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ADVERTISEMENTS
ARE ONLY GLITTER
, NO TRUTH
By
Shivam Upadhyay
MEANING OF THE PHRASE
ADVERTISEMENTS ARE
ONLY GITTER, NO TRUTH
1. DECEPTIVE
2. MISLEADING
3. FALSE
4. LUCRATIVE
ADVERITISEMENTS
WHAT ARE DECEPTIVE
ADVERTISEMENTS ?
Deceptive advertising also known as false advertising, refers to:
1) using of confusing,
2) misleading,
3) blatantly untrue statements when promoting a product.
 advertisements take advantage of children,
 Manipulates our behavior,
 uses sex to sell,
 and generally contribute to the downfall of our social system.
 creates serious impact on the tastes, values and lifestyles of society
at large.
EXAMPLES OF
DECEPTIVE
ADVERTISEMENTS
MC DONALDS BURGER
• We all go running to the Mc Donalds fast food
joint in the hope of getting a cheezy, huge, thick
, finger licking good burger!
Don’t we?
• But sadly the reality doesn’t appeal to us that
much! Because what we actually get is a
sagging, miserly seasoned, and minimum cheese
filled burger!!!
KELLOGG’S K
KELLOGG’S K
• Kellogg's claimed in their advertisements that
consuming k Kellogg's breakfast cereal would
definitely help females loose a certain
amount of killo’s weight within 2 weeks.
• However, this was proved wrong when the
customers actually used the product !
NIVEA “BIO SLIM COMPLEX ”
 Would you buy a body lotion that claims:
“regular use significantly reduces body size” ?
 We guess many WOMEN would!
 Nivea had to pay $900,000 in 2001 as a part
of settlement for misleading ads.
 And had to stop producing “Bio-slim
Complex”.
FAIR AND LOVELY FAIRNESS
CREAM
 According to the advertisement of “FAIR AND
LOVELY FAIRNESS CREAM” , the facial complexion
of women is going to get changed in a matter of
days if they apply this beauty cream.
 The advertisement says that the colour of the
skin will get fair, however the complexion of a
dark skinned female has never in the history of
this product got converted to pure white colour!
LISTERINE MOUTH WASH
Listerine -
“Kills germs that cause Bad Breath, Plaque & gum disease Gingivitis”
• Listerine got in trouble claiming that the product could
1. It could cure cold ailments like sore throats and coughs,
2. a dandruff preventative,
3. an anti-shave tonic,
4. and a safe way to protect yourself from cuts,
5. bruises, wounds, and stings,
• However, Using Listerine as a over the counter medicine wasn’t
clinically supported.
• Pfizer (THE COMPANY) had to pull its commercials and change its
claims.
DURACELL BATTERIES
 Duracell – “ Lasts Even Longer ”
 Have you ever bought batteries just to run out of life
after a few uses?
 Duracell, and The Procter & Gamble Company got
sued in US by customers claiming that the companies
were delivering a deceptive marketing scheme.
 also accused of misleading facts.
 Duracell Ultra Advanced and Duracell Ultra Power
batteries were more expensive than regular batteries.
 But did not provide longer life than regular alkaline
batteries.
 Horlicks claims, their products provide more
stamina and make children taller, stronger and
sharper.
 However, it was proven by the “Food Safety
Standards Authority of India” that HORLICKS
doesn’t provide the benefits to kids which are
shown in the advertisement.
 The company was accused of showing false
research statistics!
HOW DO ADVERTISEMENTS
MISLEAD?
A. INCONSISTENT COMAPRISIONS
B. MISLEADING ILLUSTRATIONS
C. FALSE COLORING
D. ANGEL DUSTING
E. GUARANTEE WITHOUT A REMEDY SPECIFIED
F. UNDISCLOSED FACTS
THANK YOU !

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  • 1. ADVERTISEMENTS ARE ONLY GLITTER , NO TRUTH By Shivam Upadhyay
  • 2. MEANING OF THE PHRASE ADVERTISEMENTS ARE ONLY GITTER, NO TRUTH 1. DECEPTIVE 2. MISLEADING 3. FALSE 4. LUCRATIVE ADVERITISEMENTS
  • 3. WHAT ARE DECEPTIVE ADVERTISEMENTS ? Deceptive advertising also known as false advertising, refers to: 1) using of confusing, 2) misleading, 3) blatantly untrue statements when promoting a product.  advertisements take advantage of children,  Manipulates our behavior,  uses sex to sell,  and generally contribute to the downfall of our social system.  creates serious impact on the tastes, values and lifestyles of society at large.
  • 5.
  • 6. MC DONALDS BURGER • We all go running to the Mc Donalds fast food joint in the hope of getting a cheezy, huge, thick , finger licking good burger! Don’t we? • But sadly the reality doesn’t appeal to us that much! Because what we actually get is a sagging, miserly seasoned, and minimum cheese filled burger!!!
  • 8. KELLOGG’S K • Kellogg's claimed in their advertisements that consuming k Kellogg's breakfast cereal would definitely help females loose a certain amount of killo’s weight within 2 weeks. • However, this was proved wrong when the customers actually used the product !
  • 9.
  • 10. NIVEA “BIO SLIM COMPLEX ”  Would you buy a body lotion that claims: “regular use significantly reduces body size” ?  We guess many WOMEN would!  Nivea had to pay $900,000 in 2001 as a part of settlement for misleading ads.  And had to stop producing “Bio-slim Complex”.
  • 11. FAIR AND LOVELY FAIRNESS CREAM
  • 12.  According to the advertisement of “FAIR AND LOVELY FAIRNESS CREAM” , the facial complexion of women is going to get changed in a matter of days if they apply this beauty cream.  The advertisement says that the colour of the skin will get fair, however the complexion of a dark skinned female has never in the history of this product got converted to pure white colour!
  • 13.
  • 14. LISTERINE MOUTH WASH Listerine - “Kills germs that cause Bad Breath, Plaque & gum disease Gingivitis” • Listerine got in trouble claiming that the product could 1. It could cure cold ailments like sore throats and coughs, 2. a dandruff preventative, 3. an anti-shave tonic, 4. and a safe way to protect yourself from cuts, 5. bruises, wounds, and stings, • However, Using Listerine as a over the counter medicine wasn’t clinically supported. • Pfizer (THE COMPANY) had to pull its commercials and change its claims.
  • 15.
  • 16. DURACELL BATTERIES  Duracell – “ Lasts Even Longer ”  Have you ever bought batteries just to run out of life after a few uses?  Duracell, and The Procter & Gamble Company got sued in US by customers claiming that the companies were delivering a deceptive marketing scheme.  also accused of misleading facts.  Duracell Ultra Advanced and Duracell Ultra Power batteries were more expensive than regular batteries.  But did not provide longer life than regular alkaline batteries.
  • 17.
  • 18.  Horlicks claims, their products provide more stamina and make children taller, stronger and sharper.  However, it was proven by the “Food Safety Standards Authority of India” that HORLICKS doesn’t provide the benefits to kids which are shown in the advertisement.  The company was accused of showing false research statistics!
  • 19. HOW DO ADVERTISEMENTS MISLEAD? A. INCONSISTENT COMAPRISIONS B. MISLEADING ILLUSTRATIONS C. FALSE COLORING D. ANGEL DUSTING E. GUARANTEE WITHOUT A REMEDY SPECIFIED F. UNDISCLOSED FACTS