SlideShare a Scribd company logo

Creative brief

•Download as DOC, PDF•
•
M
Madhvi Kukreja

bjmc 5 sem notes of advertising practices

Education
1 of 3
Creative brief
Creative brief
Creative brief

Recommended

Concept of creativity
Concept of creativityConcept of creativity
Concept of creativityMadhvi Kukreja
 
Concept of creativity
Concept of creativityConcept of creativity
Concept of creativityMadhvi Kukreja
 
Development and communication
Development and communication Development and communication
Development and communication Madhvi Kukreja
 
Financial controls
Financial controlsFinancial controls
Financial controlsMadhvi Kukreja
 
Evaluation
EvaluationEvaluation
EvaluationMadhvi Kukreja
 
Cost benefit analysis
Cost benefit analysisCost benefit analysis
Cost benefit analysisMadhvi Kukreja
 
Communications or promotional mix
Communications or promotional mixCommunications or promotional mix
Communications or promotional mixMadhvi Kukreja
 
Budget
BudgetBudget
BudgetMadhvi Kukreja
 

Recommended

Concept of creativity
Concept of creativityConcept of creativity
Concept of creativityMadhvi Kukreja
 
Concept of creativity
Concept of creativityConcept of creativity
Concept of creativityMadhvi Kukreja
 
Development and communication
Development and communication Development and communication
Development and communication Madhvi Kukreja
 
Financial controls
Financial controlsFinancial controls
Financial controlsMadhvi Kukreja
 
Evaluation
EvaluationEvaluation
EvaluationMadhvi Kukreja
 
Cost benefit analysis
Cost benefit analysisCost benefit analysis
Cost benefit analysisMadhvi Kukreja
 
Communications or promotional mix
Communications or promotional mixCommunications or promotional mix
Communications or promotional mixMadhvi Kukreja
 
Budget
BudgetBudget
BudgetMadhvi Kukreja
 
Accounting
AccountingAccounting
AccountingMadhvi Kukreja
 
Financial stastement
Financial stastementFinancial stastement
Financial stastementMadhvi Kukreja
 
Policies and procedures
Policies and proceduresPolicies and procedures
Policies and proceduresMadhvi Kukreja
 
Retail merchandising
Retail merchandisingRetail merchandising
Retail merchandisingMadhvi Kukreja
 
Product life cycle
Product life cycleProduct life cycle
Product life cycleMadhvi Kukreja
 
Market research
Market researchMarket research
Market researchMadhvi Kukreja
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketingMadhvi Kukreja
 
Idea generation
Idea generationIdea generation
Idea generationMadhvi Kukreja
 
Campaign planning
Campaign planningCampaign planning
Campaign planningMadhvi Kukreja
 
Brand, branding, brand image etc.
Brand, branding, brand image etc.Brand, branding, brand image etc.
Brand, branding, brand image etc.Madhvi Kukreja
 
Brainstorming process
Brainstorming processBrainstorming process
Brainstorming processMadhvi Kukreja
 
Advertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesAdvertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesMadhvi Kukreja
 
Role of the advertisement
Role of the advertisementRole of the advertisement
Role of the advertisementMadhvi Kukreja
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketingMadhvi Kukreja
 
Idea generation
Idea generationIdea generation
Idea generationMadhvi Kukreja
 
Creative brief
Creative briefCreative brief
Creative briefMadhvi Kukreja
 
Brainstorming process
Brainstorming processBrainstorming process
Brainstorming processMadhvi Kukreja
 
Advertising copy
Advertising copyAdvertising copy
Advertising copyMadhvi Kukreja
 
Advertising
AdvertisingAdvertising
AdvertisingMadhvi Kukreja
 
Market research
Market researchMarket research
Market researchMadhvi Kukreja
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University of Engineering & Technology, Jamshoro
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 

More Related Content

More from Madhvi Kukreja

Policies and procedures
Policies and proceduresPolicies and procedures
Policies and proceduresMadhvi Kukreja
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketingMadhvi Kukreja
 
Brand, branding, brand image etc.
Brand, branding, brand image etc.Brand, branding, brand image etc.
Brand, branding, brand image etc.Madhvi Kukreja
 
Advertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesAdvertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesMadhvi Kukreja
 
Role of the advertisement
Role of the advertisementRole of the advertisement
Role of the advertisementMadhvi Kukreja
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketingMadhvi Kukreja
 

More from Madhvi Kukreja (20)

Accounting
AccountingAccounting
Accounting
 
Financial stastement
Financial stastementFinancial stastement
Financial stastement
 
Policies and procedures
Policies and proceduresPolicies and procedures
Policies and procedures
 
Retail merchandising
Retail merchandisingRetail merchandising
Retail merchandising
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Market research
Market researchMarket research
Market research
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketing
 
Idea generation
Idea generationIdea generation
Idea generation
 
Campaign planning
Campaign planningCampaign planning
Campaign planning
 
Brand, branding, brand image etc.
Brand, branding, brand image etc.Brand, branding, brand image etc.
Brand, branding, brand image etc.
 
Brainstorming process
Brainstorming processBrainstorming process
Brainstorming process
 
Advertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesAdvertising objectives vs marketing objectives
Advertising objectives vs marketing objectives
 
Role of the advertisement
Role of the advertisementRole of the advertisement
Role of the advertisement
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketing
 
Idea generation
Idea generationIdea generation
Idea generation
 
Creative brief
Creative briefCreative brief
Creative brief
 
Brainstorming process
Brainstorming processBrainstorming process
Brainstorming process
 
Advertising copy
Advertising copyAdvertising copy
Advertising copy
 
Advertising
AdvertisingAdvertising
Advertising
 
Market research
Market researchMarket research
Market research
 

Recently uploaded

Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
Basic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationBasic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationNeilDeclaro1
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answersdalebeck957
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsNbelano25
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
dusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learningdusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learningMarc Dusseiller Dusjagr
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSAnaAcapella
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptxJoelynRubio1
 

Recently uploaded (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Basic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationBasic Intentional Injuries Health Education
Basic Intentional Injuries Health Education
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answers
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf arts
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
dusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learningdusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learning
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx