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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Challenges
of companies willing to
GROW
Solutions
for companies willing to
GROW
#1.
We are one
but not the
same
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#2.
Living in the
fast lane
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#3.
I’ve got the
power
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#4.
Me, myself
and I
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#5.
Blurred lines
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#6.
The fall of the
mighty
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#7.
Another brick
in the wall
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
60/40
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
60/40
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
<15
60/40
<15
70%
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
60/40
<15
45%
70%
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Limits of the 20th century models
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Limits of the 20th century models
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
“Doing the same thing over and over again
and expecting different results is stupidity”
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
SPEED UP YOUR
INTERNAL CLOCK
#1
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Looq
iPow
DigiPower
Okeyn
CamKix
Jökul
Savfy
iProtect
Rollei
Selfie stick
Look ridiculous
Shoot great
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
EXECUTIVES MANAGEMENT
FRONTLINE STAFF
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Organization-wide:
Everyone needs
To be involved
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
120 urban parents
7 cities
3 weeks
2900 posts
Urban Parents
Consulting Board
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Impact:
Repositioning
the brand
New product
innovations
Prioritize product ideas
Guide internal discussions
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
The story of the
longboardstroller
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
LEARN FROM THE
EDGES
#2
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
BRAND BEATS
PRODUCT
#3
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
EMBRACE
WE
#4
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
CHERISH
DIVERSITY
#5
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
PEER 2 PEER
CONNECTIONS
#6
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
GLOCALisation
#7
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Sleep Well
Community
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING
IN CHINA
SLEEPING
PROBLEMS
REVIEW
SOLUTIONS
PHILIPS BRAND
AND SOLUTIONS
Identifying
Sleeping problems
In China
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Technique
Consumers as culture
experts
#1.
Speed up
your
internal
clock #2.
Learn
from the
edges
#3.
Brand
beats
product
#4.
Embrace
we
#5.
Cherish
diversity
#6.
Peer to
peer
#7.
Glocal-
isation
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
#8?
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Bert Vandecasteele
bert@insites-consulting.com
+32 9 269 14 00
Dries Verhaeghe
dries@insites-consulting.com
+32 9 269 14 28
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites

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