Key topics we will cover in the masterclass are:
- Platforms of social influence
- Understanding the Influencer Ecosystem
- Building strategic influence programs
- Maximising and amplifying content
- Building your brand’s influence canvas
- Following industry best practice for responsible campaign execution
Driving Education and National Awareness for Mental Health.
Social Soup was challenged to create a community driven
campaign that focused on a genuine way for people to spread
mental health awareness and drive conversation without
falling into tokenism.
We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands.
These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
This document discusses the dominance of women in influencer marketing. Some key points:
- Women make up 78% of influencers and have always had significant buying power, influencing over 80% of consumer purchasing decisions.
- Micro-influencers with under 100k followers have more impact, delivering higher engagement rates of over 3% compared to 1.1% for larger influencers, and are more cost-effective.
- The document provides examples of female influencers from different backgrounds and perspectives to provide nuanced and authentic stories on various topics like parenting, health, and lifestyle.
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Driving Education and National Awareness for Mental Health.
Social Soup was challenged to create a community driven
campaign that focused on a genuine way for people to spread
mental health awareness and drive conversation without
falling into tokenism.
We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands.
These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
This document discusses the dominance of women in influencer marketing. Some key points:
- Women make up 78% of influencers and have always had significant buying power, influencing over 80% of consumer purchasing decisions.
- Micro-influencers with under 100k followers have more impact, delivering higher engagement rates of over 3% compared to 1.1% for larger influencers, and are more cost-effective.
- The document provides examples of female influencers from different backgrounds and perspectives to provide nuanced and authentic stories on various topics like parenting, health, and lifestyle.
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.
Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Instagram has genuinely become the powerhouse platform of late, particularly amongst younger social networkers and influencers.
via: influencer marketing hub
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Whether it is engaging with investors on financial performance, sharing employee stories or your broader contribution to society, social media can amplify your corporate story. Social media is the opportunity to reach audiences with more efficiency, and guarantee that messages shared on social are based on your own content. In other words, don’t let the social conversation happen without you. Be part of it, and shape it!
Social Media is becoming an increasingly popular medium among companies to communicate their corporate story to a diverse range of stakeholders.
At this event we will explore how to identify the right channels, create relevant content and how to effectively use Social Media to reach the next generation of investors. Through analysis of case studies and practical examples we will help you navigate how to best integrate Social Media campaigns into your reporting process.
We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
Growth Without the Guesswork: Measuring ROI Beyond Commercial SalesFalcon.io
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.
Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Instagram has genuinely become the powerhouse platform of late, particularly amongst younger social networkers and influencers.
via: influencer marketing hub
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Whether it is engaging with investors on financial performance, sharing employee stories or your broader contribution to society, social media can amplify your corporate story. Social media is the opportunity to reach audiences with more efficiency, and guarantee that messages shared on social are based on your own content. In other words, don’t let the social conversation happen without you. Be part of it, and shape it!
Social Media is becoming an increasingly popular medium among companies to communicate their corporate story to a diverse range of stakeholders.
At this event we will explore how to identify the right channels, create relevant content and how to effectively use Social Media to reach the next generation of investors. Through analysis of case studies and practical examples we will help you navigate how to best integrate Social Media campaigns into your reporting process.
We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
Growth Without the Guesswork: Measuring ROI Beyond Commercial SalesFalcon.io
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
How influential is your influencer: FPS observesFame Per Second
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
How to make influence marketing - Json Crownjsoncrown .
This document discusses how to make influencer marketing a top performing marketing channel in 2016. It begins by outlining why influencer marketing has become a powerful channel, as consumers increasingly distrust traditional advertising and place more trust in peer recommendations on social media. The rise of ad blocking and bot traffic has also reduced the effectiveness of traditional digital advertising. The document then discusses how to create a revenue-driving influencer marketing practice, including setting goals and budgets, selecting influencers for maximum ROI, and the importance of an always-on influencer marketing strategy for building trust and repeat customers. Key trends in influencer selection like emerging channels and types of influencers are also covered.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Influencer Marketing: Guide to Brand SafetyJessica Hulett
Influencer marketing is a line in the budget now. Brands now agree that some percentage of their voice needs to come from others’ voices – genuine, authentic, relatable voices. Consumers rely on these voices of influence to make purchase decisions. Marketers find that Influencer Marketing programs can return an ROI superior to some traditional media. And even the ANA has now recognized Influencer Marketing as an important marketing discipline, right beside event marketing, content marketing, shopper marketing, etc.
But it hasn’t all been rainbows and butterflies…
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
In her presentation, CEO of Paine Publishing, Katie Paine, discusses what it really means to measure social.
She offers some important numbers to keep in mind when thinking about reach and six tips on what you really should be looking at when measuring your social content.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges and opportuntities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how does success look like and measurement advice.
Engagement: the key to social media success in 2010Sally Falkow
The document discusses how customer engagement affects business success and provides strategies for effective engagement. It finds that companies with high customer engagement have better financial results. While many companies are present on social media, few are actively engaging customers. The document provides examples of companies like Starbucks, SAP and Dell that improved engagement and financial performance through strategic social media use and customer-centered approaches. It emphasizes that engagement must be meaningful, two-way interaction rather than just broadcasting messages.
The Best Influencer Marketing Solutions in 2024.pdfBrandly Global
In 2024, it's more important than ever for brands to harness the power of influencer marketing solution. Influencer marketing has taken the world by storm, transforming from a niche strategy to a mainstream marketing powerhouse. But what makes influencer marketing so crucial, and how can brands best leverage it? Let's dive in.
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
Make Influencers a Part of Your Content Marketing Strategyintrotodigital
The document discusses influencer marketing and its benefits for brands. It notes that influencer marketing can complement traditional content strategies by encouraging conversation and sharing of information. The main objectives of influencer partnerships are to raise brand awareness, create content, improve brand perception, and drive purchases. While content marketing focuses on a brand creating its own content, influencer marketing involves partnering with online influencers who have built audiences and credibility. The document provides statistics on influencer marketing usage and provides tips on identifying the right influencers, compensating them, creating effective content, and measuring results.
Silkworm Social is an influencer talent agency that connects brands with third-party content creators to drive awareness, endorsement, engagement, and sales. They identify influential content creators to endorse and recommend brands and products. This sponsored third-party content can be repurposed across owned, earned, paid, and shared media channels. Silkworm Social measures the success of influencer marketing campaigns through metrics like impressions, engagement, clicks to sales channels, and content repurposing. Case studies demonstrate campaigns for shoe and electronics brands that resulted in millions of impressions, double-digit sales boosts, and hundreds of user-generated photos and social mentions.
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
This document discusses how brands can leverage mobile advocates to promote their brand. It notes that 50% of purchasing decisions are influenced by personal recommendations and brand advocates are more likely to spend more and share more about a brand. The document then discusses how mobile usage is growing rapidly and most internet time is spent on apps, making mobile the best way to engage advocates. It provides tips on creating an advocacy program and using mobile rich media like galleries and reviews to involve advocates. Overall it promotes developing a brand advocacy strategy to engage existing and new customers on mobile.
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
Similar to Influencer best practice masterclass - social soup (20)
Social Soup - Instagram vs. Snapchat reportSocial Soup
Since Instagram launched Stories, it’s been compared and contrasted with Snapchat. We pitched this to our community to find our which is now their favourite.
This research across 400+ Instagrammers and Snapchatters reveal the different ways they’re using each platforms and upcoming trends we can expect to see.
Social Soup - Mums Lunchbox and Snack ResearchSocial Soup
Research with over 1,000 mums through an online survey. The research looks at real behaviour with a semiotic analysis of their actual lunchbox photos and really what’s in the lunch box?
We explore the influences of deciding what to put in lunches through word of mouth, online sources, shopping and of course how important children are deciding what they want.
Summer has always been associated with heightened social activities and more active lifestyles.
This research demonstrates the rich potential brands have to connect with consumers during this unique time of the year.
Social Soup - Understanding Influence in Alcohol MarketingSocial Soup
Social Soup conducted targeted category research across alcohol brands and advertising to understand how to cut through clutter and drive purchase with consumers.
We spoke to 1,500 relevant audience in our community to reveal the do’s (and don’ts) when it comes to alcohol influencer marketing.
Snapchat Research: Understanding users of Snapchat, their motivations and the...Social Soup
Social Soup surveyed over 1200 Snapchat users, the first research of its kind to discover who the main users of Snapchat are and how brands can utilise Snapchat in their Social Media strategy.
This presentation covers: Snapchat how big is it and who's on it?, What are they doing? What content are they sharing and why? and Understand the role of brands on Snapchat and the best examples globally.
Social Soup - Social Booster PresentationSocial Soup
Social Soup is an influence marketing platform that connects brands with a community of over 150,000 engaged social media influencers, known as "Social Boosters". These boosters have built followings by authentically sharing their interests and passions through high-quality user generated content on Instagram and other platforms. Working with Social Boosters allows brands to create insightful campaigns and build authentic relationships with target audiences through influencer-driven content and experiences.
Social Soup - User Generated Content MasterclassSocial Soup
Social Soup explores the role of user generated content in marketing today. The presentation covers: launch teams scaling advocacy, user generated content and live insights and learnings.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2. Today’s Agenda
01 – A brief history of influence kind
02 – The science of influence
03 – The ecosystem of influencers
04 – Influencer vetting & matching
05 – Working with influencers
06 – Legal requirements/Best Practice
07 – Measurement and ROI
08 – Influence in action
6. 7%
Celebrity
Endorse-
ment
TV ads
9%
Digital
ad
7%
Outdoor
ad
75%
Review from
someone in my
social circles
61%
Social media post
from a friend or
family
80%
Online reviews from
real users of the
product/service
6%
Banner
ads
8%
Newspaper
ad
49%
Social media post
from someone
I follow
“Which of the following do you
trust
when making decisions to buy
a new product?”
18%
Social media
ad from
brand 32%
Catalogue
25%
TV Ad
Sphere of Influence
9%
Magazine
ad
92%
Recommendation
from friend or
family member
9. Social Proof
Provides information
and evidence of what
other people are doing
and thinking. If other
people are doing it, it
must be better or the
correct behaviour
13. What is an influencer:
A person or group that has
the ability to influence the
behaviour or opinions of others
14. Tiers of influence
Australia:
Celebrities / Mega Influencers
250k + Followers
Macro Influencers
30,000-250,000 followers
Micro Influencers
2,000-30,000 followers
Nano Influencers
<2,000 followers
More reach
More influence
15. Tiers of influence
Australia:
Celebrities / Mega Influencers
250k + Followers
Macro Influencers
30,000-250,000 followers
Micro Influencers
2,000-30,000 followers
Nano Influencers
<2,000 followers
Brand Ambassadors:
Brand alignment with highest
reach
closer to broadcast media
Creators, Makers & Educators
High reach and connection
with category leadership
Authentic Advocates
High engagement, authenticity
and niche potency in social
Community Champions
Lots of strong ties and greatest
influence on their network
16. Influencer Typology:
How they influence
Entertaining
Inspiring
Educating
Relating
Disrupting
Trailblazing
TOV: Playful, Engaging
Style: They influence by
delighting their audience
with an intention to entertain
TOV: Informative
Style: They influence by
informing their audience and
providing detail and depth.
TOV: Challenging
Style: Creating provocative
content with the intention of
challenging the norm.
TOV: Motivational, Aspirational
Style: They influence by
showcasing desirable lifestyles
or through goal setting &
achievement.
TOV: Honest, Relatable
Style: They influence by being
themselves and not trying to
force a façade, they are good at
connecting to their audience.
TOV: Curious
Style: They influence by
presenting their audience with
new ideas, concepts, and
products.
Source: Social Soup
17. Influencer Typology:
Ways of influencing
examples
Inspiring
TOV: Motivational, Aspirational
Style: They influence by showcasing
desirable lifestyles or through goal
setting & achievement.
Source: Social Soup
Entertaining
TOV: Playful, Engaging
Style: They influence by delighting their
audience with an intention to entertain
20. Lack of vetting dangers
• Waste of money
• Brand damage
• Reputation risk
21. Even with the
program reveal
about her
fake account
@thatcoastalgirl
is still getting
brands contacting
her for
collaborations
“Truth Bomb – she doesn’t
even live by the sea”
22. Data Sources for Measurement
Directly from the influencer
profile through platform
APIs (most trusted)
First-Party
Data
Third-Party
Data
Second-Party
Data
First party data sold
by intermediaries in
a marketplaces
Data aggregated from various
third party sources – mostly
scraped data
23. the right influencers?
• Find them organically – they find you, search
hashtags, search other influencers, social listening,
ask your customers who they follow (influences them)
• Use of influencer discovery tools – digital tools with
influencer search engines
• Influencer Marketplaces – platforms who manage
influencers and give brands access
• Talent Agencies – Agencies who represent talent but
mostly larger influencers
• Integrated influence agencies – integrated all of the
above to find the best influencers across all tiers with
deep vetting
Finding & Matching
25. Partnerships are the
best ways to work
with influencers
“It’d be great if brands
make it an ongoing
partnership and we get
to know their brands
better and they get to
know what we can
dot.”
– Mel, 24
“I would like brands to create
longer term relationships so our
audiences feel consistency.”
– Lauren, 32
26. Managing Influencer Campaigns
Management
Influencer Agreement
Contracts, exclusivity, usage, output,
amplification, payment, timings
Influencer Briefing
One to one briefing on content and expectations of the
campaign by dedicated high reach expert
Influencer Vetting
Brand safety, AU
audience, authentic influence,
exclusivity
Influencer Matching
Matched for brand fit,
aesthetics,
content style, category
Brand Content
Strategy
Partnership, tier of
influence,
platform selection,
content theming
Performance
Campaign management
and relationships
Live Dashboards
Bespoke campaign dashboards
First party data
Content Management
One stop shop for managing
content rights
Content Maximising
Live boosting of content
Content asset for digital as
Managing Influencer Campaigns
27. Current industry
benchmark $2.80
CPM (27% increased
efficiency of spend)
@chrystellaudette
30,297K
Dry Skin
@chicontherunblog
12,410K
Dry Skin
@ellesechloe
14,632K
Oily Skin
Amplified content
Amplifying content
through the influencers’
own channels proved to
be very effective due to
the high quality content
and existing
engagement rates of
the influencers on the
campaign.
Amplifying influencer
content achieved a paid
reach of 2,094,736 (kpi
– 1,095,000)
ChrystelleAudette
REACH LINK CLICKS ENGAGEMENTS CPM
521,841 161 100 $2.39
2,094,736 743 1060 $2.33
ChicOnTheRun
REACH LINK CLICKS ENGAGEMENTS CPM
932,515 358 326 $2.68
Elleschloe
REACH LINK CLICKS ENGAGEMENTS CPM
640,380 224 634 $1.94
Amplified Reach
31. Legal Requirements
of Influencer Marketing
• You must not engage in conduct that
is likely to mislead and deceive;
• You must not make misleading claims
or statements
Influencer content must comply with
Australian consumer law which states: • ACCC - Australian Competition and
Consumer Commission administers
Australian Consumer Law (ACL)
• ACCC can impose fines and does
have legal clout - up to $10 million
in fines for brands
32. Self Regulation of the
Advertising Industry
• AANA Code of Ethics updated in Feb
2021 with reference to influencer
marketing – only AD recommended
• Ad Standards manages the complaint
resolution process of the advertising
self-regulation system.
• AIMCO Australian Influencer Marketing
Council formed to provide best
practice and educate the market
• Not a regulator but more an educator
to help brands, agencies and
influencers make sense of the
landscape
33. Disclosure
requirements
Disclosure is required when there is a
contracted engagement.
A contracted engagement can be anything
verbal, an email, digital or other document
that describes an engagement between an
influencer and a
client/brand/agency/platform
Engagements are not just just financial –
can include anything of value – discounts,
experiences, product and merchandise etc.
34. Disclosure guidelines:
No control gifted
If product is given and there is no ‘control’
over the content or no payment the
recommendation is to still disclose the gift.
• Include a #freegift hashtag or call out. For
best practice we also recommend #ad
hashtag or AD disclosure.
• This should also be included in any reviews
that are written for the brand.
Source: FTC
35. Disclosure Guidelines
• Use platform disclosure tools as first preference
• AD or #AD if disclosing
• Most be clearly visible and distinguishable (no
abbreviations)
• Can use additional hashtags #ambassador
#brandpartner
• Video: superimpose the disclosure over the video
and not just uploaded in the description.
• Stories: Include in the start and end frame of a story
• Live Stream: If making an endorsement in a live
stream, the disclosure should be repeated
periodically so viewers who only see part of the
stream will get the disclosure.
36. • Rigorous
vetting
process of
influencers
up front
1
Simple steps brands can take
to protect themselves
• Build disclosure
and compliance
into the
contract and
influencer
agreements
2
• Have a robust
internal
compliance
process
3
• Check content
before
publication with
trained or a
moderation
process if the
content will be
posted
organically
4
• If working
with agencies
ask for their
process
5
37. Influencer contracts
1. Contract Parties
2. Content Requirements
3. Content Timing
4. Content Duration
5. Term of Agreement
6. Disclosure Requirements
7. Exclusivity and exclusivity
period
8. Media Usage Rights and
period
9. Content amplification
agreement
10. Payment and Payment
Terms
11. Tax declaration
12. Dispute Resolution
13. Confidentiality
14. Indemnity
41. Customer stickiness
“72% of brands actively engaged
in influencer marketing believe
that the quality of customers
from influencer marketing
campaigns is better than other
marketing types”.
43. Large scale
word of
mouth and
trial with
nano
influencers
building
persuasive
messages
SOUPER TRIAL
Social Soup: the house of integrated
influence
Strong ties of
social networks
trial and sharing
products in
shared
experiences
NETWORKER
Trial and review
creation across
all tiers of
influence on
third party
platforms
REVIEW CREW
Micro creators
engaged at
scale with
potent
engagement and
high quality
content
CREATOR CREW
Partner with
the absolute
authority
and expert
creators and
content
amplification
SOUP PRO
44. Social Proof Strategy Canvas
Brand/Product
Messaging Experts
Passion leaders and influencers
What are your customers
influenced by?
Trial
Social Media Platforms
Amplification
E-Commerce Platforms
+ Where can your product be
purchased online?
+ Can you put reviews
Objectives
+ Who are the experts in your
field?
+ Who could you activate?
+ What is your Social Proof
What does your brand need to
influence people eg Reviews | Trial
| Content | Awareness
+ Why are they engaged?
+
+ How do you want to be
portrayed in the market?
+ What are the top 3 things you
want people to say about your
brand?
•
• Do you need to get your
product into peoples hands
• What is the best way to do
that
• Do you have samples
+What social channels are most
important for your brand/
product
+ What UGC can you repurpose
on your channels?
+ How will you extend to
reach of your social proof?
Target Market
+ Who is the consumer that will
be best be suited to your brand?
Who are your advocates
Review Platforms
+ What sites are most relevant to
your category?
+ What review platforms do people
use to research products like yours?
Key KPI’s
+ How will you measure
success?
What influences your customers Brand Matching Criteria
+Archetype?
+What are your core brand values
Content Style
• Style
Who are the influencers?
Platforms
+Instagram, Tik Tok,
Pinterest etc
Tiers
+Nano, Micro,
Macro, Mega,
Ambassador,
celebrity
Category
+What key
category suits,
lifestyle etc
Typology
• What type of influence do we
need
45. Social Proof Strategy Canvas
Brand/Product
Messaging Experts
Passion leaders and influencers
What are your customers
influenced by?
Trial
Social Media Platforms
Amplification
E-Commerce Platforms
• Brands own site
• Adore beauty
Objectives
• Dermatologists
• Trialing the product
• Word of mouth and
recommendation from friends
and people in store
• Reviews at point of purchase
• Seeing trends/influencers they
trust using it as part of a
routine
• Results! Seeing how it works to
reduce the risk of upfront cost
• How-to videos
+
Top things
• Through scientific background
and a rich history we are a
product that really works
• Hugh quality ingredients
• Gentle on skin
• An essential part of my
everyday routine
• Launch a new product
• Drive momentum and
awareness
• Generate trial and purchase
• Active skincare product
• Run sample program with
in-store purchase
• nano sampling program
• Instagram launch on brand
channel
• Share influencer content on
brand insta.
• Influencer created how-to
• Leverage partner
dermatologist to do a
YouTube series
• Influencer created how-to
• Amplification from macro
mega influencers from their
own channels
• Amplification from brand
insta
Target Market
• Women 25-45
• Are looking for naturally
derived ingredients
• Prescribe to a more ‘holistic’
approach to their skincare
• Are willing to pay more for
quality
• Are more ‘down to earth’
Review Platforms
• Priceline
• Chemist warehouse
• Product review
Key KPI’s
• Actual Reach
• Number of pieces of high
quality content
• Reviews on priceline
• Widespread trial
Who are the influencers?
Platforms
+Instagram + Youtube
Tiers
• Nano (trial/reviews)
• Micro (content)
• Macro/mega (content and
reach)
Category
+Lifestyle beauty
What influences your customers Brand Matching Criteria
+Sage
+Wisdom, intelligence, expertise,
information, influence
Content style
• Clean earthy
Typology
• Educating and Relating
47. Why Influencer Marketing?
• Leveraging the trust
influencers have with
their audiences
• Providing important
social proof for
brands that convinces
and converts
• Advertising isn’t
working anymore and
people aren’t
watching
• People engage with
influencer and user
generated content not
with ads
• Content that shows
products and services
with real people
humanising brands
• High quality content
that can be leveraged
across other
platforms as powerful
social ads
Trust
& social proof
Access
& engagement
Story-telling
& content
1 2 3