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Focus group results
1. Focus Group Results
I conducted a focus group where I questioned 7 people about my
final products. I interviewed 2 people in detail as well as asked them
all 3 general questions.
Person 1
What do you like best about my front cover?
The red writing for the Santana and The Scene as It makes it stand out.
What would you improve on the front cover?
The colour of the blue as it sometimes gets lost in the dark parts
What do you like best about the contents page?
The subscription in corner is what my eye gets drawn to.
What would you change about the contents page?
The shade of the blue writing
What do you like about the double page spread?
The title
What would you change?
The main image as it is a bit glum looking
What would you say the audience for my products are?
Young girls
What do you think of the photography and editing?
Ok but a little dull.
Person 2
What do you like best about my front cover?
The large writing as it stands out and easily readable.
What would you improve on the front cover?
2. The colours.
What do you like best about the contents page?
It’s informative about what’s in the magazine.
What would you change about the contents page?
Include more pictures.
What do you like about the double page spread?
Some black text rather than all blue.
What would you change?
Better picture
What would you say the audience for my products are?
Teenagers
What do you think of the photography and editing?
Pictures are not that clear and the writing does not stand out.
Would you buy my magazine?
What area of the front cover
Would you buy my
stood out the most?
magazine?
Image Colour
Main artist Contents
Yes
Incentives/Freebies
No
0% 20% 20%
0%
60%
What age group would
you say my product is
aimed at?
5
0