There are several ways by which advertisements erode moral values: 1. Surrogate advertising 2. Puffery 3. Exaggeration 4. Unverified claims 5. Women stereotyping 6. Unhealthy brand competition 7. Children in advertisement

1. Advertisements Erode Moral
Values

2. Surrogate
advertising
• Banned products.
• Masked under another
product under same
brand name.

4. Puffery
• Promotional statements and claims that
express subjective rather than objective views,
which no "reasonable person" would take literally

5. Other Examples

6. Exaggeration

7. Unverified claims

9. Women stereotyping

10. Unhealthy brand competition

11. Children in advertisement

13. Thank you!!