EPC Pet Shop Analysis
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FNBE0715 Effective Public Communication Final Assignment Group Members : Chai Jia Ern Cheah Man Yee Chiam Shiun Jia Tan Kai Xuan Na Yong Yi Yuen Xuan Hui
![BUSINESS ANALYSIS
[ ]
GROUP MEMBERS :
Tan Kai Xuan 0325066
Yuen Xuan Hui 0324292
Chai Jia Ern 0324653
Na Yong Yi 0324458
Cheah Man Yee 0324272
Chiam Shiun Jia 0324212
EFFECTIVE PUBLIC COMMUNICATION](https://image.slidesharecdn.com/business-analysis-kaixuan-160606160733/85/EPC-Pet-Shop-Analysis-1-320.jpg)
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EPC Pet Shop Analysis
- 1. BUSINESS ANALYSIS [ ] GROUP MEMBERS : Tan Kai Xuan 0325066 Yuen Xuan Hui 0324292 Chai Jia Ern 0324653 Na Yong Yi 0324458 Cheah Man Yee 0324272 Chiam Shiun Jia 0324212 EFFECTIVE PUBLIC COMMUNICATION
- 2. / DESCRIPTION OF BUSINESS
- 3. #1 PAWSOME PET SHOP LOCATED IN AMAN PERDANA, KAPAR
- 4. #1 PAWSOME PET SHOP FOUNDER: MS. CHRISTIAN AND SISTER, MELISSA FOUNDED IN: 2014 FIRST PET SHOP IN THIS AREA [ AMAN PEDANA, KAPAR ] SELLS PETS FOOD, GROOMING SERVICES, FOOD PRODUCTION AND BOARDING BRIEF DESCRIPTION
- 5. #1 PAWSOME PET SHOP FOUNDER: MS. CHRISTIAN [RIGHT] MELISSA [LEFT] HISTORY Melissa used to be a worker at The Pet Family for 2 years. Both sisters [Melissa & Christian] think that there is an opportunity to start this business. In the year 2014, they started PAWSOME.
- 6. #1 PAWSOME PET SHOP NO BRANCH MAINLY FOCUSED ON GROOMING SERVICES, BOARDING AND SELLING PETS PRODUCTS DETAILS
- 7. #1 PAWSOME PET SHOP DETAILS NUMBER OF EMPLOYEES : 2 MOTIVES • PASSION IN THIS FIELD • EXPOSE TO PETS WHEN THEY WERE YOUNG • GROOMING IS SELF-FULLFILING • CHALLENGING
- 8. #2 PETS WONDERLAND LOCATED IN GREAT EASTERN MALL, AMPANG
- 9. #2 PETS WONDERLAND FOUNDER: GARY LIM FOUNDED IN: 2001 STARTED OUT STRATEGICALLY IN MID VALLEY MEGAMALL SELLS GROOMING SERVCES, VET CONSULTATIONS, BRIEF DESCRIPTION
- 10. #2 PETS WONDERLAND FOUNDER: GARY LIM HISTORY Started out in Mid-Valley Megamall, Pets Wonderland in the year 2002. The largest in Malaysia at that point in time. Expanded quickly into various locations.
- 11. #2 PETS WONDERLAND DETAILS OPERATED MORE THAN 10 YEARS AWARD : SUPERBRAND INTERNATIONAL 2005 SUPERBRAND MALAYSIA’S CONSUMER CHOICE NUMBER OF EMPLOYEES: MANY
- 12. #2 PETS WONDERLAND BRANCH: MID VALLEY GREAT EASTERN IOI MALL PARADIGM MALL PLAZA MASALAM AEON BIG SUBANG AEON BIG AMPANG D’PULZE KLANG PARADE AEON BIG WANGSA MAJU
- 15. #1 PAWSOME PET SHOP MARKET NATURE: MONOPOLISTIC COMPETITION AMIGO PETSMORE PAWSOME QQ THE PET FAMILY ETERNABII
- 16. PAWSOME REVIEWS REVIEWS : PRODUCTS VARIETY: SERVICE: FAIRLY GOOD [ FRIENDLY ] LESS #1 PAWSOME PET SHOP
- 17. AMIGO THE PET FAMILY REVIEWS : PRODUCTS VARIETY: SERVICE: REVIEWS : PRODUCTS VARIETY: SERVICE: FAIRLY GOOD [POPULAR AMONG THE PET OWNERS] AVERAGE MANY AVERAGE REVIEWS #1 PAWSOME PET SHOP
- 18. PETSMORE QQ REVIEWS : PRODUCTS VARIETY: SERVICE: GOOD AVERAGE AVERAGE MANY REVIEWS #1 PAWSOME PET SHOP
- 19. ETERNABII FAIRLY GOOD [ POPULAR IN THE HOUSING AREA] NOT MANY [ LIMITED CHOICES ] REVIEWS #1 PAWSOME PET SHOP
- 20. #2 PETS WONDERLAND MARKET NATURE: OLIGOPOLY WATER FRONT PETS WONDERLAND PETZ MANIA PERFECT PETS
- 21. PETS WONDERLAND AVERAGE MANY REVIEWS #2 PETS WONDERLAND
- 22. WATER FRONT THE PET FAMILY LIMITED CHOICES GOOD FAIRLY GOOD AVERAGE REVIEWS #2 PETS WONDERLAND
- 23. PERFECT PETS LIMITED CHOICES AVERAGE REVIEWS #2 PETS WONDERLAND
- 25. #1 PAWSOME PET SHOP #2 PETS WONDERLAND - SMALL SCALE - NEW - NOT MANY PEOPLE KNOW - LARGE SCALE - OPERATED MORE THAN 10 YEARS - MANY BRANCHES - PEOPLE KNOW THEIR EXISTENCE
- 26. #1 PAWSOME PET SHOP #2 PETS WONDERLAND ADVERTISETMENT ADVERTISETMEN T - CUSTOMERS RECOMMENDATIONS - FACEBOOK PAGE [https://www.facebook.com/Pawesome-Pet-House 386362214863640/] - OWN WEBSITE [http://www.petswonderland.com.my/] - FACEBOOK PAGE [https://www.facebook.com/petswonderl and.com.my/?fref=tss] - GIVING GOOD SERVICES TO EVERY CUSTOMERS
- 27. #1 PAWSOME PET SHOP #2 PETS WONDERLAND PRICING PROMOTION - BUY THREE FREE ONE SOLUTION: - QUANTITY ORDERED IS LESSER - HIGHER COST PRICING - ORDER IN BULK - LOWER COST GROOMING SERVICES- CHEAPER COMPARED TO THE COMPETITORS SOLUTION: PRODUCTS - LOWER AS POSSIBLE GROOMING SERVICES - REASONABLE PRODUCTS - CHEAPER AS THEIR STOCKS ARE IN BULK
- 28. #1 PAWSOME PET SHOP #2 PETS WONDERLAND PRODUCT VARIETY PRODUCT VARIETY LESS MORE - TO BE DIFFERENT
- 29. #1 PAWSOME PET SHOP #2 PETS WONDERLAND BOARDING SERVICE NO - PROVIDE COMFORTABLE PLACE FOR PETS TO STAY. [ HUGE SPACE, MATTRESS , COMFORTABLE] BOARDING SERVICE
- 30. #1 PAWSOME PET SHOP #2 PETS WONDERLAND MARKET STRATEGY 2) FULFIL THE DEMAND OF THE PARTICULAR AREA 1) OFFER MEMBERSHIP - 5% ON EVERY PURCHASES 3) OFFER VET CONSULTATION SERVICE 1) GIVING PROMOTION - FREE GIFTS WHEN YOU SPEND ABOVE RM 150 2 ) GIVE TESTER TO PETS OWNER
- 31. #1 PAWSOME PET SHOP #2 PETS WONDERLAND - EVERY BRANCHES HAS DIFFERENT HOT-SELLING QUANTITY - DEPENDS ON THE AREA - EXAMPLE: IF THE AREA HAS MORE CAT OWNERS, THE BRANCH WOULD HAVE BROUGHT IN MORE READY STOCK OF CATS PRODUCTS. -
- 32. / SIMILARITIES
- 33. #1 PAWSOME PET SHOP #2 PETS WONDERLAND SERVICES GROOMING
- 34. #1 PAWSOME PET SHOP #2 PETS WONDERLAND PRODUCTS PETS FOOD, TOYS AND SNACKS
- 35. #1 PAWSOME PET SHOP #2 PETS WONDERLAND KEY FOUNDER INTEREST PASSION
- 36. #1 PAWSOME PET SHOP #2 PETS WONDERLAND MISSION PROVIDE BETTER LIVING FOR PETS
- 37. / DIFFERENCES
- 38. #1 PAWSOME PET SHOP #2 PETS WONDERLAND YEAR FOUNDED FOUNDED IN 2014 FOUNDED IN 2001
- 39. #1 PAWSOME PET SHOP #2 PETS WONDERLAND NO. OF BRANCHES NO 11 BRANCHES
- 40. #1 PAWSOME PET SHOP #2 PETS WONDERLAND NO. OF EMPLOYEES 2 MANY
- 41. #1 PAWSOME PET SHOP #2 PETS WONDERLAND RELATIONSHIP BETWEEN EMPLOYEES FAMILY MEMBERS EMPLOYEE
- 42. #1 PAWSOME PET SHOP #2 PETS WONDERLAND BOARDING SERVICES YES NO
- 43. #1 PAWSOME PET SHOP BOARDING SERVICES PAWSOME BOARDING AREA
- 44. #1 PAWSOME PET SHOP #2 PETS WONDERLAND VET CONSULTATIONS YESNO
- 45. #1 PAWSOME PET SHOP #2 PETS WONDERLAND MAJOR PROFIT GROOMIN G + BOARDING SERVICES GROOMIN G+ PRODUCTS
- 46. #1 PAWSOME PET SHOP #2 PETS WONDERLAND BRAND OF PRODUCTS LESS VARIETY WIDE VARIETY
- 47. #1 PAWSOME PET SHOP #2 PETS WONDERLAND OWN PRODUCTS RAW FOOD NO RELEASED NEW PRODUCTION [HOMEMADE MIXED RAW FOOD 3 WEEKS AGO]
- 48. #1 PAWSOME PET SHOP #2 PETS WONDERLAND YEARLY PROFITS AROUND RM200K++ N/A
- 49. #1 PAWSOME PET SHOP #2 PETS WONDERLAND FUTURE PLAN HOME MADE TREATS EXTEND MORE BRANCHES MORE WORKERS
- 51. #2 PETS WONDERLAND ANALYSIS OUTCOME E. WELL-KNOWN BY LOCAL RESIDENTS, FOREIGN EXPATRIATES, AS WELL AS OVERSEAS ROYAL FAMILIES A. GOOD MARKETING STRATEGY B. ACHIEVED SIGNIFICANT MILESTONES AND ACHIEVEMENTS C. FIRST TO BRING IN “MINI -ZOO” CONCEPT [ CONSISTS OF A MIXED RANGE OF LOCAL AND FOREIGN PET SUPPLIES D. MANY BRANCHES MORE COMMERCIALLY SUCCESSFUL
- 53. #1 PAWSOME PET SHOP ADVERTISEMENT EXPANSION - INCREASES NUMBER OF WORKES LIMITED CHOICES DIFFERENT STOCKS - BRING IN DIFFERENT VARIETY OF PRODUCTS NO. OF WORKERS - BY GIVING BROCHURES AROUND THE AREA FLYERS CURRENT SITUATIONS:
- 54. #2 PETS WONDERLAND ADVERTISEMENT TRAINING - TO MAINTAIN QUALITY & REPUTATION DON’T HAVE BOARDING SERVICE/ VETERINARY BOARDING SERVICE - PROVIDE ANOTHER VARIETY OF SERVICES QUALITY WORKERS - ATTRACT MORE CUSTOMERS BANNERS CURRENT SITUATIONS:
- 55. #1 PAWSOME PET SHOP FROM LEFT TO RIGHT: NA YONG YI, CHAI JIA ERN, TAN KAI XUAN, MELISSA, CHRISTIAN
- 56. #2 PETS WONDERLAND FROM LEFT TO RIGHT: CHIAM SHIUN JIA,MANAGER IN-CHARGE, YUEN XUAN HUI, CHEAH MAN YEE
- 58. REFERENCES: - Petswonderland. (2016). Petswonderland | Petswonderland. [online] Available at: http://www.petswonderland.com.my/ [Accessed 19 May 2016].
- 59. / THE END
Editor's Notes
- The first pet shop we had visited is PAWSOME pet shop. This pet shop is located in …
- So, pawsome is founded in 2014 by a twin sisters named Melissa and Christian . Pawsome is the first pet shop in this area, AP.
- Pawsome has no branch, and mainly…
- So, what has initiated their motives to start this business is their passion in this field. They enjoy themselves in handling this business. They were exposed to pets when they were young. They find that grooming is self-fulfilling and challenging. During our interview session, they also told us that, they do face hardships when they first started their business, but passion is what keeps them until today and trained them to be persistence.
- Good afternoon everyone, I am Yong Yi - Now, im going to elaborate on the competition strategy of both pets shop. - As you know PAWSOME pet shop is a small scale business. It just started in the year 2014( two thousand and fourteen) , counted as quite new to the market. - Thus not many people know them. - On the other hand, Pets Wonderland is large scale business. - Many people know them as they have been operated for more than 10 years. - They also have more than 10 branches in klang valley.
- So how advertisement helps in their business. For PAWSOME , they used ethical principle to advertise their business. - By providing good service to the customers and pets, people will tend to recommend them to others. - So, customer recommendation is one of the advertisement that help to improve their business. - Indirectly, they advertise themselves by giving good services to every customers. - They also advertise themselve by posting some picture on facebook for reference to customer. - For pets wonderland, they are using social media to advertise themselve - For example, they have their own website and facebook page.
- The other competition strategy is pricing. - The quantity ordered of their product is lesser. So, their cost is higher. But for the grooming services, they are cheaper compared to other competitors. - The owner try to put their price as low as possible. So, they usually make promotion like buy 3 free 1 to cover back the cost. - On the other hand, Pets wonderland is a large scale business so usually they will order their product in bulk. So, the cost is lower. - Their price for grooming services is also reasonable. Customer usually can afford it and satisfied with it. - They sell their products in a lower price as their stocks are in bulk and their cost for the products is lower.
- The other competition strategy is based on their product variety. - The product variety of pawsome pet shop is less because their business is small now. - They don’t have budget to buy more variety of product. - But, they make self-made raw food to be different with others. - Instead, the product variety of pets wonderland is more because they are affordable to buy products in bulk as they have many branches in klang valley.
- As I know, not many pet shop provides boarding services. - pawsome pet shop provide it but pets wonderland not - The owner of pawsome said, one of the reason for them to provide this service is because they want to provide a comfortable place for pets to stay instead of just a small cage. - But, pets wonderland dint provide this boarding service
- Beside that, one of a market strategy for pawsome is giving promotion - They will give free gifts when you spend above hundred and fifty bucks . - Furthermore, they will also give tester to pets owner to try on their products. - Offer membership is one of the market strategy for pets wonderland to attract customers. - They will also fulfil the demand of the particular area. - For example, if the place got more Malay, they will provide more variety of cats food and products because malay loves cats. - Beside that, they also offer vet consultation service. - Due to small scale of business, pawsome do not have…...... - For pets wonderland, every branches has different hot-selling quantity depend on the area. - For instance, if the area has more cat owners, the branch will provide more variety of ready stock on cats products.
- - Overall, pets wonderland is more commercially successful compared to pawsome pet shop. - Because they have good marketing strategy such as advertisement, more variety of product and so on. - They achieved significant milestones and achievements in different areas. - For example, they expand quickly to various location. - Moreover, pets wonderland is the first to bring in mini zoo concept. - Mini zoo concepts consists of a mixed range of local and foreign pet supplies. - Pets wonderland has many branches in various location but pawsome only have one. - Pets wonderland is well known by local residents, foreign expatriates, as well as overseas royal families. - Hence, pets wonderland is more commercially successful. - So , I will pass it to my friend to talk about the recommendations
- The relationship between the workers for PAWSOME are family members. They are actually twin sisters (Melissa and Christian) whereas pets wonderland workers are mostly employee. There are no relatives working as employee.
- PAWSOME provides boarding service whereby petswonderland did not provide this kind of service.
- PAWSOME provides boarding service whereby petswonderland did not provide this kind of service. As mentioned earlier, the boarding space for pets in PAWSOME are specially customized by their owner, The space for each pets to stay in is huge , air ventilation is good and comfortable too.
- Before I end our presentation, I would like to suggest some recommendations in improving their businesses. Well, for #1, the limited workforce has caused them to accept limited grooming service per day. - As if they increases and hire more workers, they could have done more services and income - Next, #1 is new and not many people know about their existence. - They should have deisgned and printed flyers and make some promotions to attract cust - They can distribute flyers around the area -Lastly, they have very less variety of products. The limited choices might cause the buyers to go purchase from other competitors. Attract cust/ diff stocks
- Well for the sec pet shop PW - PW is a well known pet shop , the no of workers is a lot. Thus, it is important to maintain the quality of workers in every branches - They should provide training to new workers -maintain Q&R Next, it is not enough even pw is famous among the people in this area, they should have designed promotion using banners and paste around the AREA to attract more people. Lastly, pw should have improve themselves to be better. They should have provide BS or veterinary to compete with other competitors. - Diff variety of stocks, products and services can make a big impact to a business.