Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
Where can you get the information to complete the market research section of your business plan? Here are some sources - most free, some fee based - to get you started.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Retail Media Insights - Consumer Insights for Digital Retail Mediaretailmediainsights
In developing digital retail media networks, the needs and wants of the consumer should be the primary consideration. Consumer insights are the foundation for successful digital retail media strategy and advertising sales.
Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.
The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Where can you get the information to complete the market research section of your business plan? Here are some sources - most free, some fee based - to get you started.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Retail Media Insights - Consumer Insights for Digital Retail Mediaretailmediainsights
In developing digital retail media networks, the needs and wants of the consumer should be the primary consideration. Consumer insights are the foundation for successful digital retail media strategy and advertising sales.
Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.
The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. OBJECTIVES
Identify strategies to avoid information overload.
Identify specific tools and techniques for researching industries,
companies, consumers, and media trends.
5. AVOIDING INFORMATION
OVERLOAD
Formulate questions.
What do I need to know?
What evidence can I piece together?
Start with broad understanding.
Strategize your approach to
sources.
Likely places to look
Primary or secondary? Specificity?
Regional, national, or international
information?
Be open to where the path leads
you.
Ask for help.
"Alicia Martin's Book Cascade" by Inhabit is licensed CC 2.0
8. STRATEGIZE YOUR APPROACH TO
SOURCES
Broad coverage of the product’s market
Secondary market research reports at national level - Mintel Reports and Business
Source Complete
Demographics of brand’s consumers
Primary research down to regional level - Simmons OneView
Psychographics of product’s and brand’s consumers
Primary research down to regional level - Simmons OneView
Secondary reports at national level - Mintel Reports
11. QUESTIONS ABOUT MEDIA TRENDS
What media is my target market consuming?
What alternate media strategies should I consider?
What media channels do the competitors use for advertising?
12. STRATEGIZE YOUR APPROACH TO
SOURCES
Media consumption demographics for the specific product (primary,
regional)
Primary research down to regional level - Simmons OneView
Trends in media, alternate media (secondary, national)
Trade magazine articles - Business Source Complete, etc.
Primary research – Simmons OneView
Books
Media spending by company and brand (primary)
Statistical sources – RedBooks, other statistical sources
Demographics of consumers of specific media channels (primary, maybe
secondary)
Primary information – SRDS
Case studies of specific media campaigns
Trade magazine articles or business journal articles
13. SOURCES FOR MEDIA PLANNING
http://guides.smu.edu/advertising/mediaplanning
SRDS
Simmons OneView
RedBooks
Ad$pender (NSAC access only)
15. QUESTIONS ABOUT INDUSTRIES,
COMPANIES, BRANDS
What are the market challenges of an industry or company?
Who are the competitors and what are their strengths or weaknesses?
16. STRATEGIZE YOUR APPROACH TO
SOURCES
Company or industry background information
Secondary company or industry profile – Business Insights: Global, ABI/INFORM,
Business Source Complete
Company website
Current market challenges and trends
Annual reports
SWOT reports
Trade magazine articles
Reports and research from professional associations
17. SOURCES FOR COMPANY,
INDUSTRY RESEARCH
http://guides.smu.edu/advertising/companyinfo
http://guides.smu.edu/c.php?g=332843&p=2281371
Business Insights: Global
Business Source Complete
ABI/INFORM
Editor's Notes
Big topics and questions
Open for questions and discussion
A lot to cover – frame for learning more later and asking questions
Goal – to organize your thinking about advertising research and introduce tools
Versus traditional learning, need to operate in a place of not knowing for a while, workplace IL is also messy – not bounded like some academic work
Questions focus your search
Broad for framework for understanding
Strategize versus typical Google search
