Internal PR manages relationships with internal stakeholders like employees, shareholders, and family members. It aims to provide them with relevant updates, recognition, motivation, and a sense of community. External PR focuses on clients, customers, the media and the general public. It coordinates with journalists to maximize positive coverage and maintains important relationships with customers through communication, marketing research, and ensuring their value, cost, and convenience. Financial information shared with shareholders should be explained through text and numbers, with fair treatment and respect.

1. Source:
Conceptad.co.uk/

2. JUST TO REMEMBER
PUBLIC RELATIONS is the state of the relationship between a
company/organization/entity(person doing business activities)
or celebrity and its publics.
For Example: Aon Risk Ltd and their employees, shareholders,
customers.
Internal PR

3. Internal publics are people employed by a firm or members of
an organization and they are intimately related with the
functioning of the organization. (Star Lyngdoh)
WHO ARE THEY?
INTERNAL PR

4. INTERNAL PR
Internal PR
Family
Paid Staff
Volunteer
s
Bussiness
partners
Share
holders
Mission
Vision
Strategy
Internal
communic
ation
Source: Document of
Andrés Juárez

5.  The person responsible for PR with shareholders must be an
expert in finance, economics, management, marketing
and/or accounting.
 The information shall be not only mentioned in numbers but
also described and reported in text.
 Shareholder deserve fair treatment and opportunate
information.
SHAREHOLDERS

6. Are the bone structure of the company.
They need:
 Respect
 Motivation
 Appraisal
 Recognition Growth/Promotion
 Proper Training/Induction.
 Update on latest events of an organization.
Employees

7. How would you manage PR for employees in your company?
Think in:
- Events
- Internal events
- Recreational activities
- Celebrations
- Intranet
- Birthday emails
- Internal magazines
Activity 1.

8. The are the face of the company.
Internal PR need to announce them:
- Prizes
- Discounts
- Monetary and non monetary benefits.
- Awards
Distributors/Dealers/Retailers

9. Families are an important part of every member of any
organization. Internal PR should also focus to include
employee’s relatives.
BBVA Bancomer’s employees are planting trees to help the
environment.
Some multinational companies have kinders at their
corporations.
Family

10. • Share key messages with all the members
• Give recognitions
• Keep image.
• Motivate.
• Form union among different areas of a company.
• What other functions can you mention?
Internal PR do’s:

11. External Publics are people and organizations that are clients
doing business with a firm or agency or company.
They concentrate on:
- Attitudes of company
- Values
- Policies
- What company does for any kind of publics
- Corporate Social Responsibility
External PR

12. External Publics
External
PR
Strategic PR
Clients doing
business
Consumers
Customer
Community
Mass Media
Government
Financial
Institution
Action
Groups
General
Publics
Source:
Document of
Andres Juarez

13. What does a word customer mean for you?
Is he/she always right?
How would you communicate with them?
CUSTOMER
Source: Google.com

14. • Marketing research
• Customers polls (surveys)
• Customer satissfaction
• Customer service
• Word of mouth
• Consumer confidence index university of michigan
• Loyalty
Important areas related to customers

15. The 4Cs Model
Customer value: it is the value that you provide that determines
your position in the sector or market/s
Cost: instead of thinking of price, think of what the customer has
to pay
Communication: customers are engaged in meaningful interactions
Convenience: customers are busy and have many choices, so make
it easy for them to choose you
(Business-survival-toolkit.co.uk)
Customers

16. This means coordinating directly with the people responsible
for producing the news and features in the mass media.
The goal of media relations is to maximize positive coverage in
the mass media without paying for it directly through
advertising.
Media relations refer to the relationship that a company or
organization develops with journalists.
Working with the media

17. Students will design a communication dynamics among their
companies and customers.
(Social media strategies are welcome).
Activity 2

18.  Launch of a new product/service
 Initiation of new factories/offices
 Financial results
 Organization sponsored events or awards
 Launch of organization promotional campaigns
 Recent disasters, strikes or organizational closures
 Awards/accolades for the company
 Visits from company dignitaries/celebrities
 Involvement in local/community activities
 Community Engagement
Working with the media

19.  The person responsible for PR with shareholders must be an
expert in finances, economics, marketing and/or
accounting.
 Areas to be covered:
- Marketing/Social Media
- Financial analysis
- Present net value
- Fundamental and Technical Analysis
- Focus on strategic management.
Financial Information

20. Example Coca Cola Analysis
Source:
bloomberg.com

21. References
http://www.slideshare.net/sslyngdoh/internal-and-external-publics-of-
public-relations-by-shaining-star-lyngdoh?qid=edb0fbfd-eba1-4f89-966c-
f004a148743a&v=qf1&b=&from_search=2
http://business-survival-toolkit.co.uk/stage-four/marketing-and-
communications2/the-marketing-mix-the-4cs
http://conceptad.co.uk/
http://www.google.com
http://www.wikipedia.com
Document of Andrés Juarez retrieved from gmail.com