Sophie gathered feedback on her music video from a focus group on Facebook who answered questions about the video. Overall, respondents understood the heartbreak storyline and thought the secluded beach location suited it. Most identified the genre as pop due to its conventions of focusing on a central character and love topic. Positive feedback included liking the phone scene dissolving to birds, the burning photograph symbolizing the end of the relationship, and the adventurous location. The main criticism was that the lip syncing was out of sync at times, making it seem unprofessional. Sophie learned she should take multiple shots of lip syncing scenes and get more footage to improve for next time.

1. ADVANCED PORTFOLIO
EVALUATION- SOPHIE LEE
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

2. TO GATHER AUDIENCE FEEDBACK ON MY FINAL PIECE MY GROUP AND I CREATED
A FOCUS GROUP ON FACEBOOK WHERE WE INVITED PEOPLE TO VIEW OUR VIDEO
AND ANSWER SOME QUESTIONS. WE SET 5 QUESTIONS THAT THEY HAD TO
ANSWER ABOUT OUR MUSIC VIDEO WHICH WERE ORIENTATED AROUND HOW
THEY THOUGHT OUR MUSIC VIDEO WAS GOOD AND WHETHER THEY ENJOYED.

3. DO YOU UNDERSTAND THE STORYLINE?
The first question that we asked was about whether they understood the
storyline to the video. From my questionnaire that I created for research I found
that it was important for the viewer to understand the storyline if they liked the
video. As a result of this we wanted to make our heartbreak storyline easily
understandable. All the people that responded to this question stated that we
did understand the storyline that we had created. I think that it was easy for
them to understand the storyline as we made it clear through the video that the
character had gone to the beach to leave there broken relationship behind,
emphasised by the burning of the photograph and deleting of the message.

4. DO YOU THE LOCATION IS SUITABLE FOR
THE STORYLINE?
We also asked the people that we added to the focus group whether they
thought that the location for our music video was suitable for the storyline.
We found that everyone found our location of a beach suitable. This is
probrably because the beach we filmed it on was a secluded beach where
there was not many people therefore showing the character had the time
and space to think about what was going on.

5. WHAT GENRE DO YOU THINK THE VIDEO IS?
The genre of the music video we created was pop/indie. We asked our
focus group what genre of music they though our music video was and
most people said that it was of the pop genre. This shows that we
portrayed the conventions of existing pop music videos for the audience to
think that our video was a pop video. The clear conventions that we used
were the use of a topic which was based around love and the video
resolving around one central character. These conventions are the
conventions in which I found from my research into existing music videos.

6. WHAT DO YOU LIKE ABOUT THIS VIDEO?
As well as questions about the storyline and genre of the music we also
asked what them what they liked about our music video. On person
replied that the phone section of the video was the part that they liked.
This section is where the main character looks at the phone which
shows a text message of her ‘ex’ boyfriend and then a shot of birds
flying dissolve into it. I think that this scene has been successful as it
flowed fluently and created the feeling that she wanted to be set free.
Another person stated that they liked the burning photograph at the end
as it symbolises the end of the relationship effectively. I think that this
was effective as it stands out clearly from the rest of the video as the
video is quite dull whereas the burning photograph is quite bright. Our
choice of location was also liked as it was described to be adventurous
and unique.

7. WHAT IMPROVEMENTS CAN WE MAKE?
The one main critic in which we received when we asked what improvements
we could make was the miming in the video.. The miming in the video was out
of time with the lyrics in some sections of the song which therefore did not give
the video a professional feel. We found it difficult to match all the movements of
the characters mouth with the lyrics as it was moving at different speeds in
different shots. It was very hard to match it up identically by slowing down or
speeding up the shot therefore we did it as effectively as we possibly could.
If I was to create this video again I would focus on improving the miming. I
would do this by taking multiple shots of the scenes in which the characters
mouth is shown to be singing. By doing this I would then be able to choose
which one fits my music video the best and delete the rest of them. If I was to
do it again I would also shoot some more footage whilst we were at the beach
as when we got to editing we found that some of the footage that we shot was
not unusable therefore we had to use some shots more than once to fill the
gaps.