Service Blue Print of ZARA .pptx
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A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Think of service blueprints as a part two to customer journey maps.
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Service Blue Print of ZARA .pptx
- 2. PABLO ISLA CEO THE TEAM AMANCIO ORTEGA Owner ROSALIA MERA CO FOUNDER
- 3. About ZARA Zara SA, stylized as ZARA, is a Spanish apparel retailer based in Aretino in Galicia. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group, the world's largest apparel retailer.
- 4. about Industry Retail Founded 1975; 45 years ago (as Zorba) in Spain Founders Amancio Ortega Rosalía Mera Headquarters Arteixo (A Coruña), Spain Number of locations 2,270 stores [1] Area served Worldwide Key people •Amancio Ortega (Chairman) Products Clothing Revenue €18.021 million (2018) [2][3] Parent Inditex Website zara.com
- 5. ZARA OUTLOOK 3,000 96 18.4 €18.021 69% Stores Country Billion Brand value Million revenue Sales share SUCCESS
- 7. Website Building Pamphlets Hoarding s Stores Fragrance Products Brand name Sale banners Visit store Discus s feature s Fitting room Makes purcha se Return items Brows e clothes Browse accessori es Employee displays merchandise on mannequins Employee readies merchandise for sales floor Employee process return items Employe e assist with check out Employee assist with clothing and fitting room Check inventory Mass production Fashion runway Employee re tags returned merchandise Employee tags new merchandise Security guard Advertising merchandise Welcome to store Merchandis e shipped to Zara stores
- 8. PROS AND CONS •It let’s you see the whole picture, to quickly identify issues and main points. •Provides visibility, which can be shared across the organization for greater understanding of how different functions work together. •It shows both a deep level of detail and a more strategic high-level picture at the same time. • The flexibility of the blueprint can also be its downfall and complexity, can make it overly complicated and useless. • It is a time-consuming and collaborative process.. • Give deep detail of the brand.
- 9. Conclusion When structured appropriately, with the correct inputs, the Service Blueprint is a powerful tool – not just for Service Designers, but across Product or Design functions. It is a great way to bring multiple parties to the table, align them around specific goals or issues, all while providing a detailed end-to- end view of the service being discussed.
- 10. THANK YOU!