Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Paid Search Reporting And Analytics (SES London 2014)Koozai
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
Including a list of useful reports and free dashboards.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
Harnessing the Power of Audience through PPCSamantha Noble
Audience marketing is one of the greatest techniques to come to Paid Media and this deck from BrightonSEO covers lots of techniques including Remarketing, RLSAs and Customer Match.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
Paid Search Reporting And Analytics (SES London 2014)Koozai
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
Including a list of useful reports and free dashboards.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
Harnessing the Power of Audience through PPCSamantha Noble
Audience marketing is one of the greatest techniques to come to Paid Media and this deck from BrightonSEO covers lots of techniques including Remarketing, RLSAs and Customer Match.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Understanding The Power of Dynamic Search Ads Cat Birch
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Amazon Marketing Services: The Tool You Need This Holiday SeasonTinuiti
Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace?
Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly.
Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the power of Excel!
This talk was originally given at HeroConf 2015.
A Match Made in Heaven: AdWords and Excel - Hero Conf 2014Eric Couch
AdWords and Excel are an inseparable combination for any SEM professional. PPC Hero's Eric Couch dives in to advanced Excel tactics that can turbo-charge your account performance, including Conditional Formatting, VLOOKUP, and Excel Solver.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Understanding The Power of Dynamic Search Ads Cat Birch
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Amazon Marketing Services: The Tool You Need This Holiday SeasonTinuiti
Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace?
Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly.
Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the power of Excel!
This talk was originally given at HeroConf 2015.
A Match Made in Heaven: AdWords and Excel - Hero Conf 2014Eric Couch
AdWords and Excel are an inseparable combination for any SEM professional. PPC Hero's Eric Couch dives in to advanced Excel tactics that can turbo-charge your account performance, including Conditional Formatting, VLOOKUP, and Excel Solver.
MISSION TO MARS:The Top 10 Facebook and Twitter Advertising Hacks for Conten...Larry Kim
Here's a recent presentation for Content Marketing Conference - May, 2016. It was ranked their #2 session for the entire conference (over 40 speakers).
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Knowing how your account(s) is performing is key. I have a solution to audit your account that won’t cost you a dime and will only take 60 seconds- our FREE TOOL, the AdWords Performance Grader. The grader has analyzed over 70,000 unique accounts and $5.5 billion of unique spend which enabled us to conduct focus groups to discover what data is most important and helpful to YOU.
In our webinar, The Newest Way to Audit Your PPC Account, I will walk you through our redesigned award winning AdWords Performance Grader.
Google Adwords Fundamental Certification Question AnswersMandeep Hooda
Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.
When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients
This is a sample ReportGarden SEO Performance Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a SEO Reports:
1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. Customizable reports help you focus on your key metrics to uncover your top performing posts. Identify the performance of your Facebook posts sooner, so you don’t waste time and money on underperforming posts. Discover what’s working and what’s not in your Facebook.
Preparing these FB Insights reports in excel is exhausting and time consuming. Social Media Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As a Social Media Manager your core value addition is increasing engagement with your brand and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Insights Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Insights Report include:
1. Facebook Insights Performance Overview
2. Page Views Performance
3. Page Post Impressions
4. Demographic Performance
6. Gender
7. Audience Lifestyle Analysis
8. Posts - Performance
9. Posts - Engagement
10. Recommendatiions
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Michelle Roberts has been in digital marketing for eight years and currently oversees $30 million in annual Ad spend. She’s worked in all aspects of paid search from the technical build outs to managing large enterprise client relationships. She excels in account strategy, assessing risk and profitability, and managing client expectations. Michelle leads Finch’s US and APAC client teams to strategically grow and improve accounts.
Many companies in a B2B area already use Google AdWords and see the impressive results. But B2B and B2C areas are completely different and approaches to using AdWords are different as well. Let's see what it means!
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
Similar to Awesome Reporting for Winning at PPC #HeroConf (20)
Sally's talk showcases how SEO's can work in a more succinct way to deliver stronger online marketing strategies and how to incorporate user psychology for a powerful approach that delivers results.
Exploring how to use audience data, and striking the right balance between SEO and psychology, Sally’s talk delves deeper into the countless benefits of having a robust strategy that includes both, and what can happen when you truly understand your audience.
Understanding The Power of Dynamic Search AdsKoozai
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
How To Get Your Customers To Help Grow Your BusinessKoozai
Your customers should be your biggest advocates.
In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.
Harry Gardiner offers top tips, tricks and advice on how to create successful copy for web. Slides used for a talk at Southampton Solent University on the 20th January, 2016
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
14 years ago we saw the launch of Google AdWords which started with just 350 advertisers! In 2013, Google surpassed $50 billion in total advertising revenue which equates to a little over 85% of their total revenue figures for that year making AdWords their main source of revenue.
Google place a big emphasis on their users and the how important the customer journey is to them. This is becoming more and more evident as the years go on and website owners really need to embrace this if they want to compete in this competitive advertising space.
We are seeing more and more organic algorithm updates being launched, with many sites being hit by manual and algorithmic penalties. Googles stance on this is that they are trying to make the SERPs better and deliver more relevant results for their customers. Some would say that this is true, but the cynic in me believes that this is also being done to line Google’s pockets with more ££££. As sites get hit with penalties and their rankings and traffic diminishes, they need to change tact and step up their paid search marketing campaigns to recoup some of the lost traffic and revenue.
In this presentation, Samantha looks at why SEO’s need to pay attention to PPC and why PPCs need to pay attention to SEO. The two marketing channels should work in harmony together. At the end of the presentation you will understand how you can capitalise on some of the latest paid search initiatives and get an insight into some predictions on where paid search is heading in the coming years.
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
The Blurred Lines of Corporate & Personal Social MediaKoozai
Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses.
In this presentation, we will look at:
- Some epic social media fails
- How to maximise brand mentions (easily)
- The blurred lines of personal & corporate accounts
- Methods to minimise the risk
- The important matter of brand protection
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014Koozai
How do you put yourself in front of the right eyes online?
In this presentation we look at how you can build a community via social media - it isn't enough to simply be "online" you need to find your audience.
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014Koozai
The Digital Marketing industry is obsessed with creating "Great Content" but what does that actually mean? Mike looks at whether sometimes it's better to create "Boring Content" instead as part of your Content Strategy.
Including how companies on the FTSE 100 and AMEX 100 use boring content to earn billions.
As presented at the Search London conference Mike Essex explains the five common issues that stop blogs achieving greatness. From misunderstanding their audience to presenting content in the wrong way and even facing legal issues that could easily have been avoided.
The Power of Segmentation in Web Analytics (MeasureFest 2013)Koozai
Anna Lewis examines the reasons behind segmenting in web analytics, with a dedicated look at how it can be done effectively in Google Analytics. Including advice on the best types of segments to use and how to analyse your data.
For more information visit http://kooz.ai/measurefest
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
4. Google relies on people not knowing
how to get the most out of the platform.
5.
6. 1 2 3
View Naked
Ladies
View People
Through
Windows
Viewing Porn
Online
A previous client bidding on ‘View’ and
‘Viewer’ on broad has not looked at the SQR!!
7. Not only had they wasted
A LOT of budget on this;
their brand was being
damaged in the process.
8.
9. We need to be smart, think ahead and make
decisions based on the data we have.
13. You can’t begin to report on
campaign effectiveness until
you understand the business
you are marketing.
14. Define a series of questions to help you
uncover more about the business.
15. Types of things to ask:
Give me at least five USPs for the business.
What are your primary products and/or services?
Who do you perceive as being your offline and online competitors?
What are your main goals for paid search advertising?
Describe your ideal target market.
What does a typical customer look like to you?
Can we get access to your database to help with buyer personas?
Any upcoming product/service launches?
Total daily budget? Should this be split in a specific way across campaigns?
What do you require approval on?
List the types of conversions (by importance) that happen on the website.
How are offline conversions (if any) dealt with?
Any words that should NOT be included in our ad copy?
Do you have any other AdWords accounts running?
Are you happy to share details of your profit margin with us?
What is your ideal cost per acquisition?
What does AdWords success look like to you? Is there a timeframe you are
expecting certain results by?
29. 1
2
Return on Ad Spend (ROAS)
Return on Investment (ROI)
• There are two main ways you can
calculate ROI from paid search advertising.
There are two main ways you can calculate
ROI from paid search advertising.
30. Return on Ad Spend (ROAS)
PPC Revenue – PPC Spend
/
PPC Spend
33. What are the goals for the PPC campaign?
These need to be defined first.
Lower Cost per Acquisition (CPA)
Higher Click through Rate (CTR)
Additional Conversions
Decrease Cost per Click (CPC)
Increased Quality Score
Reduce Wasted Ad Spend
Improved Conversion Rate
Boost Average Position
Higher Return on Ad Spend (ROAS)
Increase Return on Investment (ROI)
Additional Exposure in Ad Auction
35. Google AdWords works on a first click
attribution basis for conversions.
1
2
It does not matter what other mediums are used,
the conversion will be attributed to the AdWords
click.
If a user visits a site via two ads then the
conversion will be attributed to the last ad clicked.
3
Make sure you are looking at the Attribution
Reports before you make decisions to pause
keywords, ads or ad groups.
36. Google Analytics works on a last click
attribution basis for conversions.
1
2
If multiple mediums are used, the final medium will
be attributed the conversion.
Direct visits do not overwrite the ‘utmz’ cookie so
the penultimate medium will be credited.
3
You need to bear this in mind when comparing
Google Analytics data with Google AdWords data
as conversion numbers will not match.
37. Here are some examples of how Google
Analytics attributes conversion data.
First Visit Second Visit
Third Visit
(conversion or goal)
Which Reported
Medium?
CPC Organic Referral Referral
CPC Organic CPC CPC
CPC Organic Direct Organic
CPC Organic Organic Organic
Organic CPC Referral Referral
Organic CPC CPC CPC
Organic CPC Direct CPC
Direct CPC Referral Referral
Direct CPC CPC CPC
Direct CPC Direct CPC
Direct Organic Direct Organic
38. Direct traffic falls out of the normal trend and
does not overwrite the cookie.
First Visit Second Visit
Third Visit
(conversion or goal)
Which Reported
Medium?
CPC Organic Referral Referral
CPC Organic CPC CPC
CPC Organic Direct Organic
CPC Organic Organic Organic
Organic CPC Referral Referral
Organic CPC CPC CPC
Organic CPC Direct CPC
Direct CPC Referral Referral
Direct CPC CPC CPC
Direct CPC Direct CPC
Direct Organic Direct Organic
39. Always keep this in mind
when you are analysing
data in Google Analytics.
40.
41. Firstly, ensure you have AdWords linked with
your other Google accounts for more data.
43. What is the difference between Converted
Clicks and Conversions?
Converted Clicks
Conversions
Unique Customers
• The number of clicks that convert within your chosen conversion window.
• If a customer makes two separate purchases after clicking on an ad, they
will register as one Converted Click.
Total Conversion Actions
• This setting gives advertisers the flexibility to set the way conversion
actions are counted by All or Unique.
• Using the above example, you would see two Conversions.
Source: Search Engine Land
60. Uncover positive and negative phrases that
need to be added to your account.
Dimensions > Search Terms
61. Link Search Console with AdWords to highlight
potential organic phrases to target.
Dimensions > Paid and Organic
62. If you are running Automatic Display
campaigns you should live in this report!
Dimensions > Automatic Placements
63. Some campaigns are eligible for free clicks
due to the format of the ads in the campaign.
Dimensions > Free Clicks
• Get directions
• Display ad mouse over for at least 1 second
• Video play x %
• Product Plusbox expansion
64. See all available features available for your
campaigns to see what you are missing out on.
Dimensions > Campaign Details
65. The same as the Campaign Details report, but
for ad group level instead.
Dimensions > Ad Group Details
83. 1) Make a copy of the Google Sheets
template below and save to your drive.
Click here: http://kooz.ai/hourofdayreport
84. 2) Run a script to export all your conversion
data (from AdWords) by day of week + hour.
Click here: http://kooz.ai/hourofdayscript
You will need to change the following:
INSERT YOUR SPREADSHEET URL HERE >>>>> Include the link to your
Google spreadsheet
DURING >>>>> Change the dates depending on how far back you want
to look. I would always recommend looking over at least 6 months.
85. 3) Go into Google Sheets and open the report
that would have just run.
86. 4) Push data into a pivot table and set up using
the following format for rows and values.
87. 5) Now you have a spreadsheet which shows
day of the week + hour for each campaign.
88. 6) Apply conditional formatting to the main 3
data rows to highlight the key times.
89. 7) You now need to decide on bid multipliers
for each time period (168 in total).
Get the template: http://kooz.ai/24hourbidmodifiers
90. 8) Once completed, it should look something
like this (but with your values attributed).
91. 9) Follow the steps in this post to apply the
awesome 24-hour scheduling script!
93. There is no undo option
once changes have
been made using a
script!
94. Back up your account before implementing
any script capable of changing bids.
95. Scripts will also overwrite
any existing bid
adjustments/scheduling
you have in place.
96. I have one final bit of advice on ad
scheduling & bid adjustments for you.
97. If you are setting ad scheduling/bid
adjustments based on Analytics goal data...
98.
99. You are making wrong decisions as the data
you are using will not be matching up.
100. Look at the difference in conversions across
the day when comparing GA & AdWords.
Hour GA Goals AdWords Conversions
7am 1 3
8am 1 7
9am 1 12
10am 2 8
11am 6 8
12pm 2 15
1pm 2 6
2pm 1 13
101. GA data show that 9am, 12pm & 2pm convert
badly when in fact they are your best times.
Hour GA Goals AdWords Conversions
7am 1 3
8am 1 7
9am 1 12
10am 2 8
11am 6 8
12pm 2 15
1pm 2 6
2pm 1 13
102. Your ad scheduling decisions
should be based on the
day/time that someone sees
your advert; not when they
convert.
103. Wherever possible use Conversion Tracking
rather than importing GA goals.
ADWORDS
CONVERSION
TRACKING
GOOGLE
ANALYTICS
IMPORTED
GOALS
105. Good analysis used to be hard if there was
more than one keyword/ad in an ad group.
106. But now we have segmentation and the job
becomes a whole lot simpler.
Time
Day, Week, Month, Quarter, Year, Day of the Week
Conversions
Conversion Name, Conversion Category
Keyword / Placement
Network (with search partners)
Click Type
Device
Top vs Other
+1 Annotation
107. Being able to attribute which keyword drove
the ad to convert is like gold dust!
108. Work out which keywords would perform
better in their own ad groups.
110. Data Visualisation in the form of Drag and
Drop reporting has finally come to AdWords.
111. We can now run reports on all kinds of
metrics including the following:
Level of Detail
• Campaign
• Ad Group
• Ad
• Campaign Type
• Campaign Subtype
• Campaign State
• Ad Group State
• Ad State
Location
• Country/Territory
• Region
• Metro Area
• Town/City
• Most Specific Location
Performance
• Clicks
• Impressions
• Cost
• CTR
• Avg. Position
• Avg. CPC
• Invalid Clicks
• Phone Impressions
• Phone Calls
• PTR
• Phone Cost
• Avg. CPP
• +1 Annotations
• Click Type
• Top vs. Side
Targeting
• Network (with Search Partners)
• Device
• Search Keyword
• Search Keyword State
• Match Type
• Search Term
• Display Keyword
• Placement
• Topic
• Audience
• Gender
• Age
• Parental Status
Conversions
• Conversions
• Converted Clicks
• Cost / Conv.
• Cost / Converted Click
• Conv. Rate
• Click Conversion Rate
• View-through Conv.
• Total Conv. Value
• Conv. Value / Click
• Conv. Value / Cost
• Value / Conv
• Value / Converted Click
• Phone Call Conv.
• Conversion Action Name
• Conversion Category
Time
• Year
• Quarter
• Month
• Week
• Day
• Day of Week
• Hour of Day
Google Analytics
• Bounce Rate
• Pages / Sessions
• Avg. Session Duration
• % New Sessions
Competitive Metrics
• Search Impr. Share
• Search Exact Match IS
• Search Lost IS (rank)
• Search Lost IS (budget)
• Display Impr. Share
• Display Lost IS (rank)
• Display Lost IS (budget)
• Relative CTR
Attribution
• Click Assisted Conv.
• Impr. Assisted Conv.
• Click Assisted Conv. Value
• Impr. Assisted Conv. Value
• Click Assisted Conv / Last Click Conv
130. Head over to codecademy and work your
way through their JavaScript Course.
131. There are also a truck load of useful resources
that you can learn from.
http://kooz.ai/learn-javascript-adwords
http://kooz.ai/intro-to-scripts
http://kooz.ai/free-adwords-scripts
http://kooz.ai/rankhammer-scripts
http://kooz.ai/developer-solutions
http://kooz.ai/how-to-read-scripts
http://kooz.ai/wordstream-guide
http://kooz.ai/brainlabs-scripts
143. Create Modified Broad Match Keywords: There
is no easy way in AdWords or Editor
=“+”&SUBSTITUTE(A2,” ”,” + ”)
144. Text to Columns: Remove UTM tracking
parameters from your destination URL’s
145. My Favourite Keyboard Shortcuts: Because I
hate using the mouse!
(Alt + D + F + F)
Creates filters at the top of each column
(Repeat to remove filters)
(Alt + W + F + R)
Freezes top row in Excel sheet
(Ctrl + Shift + 4)
Changes values in selected cells to currency
format
146. My Favourite Keyboard Shortcuts: Because I
hate using the mouse!
(Ctrl + H)
Find and Replace in rows or columns or cells
(Ctrl + D)
Copies down formula or values from top cell of
selected range to the bottom cell in selected
range
(F4)
Repeats the same previous action