Andrew Goodwin proposed theories about how music videos use motifs, camera angles, relationships between music and visuals, and portrayal of gender. The document examines examples of music videos that illustrate Goodwin's theories, such as the use of motifs to enhance lyrics in Cheryl Cole's "Fight for This Love" and camera close-ups highlighting lyrics in Beyoncé's "Single Ladies". Overall, the examples demonstrate how Goodwin's theories can be applied across music genres in the industry.