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This case study examines ethics in advertising. It defines advertising as producing commercial advertisements to make customers aware of products and services, convince customers they are suitable, create desire, and enhance company image. False advertising refers to using fake statements to promote products and confuse consumers. Some companies engage in false advertising to attract customers with attractive but untrue ads. Solutions include laws against deceptive claims and educational videos to prevent deception.
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Design project 2 brief sept 2015
1. The document outlines the requirements for Project 2 of an introductory design course, which involves transforming 2D elements into 3D forms to represent assigned words.
2. In part 2A, students work in groups to create 3D geometric abstract art pieces hanging like mobiles that reflect one of six given words. They explore the word's meaning through drawings and models at different stages.
3. Students must present their final hanging mobile model and explanation boards analyzing the design process and elements used to represent the word. They are assessed on demonstrated understanding, originality, and clarity of presentation.
Itd project 1b brief rev01
This document outlines a design project with two parts for students. Part 1 involves individually sketching design elements in nature and the built environment. Students must produce sketches and abstract artwork exploring lines, shapes, textures, and colors. Part 2 is a group project to create nine simple abstract artworks from daily items exploring design principles like balance, asymmetry, and proportion. Students will present their work along with boards explaining the design concepts applied. The objectives are for students to learn design processes, elements, and principles through observational sketching and abstract artwork.
Itd sept 2015 p1 a
This document outlines the requirements for Project 1A of the Introduction to Design course. The project has two parts: 1) exploring basic design elements through sketches of nature and the built environment, and 2) composing artworks using assigned everyday items to demonstrate understanding of design elements and principles. Students must produce 8 sketches on A5 paper analyzing lines, shape, texture, form and hue in nature and the built environment. They must also create 2 abstract artworks on A4 paper transforming natural and manmade elements. The sketches and artworks will be assessed based on demonstrated understanding of design elements, clarity of explanations, originality, and technical skill. The deadline for submission is Week 5.
Psycho2
This document discusses several concepts related to social influence and behavior: the social learning perspective whereby individuals learn behaviors by observing others; Cialdini's principles of social proof and scarcity; social and cultural perspectives on behavior; confirmation bias where people only pay attention to information supporting their beliefs; self-fulfilling prophecies where predictions cause themselves to be true; and upward and downward counterfactual thinking related to imagining different outcomes of past events. Examples are provided to illustrate each concept.
Psychology report
The document summarizes a social psychology video created by the group members. The video depicts four friends - Harris, Rainnie, Thomas, and Jeanette - in their social psychology class over several scenes. It applies concepts like social learning, social proof, confirmation bias, and self-fulfilling prophecy to events in the video. The document also analyzes how each concept was demonstrated and concludes the video was a creative way to learn about applying social psychology concepts to daily life.
Psycho
This document summarizes key concepts related to social psychology: stereotyping, the halo effect, social loafing, social facilitation, and discrimination. It provides examples of each concept, such as how John Doe stereotyped Asians as hard workers but then observed them social loafing in the office. It also explains how Omputeh showed social facilitation by being more productive in group meetings than when working alone.
Name
This document contains a student's submission for a social psychology course. It includes the student's name, student ID number, class schedule, and submission date. The document then discusses several topics related to cognitive biases and social comparisons, including confirmation bias, downward social comparison, and mood-congruence effects. Examples from the student's own experiences are provided to illustrate each concept.
Epc1st
This document outlines an assignment for a photo blog to be completed by students in groups of four. The assignment aims to demonstrate principles of communication and analyzing interactions with others. Students must choose a location in Klang Valley to photograph, capturing 25-30 photos on topics like people, food, activities, and cultural architecture. Each photo needs a 20-30 word caption. Students will be assessed based on understanding the brief, content and organization of their write-up, use of references, and grammar. The assignment is due on December 15th and should follow APA style for references.
Bus30104 intro to biz final project sept 2015
This document outlines the requirements and guidelines for a final group project for an Introduction to Business course. Students will form groups to plan and run a charity drive event to raise funds for a charitable organization of their choice. They will apply concepts learned in the course like marketing, finance, operations and ethics. The project aims to provide practical experience for students and support a worthy cause. Students must submit a detailed report on the planning and results of the event as well as videos documenting aspects of the project. They will be assessed on the content and quality of the report, achievement of fundraising goals, financial records, peer evaluations, and individual reflections.
Bus30104 intro to biz assignment business plan sept 2015
This document outlines the requirements for Project 1 of the Introduction to Business course. Students will form groups and present a 10-15 minute business plan presentation. The presentation should include details on the business background, market analysis, marketing strategies, management strategies, and financial plan. It will be assessed based on topic content, verbal presentation skills, and peer evaluation of individual contribution. Guidelines are provided on the expected content of the presentation slides and formatting of references. The objectives are for students to understand different business types and factors affecting business operations.
Epc oral q2
The document summarizes an oral presentation about Perdana Botanical Garden in Kuala Lumpur, Malaysia. It provides details about the garden's history, layout, landscaping features, and activities available. The garden was formally opened in 1889 and originally called the Public Gardens. It has undergone several name changes and expansions over time. The landscape includes trees, palms, a river, waterfall, bridges, and playground. Visitors can explore the gardens by walking trails or renting a segway and enjoy activities like boating and cycling.
Epc oral 2
This document provides details about St. Mark's Basilica in Venice, Italy. It describes the history and construction of the basilica, which was founded in the 9th century to shelter the relics of St. Mark the Evangelist. The document outlines the basilica's architectural structure and layout, as well as ornamentation such as the pulpit, gilded lion of St. Mark, and horses of Saint Mark. Interior features including the inlaid marble floors and famous mosaics are also summarized. The exterior of the basilica is described as majestic with three main parts - the lower, upper sections and domes.
English final
This document discusses and compares two Malaysian LED lighting businesses - Nitto Optotronics and Optotronics Semiconductor. Both companies produce LED lights that are more energy efficient and better for the environment than traditional lights. While Nitto Optotronics produces general LED lighting and has three branches and 500 employees, Optotronics Semiconductor focuses on automotive LED lights, has two branches and 650 employees. The document analyzes the similarities and differences between the two companies, including their histories, products, strategies, and competitors. It ultimately concludes that both companies produce high-quality LED lights, though Optotronics Semiconductor has established itself as the sole Malaysian provider of automotive LED lights.
English final
The document provides details about a group assignment comparing two businesses that use LED lighting. It lists the group members and their roles. It includes a table of contents and sections on key summaries, business descriptions and a comparative analysis. The two businesses are Nitto Optotronics, located in Puchong, Selangor, and Optotronics Semiconductor in Taiping, Perak. Both produce LED lighting products but Nitto focuses on general lighting while Optotronics focuses on automotive semiconductors. The analysis finds they have similarities in using LED lights but differences in factors like competitors, branches and customers.
English
The document compares the 2014 films Hercules and San Andreas. Both films star Dwayne Johnson and utilize green screen technology. They also feature Johnson risking his life to save family members. In Hercules, Johnson plays the mythical hero who seeks revenge after his family is killed. In San Andreas, a disaster film, Johnson plays a rescue pilot trying to save his daughter during an earthquake. While the genres and plots differ, the films are similar in their use of special effects, focus on family, and endings that provide hope after adversity.
Cnc brief
1) Students are assigned a group project to create a 5-minute timeline video on topics related to religion, food, fashion, home, beliefs, or economy from prehistoric times to present.
2) Individually, students must create a 4-minute personal timeline video covering their family's past, present, and their future in 10 years related to culture, traditions, education, and life events.
3) Videos are to be submitted on CDs with proper labeling in two folders for group and individual work by specified due dates for grading. Late submissions will result in reduced marks.
Cnc final project
This document outlines the requirements for Project 3 of the Culture & Civilization module. Students must research and document places of interest related to their chosen theme of Malaysian Architecture, Fusion Architecture, Religious Places, or Spaces and People. They will create a literature review, timeline, and series of 10 postcards documenting their findings. The postcards should educate readers on the historical, architectural, and social aspects of the places. Students will submit their research, timeline, postcard series, and a 1-minute video montage by January 28th for assessment based on their understanding, content, creativity, and originality. The document provides assessment criteria and notes from tutorial sessions to guide students' progress.
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Untitled 2
- 1. CASE STUDY 1 : ETHICS IN ADVERSING Group Members : Tang Fu Hong Tan Jit Kim Teh Wei Hong Joseph Soh Thomas Ting Shii Kai
- 2. WHAT IS ADVERTISING? WHATS IS ITS PURPOSE?
- 3. ADVERTISING… is the activity or profession of producing advertisements for commercial products or services.
- 4. The Purpose of Advertising is to: • Make customers aware of your product or service; • Convince customers that your company's product or service is right for their needs; • Create a desire for your product or service; • Enhance the image of your company; • Announce new products or services; • Reinforce salespeople's messages; • Make customers take the next step (ask for more information, request a sample, place an order, and so on); and • Draw customers to your business.
- 5. What Is False Advertising? Why Do Some Companies Engage In False Advertising?
- 6. False advertising refers to a manufacturer or a company using a fake statements to promote their product. The purpose of these companies is to confuse and attract the consumer with attractive but untrue advertisement. For example, the McDonald’s Big Mag burgers doesn’t look exactly like what they show in their advertisement.
- 7. SOLUTIONS?
- 8. 1.The solution to deal with the false advertising is using rules and regulation against the authority. State and federal laws are in place to protect consumers from false or misleading advertising. These laws make deceptive claims illegal. No business may make false, misleading, or deceptive claims about a product regarding its price, quality and purpose.
- 9. 2. Another solution is government can create a short video to post on the "Youtube" to help people from getting cheated by those false advertising. People now are more rather to watch video at home instead of participating a conference. Hence, precautions can be taken to avoid those unwanted deception.