The CD cover is designed to target a young audience through the use of a handwritten serif font, bright colors, and simple images that connote youth. The artist's name is prominently displayed to draw the eye, while colorful designs and imagery of casual clothing emphasize a fresh, modern sound. Consistent visual themes throughout the packaging are intended to clearly portray the artist as young and fresh.

1. Serif font is used on the front of The serif font used looks like it has been
the CD to create a young and hand written which therefore appeals to a The bright red and green
The artists name is placed in fresh feeling. This connotes the colours of the CD label
younger audience.
primary optical area which the type of music that the artists contrast to the yellow
eye is drawn to first helping to creates which is new and colours used on the front
sell the CD to the target modern. cover.
audience.
The bright and colourful The style of the back cover is created to
The use of a plain and simple portrait image The image suggests a young type
colour scheme running give the image of a school textbook.
gives the CD a simplistic view. This make of music as the image shows
throughout emphasises the Once again this emphasises the fact
sure that the CD is easily recognisable and muddy trainers and bright
young and fresh feeling that that the artist is young and fresh
not complicates so the buyer gets confused colours which is a stereotypical
the CD is giving. creating a theme running through the
on the artist. The image is also placed on a view of young people.
CD.
plain background which emphasises the
artist even more.