Google Penalties: Beware of These Shady SEO Tactics

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In the Natural Search Arena, Google is the commissioner and the head referee. If you don’t play nice, Google will throw a flag.

In many cases, sites receive a Google Penalty for shady SEO practices that may have been performed years ago. That’s why we’ve created this guide to help you:

1.) Identify spam when you see it
2.) Clean it up
3.) Get out of Google’s penalty box (if you’re ever thrown in)

Visit our blog for more useful tips on Google Penalties and the SEO tactics that can get you in trouble: http://www.oneupweb.com/blog/google-penalties-beware-of-these-shady-seo-tactics/

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Google Penalties: Beware of These Shady SEO Tactics

  1. 1. GOOGLE PENALTIES THESE MESSY SEOTACTICSWILL GETYOU IN BIG TROUBLE 1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
  2. 2. In the Natural Search Arena makes the rules
  3. 3. LIKE THESE GUYS
  4. 4. $200M Says Google penalty cost them Source: http://searchengineland.com/google‐ebay‐penalty‐cost‐197031 in potential revenue
  5. 5. Source: http://money.cnn.com/2011/04/25/technology/google_overstock_penalty_box/ 5% Says Google penalty cost them in potential revenue
  6. 6. you’re about to learn about spammy SEO tactics… TAKE NOTES
  7. 7. THAT WILL KNOCK YOU OUT
  8. 8. When your forum or blog is overrun with spammy links… USER GENERATED SPAM01
  9. 9. Monitor your site by performing a site search for casinos, pills other spammy words. DELETE THEM!
  10. 10. When keywords stuffed into the code but not visible on the page… HIDDENTEXT02
  11. 11. “Users come first and search quality comes first.” -Matt Cutts, Head of Google Webspam WRITE FOR HUMANS
  12. 12. Auto generated gibberish and spammy links on “churn and burn” websites PURE SPAM03
  13. 13. These sites are created for spam and spam only. Nobody really tries to save them. JUST DON’T
  14. 14. Does this page add value or am I just creating it for the sake of more pages? THIN CONTENT04
  15. 15. Add photos, videos and original thoughts. Don’t copy and paste. Always make it yours. BE ORIGINAL
  16. 16. Check your inbound link profile for link farms, link exchanges and bought links. UNNATURAL LINKS05
  17. 17. Ask the webmaster to remove the links. Use Google’s Disavow LinksTool as a last resort. LINKS TO YOUR SITE...
  18. 18. Remove them! You can also add a rel=“nofollow” attribute. LINKS FROM YOUR SITE...
  19. 19. AND WHEN YOU’RE CLEANING IT UP
  20. 20. Google will want to see lots and lots of proof
  21. 21. HOW DID IT HAPPEN? HOW DID YOU FIX IT? HOW WILL YOU PREVENT IT?
  22. 22. “I’m sorry, Google. It will never happen again.” AND SEND A RECONSIDERATION REQUEST
  23. 23. Or take our advice: YOU DON’T HAVE TO CHEAT when you have great ideas
  24. 24. Focus on writing QUALITY CONTENT FOR A HUMAN AUDIENCE
  25. 25. Who’s afraid of a little hard work anyway?
  26. 26. twitter.com/oneupweb 1.877.568.7477 info@OneUpWeb.com ONEUPWEB.COM facebook.com/oneupweb linkedin.com/company/oneupweb Let’s Connect

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