The document discusses web analytics and how it can be used to understand user behavior on a website, optimize the user experience, track the effectiveness of marketing efforts, and increase conversions and returns on investment. It provides definitions and examples of key metrics that can be measured through analytics tools like Google Analytics, and gives a case study showing how one company used analytics to improve seasonal online sales.
In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out of the AdWords bubble and show you the most successful advertising alternatives for search, social and display campaigns.
You Asked, Bing Listened: Most Wanted Updates for 2018Hanapin Marketing
In this presentation, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out of the AdWords bubble and show you the most successful advertising alternatives for search, social and display campaigns.
You Asked, Bing Listened: Most Wanted Updates for 2018Hanapin Marketing
In this presentation, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre on Tue 16th Sept 2014 around how to get started on Google analytics.
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Built upon the premise of encouraging effective engagement between technology brands and their target customers, Inside Sales Solutions partners with clients in the SMB, Enterprise, and Startup space to uncover new opportunities and meet the ever-changing demands of B2B sales with services like:
- Pay-Per-Click Advertising
- Ad Retargeting
- Landing Page Build
- Social Selling
- Message outreach powered by AI
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
Google analytics is a free service offered by Google that generates statistics about the visitors to a website. Google Analytics is a free web analytical tool that can help you create effective sites and increase ROI on marketing campaigns. It can help answer all the important questions about your site and marketing activities, such as:
• Where my customers are coming from
• How to make marketing campaigns move effective
• Where are visitors abandoning the site
• How to improve site navigation
And can help you:
• Help you make informed decisions
• Increase conversions
• Measure keyword and ad performance
• Track a wide variety of metrics
How Google Analytics works.
You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC.
The webpage then sends information from this cookie as an invisible gift request containing all the data to Google Analytics server, where it is processed for you to read.
Analysing your traffic
Comparing Metrics
When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone.
Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance.
Example:
Q. If your site received 1,600 page views in week one and 2,000 in week two can you tell which week had the better performance?
A. The answer is no. You have to compare it with the bounce rate.
Week one received 1,600 page views and the bounce rate was 50%
This means half of the people (800 people) who visited these pages left the site straight away.
Week two received 2,000 page views and the bounce rate was 80%
This means only 400 people actually stayed on the site
You can see from the above example the importance of comparing metrics together.
Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from.
Analysing Marketing Campaigns
Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads.
There are two ways you can track your campaigns, auto tagging and manual tagging.
Google AdWords uses auto tagging and automatically populate your reports with click, cost and other data.
For all other campaigns including email, affiliate and banner ads you will have to manually tag your links with campaign identifying information.
CMO Connect: I Predicted Marketing Automation | Jon Miller, CMO, DemandbaseDemandbase
As the original Marketo co-founder and founder of Engagio, Jon Miller predicted marketing automation and account-based marketing's rise—and now he's setting out new predictions for what's next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this on-demand session, he shares practical, proven techniques for how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.
This is a talk presented by Dhawal Shah, Technical Director at 2Stallions Digital Marketing Agency, at Startup & SME Academy on 19th Jan 2017 on the topic of 'Features Of a Good Business Website'. He discusses WHAT makes a website good from a business perspective, and then discusses the features needed to achieve these business goals.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
SEARCH Engine Optimization Is The Process Of Growing The Quality And Quantity Of Website Traffic By Increasing The Visibility Of A Website Or A Web Page To Users Of A Web Search Engine.
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre on Tue 16th Sept 2014 around how to get started on Google analytics.
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Built upon the premise of encouraging effective engagement between technology brands and their target customers, Inside Sales Solutions partners with clients in the SMB, Enterprise, and Startup space to uncover new opportunities and meet the ever-changing demands of B2B sales with services like:
- Pay-Per-Click Advertising
- Ad Retargeting
- Landing Page Build
- Social Selling
- Message outreach powered by AI
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
Google analytics is a free service offered by Google that generates statistics about the visitors to a website. Google Analytics is a free web analytical tool that can help you create effective sites and increase ROI on marketing campaigns. It can help answer all the important questions about your site and marketing activities, such as:
• Where my customers are coming from
• How to make marketing campaigns move effective
• Where are visitors abandoning the site
• How to improve site navigation
And can help you:
• Help you make informed decisions
• Increase conversions
• Measure keyword and ad performance
• Track a wide variety of metrics
How Google Analytics works.
You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC.
The webpage then sends information from this cookie as an invisible gift request containing all the data to Google Analytics server, where it is processed for you to read.
Analysing your traffic
Comparing Metrics
When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone.
Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance.
Example:
Q. If your site received 1,600 page views in week one and 2,000 in week two can you tell which week had the better performance?
A. The answer is no. You have to compare it with the bounce rate.
Week one received 1,600 page views and the bounce rate was 50%
This means half of the people (800 people) who visited these pages left the site straight away.
Week two received 2,000 page views and the bounce rate was 80%
This means only 400 people actually stayed on the site
You can see from the above example the importance of comparing metrics together.
Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from.
Analysing Marketing Campaigns
Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads.
There are two ways you can track your campaigns, auto tagging and manual tagging.
Google AdWords uses auto tagging and automatically populate your reports with click, cost and other data.
For all other campaigns including email, affiliate and banner ads you will have to manually tag your links with campaign identifying information.
CMO Connect: I Predicted Marketing Automation | Jon Miller, CMO, DemandbaseDemandbase
As the original Marketo co-founder and founder of Engagio, Jon Miller predicted marketing automation and account-based marketing's rise—and now he's setting out new predictions for what's next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this on-demand session, he shares practical, proven techniques for how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.
This is a talk presented by Dhawal Shah, Technical Director at 2Stallions Digital Marketing Agency, at Startup & SME Academy on 19th Jan 2017 on the topic of 'Features Of a Good Business Website'. He discusses WHAT makes a website good from a business perspective, and then discusses the features needed to achieve these business goals.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
SEARCH Engine Optimization Is The Process Of Growing The Quality And Quantity Of Website Traffic By Increasing The Visibility Of A Website Or A Web Page To Users Of A Web Search Engine.
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
Real Talk About Website Performance : 5 Must-HavesJosh Koenig
Slides from my Lightning Talk at WordCamp US in Philadelphia on Dec 4th 2015. Five must-have tools (and plenty of REAL TALK) for delivering high performance WordPress websites.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Learn how get a reach to customers through Internet Marketing?Neil BHardwaj
Learn how get a reach to customers through Internet Marketing?
In this presentation i am showing how to get good reach of customers through Internet Marketing
Similar to Optimizing Website Performance - Kinetic (20)
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. What are Web Analytics
Why is this Important
Getting Started
Case Study Example
Google Analytics 101
3. Broad Definition: The monitoring and reporting of how users
interact with a website.
Specific definition varies based on goals and objectives of
each website.
Don’t just measure for the sake of measuring.
4. General awareness of the audience visiting your site
Make improvements to your site
◦ Enhance the user experience
◦ Help you get more out of your website
◦ Help your audience get more out of your website
Track and increase your return on investment
◦ Tie interactive marketing efforts to conversions
5. Website traffic patterns
Visitor behavior and profiling
Conversions and leads
Tying conversions back to various marketing efforts,
including:
◦ Search engine marketing
◦ Email marketing
◦ Display advertising
◦ Social media efforts
◦ Special promotions
6. Set goals and objectives for your website.
Set goals and objectives for any interactive marketing efforts
you engage in.
How will you measure success?
Make sure your site is optimized for measurement.
Find the right analytics tools.
Set aside time to monitor each month.
Plan a reporting mechanism.
7. Ultimate interactive purpose: Drive sales
Interactive marketing in place:
◦ E-commerce website
◦ Email marketing
◦ Pay-per-click advertising
◦ Homepage sliders advertising sales, new products, etc.
◦ Social media presence on Facebook & Twitter
8.
9. The website accounts for 35% of Priester’s annual direct-to-
consumer sales.
◦ Seasonal product: 45% of site traffic and 74% of revenue comes in
November & December
◦ They have seen a 39% increase in online sales over the past 5 years, even
with the slow economy.
◦ One in 14 visitors to the site makes a purchase (conversion rate of 7.32%)
10. E-news: the past 12 months
◦ Email marketing accounted for 17% of the website’s traffic and 25% of the
site’s revenue last year.
◦ The conversion rate for e-news traffic is 10.99% compared to 7.32% for
the entire site.
◦ 812 new subscribers through the site, bringing our list to more than
22,000 subscribers
◦ Average open rate of 10.27%
◦ Average click-through rate of 19.81%
11. Pay-Per Click Advertising: the past 12 months
◦ Google AdWords accounted for 6% of site traffic and 8% of its revenue for
the entire year.
82% of that traffic and 89% of the revenue came from November and December
alone.
Priester’s return on investment from AdWords for the past year was 1,784.2%.
The conversion rate for Google CPC traffic is 9.78% compared to 7.32% for the
entire site.
◦ Shopzilla.com (A pay-per-click referral engine for shoppers)
Sends very affordable traffic our way at only $0.25 per click
8th highest non-search engine referring site
Conversion rate of 1%
12. Homepage Sliders
◦ Changed at least once a month to advertise a new product or promotion
◦ Once visitors arrive at the home page, over 98% enter the site through one
of the sliders.
◦ New sliders determined by top searched items, top selling items and
previous performance of slider message bringing in revenue
Social Media
◦ 3,100 Facebook Fans; 2,697 Twitter Followers
◦ Facebook is the 4th top non-search engine referring site to Priesters.com
with nearly a 2% conversion rate
14. Google Analytics 101
◦ Visitor Information
◦ Geography Detail
◦ Traffic Sources
◦ Top Content
◦ E-Commerce Overview
◦ AdWords Overview
◦ Internal Search Engines
◦ Funnel Analysis
15. Visitors Overview:
◦ The most basic information
available through Google
Analytics.
◦ Track over time if your goal
is to increase traffic, etc.
◦ Use the technical profile to
know how your users are
accessing your site
16.
17.
18.
19. All Traffic Sources:
◦ Which sources send visitors
who are more likely to be
qualified leads
◦ Site Usage
◦ Goals Set
◦ Ecommerce
◦ Shows whether your paid
investments are qualified
leads
20.
21.
22.
23.
24.
25.
26.
27. Ecommerce
◦ Only visible if you are selling
through your site.
◦ Which products are selling
best.
◦ Which sources are bringing in
the most sales
28. AdWords in Analytics:
◦ Which campaigns and
keywords are performing
best based on site goals
◦ AdWords MUST be linked to
Analytics to get this
information.
◦ Note: Graphs are
customizable
29. Top Content:
◦ Which pages are being
viewed most often
◦ Note the URL names – this is
done in the coding of the site
to assure ease of
measurement
◦ Can dig into these numbers
for multiple reasons
30.
31.
32. Site Search Engine:
◦ Check to see if you have
keywords with high search
numbers.
◦ Helps to make desired
content more readily
available to your audience.
33. Goal Funnels:
◦ Set Conversion Goals within
Analytics
◦ Track how many people you
convert
◦ How many people abandoned
the conversion and where
along the process
◦ Can help make the process
easier on users