Divergent thinking allows one to find creative and unexpected ways to communicate an advertising message. Creativity can produce original ideas and join elements in new ways. In advertising, creativity means creative copywriting and graphic design that achieves the desired marketing objectives. The pyramid principle helps structure the creative process into three phases: gathering information, analyzing it, and allowing an idea to emerge from accumulated effort. Creativity leads to big ideas that cannot be forced but must be nurtured.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Ready, Set, Present (Creativity PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Creativity adds to everyone’s personal and professional bottom line and is where innovation and excellence begins. Creativity PowerPoint Presentation Content slides include topics such as: understanding creativity as a human skill using mini systems and processes, the benefits of creativity, left and right brain thinking, blocks to creativity, organizational success through creativity, over techniques, methods, examples and exercises. There are 9 slides covering the definition of creativity, 10 slides on how creative mind works followed by 14 slides describing the process of creativity, creative people and their qualities. Within the first 43 slides you will discover connection between creativity and organizational success and ways to increase your personal creativity. In addition you will receive 19 slides of unique information about fostering organizational creativity, 23 slides covering management and group creativity as well as 11 slides about creativity and the future plus much more.
A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Jingya Huang, Danielle Latta and Katie McCarney at SMU's Temerlin Advertising Institute.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Ready, Set, Present (Creativity PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Creativity adds to everyone’s personal and professional bottom line and is where innovation and excellence begins. Creativity PowerPoint Presentation Content slides include topics such as: understanding creativity as a human skill using mini systems and processes, the benefits of creativity, left and right brain thinking, blocks to creativity, organizational success through creativity, over techniques, methods, examples and exercises. There are 9 slides covering the definition of creativity, 10 slides on how creative mind works followed by 14 slides describing the process of creativity, creative people and their qualities. Within the first 43 slides you will discover connection between creativity and organizational success and ways to increase your personal creativity. In addition you will receive 19 slides of unique information about fostering organizational creativity, 23 slides covering management and group creativity as well as 11 slides about creativity and the future plus much more.
A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Jingya Huang, Danielle Latta and Katie McCarney at SMU's Temerlin Advertising Institute.
This presentation introduce you various methods for improving creative person inside you..
content:
1: intoduction to creativity
2: characteristics of a creative person
3: why do we need to be creative
4: methods for improving your creatiity
.
hope you all we like this presentation..
.
your feedbacks and suggestion are welcome...:)
A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Kelly Smith and Leigh Smith at SMU's Temerlin Advertising Institute.
THE COGNITIVE PROCESS
Cognition is important in human learning. Many of the task as well as our activities and responsibilities in personal and professional life require our cognitive abilities.
Cognition involves various intellectual processes (such as perception, memory thinking and language) through which information is obtained, transformed, stored retrieved and used.
Cognition is a way of processing information, an active process, and a useful process.
THE COMPLEX PROCESS OF COGNITION
COGNITIVE PROCESS OF EXPERTS AND EXPERTS SYSTEM
Special Knowledge-
Domain Specificity-
Analogical Reasoning-
Expert System-
Creative-
5 BASIC UNITS OF COGNITION
1. Concepts –building blocks of cognition, it is general labels that we attach to categories of things and information that share common characteristics.
2. Propositions- composed of related concepts.
3. Schemata - general knowledge structures used for understanding.
4. Production – basic unit of procedural knowledge.
Classical Approach-
Prototypical Approach
Exemplar Approach
5. Scripts- specific knowledge structures that contain the sequence of events that usually occur in certain situations.
COGNITIVE STRATEGIES
-mental plans that we apply to manage our thinking and behavior during problem solving or learning.
Student-centered instruction .Students must be actively involved in the learning process.
Activating prior knowledge. Prior knowledge pays major role in constructing meaning.
Social interactions. Social interactions are necessary for students to develop authentic learning
Problem Solving. The creative process of solving a problem happen when students themselves in meaningful learning.
Elaboration . As much as possible we avoid the used of memorization of basic facts . instead we should require students to use those facts in meaningful context.
Concept learning. Concept learning equates with knowledge construction
Important to consider in concept learning
Using core knowledge-
Integration of concepts across curriculum
Provision of an open Ended curriculum
Provision of cognitive flexibility
Provision of cognitive apprenticeship
References/Sources: Facilitating Human
Learning( Aquino A.M.,2009)
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
Reading is a process in many forms. One of these is the cognitive form where the process is more concerned on the processes of the brain while doing the activity.
This presentation introduce you various methods for improving creative person inside you..
content:
1: intoduction to creativity
2: characteristics of a creative person
3: why do we need to be creative
4: methods for improving your creatiity
.
hope you all we like this presentation..
.
your feedbacks and suggestion are welcome...:)
A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Kelly Smith and Leigh Smith at SMU's Temerlin Advertising Institute.
THE COGNITIVE PROCESS
Cognition is important in human learning. Many of the task as well as our activities and responsibilities in personal and professional life require our cognitive abilities.
Cognition involves various intellectual processes (such as perception, memory thinking and language) through which information is obtained, transformed, stored retrieved and used.
Cognition is a way of processing information, an active process, and a useful process.
THE COMPLEX PROCESS OF COGNITION
COGNITIVE PROCESS OF EXPERTS AND EXPERTS SYSTEM
Special Knowledge-
Domain Specificity-
Analogical Reasoning-
Expert System-
Creative-
5 BASIC UNITS OF COGNITION
1. Concepts –building blocks of cognition, it is general labels that we attach to categories of things and information that share common characteristics.
2. Propositions- composed of related concepts.
3. Schemata - general knowledge structures used for understanding.
4. Production – basic unit of procedural knowledge.
Classical Approach-
Prototypical Approach
Exemplar Approach
5. Scripts- specific knowledge structures that contain the sequence of events that usually occur in certain situations.
COGNITIVE STRATEGIES
-mental plans that we apply to manage our thinking and behavior during problem solving or learning.
Student-centered instruction .Students must be actively involved in the learning process.
Activating prior knowledge. Prior knowledge pays major role in constructing meaning.
Social interactions. Social interactions are necessary for students to develop authentic learning
Problem Solving. The creative process of solving a problem happen when students themselves in meaningful learning.
Elaboration . As much as possible we avoid the used of memorization of basic facts . instead we should require students to use those facts in meaningful context.
Concept learning. Concept learning equates with knowledge construction
Important to consider in concept learning
Using core knowledge-
Integration of concepts across curriculum
Provision of an open Ended curriculum
Provision of cognitive flexibility
Provision of cognitive apprenticeship
References/Sources: Facilitating Human
Learning( Aquino A.M.,2009)
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
Reading is a process in many forms. One of these is the cognitive form where the process is more concerned on the processes of the brain while doing the activity.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
This slide consist the analysis of the Harvard Business Review's article on "Creativity in Advertising: when it works or when it doesn't" by Werner Reinartz and Peter Saffert. This slide might help you to understand how the best ads has been successful on customer expectation.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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