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Andrew Goodwin’s Music
theories
 Andrew Goodwin’s theories about music video’s
 show how we can identify different genre’s of
 music and different genders in music videos’
 Some of Andrew Goodwin’s theories relate to the
 music, the lyrics the visuals and treatment of
 genders within the music video. We can use
 some of Goodwin's theories to help create our
 music videos and we can also challenge them to
 create something which contradicts the theories.
 The videos in this Presenation show how music
 video’s prove Andrew Goodwin’s theories.
MOTIFS
 Motifs are used in music videos to enhance the lyrics or visuals,
  they can also be used to create a theme for a song.
                                                   Cheryl Cole’s ‘fight for this love’ shows
                                                   clearly one example of motifs that enhance
                                                   the lyrics.
                                                   The song has key words like ‘fight’ ‘Love’
                                                   This is shown through the red strip which
                                                   runs across each layer. This creates a
                                                   theme for the music video. My group and I
                                                   could use a motif to enhance our lyrics and
                                                   visuals in our music video.
                                                  Ushers ‘Love in this club’ has a similar motif
                                                  with the flash of light across each layer,
                                                  however the light does not enhance the lyrics.
                                                  The light creates a mood for the music video
                                                  and also sets the location as the music video
                                                  is set in the club. The light is used to trigger
                                                  target audience experience as the target
                                                  audience for this artist/song are teens who
                                                  would regularly go to the club and experience
                                                  similar things.
                                                 RD (ruff Diamondz) ‘Do it like me’ has the
                                                 same kind of motif with the light flashing
                                                 across the screen. The light is blue which
                                                 matches the meaning of the lyrics as they
                                                 imply that the band are ‘cool’ .
CAMERA ANGLES
 The camera angles are important in Music videos. They are used to
  establish the location. To present the band or to single out important
  elements of the video through close up. One of Goodwin’s theories is that
  every music video must have close ups.
                    Here in Beyonce’s single ladies there are minimal camera
                    angle however the video includes Zoom’s and 360 camera
                    techniques. Although the video doesn’t include many camera
                    angles the camera does zoom into a close up where we see
                    the artists hand across her face. This is appropriate as the
                    song is about putting a ring on a finger. Therefore the close up
                    amplified the lyrics.

                    The close up here is used to enhance the lyric. When the
                    artists says ‘Stop’ we get a close up of her closing her fist
                    which implies that she is stopping or ending something. This
                    shows Goodwins theory clearly of how close up’s in music
                    videos are needed to enhance the lyrics and possibly the
                    music as well.
MUSIC AND VISUALS
        Here in Lilly Allen’s ‘smile’ the music
         completely contradicts the visuals. The music
         has an upbeat reggae melody which creates a
         happy tone however the visuals all show
         something sad/bad happening to either the
         artist or the male performing in the video. This
         also proves Goodwin’s theory that Music can
         contradict/ amplify or illustrate.
LYRICS AND VISUALS

                          Bend your knees




Put your hands up                               Bounce around in a circle




                          Caught up in sorrow

Emotions taking me over
VOYERISM AND SCOPOPHILIA
                   These two videos show how
                    women in music videos are
                    seen as sexual symbols for
                    the music industry. We see
                    how scopophilia and
                    voyeurism is used to present
                    female artists. In one video
                    intertextuality is even used to
                    present the female body.
OVERALL
 Overall I have seen how Goodwin’s theories are
 used in music video’s and how they act as an aid
 to the video to enhance its meaning and to
 present the artists in a way that will appeal to
 their audiences. I have also seen that even
 different genre’s of music carry the same
 characteristics proving that Goodwin's theories
 apply to all genre’s across the music industry.

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Goodwins theory

  • 1.
  • 2. Andrew Goodwin’s Music theories  Andrew Goodwin’s theories about music video’s show how we can identify different genre’s of music and different genders in music videos’ Some of Andrew Goodwin’s theories relate to the music, the lyrics the visuals and treatment of genders within the music video. We can use some of Goodwin's theories to help create our music videos and we can also challenge them to create something which contradicts the theories. The videos in this Presenation show how music video’s prove Andrew Goodwin’s theories.
  • 3. MOTIFS  Motifs are used in music videos to enhance the lyrics or visuals, they can also be used to create a theme for a song. Cheryl Cole’s ‘fight for this love’ shows clearly one example of motifs that enhance the lyrics. The song has key words like ‘fight’ ‘Love’ This is shown through the red strip which runs across each layer. This creates a theme for the music video. My group and I could use a motif to enhance our lyrics and visuals in our music video. Ushers ‘Love in this club’ has a similar motif with the flash of light across each layer, however the light does not enhance the lyrics. The light creates a mood for the music video and also sets the location as the music video is set in the club. The light is used to trigger target audience experience as the target audience for this artist/song are teens who would regularly go to the club and experience similar things. RD (ruff Diamondz) ‘Do it like me’ has the same kind of motif with the light flashing across the screen. The light is blue which matches the meaning of the lyrics as they imply that the band are ‘cool’ .
  • 4. CAMERA ANGLES  The camera angles are important in Music videos. They are used to establish the location. To present the band or to single out important elements of the video through close up. One of Goodwin’s theories is that every music video must have close ups. Here in Beyonce’s single ladies there are minimal camera angle however the video includes Zoom’s and 360 camera techniques. Although the video doesn’t include many camera angles the camera does zoom into a close up where we see the artists hand across her face. This is appropriate as the song is about putting a ring on a finger. Therefore the close up amplified the lyrics. The close up here is used to enhance the lyric. When the artists says ‘Stop’ we get a close up of her closing her fist which implies that she is stopping or ending something. This shows Goodwins theory clearly of how close up’s in music videos are needed to enhance the lyrics and possibly the music as well.
  • 5. MUSIC AND VISUALS  Here in Lilly Allen’s ‘smile’ the music completely contradicts the visuals. The music has an upbeat reggae melody which creates a happy tone however the visuals all show something sad/bad happening to either the artist or the male performing in the video. This also proves Goodwin’s theory that Music can contradict/ amplify or illustrate.
  • 6. LYRICS AND VISUALS Bend your knees Put your hands up Bounce around in a circle Caught up in sorrow Emotions taking me over
  • 7. VOYERISM AND SCOPOPHILIA  These two videos show how women in music videos are seen as sexual symbols for the music industry. We see how scopophilia and voyeurism is used to present female artists. In one video intertextuality is even used to present the female body.
  • 8. OVERALL  Overall I have seen how Goodwin’s theories are used in music video’s and how they act as an aid to the video to enhance its meaning and to present the artists in a way that will appeal to their audiences. I have also seen that even different genre’s of music carry the same characteristics proving that Goodwin's theories apply to all genre’s across the music industry.