This document discusses deceptive advertising practices and provides examples. It defines deceptive advertising as using confusing, misleading, or blatantly untrue statements to promote a product. Several major companies are cited for making health or performance claims in their ads that were not supported by evidence, including McDonald's, Kellogg's, Nivea, Fair & Lovely, Listerine, Duracell, and Horlicks. The document explains that deceptive ads take advantage of consumers, especially children, and can negatively impact society.

1. ADVERTISEMENTS
ARE ONLY GLITTER
, NO TRUTH
By
Shivam Upadhyay

2. MEANING OF THE PHRASE
ADVERTISEMENTS ARE
ONLY GITTER, NO TRUTH
1. DECEPTIVE
2. MISLEADING
3. FALSE
4. LUCRATIVE
ADVERITISEMENTS

3. WHAT ARE DECEPTIVE
ADVERTISEMENTS ?
Deceptive advertising also known as false advertising, refers to:
1) using of confusing,
2) misleading,
3) blatantly untrue statements when promoting a product.
 advertisements take advantage of children,
 Manipulates our behavior,
 uses sex to sell,
 and generally contribute to the downfall of our social system.
 creates serious impact on the tastes, values and lifestyles of society
at large.

4. EXAMPLES OF
DECEPTIVE
ADVERTISEMENTS

6. MC DONALDS BURGER
• We all go running to the Mc Donalds fast food
joint in the hope of getting a cheezy, huge, thick
, finger licking good burger!
Don’t we?
• But sadly the reality doesn’t appeal to us that
much! Because what we actually get is a
sagging, miserly seasoned, and minimum cheese
filled burger!!!

7. KELLOGG’S K

8. KELLOGG’S K
• Kellogg's claimed in their advertisements that
consuming k Kellogg's breakfast cereal would
definitely help females loose a certain
amount of killo’s weight within 2 weeks.
• However, this was proved wrong when the
customers actually used the product !

10. NIVEA “BIO SLIM COMPLEX ”
 Would you buy a body lotion that claims:
“regular use significantly reduces body size” ?
 We guess many WOMEN would!
 Nivea had to pay $900,000 in 2001 as a part
of settlement for misleading ads.
 And had to stop producing “Bio-slim
Complex”.

11. FAIR AND LOVELY FAIRNESS
CREAM

12.  According to the advertisement of “FAIR AND
LOVELY FAIRNESS CREAM” , the facial complexion
of women is going to get changed in a matter of
days if they apply this beauty cream.
 The advertisement says that the colour of the
skin will get fair, however the complexion of a
dark skinned female has never in the history of
this product got converted to pure white colour!

14. LISTERINE MOUTH WASH
Listerine -
“Kills germs that cause Bad Breath, Plaque & gum disease Gingivitis”
• Listerine got in trouble claiming that the product could
1. It could cure cold ailments like sore throats and coughs,
2. a dandruff preventative,
3. an anti-shave tonic,
4. and a safe way to protect yourself from cuts,
5. bruises, wounds, and stings,
• However, Using Listerine as a over the counter medicine wasn’t
clinically supported.
• Pfizer (THE COMPANY) had to pull its commercials and change its
claims.

16. DURACELL BATTERIES
 Duracell – “ Lasts Even Longer ”
 Have you ever bought batteries just to run out of life
after a few uses?
 Duracell, and The Procter & Gamble Company got
sued in US by customers claiming that the companies
were delivering a deceptive marketing scheme.
 also accused of misleading facts.
 Duracell Ultra Advanced and Duracell Ultra Power
batteries were more expensive than regular batteries.
 But did not provide longer life than regular alkaline
batteries.

18.  Horlicks claims, their products provide more
stamina and make children taller, stronger and
sharper.
 However, it was proven by the “Food Safety
Standards Authority of India” that HORLICKS
doesn’t provide the benefits to kids which are
shown in the advertisement.
 The company was accused of showing false
research statistics!

19. HOW DO ADVERTISEMENTS
MISLEAD?
A. INCONSISTENT COMAPRISIONS
B. MISLEADING ILLUSTRATIONS
C. FALSE COLORING
D. ANGEL DUSTING
E. GUARANTEE WITHOUT A REMEDY SPECIFIED
F. UNDISCLOSED FACTS

20. THANK YOU !