The document summarizes feedback received from an audience survey about a music video. Key points: - The survey asked about likes/dislikes of the video, costume, locations, narrative, and whether an extra location was needed. - Most respondents felt the locations of a park and stage effectively conveyed the theme of loneliness. However, some disliked background elements in the park footage. - The costume was seen as fitting for the indie genre. One respondent would have preferred a suit. - There was consensus that a small narrative about the artist's depression was portrayed, but the ending lacked clarity. - The majority felt only featuring one artist best represented the theme of loneliness in the song

1. What have you learned from your audience
feedback?

2.  To gather an idea of what our target audience
would like to see in our music video we sent out
a questionnaire to find out what they would like
to see as we they would be the main people who
would be viewing the video and they would be
the ones voicing their opinions on it so we felt
that the video would need to include things that
they would like to see. So when we received our
feedback we decided to implement some of the
things the target audience wanted to see such as
a performance based video.

3.  Stuart Hall’s theory suggests that media is encoded by the
producers and is then decoded by the audience. It suggests that
different people can interpret media in different ways and can
decode the media in different ways and they can find different
and deeper meanings to the media compared to other people. In
our music video we tried to show how the lead singer was
mentally in a dark place and felt lonely and we tried to convey
this to the audience in a variety of ways through the performance
and narrative with how the artist starts off in a lonely field but
eventually starts to slowly pull through his depression as he
starts to perform on the stage and we tried to give the idea to
the audience that the stage is where at artist feels like he
belongs as in the rest of the world he feels alone. We tried to link
the lyrics and visuals very closely and convey the narrative of the
lyrics through the video. Also from the feedback we received we
can see that the majority of the people also felt their was a
narrative and the artists loneliness was represented particularly
well.

4.  Here is the link to our survey of our music video and our ancillary task survey:
 https://www.surveymonkey.com/s/P9XH3MZ
 https://www.surveymonkey.com/THV5XW9
 We posted our surveys on social media so that our questionnaires would reach a lot of
people and people who had different interests to get a fair response.
Post on
social
media
website
facebook
to get as
many
respondent
s to our
survey as

6.  We asked the question “what are your opinions on the music video?” so that we could gather
what they’re first thoughts of the video were and it is also quite an open question that leaves a
lot of room for people to praise or criticize the video. We received a generally positive response
as shown with one person who said “The video is really great, it looks really good” however we
also received some negative feedback as people suggested that things such as the cut rate
could be improved, however their was only one response that was entirely negative saying that
it was “amateurish” which I suppose we could somewhat understand and if were to redo the
video we would have liked to improve things such as the cut rate to give a more professional
feel to it, however this was only one out of ten response that was completely negative.
 What are your opinions on the Music Video?
 I really liked the video. It was simple but still followed the song and had appropriate locations and costumes.
 The video is good as it follows the theme of the song.
 The video is good but contains mistakes which take the edge of the video.
 It is good, it links to the genre characteristics and the location and costume are appropriate too.
 I really liked it. I went well with the lyrics and song.
 I didn't really like it to be honest. It looked very amateur and nothing like a real music video.
 The video is good, the locations are nice and the costume fits in with the genre. However the shots are a bit too
long so the cut rate could be quicker.
 The video is really great, it looks really good.
 It is very good as it represents and conforms to the genre characteristics.
 The video is good. The two locations are good but I would have liked to have seen maybe another.

7.  From this question we could pick out what the audience thought we did particularly well.
A lot of the responses commented on how we used our locations very well as the places
we chose are typically full of life and people however our lead singer was in these places
alone which from the responses we can see that we clearly conveyed his loneliness. The
audience also appeared to like other features of our music video such as the 360 degree
shot and how the lyrics were linked with the visuals.
 What did you like about the video?
 I liked the two locations. They were both lonely places which went with song.
 I liked the locations, the narrative and the 360 degree shot.
 I did like the locations as they suited the songs meanings. I also liked the costume and the acting of
the character.
 I liked the way the lyrics were portrayed in the acting and the lonely locations. I also liked the slow cut
rate as it went with the beat and the mood.
 I really liked the slow cut rate as it went with the beat and the mood of the song. I also liked the
costume, shot types and locations.
 I did like the leader singer. He portrayed the lyrics well in his acting by looking depressed and lost.
 The two locations were good as they fitted in with the lyrics as they portrayed the loneliness. The smart
casual costume looked great too.
 The video is set in a really nice location and the costume looks good too.
 I liked the two location, the outfit and the narrative.
 I liked the way the video shows a lonely person on stage and on a stage which matches the lyrics. I also
like two locations and what the person is wearing.

8.  From this we saw a variety of different views on the video and how some people disliked certain aspects,
however they id not seem to say it was a particularly bad video they rather just didn’t like individual things such
as one person who thought that it would’ve been more appropriate for the lead singer to be wearing a suit. I can
understand this viewpoint as it would’ve added to the serious tone of the music video and song, however we
had decided against this as we felt it would be more in line with the indie rock genre for our artist to be wearing
more casual clothing. There was also the view that there should have been a bigger variety of shot types in
retrospect we probably could have included more different types of shots however like with every media product
some people are going to like and dislike different parts of it.
 What did you dislike about the video?
 On the other hand I didn't like the costume. I feel it would be much more appropriate if the artist was wearing a
suit.
 I didn't like the costume, I know it was smart casual and this is part of indie rock but I just didnt personally like
the outfit. I though the stage location should have been used more too.
 I though there was many mistakes as there was the school logo on the stage, the houses and park in the
background of the park and wobbly camera at some points.
 I didn't like the rewind at the end as I didnt know the relevance of it. I also didn't like the way the play area and
houses were in the background of the park as it looked amatuer.
 I didn't like the ending when the artist was in reverse back on to the tree truck.
 I didn't like the two locations. The park had a playground and houses in the background while the stage footage
wasn't too clear and had a school logo in the background which looked bad.
 I though the shots were too long and the cut rate should of been quicker.
 I don't like the shot types as there isn't much of a variety.
 I didn't really like the on stage section.
 I didn't like lack of shot types as there was much of a variety. I also though a third location would have been
better maybe in a studio.

9.  Some of the responses we to this question suggested that they would like for their to have been a third
location, we would’ve liked to have included a third location such as a town square completely empty
for our artist to walk through, however this was very hard to find so we therefore could not implement
this into our music video. Also a few responses mentioned how they would have like a bigger variety of
shots, so from this we can see that what the people would like to change in the music video were what
they disliked in the video.
 What would you change about the video?
 I would change the costume. I would also change the video so that other people were in it to highlight
his lonliness.
 I would have changed the costume and shown more of the stage location.
 I would personally eradicate all the mistakes and mabye add a new location.
 I would find a way to film in the park without the play area and the houses. I would also add some close
up shots.
 I would change the ending for something more meaningful as the rest of the video was great.
 I would change the locations. I think the idea of a park and stage were good but they weren't executed
well. The park would look good without the play area and the houses. Also if a different staged was
used that would look great.
 I would make the cut rate quicker as it was too slow for a music video. I would also add in more variety
of shots such as more close ups and extreme close ups.
 I would add a wider variety of shots
 Change the on stage section for a city or studio location.
 I would add a variety of more shot types especially close ups and extreme close ups. I would also have
added a third location preferably in a recording studio. Finally I would have had more people in the
video.

10.  From this response we feel that we chose the right costume for our lead singer as the
smart/casual look is very common in the indie rock genre and we felt that that would be the
most appealing look for our target audience and from the answers we seem to have been right.
However there was one answer that said they would have preferred the lead singer to be
wearing a suit which we as a group considered but ultimately decided against as we felt that
the smart/casual look would’ve have been appealing to more people which it clearly was.
 Did you like the costume? and why?
 I thought it was ok but I would have preferred a suit as I feel it would suit the narrative better.
 No I didn't like the like the outfit. It was just not too my liking.
 The costume is good, it's smart but casual as well and is a typical indie outfit.
 Yes the costume fitted into the indie rock genre and looked good in the video.
 The costume suited the genre and song well.
 I did like the costume as it looked smart but casual and fitted in with the genre well.
 The smart casual costume looked great and also was in keeping with the indie rock codes and
conventions.
 Yes the costume looks great as it is typical indie wear and it looks good.
 I like the shirt, jeans and boots as this is a typical indie look.
 Yes I though the costume was great as it is typical indie wear and conformed to the genre
conventions.

11.  The overall feeling we gathered from the response to this question is that they felt the park location was used effectively as it usually a
very lively place however since no-one was around the artist it helped to give off the idea of loneliness that we were trying to create. This
is shown by one of the people who said “I liked both locations. They both represented the loneliness in the song. A park is meant to be a
fun place but this park was quiet and lonely and the stage had no audience.” Despite this a few of the responses said that they like the
location but didn’t like the houses in the background which we would have like to change as we also felt in retrospect that it was a bit out
of place as it doesn’t make it look as desolate as we would’ve liked.
 Did you like the location? and why?
 I really liked both locations as they are meant to be lively socialable locations however they are lonely locations because of the song
which is great.
 I liked both locations. They both represented the loneliness in the song. A park is meant to be a fun place but this park was quiet and
lonely and the stage had no audience.
 The locations are good as they are usually social places but they are empty and have been made lonely.
 I did like the park but I didn't like the houses and play area in the background. I liked the dead tree that the artist was sitting on however.
The stage location was good though.
 I loved both of the locations as they represented the theme on lonlineness.
 As I said before I would change the locations however I though they were good ideas. I think the idea of a park and stage were good but
they weren't executed well. The park would look good without the play area and the houses. Also if a different staged was used that
would look great.
 The park location was good as it showed of the lonely theme as there was nobody else around. The stage also did this as there was
nobody watching. I though the stage could have been used more.
 Both locations are good especially the park location.
 I liked the park location but not the on stage location. I'm not exactly sure why I didn't like it I just would prefer somewhere else.
 Yes I liked both locations. The stage location is good as it shows the loneliness as there is nobody watching. The second location is quite
good as it is again empty but he park and houses in the background don't look to great.


12.  Most people who responded to this question appeared to be in agreement that their was a
narrative in terms of how the artist was shown to suffer from loneliness and depression, but
they also seem to agree that apart from that their isn’t much of a narrative. This is something
we agree with as we tried to make the lyrics match the visuals and their wasn’t a clear
conclusion in the song so it was hard for their to be a narrative where things are concluded
however we did try to make it seem that the artist was slowly starting to cope with his deep
depression and loneliness through his performance on the stage.
 Do you believe the video has a narrative? and if so do you like it?
 There is a narrative as the whole video shows the lonleness of the artist.
 There was a great narrative in my opinion. The video showed the depression and loneliness of
the artist.
 There isn't much of a narrative but it does show the loneliness which is just as good.
 There is a good narrative in my opinion. Nothing much really happens but this is showing the
loneliness which the song is about.
 There was a small narrative but I liked it like his however the ending didn't make any sense to
me.
 There is a narrative and I did like it. It shows the depression and the loneness of the character
which links to the song.
 There is a strong narrative as the loneliness in the lyrics is depicted all song.
 There is a small narrative with the loneliness aspect. I do like it but it could be implemented
better.
 Yh the lonely Morrissey goes with the lyrics so this is a good narrative.
 I do like the mix between narrative and performance. There is a basic narrative but I would
have liked to have seen a bit more of a story.

13.  This was a clear yes or no answer to gain a clear idea as to whether the idea
to just have the one person in the video was the right one, which judging
from the results it was as 70 % of the respondents thought that it was best
for their to be only was person in the music video. It seems that the majority
of people agreed with us that the best way to represent the lead singers
loneliness is to only feature him in the music video.

14.  The vast majority of answers to this question appeared to agree with that the locations
used were good however there are a few that disagreed as one says “Over the stage I
would prefer a city or studio location” this is something we had originally though about
however it was very difficult to try to film in the city with all the people around who
would be getting in the way of the camera, however for the most part from the ten
answers the majority of people seemed to like the locations we chose and thought they
were appropriate for the music video.
 Would you have liked to seen an extra location? and if so where?
 No I liked the two locations as it is.
 No I liked the two that were used.
 Yes I would have liked another location maybe a studio or the artist in a club on there
own.
 No the two was enough and were appropriate.
 No I liked the two locations as it is.
 No I think two locations was a good idea but they should of been planned better.
 No I liked the two but the stage should of been shown more in my opinion.
 No I liked the two locations and I feel three would have been too many.
 Over the stage I would prefer a city or studio location.
 As I said I would have liked a third location preferably in a recording studio or maybe
with something on a green screen done too. A city location could have worked too as
well.

15.  The response to this question was very important to us as throughout the whole recording process of recording
our music video we tried to make sure that our video conformed to the typical conventions of the indie rock
genre and it appears that we managed to that as shown with the response “Yes the video goes with the genre
conventions as the costume is appropriate and the location is also very indie.” Since all the responses though
that the video conformed to indie rock conventions and think our video fitted the indie rock genre very well.
 Do you think the video conforms to the indie genre conventions? and why?

 The video definitely follows the genre characteristics with the acting, locations and the general feeling of the
video.
 The video definitely fits into the indie category.
 The video does look like many other indie video and conforms well to the characteris.
 Yes the video goes with the genre conventions as the costume is appropriate and the location is also very indie.
 Yes the costume, location and general mood of the video was suited to the genre.
 The video is very in keeping with the indie rock genre characteristics because of the costume and the mood that
is set.
 Yes the video does by using the costume and locations of a typical indie genre video.
 It does conform the genre conventions with the costume especially.
 Yes the locations and outfit give the video a indie rock look.
 I feel it is clear it is a Indie video because of the costume the locations and the mood created by the video.

17.  We felt that this was an appropriate first question to ask to see if we had
succeeded in our goal of making our ancillary tasks fit in with the codes and
conventions of indie rock. Our results show that 90% of our respondents
thought that it was of the indie rock genre so it appears that we did manage
to clearly make it conform with the codes and conventions of indie rock.
However one person said that they thought it was of the pop genre which is
understandable as the way in which our band was stood on the front of our
album poster is also very common in the pop genre.

18.  The responses we got to this question were very mixed. It was clear some of the respondents
really liked the digipack however some also seemed to dislike it, also a few said that they liked
the pictures whilst also stating that they thought they could’ve been better quality photos.
From this response to the question we could see that people’s reactions were very split and
there were a lot of positives and negatives picked up on. One of the negatives people picked
up on was the lack of information about the band but we felt with the digipack it was important
to focus on the photos of the band rather than information on the actual band as that is quite
uncommon in digipacks.
 Do you like the Digipak? and why?
 I thought the digipak was ok, but there could have been improvements.
 I liked the digipak as it had a lot if images which fans want then it had the track list which is
essential too.
 The digipak in my opinion wasn't the best. The pictures are poor quality and there isn't any
information about the album or band.
 The digipak is ok. The pictures are good but no the best quality.
 The digipak is nice. It shows the band but the lead artist more which is common in bands. It
also has the track list which looks good in front of a good picture.
 I though the digipak was ok I thought it was the weakest of the three items.
 Yes I do like the digipak. There are more images of the main artist but the band are also there
which fans want too see.
 The digipak was ok but the images wasn't be best quality and the text was in a poor font.
 It's good but I would like a bit more text such as information on the band.
 Yes I like it is shows the artist a lot which is what people want to see.

19.  This question was asked to get an idea of the negatives and positives and to receive some criticism to see what
we could have improved on to make the product more appealing to more people. Quite a lot of the people who
answered the question seemed to like things such as the layout and how it showed pictures of the lead singer
and the band. However similar to answers in the last question some people would’ve preferred more of a variety
of pictures in better quality and possibly a close up and if we were going to redo the digipack we would’ve liked
to have used a wider variety of photos.
 What do you think was good and bad about the digipak?
 The basic layout was good as I don't like the digipaks that fold out. However the pictures were all similar and I
would have preferred a variety.
 I liked the pictures and the way it was designed. I would have liked too see a fold out digipak as its more
interactive and fun.
 The digipak picturs are poor quality and I would have liked a short summary on the album. I do like the
consistency of the band name font.
 I like the layout and design but I don't think it has been executed well as the pictures are poor quality.
 The design and layout is great and the picture are good too. However I would have preferred a close up picture.
 I thought the pictures were of a poor quality and that a fold out digipak could have been made.
 There is a good variety of pictures and there is a clear track list with a great background. However the pictures
aren't the best quality and there could be more information on the album.
 The pictures and choice of font wasn't the best and I didn't like them. However the design was good as it
showed the artist which is what people want.
 The picture are good angles and positions but not the best quality. I like the text for the digipak.
 I like that it has the main artist more than the other members but that it still features them too. However I think
there could be more text about the band and the album like a blurb.

20.  We hoped that this question would help give us a clear indication of what our audience would
like to see specifically improved. From the responses we gathered that they would’ve like the
digipack to be able to fold out more to make it more interactive with the audience, in hindsight
we wish that we would’ve implemented this into our digipack to make the pack more
interesting for potential buyers. Furthermore one of the responses said that they would’ve
liked their to have been a short summary on the digipack, however we thought it would be
better to convey our band through images of them rather than words.
 What do you think should be improved on the digipak?
 Just a variety of different pictures would please me.
 I would just changed it into a fold out digipak with more pages.
 I would have liked one on the fold out digipaks as its more interactive and better for buyers of
the album.
 Better quality images would improve the album.
 I think a close up image should replace one of the mid/long shots.
 I think the pictures should be of higher quality, there could have been a paragraph about the
album and a fold out digipak would have been nice too.
 I think there should be a small summary on the album and the pictures should be of a higher
quality.
 Different images should be used as they aren't the best quality.
 The quality of the images.
 I think that a blurb of some sort should be added.

21.  From this question about our poster we gathered that the majority of the respondents liked it,
however they did seem to feel that their was room for improvement as even though they
thought the poster was good they suggested that it could have been more eye catching, I agree
with them that it could have been more eye catching but as a group we felt that if we made it
too bright and colourful the poster would not conform with the indie rock genre.
 Do you like the poster? and why?
 I preferred the poster but again it could have been better.
 Yes I did. It was fairly simple but not boring.
 The poster is better but still could be better. The small details are good but the picture again is
poor quality.
 Yes the poster is better but still could be improved. The layout is nice but there could be more
to make it interesting.
 I do like the poster too as it is simple yet effective.
 I did like the poster but I though it could have been a lot better.
 Yes I think the poster is fairly simple but effective.
 The poster again has a good idea but it isn't executed that well.
 It's fairly good as it shows the two other members of the band who aren't seen much.
 The poster is nice as it is simple yet effective.

22.  The view we got from this question was that people liked the simple clear layout as well as the star ratings
indicating the reviews that the band have received for their album. The respondents also said that they like the
font consistency which we were pleased about as we wanted to create a recognizable brand for our band which I
feel we succeeded in doing.
 What do you think was good and bad about the poster?
 The picture was a great idea the way the three are standing and the use of lighting and costume is great.
However the picture didn't look good as its a poor quality. I did like the star ratings and the simplicity of the
poster.
 I liked the design and they layout. However a better picture would improve the poster.
 The consistency between the two products is good and there are a lot of small details but are well done.
However the picture is a good idea and well thought out but is poorly taken.
 The image is good idea with the main artist at the front and the other band members behind less prominent. I
also like the suits but again the quality is poor. The banner at the top is a waste in my opinion.
 I like the start ratings and the simplicity. However I don't like the picture as the suits don't go with the genre for
me. I also think the plain banner at the top is a waste and something more creative could have been put there.
 The fonts for the album date is very boring and simple and the picture which is very prominent is poor in my
opinion. However all the little features such as the stars are great and the band name is the same as the digipak
which makes it look professional.
 I like the simplicity but if it is done then like this then you need a really strong picture and the chosen image is
poor quality. However I like the consistency between the poster and digipak.
 The idea of the picture was a good idea but it was taken very well as its quite dark. The way the fonts have been
used consistently through the poster and digipak is really good as it gives the band an identity.
 Showing three was good but the picture isn't good quality.

 It shows the band which people want however the picture could be better.

23.  We asked this question to understand specifically what our audience would have like to have
seen different with our poster and from the answers we gathered that they liked the photo and
the idea however a few of them mention how they would’ve preferred a better quality photo
which is understandable.
 What do you think should be improved on the poster?
 Just a better quality image but in the same style.
 Just a better picture really.
 The picture is letting it down and if it is improved it will improve the whole poster.
 I feel there could be more creativity on the poster and that the top banner is boring and
pointless.
 I think something more creative on the top and a different costume would improve the poster.
 A new main image and a better font for the album release data would make the poster great.
 I feel a better quality image will really improve the poster.
 I feel a much better picture would really improve the poster.
 A better image even though the look is good with the suits and the lighting.
 A better picture could be chosen.

24.  From our feedback we saw that people found a lot of
positives in our ancillary tasks and music video. We were
particularly happy with the fact that nearly all of our
respondents thought that our products were of the indie
rock genre as it showed that our products fitted the codes
and conventions of the genre which is what we were trying
to achieve. We also found that we conveyed the lead
singers loneliness to the audience as that was what our
narrative in our video was based on. I also learnt how to
appeal to our target audience from the results of our
preliminary surveys and how to conform to what our target
audience would like to see as it was vital that we appealed
to them as they would be the main ones viewing the
product and giving their opinion on it.