- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Marketing to the Chinese Audience [Richway Tech]Ryan
The Chinese market remains an enigma, despite it’s being open to the world for several years already. The challenge of marketing to the Chinese audience is one that toppled giant firms like Home Depot, eBay and even Google. Even though those firms failed, the problems they faced are not insurmountable. This is especially true as China enters the digital age.
This report draws upon Richway Tech’s extensive knowledge of the Chinese market and includes findings from authorities such as ClickZ, Nielson, and KPMG. The goal of this whitepaper is to educate and inspire businesses on what’s possible when marketing to China, specifically on the topic of Search Engine Marketing through Chinese search engine Baidu.
Key topics discussed:
● Why companies struggle in the Chinese market
● Why SEM is the best way to market products in China
● An exploration of the Chinese demand for foreign products
● In-depth analysis of what Baidu search can and cannot do
How PPC Expert will manage you PPC Camapign? And how it will helpful to your business? Check out this presentation for more information and also find out the solution for Hire any PPC Expert.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
The IBS diet cheat sheet is your instant guide to IBS safe foods, IBS trigger foods, how to eat for IBS, the 10 Commandments of Eating for IBS, and other crucial IBS diet information! More info at www.helpforibs.com
Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
Digital Gravity (DG) specializes in Digital Marketing (SEO, SEM & Social), User Experience and User Interface Designing, Website and Portal Development, Mobile App Development, Ecommerce solutions, System Integrations, and Resource outsourcing.
We have partnered with UAE's large digital agencies like Publicis Sapient, Omnia, BruceClay, 8HUB, and others to cater to their client's digital needs as well.
Here's a preview of our SEO services and what we provide from a glance.
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2. SUMMARY
• Optimise the ranking of websites in search engines
• Perform keyword research and computer benchmarking
• Implement best practice SEO web design, copywriting and site architecture
• Implement an effective link building strategy
• Configure and optimise paid search campaigns
• Comfortably manage paid search budgets and keyword bids
• Apply best practice ad copywriting
• Measure search engine marketing success
3. PRESENTATION
HUBERTVAN DEVYVER
• Phones
• Interactivity
TIMING
• Training
• 9:00 – 17:00
• Breaks
• 10:30
• 12:30 – 13:30
• 15:00
HOUSE RULES
• Over 15 years of training experience
• Community manager
4. OPTIMISE THE RANKING OFWEBSITES IN SEARCH
ENGINES
• SEO
• On site SEO
• Off site SEO (link-building, social media
marketing)
• SERP
• Search Engine Results Page
• ‘organic’ results vs paid results
5. OPTIMISE THE RANKING OFWEBSITES IN SEARCH
ENGINES
• In 2014, Conductor suggested 64% of all
web traffic comes from organic search,
compared to 2% from social, 6% from
paid search, 12% direct and 15% from
other referral sources.
• how to dominate Google: (study from
AdvancedWeb Ranking)
• the top five results account for 67.60%
of all clicks
• results from six to 10 account for only
3.73%.
Sitemap:
https://en.m.wikipedia.org/wiki/Sitemaps
6. OPTIMISE THE RANKING OFWEBSITES IN SEARCH
ENGINES
• Improve ranking through
• 1) Relevancy
• 2) The quality of your content
• 3) User experience
• 4) Site speed
• 5) Cross-device compatibility
• 6) Internal linking
• 7) Authority
• 8) Meta descriptions and title tags
(WordsYouThink PeopleWill Search For)
• 9) Properly tagged images
• 10) Domain names
• 11) Headlines and permalinks
• 12) Comments
• 13) Social
7. OPTIMISE THE RANKING OFWEBSITES IN SEARCH
ENGINES
• Avoid using :
• 1) Keyword stuffing
• 2) Link buying or excessive link
exchanging
• 3) Annoying ads
• 4) Mobile app interstitials
• 5) Duplicated content
• 6) Hidden text and links
8. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20
9. PERFORM KEYWORD RESEARCH AND COMPUTER
BENCHMARKING
In truth, there are only a small amount of low competition keywords in a niche at any given time
(new keywords pop-up as others disappear), but that’s all you need.
Neil Patel, SEO Expert
12. PERFORM KEYWORD RESEARCH AND COMPUTER
BENCHMARKING
The most important SEO factors to consider
• Factor #1 – Backlinks
• Majestic
• Ahrefs
• Factor #2 – Relevance
• Factor #3 – User satisfaction
• social shares
• comment section and complaints
• Factor #4 – Do you consider all your
visitors?
• Mobile visitors
• Fast loading sites
See tools in exercise
13. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20
14. PERFORM KEYWORD RESEARCH AND COMPUTER
BENCHMARKING
• Tools to help you do this faster
• Tool #1 – Term Explorer
• http://termexplorer.com/Public/
• Tool #2 – Kwfinder
• https://kwfinder.com/
• Tool #3 – Moz Keyword Difficulty tool
• https://moz.com/tools/keyword-difficulty
• Tool #4 – AhrefsToolbar
• https://ahrefs.com/seo-toolbar
15. PERFORM KEYWORD RESEARCH AND COMPUTER
BENCHMARKING
step-by-step, how to actually do it.
• Step #1: Gather your keywords
• some guides:
• https://www.quicksprout.com/2015/08/1
2/5-modern-keyword-research-
methods-to-uncover-hidden-gems/
• http://backlinko.com/the-definitive-
guide-to-keyword-research
• Step #2: Start filtering out keywords
• Step #3: Dig in deeper
• rank for from a user’s perspective
• http://Google.com/ncr
• Top 3 / 5 / 7
• More: http://backlinko.com/google-
ranking-factors
16. PERFORM KEYWORD RESEARCH AND COMPUTER
BENCHMARKING
• Step #4: Make a decision
• How strong is your domain?
• How easily can you get backlinks?
• What level of content can you produce?
17. IMPLEMENT BEST PRACTICE SEO WEB DESIGN,
COPYWRITING AND SITE ARCHITECTURE
https://www.quicksprout.com/the-
advanced-guide-to-content-
marketing/
21. IMPLEMENT BEST PRACTICE SEO WEB DESIGN,
COPYWRITING AND SITE ARCHITECTURE
Mobile Optimization
• 1. Mobile Usability
• 2. Mobile andVoice-
Related Keywords
• 3.Accelerated Mobile
Pages (AMP)
On-Page Optimization
• 4. Head Section Order
• 5.Title Tag
• 6. DescriptionTag
• 7. KeywordsTag
• 8. Heading Tags
• 9.Word Count
• http://www.bruceclay.com/blog
/google-panda-and-quality/
• 10. Call to Action (CTA)
• 11. Image andVideo Optimization
• 12. Structured Data Markup
• 13. Social Markup
• 14. URL Optimization
• 15. Fully Qualified Links
• 16. Content Freshness
22. IMPLEMENT BEST PRACTICE SEO WEB DESIGN,
COPYWRITING AND SITE ARCHITECTURE
Sitewide Optimization
• 18. Contact Information
• 19.Testimonials
• 20. Privacy Statement
• 21.Text Navigation
• 22. Sitemaps
• http://www.bruceclay.com/seo/create-
sitemap.htm
• 23. Robots.txt File
• 24. Keyword Strategy and Research
• 25. Linking Strategy
• 27. Server Configuration
• 28. Static Pages
• 29. Static Content on Home Page
• 30. No SPAMTactics
• 31. Duplicate Content
23. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20
25. IMPLEMENT AN EFFECTIVE LINK BUILDING
STRATEGY
Understand Google’s quality criteria
• Content that is scraped from renowned,
well-ranked sites
• Low-quality guest posting
• Syndicating your own content
• Doorway sites
• Running an affiliate program
• Make your anchor texts natural in each
link you build
• A diversified link-building strategy is the
key
https://searchenginewatch.com/sew/how-to/2370863/6-crucial-link-building-
strategies-to-drive-quality-traffic
29. CONFIGURE AND OPTIMISE PAID SEARCH
CAMPAIGNS
The 6 Critical Components of Account Structure
• #1: SpendTime Deciding HowYouWantYour Account to Be Structured
• #2: Conduct Keyword Research
• #3: CreateYour First Campaign
• #4: CreateYour First Ad Group & Text Ad
• #5:Add the Relevant Keyword List into the Ad Group
• #6: Create One or Two More Ads inYour Ad Group & Adjust Ad Settings
http://www.wordstream.com/blog/ws/2015/03/06/adwords-account-structure
30.
31. CONFIGURE AND OPTIMISE PAID SEARCH
CAMPAIGNS
Google Conversions & Analytics
Google AdWords now makes life a little easier on us marketers by
importing and syncing Google Analytics conversion data into Google
Conversions.
20 WaysTo Increase Conversion Rate Optimization
For PPC Advertising
https://www.searchenginejournal.com/20-ways-
increase-conversion-rate-optimization-ppc-
advertising/97917/
32. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20
33. COMFORTABLY MANAGE PAID SEARCH BUDGETS
AND KEYWORD BIDS
RUN A SUCCESSFUL LOW BUDGET ADWORDS CAMPAIGN.
• Campaign Objectives
• Stick to Google Search Networks
• Extensive Keywords Research
• Avoid Dynamic Search Ads
• Negative Keywords List
• Bidding Strategy
• Targeting Competitors Head-on
• Target Keywords by Industry
• Focus on Ad Position whenYou Can’t Match a Bid
• Check for Overlapping Keywords
• Use Features of Enhanced Campaigns
• Optimize According to the Nature of your
Business
• Quality Score
• Targeted & Conversion Optimized Landing
Pages
• Analyze before Changing
• Branded Campaign
• Ad Extensions
https://www.searchenginejournal.com/manage-low-budget-adwords-campaign-lessons-learnt-spending-40000/67105/
37. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20
39. MEASURE SEARCH ENGINE MARKETING SUCCESS
• 1. Search Engine Share of ReferringVisits
• 2. Search Engine Referrals
• 3.Visits Referred by Specific Search EngineTerms and Phrases
• 4. Conversion Rate by Search Query Term/Phrase
• 5. Number of pages receiving at least one visit from search engines
https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success
40. INTERESTED ?
• If you are interested by this training, please contact me either
by email, phone or Twitter:
• Email: hvdv@webcom20.be
• Phone: +32 497453745
• Twitter: @webcom20