spending and Sectorial marketing – Igud HaShivuk HaIsraeli
Personal details
Languages: Mother Tongue Hebrew, Fluent English and Intermediate Spanish, French and Italian
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2. References are available on request
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