This job description is for a Marketing Manager position. The key responsibilities include managing the marketing department, providing input into the annual marketing plan including sales forecasts and expense allocations, developing disease management analyses and strategic assessments of products in the Australian market, forming networks with senior management, developing relationships with key opinion leaders and patient groups, assisting with regulatory submissions, ensuring effective team communication, and coaching other marketing staff. The role requires financial management skills including budget planning and quarterly reporting.

1. MarketingManager
JobDescription
1. Manage an effective,efficientandproductive MarketingDepartmentbyensuringthatthe
appropriate structures,systems,competenciesandvaluesare developed.
2. Provide significantinputintothe annual marketingplan,specifically:salesforecastsforeach
product(takingintoconsiderationpasthistory,markettrends,competitive activityand
requiredsaleseffort),allocationof expensesbetweenproducts(takingintoconsideration
stage in productlife cycle,potential forfuture growthandprofitcontribution,potential
competitors),requiredsalespromotionprogramme (takingintoconsiderationmarketing
strengthsrelative tocompetitors,sellingopportunities andcustomersneedsandattitudes)
and the marketingmaterialsneededtoaccomplishthe goals.
3. DevelopDiseaseManagementanalysesof therapeuticareasof relevance,andstrategic
assessmentsof the company’sproductsinthe Australianmarket.
4. Form informal networkswithcompanyseniormanagement,updatingthemonaregular
basison developmentswithinMarketing,andworkingwiththemoncross-functional
projects.
5. Developongoingliaisonwithkeyopinionleaders,patientsupportgroupsandother
healthcare organisationstoensure thatsignificantdevelopmentsinthe fieldare identified
and monitored.
6. Work inconjunctionwiththe medical departmentandClinical ResearchManager/Medical
Directorto developprogrammesandphase IV trialstosupportmarketing.
7. Provide assistance withpreparationof submissionstoregulatoryagencies,tenderboards
and hospital formularies.
8. Ensure effectiveteamcommunicationthroughoutthe marketingdepartmentthroughthe
applicationof suitablereportingsystemsandstructures andthe identificationandprovision
of appropriate training.
9. Coachingof Product Managersand MarketingAssociatesinvariousaspectsof management
(egHR issues,budgets,resourceallocation).
10. Financial managementof the marketingprogramme includingbudgetplanning,resource
allocationandpreparationof quarterlyreports.
Healthcare Marketing Job Description
Read more : http://www.ehow.com/about_6678555_healthcare-marketing-job-description.html
Marketingcan be foundacross all industries,includinghealthcare.Healthcare marketing
professionals,alsocalledmarketingmanagers,directorsorcoordinators,are responsiblefor
developingandexecutingmarketingplansforhospitals,nursinghomes,outpatientcare centersand

2. othermedical facilities.Similartotheircounterpartsinothersectors,healthcare marketingworkers
are primarilyresponsible forcreatingmarketingprogramsthatbuildtheiremployer’sclientbase and
encourage clientretention.
Other People Are Reading
 5 Characteristicsof Healthcare Marketing
 What Is HealthCare Marketing?
Function
 Healthcare marketingprofessionalscreate andimplementmarketingplansforhospitalsand
medical facilities.Inaddition,these managersplanprogramsandeventsthatbuild
relationshipsbetweenhealthcare personnel andpatients,aswell aspositionthe medical
center’sproductsandservicesfavorablyinthe healthcare market.Otherdutiesthatfall
undera healthcare marketingprofessional'spurview include designinghospital brochures,
postingandeditingcontentonthe hospital’swebsite,andidentifyingspecialtypracticesthat
or physicianswhocanhelpincrease marketingvalue forthe healthcare facility.
Education
 Healthcare marketingprofessionalsare notonlyrequiredtohave a bachelor’sdegree in
marketingora relateddegree,butalsopreviousexperience workinginthe healthcare
industry.Ascollege students,marketingmanagerscantake coursesinmarketing,
advertising,masscommunications,statistics,financial accounting,economicsandpublic
speaking.Inaddition,candidateslookingtostart a careerin healthcare marketingcan
complete internshipswithahealthcare companytoincrease theirchancesof obtainingan
entry-levelfull-timeposition.
Skills
 Stronganalytical,problem-solving,organizational andprojectmanagementskillsare helpful
to a healthcare marketingprofessional.Sufficientcomputerproficiencyisrequiredin
healthcare marketing,asmarketersmustfrequentlyuse spreadsheet,wordprocessing,
presentationandemail software applications.Candidatesshouldalsobe able toprioritize
projectswithlittle supervisionandmeettightdeadlines.
Salary
 The average salaryfor a marketingmanagerinthe UnitedStatesisbetween$44,526 and
$74,595 accordingto a June 2010 PayScale report.Inaddition,the average range for
bonuseswasbetween$2,019 and $9,882. Marketingmanagersusuallyreceive bonusesif
theyhave metor exceededpersonal ordepartmental goals,businessobjectivesorsales
targets.The total yearlypayof a marketingmanagerdiffersbasedonfactorssuchas
industry,employersize andexperiencelevel.

3. Potential
 The Bureau of Labor Statistics(BLS) predictsthatjobopeningsformarketingmanagerswill
resultfromthe needto replace employeeswhoare retiringorexitingthe occupation.Due to
intense competitionforjobs,marketingprofessionalswithexperience inthe latest
marketingtacticsand trends,aswell asadvanceddegreesandextensive computerskills,will
have the bestjobprospects.Between2008 and 2018, marketingmanagementjobsare
expectedtoincrease by12 percentas the U.S. economyexpandsandbusinessessellmore
productsand services.
Readmore : http://www.ehow.com/about_6678555_healthcare-marketing-job-description.html
DesiredSkillsandExperience
 International contacts withmedical committeesorinterestgroupsinthe fieldof HIV,HCV
and HBV.
 Excellentcommunication(verbalandwritten) andpresentationskills.
 Strongfinancial and businessacumen.
 Team player,comfortableinmulticultural environment.
 The candidate mustbe willingtotravel upto 60%.
 Proventrack recordin salesandmarketingpositions.
 Highdegree of leadership,able toengage andsuccessfullyinfluence others.
Directorsof healthcare marketingare typicallyemployedbyregional medical centers,physicians’
groups,private andpublichospitals,andotherhealthcare organizations.Thesemedical marketing
professionalsare responsible forplanningandexecutingmarketinginitiatives.If yourcareergoals
include pursuingadirectorof healthcare marketing career, enrollinginanMBA program witha
specializationinHealthcare Managementis agreat wayto begin.
JobOutlook
The U.S. Bureau of Labor Statistics(BLS) projectsemploymentof marketingmanagersanddirectors
will growsteadilyincomingyears.Jobgrowthwill varyaccordingtoindustryandemployer;asthe
healthcare fieldcontinuestogrow,demandforhealthcare marketingdirectorsshouldincrease.
Individualswithadvanceddegreesshouldhave the bestjobprospects.
Directorof Healthcare MarketingJobDuties
A healthcare organization’sdirectorof marketingundertakesavariety of jobduties.Amongthem
are creatingstandardizedmarketingpracticesandprocedures,andspecificadvertisingandPRplans

4. to achieve organizational goalsandobjectives.Theyare alsotypicallyresponsible forplanning
marketing-relatedprojectsandmanagingexternal marketingpartnersandvendors.
Increasingorganizationalawarenessthroughmarketinginitiativesisanotherprimaryfunctionof the
directorof healthcare marketingposition.Throughanalyzing dataandestimatingdemandfor
services,these professionalsidentifypotential marketsanddevise planstodeliverthe appropriate
message.
Additional aspectsof a directorof healthcare marketing’sjobincludecreatingandmaintainingthe
organization’s brand,anddevisingbrandstrategies.These marketingprofessionalsmayinterface
withoutside agenciestodirectactivitiesorsupervise internalmarketingstaff,supportingthemin
theirassignedduties.
A directorof healthcare marketingtypicallyworksinanoffice environment.Dependingonthe
employer,travel couldbe requiredtoconferencesorsatellitelocations.Theytypicallyworka40-
hour week,butovertimecanbe required.
SalaryPotential
Accordingto BLS data fromMay 2009, the medianannual salaryformarketingmanagerswas
$110,030. The middle 50%earnedbetween$78,340 and$149,390 per year,while the lowest10%
broughtin around$55,720. The top10% of professionalsinthisoccupationcategorywerereported
to earnin excessof $166,400 annually.Salarylevelsare typicallycommensurate witheducation,
professionalcredentialsandexperience;those holdingadvanceddegreesoftenearnsalariesatthe
top endof the range.
A samplingof marketingsalariespaidbyvariousemployersinthe medical fieldrevealsaverage
salariesashighas $148,998. A surveyof 544 medical marketersconductedby MedicalMarketing &
Media in 2007 revealedthe followingaverage salariesforvariousemployers:
EmployerType Average Salary Reported
All Respondents $133,700
Medical AdvertisingAgencies $139,104
Service Suppliers,IncludingMedical EducationFirms $141,162
Manufacturing(Pharmaceutical) $148,998
Educationand Training
Positionrequirementsfordirectorsof healthcare marketingare usuallyat leastbachelor’s
degree plusanumberof yearsof experience.Manyemployersprefertohire candidateswitha
master’sdegree.
Those competingfora directorof healthcare marketingpositioncanstandoutfrom the crowdby
earningan MBA witha specializationinHealthcare Management.Courseworktypicallyincludes

5. managerial economics,financial management,healthcare policy,andhealthcare planningand
marketing.
Employerscanbe confidentthatprofessionalswhohave earnedanMBA witha specializationin
Healthcare Managementare able to:
o Solve real-worldchallengeswithmoderntheoriesof leadership,managementand
negotiation.
o Applycontemporarybusiness principlesintegral toamedical organization.
o Use creative problem-solvingskillstomake critical decisions.
o Integrate marketing,operations,personnelandfinancial initiatives.
o Leverage advancedknowledgeandskillstosucceedasa directorof healthcare marketing.
Is a Directorof Healthcare MarketingCareerinYourFuture?
If you possessasolideducational background,excellentinterpersonal skillsandthe abilitytoaddress
strategicmarketingproblemswitheffective solutions,adirectorof healthcare marketingcareer
couldbe a greatfitfor you.You can positionyourselftocompete inthisfieldandtake yourcareerto
the nextlevel byearninganMBA witha specializationinHealthcare Management.A master’s
degree mayhelpyoulanda rewardingpositionasadirectorof healthcare marketing.
Category:Healthcare Management
Global Leader – Medical Marketing/Market Development
Description
In BD Medical DiabetesCare (DC),the Global Leader – Medical Marketing/MarketDevelopmentwill
be accountable forthe development,alignmentandexecutionof the DCGlobal Medical
Marketing/marketdevelopmentstrategy&executional plan.Thisincludesestablishingaglobal
collaborative networkandoperatingmodel consistingof global franchise leaders,Medical Affairs,
HEOR, Clinical RegionalRepresentatives,Regional Marketing&SalesLeaders,externalKOLsand
otherkeystakeholderstodevelopandactivate the DCvalue propositionand“roadmap”,providinga
steadycadence of credible,connectedandgloballyconsistentmarketing,salesandclinical solutions
that reinforce BD’sleadershipinenablingBetterDiabetesTherapy.
Thisrole will workcollaborativelywithMarketAccessTeamstosupportthe marketdevelopment
strategyfor BDDC andconvertlearning’s/insightsintogloballyexecutedmarketdevelopment
initiatives.The incumbentwill partnercloselywithregion/countrybusinessteamstoembedclinical
outcome modelsintomarketing&salesoperationsanddrive local executionof global strategy.
Key Accountabilities:
 Co-developmentandinputintothe global strategyforclinicalmarketingwithMedical
Affairs,includingclaimdevelopment/clinical message development,evidenceroadmapand
studyprioritization,partneringwithfranchiseleaders.

6.  Co-developandformalizeclinical solutionsthatimprove BD’stotal value offering.Partner
withregional andcountrymarketingandsalestotailorthese solutionstolocal market
dynamicsandensure successful implementation.
 Developsanddeliversthe annual marketdevelopment&educationplanthatoptimizes
deploymentof internal andexternal resources,suchasPCSA (PatientCenteredSelling
Approach),trainthe trainer,contentdevelopment,andsalesengagementstrategies.
 Develop/executesolutions/programsderivedfromthe medical affairsandHEORplans,
includingmarketaccess/HEORtoolsforfield.
 Core memberof Global MarketingCouncil;servesaskeyliaisonwithlocal Clinical Marketing
Managers andMedical Science Liaisons(MSLs) toassess/monitorlocal education
needs/opportunitiesasinputtoglobal planningprocessanddevelopmentof new clinical
educationprograms.
 Works inclose collaborationwiththe Global Leader,MarketingInitiativesandBDGlobal
SalesEffectivenessTeamstoensure earlydevelopment,deploymentandglobalizationof
solutionsthatenhance marketing&salesoperational effectivenessandefficiencies.
 Works closelywithGlobal Leader,MarketingInitiativesandregionalteamstoinventory,
package,roll-outandmobilize establishedmarketingandclinical bestpractice acrossthe
regionsincludingthe roll outof clinical relatedprograms/tools(e.g.,Apps,FIT,etc.) andalign
withMSLs
 Supportsthe adoptionof HealthEconomicsvalue propositionsacrossBDDCmarketingand
salesoperations.
QUALIFICATIONS
Requirements:
 Thispositionmusthave at least5 to 7+ yearsof experience inmarketing,productmarketing.
Market developmentexperience inmedical device anddevelopmentvalue messagesandgo
to marketexperience ispreferred.
 Must have a Bachelor’sDegree,andMBA or postgraduate degree preferred;clinical
backgroundhighlydesirable.
 Ideal candidate mustpossessstrongleadershipskills,marketdevelopmentstrategies
experience andanalytics.
 Persuasive communication,collaborationandteachingskills:The abilitytoimpactand
influenceothersbyclearandcomprehensive communicationsandeffectivecollaborations.
 Productknowledge:Havinganin-depthknowledge aboutdiabetesproductsandall its
relatedproblems.Shouldbe able tosuggestsolutionstosuchproblems.
 FieldSalesExperience preferred - exposure todirectandindirectsalesfunction&marketing
will provide abetterperspectiveof the job requirement.
 MarketingSkills:Knowledge andskilltoconvertmarketinformationinreadytouse manner.

7.  Managing performance excellence:The abilitytogenerate /identifycustomer’sleadsandto
act on it. To designprogramsandorganize seminars/workshopsonproductawareness
resultingintoincrease inthe demandof the same.
 Must have strong interpersonal andinfluencingwithoutauthorityskills