The feedback from audience members on the music video provided useful insights for the filmmakers. Regarding genre, all respondents correctly identified the video as pop. Viewers also gave positive feedback on specific shots, like the burning photograph symbolizing the relationship ending. All understood the storyline of heartbreak. Additionally, respondents affirmed that the seaside location fit the storyline and dull atmosphere, despite beaches usually signifying happiness. Suggestions for improvement centered on making the lip syncing more precise and in time with the music, as well as potentially shooting in multiple locations.

1. Santana Stewart
Question 3 – What have you learned from your audience feedback?
We chose to post the music video onto Facebook for viewers to comment on it. As when we trying
to get people to write on the video on YouTube you have to create an account with YouTube or you
couldn’t comment which was creating a lot of problems for viewers. We also chose to post questions
underneath the music video focus group and then our audience could give us the feedback we
wanted.
The first question we chose to ask was ‘What genre do you think this video
is?’.
We chose to ask this question as we wanted to make sure the audience new
what genre we chose for the music and video. Everyone who commented
replied with ‘pop’ which is correct as we chose to have an indie pop genre.
Indie as it is a new artist so is still independent and unheard, and pop as the
music is a pop song. The feedback we gathered was great as this is what we
wanted the audience to decode the video as a pop music video.
The second question we chose to ask the audience is ‘Whatdo you like the
most about this music video?’
We chose to ask the audience this question as this tells us what parts of the
video the audience prefers and whether we the video is good or not. One
member of the audience chose when the singer is looking at her phone at
the message her ex has sent her. This is good feedback as we definitely
wanted to add this shot to the video as it shows when the singer became
independent. Another member of the audience wrote ‘ I really like the
burning photograph I think it symbolises the end of the relationship very
effectively’ This is great as this tells us exactly what idea the audience has
from the video and how they decoded the shot. This is also great feedback
as we wanted the burning photograph to symbolise the break up between
the singer and the ex and this is exactly what it encodes. The last audience
member wrote ‘The fact that it’s at the sea side, it’s unique and adventurous’. This is also very good
feedback as we didn’t know whether shooting the video at the sea side would be a good idea as this
usually encodes happiness but as it was a dull day we believed it may work as it encodes sadness as
the sky and sea is dull and windy.

2. Santana Stewart
The third question we asked the audience ‘Do you understand the
storyline?’
Each member of the audience replied with yes, which states to us that
when recording and editing the video we chose which shots to put together
correctly as the audience has understood the storyline. That the video is
about upset and heartbreak. This also states to us again that the genre, and
place we recorded the video connect as the audience know the storyline.
The fourth question we asked the audience was ‘Do you think the location
of our video is suitable for the storyline, yes or no?’
All of the audience members replied with yes. Again this is exactly the
feedback we wanted as we wasn’t sure whether recording the video at the
beach would be such a god idea as again the beach is usually a happy place
where people go to have fun but as the day was dull and very windy we
believed it may work. Due to the feedback we got, we now understand
that the setting of the video did work as all of the audience agreed.
The fifth question we asked the audience was ‘What
could we improve if we recorded this video again?’
One member of the audience replied with ‘Make sure all miming is in
time and maybe shoot in more locations.’ This states that the acting in
the video could have been better and tells us that we should’ve
recorded the video in more location. Which we were going to do but we
didn’t want the audience to become confused at the different types of
locations we may have recorded at. For example we didn’t want to jump

3. Santana Stewart
from a beach scene to a bedroom scene, but the comment proves that if we had chosen to record in
lots of different locations that the audience wouldn’t have become confused as this is what they
want to see.
Another member replied with ‘I think that you should improve the miming and in some places make
sure that the miming is in time with the words in the song’ This again shows us that the miming was
not so great and the acting could be better but also shows us that the editing could be improved as
in some areas of the song the miming and the actual song are not in time with each other. Which we
can improve by just editing small sections of the video to get the song and miming in time with each
other.
The last member wrote ‘The miming make it more realistic’. This again shows that the acting was not
great and could really be improved. This also insists that we should have recorded scenes more than
once as if we had back up scenes for each and every different shot we had then we may have
created better shots as some shots will be better than others .