The document summarizes various web optimization tests conducted by Carolyn Chinchilla. It describes 3 tests: 1) Reordering images on a hotel gallery to feature amenities increased conversion rates by 0.7 points. 2) Implementing a "Bleisure" campaign in Raleigh promoting business and leisure packages increased weekend bookings and revenue. 3) Retailing a Valentine's Day package on digital channels increased conversion rates by 1.3 points and revenue 277%. The document concludes with an overview of Chinchilla's awards and recognition for her eCommerce work.
Presentation for a group of management consultants who didn't understand much about web marketing, and especially SEO. This is a high-level how-to guide on successful search marketing. SEO can gain a client first-page rankings, but only if the client is willing to commit to having the best content on the internet for that topic.
Presentation for a group of management consultants who didn't understand much about web marketing, and especially SEO. This is a high-level how-to guide on successful search marketing. SEO can gain a client first-page rankings, but only if the client is willing to commit to having the best content on the internet for that topic.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Get all the details on our accompanying blog post at the link below:
https://www.selesti.com/blog/seo-trends-for-2017
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
3 easy ways to get more mileage out of your contentSelesti
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
As presented by Rob Garner, VP of Strategy for iCrossing. With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Get all the details on our accompanying blog post at the link below:
https://www.selesti.com/blog/seo-trends-for-2017
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
3 easy ways to get more mileage out of your contentSelesti
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
As presented by Rob Garner, VP of Strategy for iCrossing. With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses.
Tommy Hilfiger+ Sustainability Awareness InitiativeLiz Chinchilla
A campaign developed to bring awareness to Tommy Hilfiger's customers on their corporate responsibility initiatives. Collaborative work, solely responsible for research, client relationship, idea development and content.
Analysis of company and strategic recommendation for the future of the business. Collaborative project. Responsible for analysis/research, idea generation, strategy development, content and presentation.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
How to increase your business with a strong marketing planBrian Bateman
“ Counselors to Americas Small Businesses”. Provides quality, free and confidential counseling to small businesses. In person at a SCORE, neutral, or client locations. Telephone counseling, Email counseling
Provides low cost workshops. 50+ highly experienced active volunteers with varying skills and talents. Many have run small businesses. Others have worked in banking, real estate, law, or for local corporations.
Housed with the SBA at 310 W. Wisconsin Ave. (Blue Reuss building). Anyone wanting business counseling can call the SCORE Office (414-297-3942) or sign up on the SCORE Milwaukee website www.scoresewisconsin.org.
Sales mistakes that can kill your saas business and how to avoid themmarkroberge
What does it mean to find your repeatable, scalable sales process?
Who should my first sales hire be?
How should I design my sales comp plan?
How should I design my sales org?
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn:
- How to create a conversion roadmap? How to select which pages to optimize?
- How identify different conversion problems on a webpage?
- How to apply marketing insights learned from each test across different verticals and channels?
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Localyser is the Middle East’s first local social media monitoring and engagement tool that helps restaurants, cafes, bars, spas, and F&B-centric hotels manage their locations’ ratings and reviews from across the Internet. From one single interface you can quickly respond to reviews, improve operations, and engage customers to obtain positive reviews that helps your outlets rank higher on search engines & maps. Find out more at http://bit.ly/sps_hotels_localyser
Ever get the question “what budget does your channel need next year?” If so, this is the session for you! This session will teach you how to create performance forecasts decision makers will love, and clients truly need to help them grow; even when you don’t know your exact media budget just yet.
Key Takeaways:
Improving the accuracy of your forecasts
Increase transparency and educate your colleagues about your channel
Create one forecast that speaks to almost any budget scenario
About the speaker – A digital marketing veteran, Derrick, is a currently a Paid Media Manager at Augurian. From e-commerce to Iraqi real estate, Derrick has seen it all and carries a special passion for connecting strategies, teams, and platforms to support business objectives.
Speaker: Derrick Turner, Augurian
Turning Sales Enablement into Sales Success with Badgeville and CDWBadgeville, Inc.
Turning Sales Enablement into Sales Success
How do you ensure your sales and channel enablement programs are effective? How do you motivate sellers to complete online versus training? Retain that training?
Join our hour-long webcast with CDW, a leading provider of technology solutions for business, government, education and healthcare in the US and Canada. Hear how they used gamification and digital motivation to motivate their sales teams to complete training that led to a 56% rise in average training completion per account manager and increasing sales confidence by 10%.
Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely
Featuring speakers from The Next Web, Moz
Martijn Scheijbeler, Lead Growth, SEO & Analytics, The Next Web
Andy Nelson, Director of Growth Marketing, Moz
Khattaab Khan, Strategic Consultant, Optimizely
If you’re running A/B tests consistently, you’re already on the right track. But how can you take the next step and turn your testing efforts into a well-oiled growth engine that scales? Moz, charity: water, and The Next Web have all achieved tremendous success within their optimization programs and have figured out how to effectively run hundreds of experiments a year. Learn how these companies increased the impact of their testing programs by leveraging tools and processes that scale.
Award-winning digital marketing professional with senior leadership experience in developing lead generation and eCommerce marketing campaigns. Management experience in marketing operations includes digital analytics, email marketing, PPC, SEO, social media, and web content. Proven results in generating online revenue and ROI. My areas of expertise are in the B2B, Saas, eCommerce, Construction, Retail, and Sales industry.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Outline
• Test 1: Image Gallery
• Test 2: Business Travel Campaign
• Test 3: Valentine’s Day Retailing
• eCommerce Portfolio Results
• Awards & Recognition
3. Problem: The image gallery features exterior hotel images instead of the unique selling points (USPs) and amenities.
Solution: Optimize images to increase conversion rate. Images were chosen that features the free breakfast and
renovated lobby.
Result: Conversion rate increased +0.7pts to 15.5%.
Test 1: Gallery Image Reorder
BEFORE AFTER
4. Goal Increase Conversion Rate by optimizing the homepage gallery.
MVT Test
Reorder image gallery on the homepage to bring the best photos to the forefront vs. an
exterior hotel photo. 10 hotels in each split test.
Results
Changing the order of the images had a more positive change in CR and BR over sites that
have exterior images in the homepage gallery.
Test 1: Gallery Image Reorder
Feb 2015 - Feb 2016
# of Hotel Type of Change Conversion Rate Bounce Rate Time on Site
Reorder Image Gallery Before After Change (pts) Before After Change (pts) Before After Change (pts)
10 14.80% 15.50% +0.7 28.70% 26.00% -2.7 2.84 2.96 +0.12
No Change
10 18.80% 18.30% -0.5 28.68% 26.62% -2.06 2.76 2.95 +0.19
5. Test 2: Bleisure Campaign – Raleigh Test
Concept
Rebrand Weekend Getaway offer into a Business/Leisure Weekend Package with custom
messaging to attract business travelers, encouraging them to stay over the weekend.
Goal/Need
Because most bookings in Raleigh are during the week, the goal is to increase LOS to
weekends.
Market Insight
Raleigh is a hub for start-ups and small businesses, which makes it a travel destination for
business travelers.
Digital
Implementation
• Business Travel Landing Page
• Business/Leisure Weekend Package (Weekend Getaway)
• Retail Rail
• TripAdvisor Offer
• Email Newsletter Test
• SEO Keyword Strategy
6. Test 2: Bleisure Campaign – Implementation
Images show a mix of
business and leisure
amenities
Customized special offer
Metadata and keyword
optimization
Upsell messaging (meeting
space and things to do over
the weekend)
Optimized landing page for
business traveler
8. Test 2: Bleisure Campaign – SEO Results
Keyword Strategy:
business travel hotel in raleigh
Improved Ranking:
Ranked 3 hotels in top 5 organic positions.
Increased Quarterly Organic Revenue:
Bleisure Cluster +19%
vs.
Raleigh Market +10%.
1
2
3
11. Test 3: Valentine’s Day Retailing
Goal See if retailing a Valentine’s Day package improves CR and SRP Revenue.
MVT Test
Promote Valentine’s Day package on Retail Rails and Homepage Gallery. Implemented
January 20.
Results
• Promoting seasonal offers on RRs increased conversion rate the most by 1.3 pts to
12%.
• Adding a promotional banner to the image gallery + RRs improved results even more
in terms of Revenue by 277% and Offer Visits by 200%.
Jan 1 - Feb 28
# of
Hotels
Type of Change Conversion Rate Bounce Rate SRP Revenue (ROM) Offer Visits
VDay Retail Rail 2015 2016YOY (pts) 2015 2016YOY (pts) 2015 2016YOY (%) 2015 2016YOY (%)
37 10.77% 12.07% +1.3 27.60% 29.01% +1.41 $7,336 $10,368 +41% 33 46 +39%
VDay RR &
Image Gallery
3 11.18% 12.02% +0.84 29.87% 31.85% +1.98 $154 $582 +277% 1 3 +200%
13. Circle of Excellence in eCommerce
Nominee
Above & Beyond Team
Member
Nominee
Q1 Top Tweeter for
Hilton Suggests
Winner
2016 Travel Blogger
Hilton Suggests
Winner
eCatch for Living the Hilton
Values
2X Winner
Awards & Recognition
16. See what people are saying about my work.
“Carolyn is the most knowledgeable eCommerce
Manager I had.”
- Victoria Dresner
Hilton Revenue Manager “Carolyn has done well in working with cross-functional teams such
as the social media team for managing Twitter, and within tasks
force like the rooms optimization project. Carolyn presents creative
solutions within the MVT team and has great ideas.
- Sharina Harris
Hilton eCommerce Senior Manager
Awards & Recognition