1. GOOGLE PENALTIES
THESE MESSY SEOTACTICSWILL GETYOU IN BIG
TROUBLE
1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM

2. In the Natural Search Arena
makes the rules

5. LIKE
THESE
GUYS

6. $200M
Says Google
penalty cost them
Source: http://searchengineland.com/google‐ebay‐penalty‐cost‐197031
in potential revenue

7. Source: http://money.cnn.com/2011/04/25/technology/google_overstock_penalty_box/
5%
Says Google
penalty cost them
in potential revenue

8. you’re about to
learn about spammy
SEO tactics…
TAKE
NOTES

9. THAT
WILL
KNOCK
YOU OUT

10. When your
forum or blog is
overrun with
spammy links…
USER GENERATED SPAM01

11. Monitor your site
by performing a
site search for
casinos, pills other
spammy words.
DELETE THEM!

12. When keywords stuffed into the
code but not visible on the page…
HIDDENTEXT02

13. “Users come first
and search quality
comes first.”
-Matt Cutts,
Head of Google Webspam
WRITE FOR
HUMANS

14. Auto generated
gibberish and
spammy links
on “churn and
burn” websites
PURE SPAM03

15. These sites are
created for spam
and spam only.
Nobody really tries
to save them.
JUST DON’T

16. Does this page add value
or am I just creating it for
the sake of more pages?
THIN CONTENT04

17. Add photos,
videos and
original thoughts.
Don’t copy and
paste. Always
make it yours.
BE ORIGINAL

18. Check your inbound link
profile for link farms,
link exchanges and
bought links.
UNNATURAL LINKS05

19. Ask the webmaster
to remove the links.
Use Google’s
Disavow LinksTool
as a last resort.
LINKS
TO YOUR SITE...

20. Remove them!
You can also add a
rel=“nofollow”
attribute.
LINKS FROM
YOUR SITE...

21. AND WHEN YOU’RE
CLEANING IT UP

22. Google will want to see
lots and lots of proof

23. HOW DID IT
HAPPEN?
HOW DID
YOU FIX IT?
HOW
WILL
YOU
PREVENT
IT?

24. “I’m sorry, Google.
It will never happen again.”
AND SEND A
RECONSIDERATION
REQUEST

25. Or take our advice:
YOU DON’T HAVE TO CHEAT
when you have great ideas

26. Focus on writing
QUALITY CONTENT
FOR A HUMAN AUDIENCE

27. Who’s afraid
of a little hard
work anyway?

28. twitter.com/oneupweb
1.877.568.7477
info@OneUpWeb.com
ONEUPWEB.COM
facebook.com/oneupweb linkedin.com/company/oneupweb
Let’s Connect