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History of advertising

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Presentation on the History of advertising. Information gathered from the Mediaknowall website.

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History of advertising

  1. 1. History of Advertising •Advertising is generally agreed to have begun alongside newspapers, in the seventeenth century •In England, line advertisements in newspapers were very popular in the second half of the seventeenth century. •Often announcing the publication of a new book, or the opening of a new play. Industrial Revolution technological advances enabled the mass production of soap, china, clothing etc manufacturers sought markets a long way from their factories, sometimes on the other side of the world. This created a need for advertising.
  2. 2. New technologies meant the making of newspapers were cost effective; cheaper, more widely available, and more frequently printed. •Advertisements were made bigger as there were more pages for them to promote on. •Advertisers started to use simple headings, describing their products using persuasive prose. Example: Pears Soap.Thomas Barratt married into the famous soap making family and realised that they needed to be more aggressive about pushing their products if they were to survive. He took images considered as "fine art" and used them to connote his brand's quality, purity (i.e untainted by commercialism) and simplicity (cherubic children).The campaign was a huge success.
  3. 3. Early Advertising Agencies •A response to an increasingly crowded marketplace •Manufacturers realised that promotion of their products was needed in order to survive. •They sold themselves as experts in communication to their clients •Early example of a good advertising agency was Arrow Shirts by the copywriting team of Earnest Calkins and Ralph Holden. •The Arrow Shirt Man represented a whole set of aspirational choices for the target audience, and formed the basis of Arrow Shirt's advertising for the next quarter century.
  4. 4. Advances in Advertising The suffragettes in Britain used a series of art posters to publicise their cause. All the various governments involved turned to posters as propaganda.The main requirement of fighting in WorldWar I was young men to use as cannon fodder.The 'ENLIST!' posters dreamed up by advertising agencies on both sides of the Atlantic ensured a plentiful supply of recruits.
  5. 5. Advertising on TV •1950s known as a decade of post-war affluence  need sense of materialism The television especially In America became hottest consumer property - no home could be without one more advertisements. •In the UK and Europe, broadcasting was regulated strict tighter controls on sponsorship and the amount of editorial control advertisers can have in a programme. •The first television advertisement was broadcast in the United States on July 1, 1941, costing $9 for Bulova. Here is a link to the advertisement •From this the 'commercial break' was created. http://www.youtube.com/watch?v=lsjc2uDi1OI

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