This document discusses different narrative styles and advertising techniques:
1) A realist narrative aims to faithfully represent everyday reality without dramatization, while an anti-realist narrative uses surreal ideas and special effects not found in real life.
2) Animation is a technique that can be used to create engaging ads on a low budget through the use of colors and movement.
3) Documentaries tell a story and Nokia used this style to show the impact of screens on our lives from movies to TV to computers to phones.
4) "Talking heads" ads feature people discussing a product to sell it in a neat, professional way using actors delivering scripted lines.
Famous Advertising Slogans: Why These 5 Advertising Slogans Work Like Gangbus...Michael Lee
What do famous advertising slogans have that regular slogans don’t? Well, quite a lot, actually. Aside from having amazing recall, they have a certain “x” factor that makes people look twice. They tickle the fancies of their target markets and represent their products in witty and original ways.
Land Rover has a series of sturdy off-road vehicles, such as the Defender, that it wants to promote to young professional men. We devised a month-long campaign that would invite participants to post adventurous stories and photos, subsequently garnering public votes.
At the end of the contest, five winners will receive a car each and will be asked to submit blog posts and videos of places visited in addition to adventures undertaken over the course of a year.
The device is one of those cool car accessories that can also connect to your car wirelessly via OBD II connector (included). And if you are still wondering what else is in store, you would be surprised to know that this head-up display comes with cool 3D gesture control features too.
Famous Advertising Slogans: Why These 5 Advertising Slogans Work Like Gangbus...Michael Lee
What do famous advertising slogans have that regular slogans don’t? Well, quite a lot, actually. Aside from having amazing recall, they have a certain “x” factor that makes people look twice. They tickle the fancies of their target markets and represent their products in witty and original ways.
Land Rover has a series of sturdy off-road vehicles, such as the Defender, that it wants to promote to young professional men. We devised a month-long campaign that would invite participants to post adventurous stories and photos, subsequently garnering public votes.
At the end of the contest, five winners will receive a car each and will be asked to submit blog posts and videos of places visited in addition to adventures undertaken over the course of a year.
The device is one of those cool car accessories that can also connect to your car wirelessly via OBD II connector (included). And if you are still wondering what else is in store, you would be surprised to know that this head-up display comes with cool 3D gesture control features too.
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Unit 30 task 1
1. REALIST NARRATIVE
A realist narrative is a faithful representation of reality. It shows what happens every
day to middle of lower class without romantic idealization or dramatization. Below
you can the see a screenshot of the EE advert when Kevin Bacon has a crowd of
people doing the conga.
That’s
Me!
2. ANTI-REALIST NARRATIVE
Anti-Realism narrative is not real life situations. They are
programs which are based on surreal ideas and dreams.
These products usually use CGI (Computer Generated
Images) and special effect editing. Below is a real life scene
however they have programmed the Churchill dog to be
talking.
3. ANIMATION
Animation is a technique of editing which can be used to create a
great advert. Some company’s use this an advantage as they can
use a low budget advert but still make it interesting to watch. Below
is the McDonalds animated advert, and as you can see this
animation does not seem to have a lot of investment around it,
however it is still interesting watch and does not bore the audience
because of all the different colors.
4. DOCUMENTARY
In this unique and rare advert which is almost 2 1/2 minutes
long, Nokia impressed their audience making the advert like an epic
documentary. When watching this advert, it covers the impact that
four screens - movie, TV, computer and cell phone screens - have on
our lives. The movie screen starts off as socially interactive as
people meet in the cinema. Then from cinema, to watching TV with
friends and family. It cleverly leads on to computers and then to
phones, which in this case would be the Nokia. Therefore by
showing their advert in this technique, it demonstrates a
documentary form of advertising
5. TALKING HEADS
Talking head adverts are ads that show people or one person talking about a product and it
just shows there head in the shot. In this Oral-B advert, it shows different groups of buyers
i.e. the audience, explaining exactly what to expect when purchasing this product. What Oral-
B do to make this advert a success is have a wide range of the audience sell their product to
make the viewers feel like there is no catch to it. When really the audience that Oral-B choose
are most likely Actors/Actresses that are given scripts on what to say. This is to make the
mise-en-scene neat and professional, and at the same time sell their product to the best
ability
6. This advert shows the dangers of using a mobile phone
while driving. This is shown in a plain but clever way as it
points out the obvious facts for road safety, made by car
manufacturer Opel. The cool print has a black
background, replicating a phone while at the same time
making the white box of text all the more prominent.
This shows the target audience to be of course to all
drivers any age or gender and can be targeted at The
Reformer. This uses a persuasive technique called
Pathos, which is shown in the text message as it pulls on
the audiences emotions to turn a negative into a
positive by sending out a warning about text messaging
and driving.
7. THE EXPLORER
These people are driven by a need for
discovery, challenge and new frontiers. Young in
nature, if not in reality, Explorers' are often he first
to try out new ideas and experiences. Their core
need in life is for discovery.
Here is an example of the women's golf print based
advert sponsored by MasterCard. This advert gives
women status on their appearance because of the
heels. Whilst also showing that they can do it better
then the men by doing it in 6 inch heels, which also
cleverly symbolizes the tee and golf ball. With this
clever heel being on top of a golf hill which shows
dominance and confidence,
PSYCHOGRAPHICS