Natasha evaluated her music video production process. Her research involved analyzing music videos of different genres to understand conventions. She created a detailed plan including a shot list and storyboard. Her time management was adequate but could have been improved. Peer feedback noted the aesthetic and trolley shot were effective, but additional varied shots may have prevented repetitiveness. For future projects, Natasha will film more diverse clips and adhere to a strict schedule.

1. EVALUATIO
N
Natasha Sanderson

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
We started off this project by researching a lot of
different music videos of all genres. This helped as it
showed to us what was needed and expected in a music
video.
Even though some of
these ideas were not
for the song I was
using they still helped
a lot as they were all
of the same genre so I
knew what
conventions I needed
to include

4. One of my strengths during the research task was it that I
felt I really annotated and analysed each music video
including what shots were used, editing techniques and
types of character. In doing so this helped me come up
with ideas to put into my music video. Another strength is
that I can now determine the genre of a music video by
watching it and picking out the different conventions.
However a weakness in my research was that I only
analysed music videos of the indie genre as that’s the
genre I knew I was going to do for my final project.
Analysing these helped me with my project however I think
it could have been beneficial for me to explore into
different genres to see differences between all the genres.
Apart from that I feel like my research went quite well and
was helpful

5. PLANNING
I think in terms of planning I planned my music video
pretty well as it was quite detailed and was almost like a
to do list i could just check off when I had filmed that. It
also helped me get organised as I knew where I was
going to go to film my shots and what my actors were
going to wear and what props I needed for my music
video. I also drew up a storyboard to know what order
my shots were going to go in.

6. Another part of my research that I found was very helpful was my
shot list as it made it very easy to be organized and really plan
what I was doing and when. This was helpful because I put the
estimated duration of each shot and that helped me gage how
much I needed to film.
I also put together a mood board of pictures of the same
aestethic I wanted to have in my music video so I knew the
types of outfits and locations I needed in order to achieve
it.

7. TIME MANAGEMENT
I think my time management was ok but it could have
been better as I didn’t have enough footage to fill the
entire audio however I did manage to fill more so it
completed it. I think I would have preferred to have 1 full
week of filming and 1 full week of editing if we could as I
think it would have helped me stay motivated and I
would have probably got it finished quicker. Next year I
will make a schedule and make sure I stick to it and leave
a few days spare incase I need to film extra footage.

8. TECHNICAL QUALITIES –
EDITING/POST
There isn’t one music video in particular that I think my final piece is
similar too as my music video didn’t have a storyline or anything.
However if i had to compare my music video to any I would say it is
quite similar to the ‘lucky girl’ music video by fazerdaze as it gives off
the same vibe and is essentially just aesthetic videos put together just
like mine.

9. TECHNICAL QUALITIES -
CAMERA
Again like the editing, the only music video I can think of which has
similar camera angles in it to mine is the fazerdaze ‘lucky girl’
music video. I think this video is the most similar to mine as it has
some location shots and some mid shots of a girl walking and that
is essentially whats in my music video

10. AESTHETIC QUALITIES
I think my music video definitely went to plan and fitted the aesthetic I
was going for, I especially like the shot of Lloyd skating in the
skatepark. For this shot to ensure it was smooth I actually filmed it
whilst being pushed in a trolley, I didn’t expect it to turn out as well as
it did. I also really liked at the start and the end of my music video I
encorperated the la’s album cover. Another thing I did is cut the beat
as there she goes have a distinctive beat that everyone recognizes

11. AUDIENCE APPEAL
I think that my music video appealed to my target audience as it is
quite modern. I think the outfits especially would have appealed to
my target audience as they were all very in trend and could be used
as inspiration. I also think the style of my video would appeal to my
audience as the vintage and retro style is very in trend at the minute.

12. PEER
FEEDBACK

13. FEEDBACK 1 OLIVIA
What did you like about the product?
 The aestethic
 The skating clip in the trolley
 Really precise when cutting to the beat
 Filters and colour scheme
What improvements could have been made to the
product?
 Stuick to schedule and film all on one day

14. FEEDBACK 2 SAM
What did you like about the product?
 The trolley shot
What improvements could have been made to the
product?
 Blur out the swearing

15. FEEDBACK 3 ARCHIE
What did you like about the product?
 Outfits and locations were well suited to the song
What improvements could have been made to the
product?
 Different shots so it didn’t see repetitive

16. PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
 I agree that some of the transitions could have been abit smoother
 I also think the trolley shot looks cool
What do you disagree with from your peer feedback?
 I don’t think I had too much slow motion in it

17. PEER FEEDBACK SUMMARY
Based on my peer feedback, next time I would make sure I filmed more
different clips so that my music video doesn’t seem repetitive, I will
make a schedule to help me stay organized and on time, and I will
make sure all my shots are up to the same standard and not let any of
my clips be shaky.