Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider ...
New Zealand: GfK for the Radio Broadcasters .
The document discusses various aspects of developing an effective media strategy and plan for an advertising campaign. It covers determining media objectives, analyzing target audiences and markets, selecting appropriate media channels, and combining multiple media for maximum impact. Key aspects covered include media strategy, planning process, audience research, criteria for evaluating media channels like television, radio, outdoor, internet, and selecting a optimal media mix. The goal is to choose media that will most effectively reach target audiences and help achieve the advertising and business goals of an integrated marketing campaign.
what is advertising? Discuss the function of media management in advertising...Md. Sajjat Hossain
what is advertising? Discuss the function of media management in
advertising.
Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
Types of advertising
There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
This document discusses managing mass communication, specifically advertising. It outlines the key decisions in developing an advertising program, known as the 5 M's: mission, money, message, media, and measurement. It then provides details on determining advertising objectives and budgets, developing advertising campaigns, choosing media and measuring effectiveness. Alternative advertising options beyond traditional television are also examined, including outdoor ads, product placement, and point-of-purchase displays. The role of sales promotion in the overall marketing campaign is briefly mentioned.
The document discusses key concepts in media planning and buying, including:
1) Media planning aims to expose the target audience to advertising messages through the appropriate channels at optimal times. It involves determining media objectives, strategies, and selecting appropriate media vehicles.
2) Media strategies consider the target audience, geography, and timing of campaigns. Objectives focus on reach, frequency and effectiveness.
3) Media buying implements the media plan by negotiating placements and rates across various media types like print, broadcast, outdoor and digital. It aims to deliver messages efficiently within budget.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
The document provides an overview of developing a media plan, including conducting market analysis to establish media objectives and identify target markets. It discusses developing media strategies and implementing tactics, such as determining the appropriate media mix, reach and frequency, scheduling, and creative aspects. Evaluation and follow-up are also important parts of the media planning process. Key concepts covered include different media types like print, broadcast, out-of-home, and digital media as well as metrics for measuring and comparing media.
This document provides an overview of key concepts in media planning, including:
- People are exposed to thousands of ads per day but only a small fraction create awareness or impressions.
- Media planning aims to select the right combination of media to effectively communicate a message to the largest potential customer audience at the lowest cost.
- The media planning process involves market analysis, setting objectives, developing and implementing strategies, and evaluation. Key considerations include target audience, geography, scheduling, reach and frequency, budget, and measuring effectiveness.
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
The document discusses various aspects of developing an effective media strategy and plan for an advertising campaign. It covers determining media objectives, analyzing target audiences and markets, selecting appropriate media channels, and combining multiple media for maximum impact. Key aspects covered include media strategy, planning process, audience research, criteria for evaluating media channels like television, radio, outdoor, internet, and selecting a optimal media mix. The goal is to choose media that will most effectively reach target audiences and help achieve the advertising and business goals of an integrated marketing campaign.
what is advertising? Discuss the function of media management in advertising...Md. Sajjat Hossain
what is advertising? Discuss the function of media management in
advertising.
Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
Types of advertising
There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
This document discusses managing mass communication, specifically advertising. It outlines the key decisions in developing an advertising program, known as the 5 M's: mission, money, message, media, and measurement. It then provides details on determining advertising objectives and budgets, developing advertising campaigns, choosing media and measuring effectiveness. Alternative advertising options beyond traditional television are also examined, including outdoor ads, product placement, and point-of-purchase displays. The role of sales promotion in the overall marketing campaign is briefly mentioned.
The document discusses key concepts in media planning and buying, including:
1) Media planning aims to expose the target audience to advertising messages through the appropriate channels at optimal times. It involves determining media objectives, strategies, and selecting appropriate media vehicles.
2) Media strategies consider the target audience, geography, and timing of campaigns. Objectives focus on reach, frequency and effectiveness.
3) Media buying implements the media plan by negotiating placements and rates across various media types like print, broadcast, outdoor and digital. It aims to deliver messages efficiently within budget.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
The document provides an overview of developing a media plan, including conducting market analysis to establish media objectives and identify target markets. It discusses developing media strategies and implementing tactics, such as determining the appropriate media mix, reach and frequency, scheduling, and creative aspects. Evaluation and follow-up are also important parts of the media planning process. Key concepts covered include different media types like print, broadcast, out-of-home, and digital media as well as metrics for measuring and comparing media.
This document provides an overview of key concepts in media planning, including:
- People are exposed to thousands of ads per day but only a small fraction create awareness or impressions.
- Media planning aims to select the right combination of media to effectively communicate a message to the largest potential customer audience at the lowest cost.
- The media planning process involves market analysis, setting objectives, developing and implementing strategies, and evaluation. Key considerations include target audience, geography, scheduling, reach and frequency, budget, and measuring effectiveness.
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. The objectives of advertising are to inform, persuade, or remind target audiences. When setting an advertising budget and strategy, factors like the product life cycle stage, market share, and brand differentiation must be considered. An effective advertising message is created by developing a message strategy and execution style. Advertising media is selected based on reaching the intended audience through criteria like reach, frequency, impact, and media timing. Major media types include television, newspapers, the internet, direct mail, magazines, and radio - each with their own advantages and limitations for delivering advertising messages.
An advertising campaign is a coordinated plan using multiple advertising messages across various media channels over a set period of time to meet marketing objectives. The key stages of an advertising campaign include setting objectives, identifying the target audience, determining the advertising budget, developing the messaging, selecting appropriate media, and evaluating results. The overall goal is to effectively communicate the intended marketing message to the target market in a way that increases sales.
The document discusses planning and analyzing advertising media. It covers key concepts like media versus vehicles, with media being general communication methods and vehicles being specific programs or placements. It also discusses media planning, including creating a media plan, media brief, media objectives, strategies, and execution. Several factors are evaluated in developing a media strategy, including the target market, creative strategy, coverage, timing, and budget. Metrics like reach, frequency, gross rating points and effective rating points are also covered.
This document discusses key concepts in media planning and strategy, including media objectives, strategies, vehicles, reach, frequency, and target audiences. It covers analyzing the market and target audience, developing media objectives, strategies, and plans. Specifically, it examines analyzing internal/external factors, buying power, brand/category development indices. It also discusses budget considerations like cost per thousand. Finally, it outlines developing a media plan through assessing the market, establishing objectives, developing strategies, implementation, and evaluation.
The document outlines the roles and responsibilities of 12 group members for a project on advertising and public relations. Group member 1 is the group leader and is responsible for the history and definition of advertising. Other members are responsible for advantages and disadvantages, types of advertising, objectives, budgets, strategies, media selection, evaluation, public relations, and tools. The document then provides details on various topics within advertising and public relations including history, objectives, budgets, strategies, evaluation, and public relations.
International Marketing Communication and its process..promotional tools Radhika Arora
This document provides an overview of international marketing communications and promotional strategies. It discusses key concepts such as:
- The definition of integrated marketing communications as coordinating all marketing tools to maximize impact at minimal cost.
- How communication is important for export marketing to provide buyers with needed purchase decision information.
- Common objectives, metrics and steps for planning international promotional campaigns, including determining target audiences, budgets, and effectiveness measurements.
This document discusses media planning and the media planning process. It begins by defining media planning and outlining the key steps in developing a media plan. These include analyzing the market, establishing media objectives, developing a media strategy, implementing the strategy, and evaluating performance. It then goes into more detail about each step, focusing on determining the target market and audience, setting objectives around reach, frequency, cost, and more. Finally, it discusses components of a media plan like media mix, geographic and target market coverage, scheduling, and budget considerations.
This document discusses advertising media and media planning. It defines advertising media as channels used to promote brands to potential customers. Examples of offline media include newspaper, TV, radio, and posters, while online media includes social media, email marketing, and video. Media planning is selecting the best channels and timing to deliver messages to the right audience. Factors like reach, frequency and cost are considered to maximize impact. The document provides examples of media planning and scheduling strategies used by companies.
The document discusses key concepts in media planning and buying, including the media plan, objectives, strategies, and research. It provides an example media plan for Pizza Hut, outlining its situation analysis, objectives, mix of media including national and local placements, and monthly budget allocation. Media buyers are responsible for selecting specific media vehicles, negotiating rates, monitoring performance, and ensuring make-goods for errors.
Unit 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation-
Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.
Top 5 ways to measure advertising effectiveness (1)debjit8
Your campaigns are not just simple advertising campaigns but play a significant part in the consumer journey. It is therefore important to understand the efficiency of digital marketing campaigns to understand where you are lacking and where your strengths lie. If you know the metrics well, you can analyze and devise certain strategies to maximize your ROI.
The document outlines the media planning process. It discusses key aspects of developing a media plan including objectives, strategies, choices, and scheduling. The summary is:
A media plan specifies how advertising messages will be placed to reach target audiences. It includes objectives like reach and frequency, strategies such as continuity and audience duplication, and choices of media vehicles. Developing the plan involves determining objectives, strategies for optimal impact, evaluating efficiency and costs, and scheduling placements. Computer models help analyze various options before making media buys.
The document discusses various media planning tactics and terminology. It covers topics like media planning objectives, strategy, vehicles, scheduling, and measurement. It defines key terms and explores considerations for different media classes and vehicles like television, radio, print, outdoor and digital. It also examines how to determine optimal reach and frequency levels.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
The document outlines the key components of a media plan, including media objectives, strategies, rationale, and a flow chart. It discusses that media planning involves deciding how to use time and space most effectively to meet advertising objectives. The components section defines each part of a media plan in more detail. Media objectives are the goals for the program, strategies are how those goals will be achieved, rationale explains why each medium was chosen, and the flow chart provides a visual overview of the plan.
Chapter 9 Identifying Market Segments and TargetsPeleZain
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
Media planning involves selecting the right channels to direct advertising messages to the target audience. A media plan for Volkswagen's "Buy a Beetle, get an iPod" campaign used television, print ads, and videos to reach young, high-income adventure seekers. Key considerations in media planning include reaching the right people with the optimal frequency and continuity over time to achieve advertising goals, while navigating rising costs and audience fragmentation across increasing media options. Media objectives define the desired audience, distribution, message weight, reach, frequency, and continuity to guide selection of media vehicles.
The Advantages and Disadvantages of the 5 Most Effective Online Promotional M...Mr. Business Magazine
Here are 5 Most Effective Online Promotional Mediums:
1. Social Media Advertising
2. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
3. Content Marketing
4. Email Marketing
5. Influencer Marketing
This document discusses five key decisions in developing an advertising program: mission, budget, message, media, and measurement. It outlines objectives like informative, remind, and reinforcement advertising. Budget factors include market share, product life cycle stage, competition, and substitutability. Effective messages have a big idea that connects rationally and emotionally. Media selection considers reach, frequency, and impact. Measurement evaluates communication and sales effects. Sales promotion and trade promotion tools are also discussed. Guidelines for brand building events include targeting markets, increasing brand salience, reinforcing images, promotional opportunities, enhancing corporate image, creating experiences, and expressing social commitment.
The document discusses various aspects of media planning and management. It covers topics like media mix, factors affecting media choices, different types of media like print, television, radio, out of home, and emerging digital media. It also discusses media strategy formulation including defining the target group, market prioritization, determining media weights and scheduling.
WTO & Trade Issues - Legal and Ethical Issues in International Marketing.pptxDiksha Vashisht
Making the leap into overseas marketing involves more than just identifying a new market and going after it. The process requires plenty of foresight and local knowledge if the pitfalls of legal and cultural issues are to be avoided. Linguistic and cultural differences, shifting political systems, and governmental protections for home-grown brands will all have to be planned for and dealt with first.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
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Similar to advertising media selection ppt....pptx
Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. The objectives of advertising are to inform, persuade, or remind target audiences. When setting an advertising budget and strategy, factors like the product life cycle stage, market share, and brand differentiation must be considered. An effective advertising message is created by developing a message strategy and execution style. Advertising media is selected based on reaching the intended audience through criteria like reach, frequency, impact, and media timing. Major media types include television, newspapers, the internet, direct mail, magazines, and radio - each with their own advantages and limitations for delivering advertising messages.
An advertising campaign is a coordinated plan using multiple advertising messages across various media channels over a set period of time to meet marketing objectives. The key stages of an advertising campaign include setting objectives, identifying the target audience, determining the advertising budget, developing the messaging, selecting appropriate media, and evaluating results. The overall goal is to effectively communicate the intended marketing message to the target market in a way that increases sales.
The document discusses planning and analyzing advertising media. It covers key concepts like media versus vehicles, with media being general communication methods and vehicles being specific programs or placements. It also discusses media planning, including creating a media plan, media brief, media objectives, strategies, and execution. Several factors are evaluated in developing a media strategy, including the target market, creative strategy, coverage, timing, and budget. Metrics like reach, frequency, gross rating points and effective rating points are also covered.
This document discusses key concepts in media planning and strategy, including media objectives, strategies, vehicles, reach, frequency, and target audiences. It covers analyzing the market and target audience, developing media objectives, strategies, and plans. Specifically, it examines analyzing internal/external factors, buying power, brand/category development indices. It also discusses budget considerations like cost per thousand. Finally, it outlines developing a media plan through assessing the market, establishing objectives, developing strategies, implementation, and evaluation.
The document outlines the roles and responsibilities of 12 group members for a project on advertising and public relations. Group member 1 is the group leader and is responsible for the history and definition of advertising. Other members are responsible for advantages and disadvantages, types of advertising, objectives, budgets, strategies, media selection, evaluation, public relations, and tools. The document then provides details on various topics within advertising and public relations including history, objectives, budgets, strategies, evaluation, and public relations.
International Marketing Communication and its process..promotional tools Radhika Arora
This document provides an overview of international marketing communications and promotional strategies. It discusses key concepts such as:
- The definition of integrated marketing communications as coordinating all marketing tools to maximize impact at minimal cost.
- How communication is important for export marketing to provide buyers with needed purchase decision information.
- Common objectives, metrics and steps for planning international promotional campaigns, including determining target audiences, budgets, and effectiveness measurements.
This document discusses media planning and the media planning process. It begins by defining media planning and outlining the key steps in developing a media plan. These include analyzing the market, establishing media objectives, developing a media strategy, implementing the strategy, and evaluating performance. It then goes into more detail about each step, focusing on determining the target market and audience, setting objectives around reach, frequency, cost, and more. Finally, it discusses components of a media plan like media mix, geographic and target market coverage, scheduling, and budget considerations.
This document discusses advertising media and media planning. It defines advertising media as channels used to promote brands to potential customers. Examples of offline media include newspaper, TV, radio, and posters, while online media includes social media, email marketing, and video. Media planning is selecting the best channels and timing to deliver messages to the right audience. Factors like reach, frequency and cost are considered to maximize impact. The document provides examples of media planning and scheduling strategies used by companies.
The document discusses key concepts in media planning and buying, including the media plan, objectives, strategies, and research. It provides an example media plan for Pizza Hut, outlining its situation analysis, objectives, mix of media including national and local placements, and monthly budget allocation. Media buyers are responsible for selecting specific media vehicles, negotiating rates, monitoring performance, and ensuring make-goods for errors.
Unit 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation-
Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.
Top 5 ways to measure advertising effectiveness (1)debjit8
Your campaigns are not just simple advertising campaigns but play a significant part in the consumer journey. It is therefore important to understand the efficiency of digital marketing campaigns to understand where you are lacking and where your strengths lie. If you know the metrics well, you can analyze and devise certain strategies to maximize your ROI.
The document outlines the media planning process. It discusses key aspects of developing a media plan including objectives, strategies, choices, and scheduling. The summary is:
A media plan specifies how advertising messages will be placed to reach target audiences. It includes objectives like reach and frequency, strategies such as continuity and audience duplication, and choices of media vehicles. Developing the plan involves determining objectives, strategies for optimal impact, evaluating efficiency and costs, and scheduling placements. Computer models help analyze various options before making media buys.
The document discusses various media planning tactics and terminology. It covers topics like media planning objectives, strategy, vehicles, scheduling, and measurement. It defines key terms and explores considerations for different media classes and vehicles like television, radio, print, outdoor and digital. It also examines how to determine optimal reach and frequency levels.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
The document outlines the key components of a media plan, including media objectives, strategies, rationale, and a flow chart. It discusses that media planning involves deciding how to use time and space most effectively to meet advertising objectives. The components section defines each part of a media plan in more detail. Media objectives are the goals for the program, strategies are how those goals will be achieved, rationale explains why each medium was chosen, and the flow chart provides a visual overview of the plan.
Chapter 9 Identifying Market Segments and TargetsPeleZain
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
Media planning involves selecting the right channels to direct advertising messages to the target audience. A media plan for Volkswagen's "Buy a Beetle, get an iPod" campaign used television, print ads, and videos to reach young, high-income adventure seekers. Key considerations in media planning include reaching the right people with the optimal frequency and continuity over time to achieve advertising goals, while navigating rising costs and audience fragmentation across increasing media options. Media objectives define the desired audience, distribution, message weight, reach, frequency, and continuity to guide selection of media vehicles.
The Advantages and Disadvantages of the 5 Most Effective Online Promotional M...Mr. Business Magazine
Here are 5 Most Effective Online Promotional Mediums:
1. Social Media Advertising
2. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
3. Content Marketing
4. Email Marketing
5. Influencer Marketing
This document discusses five key decisions in developing an advertising program: mission, budget, message, media, and measurement. It outlines objectives like informative, remind, and reinforcement advertising. Budget factors include market share, product life cycle stage, competition, and substitutability. Effective messages have a big idea that connects rationally and emotionally. Media selection considers reach, frequency, and impact. Measurement evaluates communication and sales effects. Sales promotion and trade promotion tools are also discussed. Guidelines for brand building events include targeting markets, increasing brand salience, reinforcing images, promotional opportunities, enhancing corporate image, creating experiences, and expressing social commitment.
The document discusses various aspects of media planning and management. It covers topics like media mix, factors affecting media choices, different types of media like print, television, radio, out of home, and emerging digital media. It also discusses media strategy formulation including defining the target group, market prioritization, determining media weights and scheduling.
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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2. Developing an advertising campaign within the framework of an integrated
marketing communication program is a vital function that high-quality
advertising agencies provide.
So, we need to consider the nature of ads media selection that include:
–The media strategy
–Media planning process
–Ad objective
–Media choices based benefit
–Media selection in b2b and international setting
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OVERVIEW
3. Media strategy is process of analyzing and choosing media for an
advertising and promotions campaign
The overall IMC program has to make effective media strategy in
order to achieve goal of the firm to communicate their message.
Media Strategy
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4. No two plans alike, usually includes:
1. Marketing Analysis (careful consideration of target market)
2. Advertising Analysis (fundamental Advertising Strategy and
Budget)
3. Media Strategy (Media to be used and creative decisions)
4. Media Scheduling (What ads when and where)
5. Justification and summary (Metrics of success)
Media Planning
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5. The important thing to develop media plan are:
1. Focus on consumer behavior
2. Create plans that reflect the consumer’s purchasing process
3. Influence the consumer in the marketplace
Media Planning
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6. There are 2 media planning role:
1. Media Planner – formulates program of when and where to place
ads.
2. Media Buyer – buy space and negotiate rates, times and
schedules.
Media Planning Role
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7. Media planner provide extremely valuable function and are inhigh
demand
Media planner usually conducts market research to help matchthe
product with market and media.
Media planner is gathering fact about various media suchas:
- newspaper, magazine circulation rates.
Media Planner
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8. Media buyers will work together with media planner, ad creative, & account
executive to ensure the effectiveness of ad campaign.
Because media buyers have a great deal of knowledge about rates and
schedules.
Media Buyer
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9. Media Buyer
Media buyers usually emphasize in the differences of ad are often
related to:
1. Quality media choice
2. Creativity
3. Financial stewardship
4. Agency track record
5. Computer system
6. Relationship-agency & medium’s sales representative
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10. Several concepts are used in media objective including:
1. Reach – (depth) number of target reached with the medium
2. Frequency – (repetitive hits) # of times target exposed to same ad within a
specified time frame
3. GRP (Gross Rating Points) – impact or intensity of media plan…
vehicle’s rating X frequency=GRP
4. Effective Rating Points (ERP)
5. Cost
–CPM (cost per thousand) cost to reach 1000 of the target
audience/vehicle
–CRP (cost per rating point) = cost per media buy/Vehicle’s rating
–Weighted CPM = ad cost x 100 / actual audience reached
Advertising Objective
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11. Advertising Objective
6. Continuity – exposure pattern or schedule used in the ad
campaign
–Continuous
–Pulsating
–Discontinuous
7. Impressions - number of gross impressions = # of exposures to
entire audience
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12. Another objective of ad campaign are:
1. Trial - mendorong pelanggan untuk melakukan pembelian awal
sebuah produk baru
2. Brand Switching - merebut konsumen yang awalnya memakai
produk pesaing menjadi menggunakan produk perusahaan
3. Switchback - mengambil kembali minat dan keinginan konsumen
yang telah berpindah ke produk pesaing
Advertising Objective
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13. 1. Effective Frequency and Effective Reach
Number of times target must see ad and % of target that must be
exposed in order to reach Objectives.
2. Allows for variation and strives for optimal frequency/mix.
3. Three exposure theory vs. Recency Theory
Intrusion value vs. most recent in mind (1 may be enough for that
target member if it need already top of mind)
Achieving Advertising Objective
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14. There many choices of ad media:
1. TV
2. Radio
3. Outdoor
4. Internet
5. Magazines
6. Newspapers
7. Direct Mail
8. Alternative Media
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Media Selection
15. Television
PercentageIndicating
1 Word-of-mouth 63%
2 Sampling 45%
3 In-store 32%
4 Mass Media
(TV,Radio,Newspapers,Magazine,Outdoor)
27%
5 Sponsorship 23%
6 Alternative media- Viral,guerrilla 18%
7 Public Relation 15%
8 Online 10%
9 Direct mail 7%
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16. Television
ADVANTAGES DISADVANTAGES
High reach Greater clutter
High frequency potential Low recall due to clutter
Low cost per contact Channel surfing during
commercial
High intrusion value Short amount of copy
Quality creative opportunities High cost per ad
Segmentation possibilities
through cable outlets
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17. Advantage
• Recall promoted
• Narrower target market
• Ad music
• High segmentation potential
• Flexibility in making news ad
• Able to modify ads with local condition
• Mobile
Radio
Disadvantage
• Short exposure time
• Low attention
• Few chances to reach national
audiences
• Information overload
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18. Advantage
• Recall promoted
• Narrower target market
• Ad music
• High segmentation potential
• Flexibility in making news ad
• Able to modify ads with local condition
• Mobile
Radio
Disadvantage
• Short exposure time
• Low attention
• Few chances to reach national audiences
• Information overload
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19. Advantage
1. Able to select key geographic areas
2. Accessible for local ad
3. Low cost per impression
4. Broad reach
5. High frequency on major commuter
routes
6. Large and spectacular
Outdoor Ad
Disadvantage
1. Short exposure time
2. Brief message
3. Little segmentation possible
4. Cluttered travel routes
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20. Advantage
• Creative possibilities
• Short lead time
• Simplicity of segmentation
• High audience interest
• Easier to measure the response
Internet
Disadvantage
• Difficult procedure to place ads
and buy time
• Only the computer owner
• Short life span
• Hard to retain interest of surfers
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21. 1. High flexibility
2. High credibility
3. Strong audience interest
4. Coupons and special response feature
1. Short life span
2. Internet competition with classified ads
3. Poor buying procedure
Magazine and Newspaper
Magazine have always second choice for advertisers because it
has high level of segmentation available
Advantage Disadvantage
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22. Direct Mail
The major advantage of direct mail is that it normally lands in the hand
of person who open email.
The primary disadvantages of direct mail include cost, clutter, and
nuisance factor
Thus, direct mail well known local or national firm seeking a more
immediate response, usually in business to business
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23. Alternative Media
Some form of additional advertising are:
1. Leaflets, brochures
2. Ads on carry bags from stores
3. Ads on T-shirt
4. Ads on movie trailers
5. Small sign in mall
6. Self run text or ads in some place
7. Yellow pages
8. In – house advertising magazines
9. etc
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24. Media mix are intend to selecting the proper blend of media for
advertisements.
The increased impact of using two or more media is called media
multiplier effect – which means the combined impact of using two or
more media.
Media Mix
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25. Media Selection In Business to Business Markets
Market scale
•Local
•Regional
•National
•global
Market
characteristics
•Demographic
•Geographic
•Psychographic
•Geodemographic
•Media habits
Media choices
•TV
•Radio
•Outdoor
•Newspaper
•Internet
•Magazine
•Direct mail
•other
Message content
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26. Media Selection In International Markets
In international setting, it is important to understand the media habits of
consumer as well as their daily lifestyles
The aim of selection are:
1. Improve media effectiveness by matching a firm’s ads to the time of day the
audience will be most receptive
2. Select the correct medium
In general, the firm must carefully attend to cultural to make sure the buying
process does not offend in any given region
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