The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
We Corporate Services, Based at India.We will provide professional IT Services are mention below.
1. Website Design and Development
2. Software Development
3. SEO and SMO Services
4. Bulk SMS provider
5. Bulk Email Services
6. Hosting service provider.
Please visit: www.thecorporateservices.com
Email: corporateservices@outlook.com
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
We Corporate Services, Based at India.We will provide professional IT Services are mention below.
1. Website Design and Development
2. Software Development
3. SEO and SMO Services
4. Bulk SMS provider
5. Bulk Email Services
6. Hosting service provider.
Please visit: www.thecorporateservices.com
Email: corporateservices@outlook.com
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Google Adwords Fundamental Certification Question AnswersMandeep Hooda
Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Sample PPC Audit Report
1. PAGE0
PPC Audit Report
Your Company Name
Your Name
http://EXAMPLEdigitalsigns.com
Prepared For:
Website URL:
Contact:
Mobile SEO Pros!
5042 Wilshire Blvd.
Los Angeles, CA 90036
www.MobileSEOPros.com
2. PAGE1
Account Diagnostics
AdWords Grade: 13%
Active Campaigns: 2
Active Ad Groups: 4
Active Text Ads: 36
Active Keywords: 142
Clicks (Last 90 Days): 825
Conversions (Last 90 Days): 3
Avg. CPA (Last 90 Days): $548.26
Avg. Monthly Spend (Last 90 Days): $548.26
Campaign Waste – Not enough Negative
Keywords added on a regular basis.
0% Optimized
AdWords Score
0 50 100
Wasted Spend Actual
Recommended
Our initial assessment shows that the
CTR is very low based upon the amount
of clicks received. This can be due to ad
relevance, conversion tracking not being
implemented correctly or a variety of
other issues. We will share our detailed
analysis below.
Wasted spend is calculated by tracking the
number of negative keywords you have
created in the last 90 days and projecting how
much money could be saved by adding
additional negative keywords every month.
Routinely adding negatives to your account is
an ongoing process which will continue to save
you money going forward.
0 Negative Keywords have been added
$756.30 projected 12 month waste
$189.07 wasted in the last 90 days.
You're falling behind similar advertisers, who
added an average of 143 keywords in the last
month. You seem to be wasting a significant
portion of your AdWords budget. Start adding
negatives now to get more value out of PPC.
3. PAGE2
Quality Score:
Room for Improvement
64% Optimized
0 50 100
Quality Score Actual
Possible
Although the quality score is almost a 7, there is
still room for improvement which will reduce the
Cost per click over time. Quality scores in excess
of 7 get a discounted cost per click. Adwords
keyword/ads with a Quality scored below a 7 are
charged a higher CPC than other advertisers for
the same keyword phrases. This creates an
incentive for advertisers to be focused and
accurate with their ad campaigns.
Google uses your Quality Score to
determine when to display your ad,
your ad ranking, and your cost per
click (CPC). The higher your campaign
Quality Score, the better your ad
placement and the lower your cost per
click will be.
Your score is surprisingly good with
room to further optimize some of your
text ads based on your keywords as
well as your landing pages.
Impression Weighted Average QS 6.6
which is not bad overall.
You should target a Quality Score of 7
or higher.
Raising your Quality Scores could
help you achieve higher ROI.
Higher Quality Scores will increase
your impressions and lower your
costs. Splitting ad groups, finding
more targeted keywords and testing
different ad text will improve your
Quality Scores.
By improving your Quality Score by
1.0, you can save $72.01, or get 36
more clicks / month.
4. PAGE3
CTR Click-Through-Rate:
very low based upon ad placement.
30% Optimized
Account Activity
12% Optimized
Successful AdWords advertisers spend
active time in their accounts every week, if
not every day. How often are you working
to improve your results?
You may be neglecting your account and
losing ground to competitors in the
process. Your campaigns will suffer if
you're not actively working on your
account, logging in almost every day.
I know you don't have a lot of time to
spend making changes to the account,
but this is an aspect of the audit.
0 50 100
CTR Actual
Possible
0 50 100
Account Activity Actual
Possible
Click through rate is an indication of
whether your keywords and ads are
properly targeted toward your audience.
Are you getting through to potential
customers?
Your Current CTR is 1.42%
Your relatively low CTRs indicate poorly
targeted campaigns and bad ad
placement. You're getting impressions
but losing clicks to competitors. Low
click-through rates hurt Quality Scores
and limit results. Better keyword
targeting and negative keyword
discovery can increase your lead volume.
5. PAGE4
Text Ad Optimization
61% Optimized
The more text ads you write and test, the
better your results will be. Do your ad
numbers measure up?
You've written a fair amount of ads, but
writing more targeted ads will go a long
way toward improving results. To get the
most out of PPC, target your weakest ads
and replace them with new and relevant
text ads that feature compelling text and
keywords from your ad groups.
Long-Tail Keyword Optimization
69% Optimized
Long-tail keywords cost less per click and
often drive more conversions. Are you
taking advantage of these less competitive
long-tail opportunities?
Adding more long-tail keywords to
your campaigns could improve your
conversion rates and lower costs per
click.
By adding more long-tail keywords to
your account, you could improve CTRs
and conversion rates while lowering
costs.
0 50 100
Text Ad Opt Actual
Possible
0 50 100
Long-tail Opti Actual
Possible
6. PAGE5
Impression Share
28% Optimized
Impression share is a measure of how
often your ads are appearing for searches
that are relevant to your ads. Are you
making a good impression?
You're missing out on opportunities for
impressions and clicks. Raising your
impression share would increase your
exposure and bring in more leads.
Increasing your impression share would
result in 3,931 more impressions and 55
more clicks. The problem could be low
budget, low Quality Scores, poor
targeting or all 3.
Landing Page Optimization
16% Optimized
You need a unique, targeted landing page
for each ad group, if not each keyword.
How many do you have?
Your low number of landing pages means
you're not effectively targeting your best
keywords and potential customers. You
need to create more landing pages to get
more out of PPC. Make sure you have a
unique landing page for each ad group.
Then test your landing pages to boost
conversion rates
55%
454%
42%
0 50 100
Impression Share Actual
Possible
0 50 100
Landing Page Actual
Possible
7. PAGE6
Mobile Advertising Strategy
16% Optimized
Mobile searches increased by 200% year
over year and are set to outpace desktop
searches by 2014. Mobile searches often
have higher action intent, convert quickly
with 55% taking action within 1 hour, and
typically cost less per click than desktop
CPC's. Are you taking full advantage of the
mobile search channel?
$2,268.76 projected 12 month mobile spend
(Representing 35% of your overall PPC spend)
Are you missing on opportunities to
optimize for your mobile ad performance?
Mobile Text
Ads:
4 of 4 ad groups don't have
mobile text ads set up
Mobile Site
links:
1 of 2 campaigns don't
have mobile site link
extension set up
Mobile Call
Extension:
1 of 2 campaigns don't
have mobile call extension
set up
0 50 100
Landing Page Actual
Possible
8. PAGE7
PPC Best Practices
These are the best practices that PPC experts follow to create and run effective, profitable campaigns. Look
below to see if you're following these all-important guidelines.
These overall points been updated to reflect your current active campaigns. Some of your paused
campaigns do have multiple text ads running and negative keywords.
Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)?
Geo Targeting - Are your campaigns focused on your most profitable markets?
Language Targeting - Are you making use of language restrictions for better audience targeting?
Conversion Tracking - Are you keeping track of which keywords and ads drive profitable actions?
Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting?
Mobile Ads – Are you running Mobile ads which are more cost effective than traditional ads
Mobile Ads Extensions – Are you using mobile site links and call extensions?
Modified Broad Match Type - Are you making use of match types that give you more control?
Negative Keywords - Are you ACTIVELY adding in NEW negative keywords to reduce wasteful
spending and irrelevant clicks?
Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional links and
improve click-through rates?
SEE BELOW FOR RECOMMENDATIONS
9. PAGE8
Recommendations for Example Company:
Here’s a summary of the areas we recommend focusing on:
Negative Keywords – search through the past quarter’s clicks and see if any negative keywords need to be
added. (They are so you’re ads won’t show up for these keywords).
o Identify and add additional Negative Keywords and continue to monitor and add additional ones/
Higher Conversions: to raise this I would recommend focusing on the following:
o Text ads: I would recommend tweaking some of the ads to liken them to some of your better
performing ads as well as utilize new ads on any keywords that have a low quality score due to the text
ad quality.
o Test new ads with exact match keywords and point to the correct landing page for best results (i.e.
outdoor digital signs keyword must point to outdoor digital signage page).
Edit current ads/landing page content (keyword integration) to improve your AdWords Quality Score for
better CPC. This will improve ads placement over time but will make some initial impact within a short period.
Landing page optimization: while the audit recommends several news ones due to the amount of
keyword groups, I do believe that by better honing some of your current landing pages (including the
actual search terms your targeting within the page) we would be able to work with some of the current
landing pages to make them more impactful (for conversions) and also increase the quality scores for
them.
Create Contact forms for specific Landing pages/campaigns to improve ad conversion tracking ability
Mobile Text ads and Call extensions for mobile. Mobile specific campaigns have lower bidding is different
for those campaigns than for desktop.
Keyword Match types. You actually have a lot of exact match words which is great to see, but you may
have too many based upon your budget at the moment. Once your conversions are higher and the
campaign is paying off you can expand into partial match keywords phrases.
The last area to focus on would be the addition of further keywords with new opportunities. (and then of course
the creation of the text ads and landing page content to match. While audits are generally a look under the hood to
determine what’s wrong or right, we also wanted to add extra value for you on this and I want to help you with
the areas above.
We would recommend on focusing on the existing campaigns as opposed to adding new keywords yet, in order to
get the best out of what you already have.
After you have had a chance to look at the audit, please let me know if you have any questions. If you’re
comfortable with my suggestion to focus on optimizing your current active campaigns in the ways mentioned
above, simply let me know and I’ll get to work on making the additions that I mention above, outside of adding
new keywords.